Graceworks

What Graceworks does

Graceworks Inc. is a privately held, founder-led professional services firm founded in 1995 by Carol Doscher and headquartered in New York. The company delivers communication, presentation, writing, and leadership coaching services through a distributed network of approximately 11 trainers and coaches (called "Freedom Finders") operating across New York, Portland, Miami, and Atlanta. Its service portfolio is anchored by three core offerings — Presentation Training, Gracewriting Workshops, and Communication Coaching — supplemented by specialized programs including Whole Brain® Thinking workshops, Leading with Wisdom & Grace, Train-the-Coach certification, corporate retreats, keynotes, and a youth-focused Graceworks with Kids initiative.

The company's underlying technology is its proprietary methodology stack: The Graceworks Way® (a five-stage training framework refined over 25+ years), The Human Connection® philosophy, Gracewriting® and Fat-Free Gracewriting® writing techniques, and licensed Herrmann Global Whole Brain® Thinking (HBDI®) assessment. Delivery combines strategic improvisation, theater-based exercises, and master-class coaching, leveraging trainers with performance backgrounds (Broadway, dramatic arts, one-man plays). Four trademarks are registered, and the firm claims that over two-thirds of clients return for additional training.

Graceworks monetizes through quote-based custom engagements sold directly to enterprise clients, with on-site workshops (typically two-day sessions for 6-12 participants), virtual workshops, individual and small-group coaching, public events at industry conferences, and keynotes. The primary vertical is Architecture, Engineering, and Construction (AEC) — with named enterprise clients including Gensler, DPR Construction, Holder Construction, Manhattan Construction, FXCollaborative, and EYP — supplemented by adjacent corporate, college, and youth segments. Pricing is not publicly disclosed and is structured as multi-year contracts. The firm is bootstrapped with no external funding or parent company, and operates globally in claim while concentrating actual delivery in North America.

Name

Graceworks

Legal name

Graceworks Inc.

Website

https://graceworksinc.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Graceworks is a private, founder-led communication coaching and training firm serving primarily Architecture, Engineering, and Construction (AEC) enterprises with proprietary presentation, writing, and leadership development programs delivered by a distributed trainer network across the US.

Ownership category

akta.pro rank

Product category

Corporate Training and Professional Coaching Services

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Other Management Consulting Services (541618)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Learning, Training & Corporate Education Consulting (BPAHAGAE)

akta.pro secondary industries

Strategy, Decision-Making & Business Acumen Coaching (EDABANAH), Corporate Learning & Training Content Development (EDAGAKAC)

Keywords

• Corporate training services
• Communication coaching
• Presentation skills training
• Business writing workshops
• Leadership development

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Corporate Training Workshops: On-site and virtual training workshops delivered to corporate teams. Services include two-day foundational workshops, half-day, full-day, and 1.5-day programs. Typically sold as customized in-house training to organizations.
2. Individual and Group Coaching: One-on-one coaching sessions and small group coaching for presentation, communication, writing, and leadership development. Includes Master-Class Coaching format.
3. Public Events and Workshops: Public training events offered periodically, such as the Go Boldly: Beyond the Familiar Interview session at SMPS Southwest Regional Conference in Denver.
4. Train-the-Coach Programs: Certification-style workshops teaching internal coaches how to deliver Graceworks methodology in-house.
5. Keynote Addresses: Inspirational keynote speeches for conferences and corporate events.
6. Graceworks with Kids Program: Communication and leadership training services for children, currently partnered with Abundant Waters after-school program in NYC. Some services may be donation-supported.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Graceworks delivers customized corporate training and coaching in presentation, business writing, communication, and leadership skills, primarily serving Architecture, Engineering, and Construction (AEC) firms. Services include two-day foundational workshops, half-day and full-day programs, virtual sessions, one-on-one coaching, train-the-coach workshops, corporate retreats, and keynote addresses. The portfolio is built around the proprietary Graceworks Way methodology and The Human Connection philosophy, supported by licensed Whole Brain Thinking tools.

Product overview

Graceworks is a professional training and coaching company offering a portfolio of interconnected services built around its proprietary methodologies The Human Connection and The Graceworks Way. The core offerings include Presentation Training (featuring The Human Connection: Bring Your Presentations to Life!), Gracewriting Workshops (teaching Fat-Free Gracewriting and Words with Power and Grace), and Communication Coaching. These are supplemented by specialized programs including Whole Brain Thinking Workshops, Leading with Wisdom & Grace, Train-the-Coach, Corporate Retreats, Keynote Addresses, Graceworks Goes to College, and Graceworks with Kids. The company also offers Master-Class Coaching, Project-Specific Coaching, and various workshop modules like Q&A The Big Bold Way and PowerPoint and Personality. Services are available as on-site workshops, virtual sessions, and individual coaching, and are primarily targeted at corporate professionals in architecture, engineering, and construction industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Presentation Training Cornerstone training program helping professionals develop dynamic presentations that inspire action and win business. Uses teaching, strategic improvisation, belief-building exercises, and master-class coaching to help participants overcome fear and create powerful audience connections. Delivered on-site, virtually, and via one-on-one coaching for corporate professionals in the AEC sector and beyond.
• Gracewriting Workshops Writing workshops teaching professionals to write with power (clear, concise, correct) and grace (putting reader's needs first). Includes virtual workshops and on-site sessions covering proposals, emails, cover letters, and technical writing. Targeted at technical professionals, marketers, and proposal writers.
• Communication Coaching Flexible coaching program designed for one-on-one sessions, small groups, and large workshops helping teams connect with clients, develop clear messages, tailor conversations to listeners, and capitalize on body language. Targeted at corporate teams and professionals seeking to improve everyday communication effectiveness.
• Whole Brain Thinking Workshops Certified Whole Brain Thinking workshops using Herrmann Global's HBDI model to help individuals and teams work smarter, enhancing teamwork, creativity, problem solving, communication, decision-making, and productivity. Delivered as part of Graceworks' broader training portfolio.
• Leading with Wisdom & Grace Interactive leadership training equipping participants with wisdom, skills, and practical tools to guide and inspire others. Covers vision sharing, change management, empathy, and Whole Brain Thinking for leadership. Targeted at corporate leaders and executives.
• One-on-One Coaching Personalized individual coaching addressing presentation, communication, writing, and leadership needs with a freedom and confidence building approach. Targeted at individual professionals seeking tailored development.
• Train-the-Coach Workshops Advanced coaching skills training (Welcome to Coach U) teaching participants to coach others using The Graceworks Way methodology. Includes intensive workshops for in-house training delivery. Targeted at organizations building internal coaching capability.
• Corporate Retreats Customized workshops for corporate retreats lasting from a couple of hours to a couple of days, designed to loosen up teams, energize them, and focus on business objectives. Targeted at organizations seeking team-building offsites.
• Keynote Addresses Fun, interactive keynote presentations for conferences that inspire audiences to action rather than just keeping them awake. Targeted at conference organizers and corporate event planners.
• Graceworks Goes to College Presentation and interpersonal skills training for college students to develop skills that catapult them ahead of peers, including thesis defense preparation. Targeted at universities and student groups.
• Graceworks with Kids Communication, leadership, and public speaking skills training for children, customized for specific age groups to help them make big bold choices and build self-confidence. Includes partnership with Abundant Waters Title 1 after-school program in NYC; supported by tax-deductible donations.

Quantifiable outcome

• Over two-thirds of companies that hire Graceworks for training come back for more
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Abundant WaterscommunityOthersGraceworks partners with Abundant Waters, a Title 1 after-school program in the New York City public school system serving over 100 children. The partnership delivers the Graceworks with Kids program providing communication, leadership, and public speaking skills to children through customized 'playshops'. Graceworks accepts tax-deductible donations to support this program, with all gifts 100% matched by a committed supporter.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/graceworksinc
• YouTubevimeo.com/graceworksinc
• Facebookfacebook.com/graceworksinc.connect
• LinkedInlinkedin.com/company/graceworks-inc-
• Instagraminstagram.com/graceworksinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Graceworks