Wharton Realty Group

What Wharton Realty Group does

Wharton Realty Group (legal entity WRGUSA, LLC) is a privately held commercial real estate investment and property management firm founded in 1994 by Daniel I. Massry and headquartered in Eatontown, New Jersey. The company owns and operates a portfolio of more than 30 shopping centers, office buildings, and mixed-use properties totaling approximately 6 million square feet across 12 states on the East, Southeast, Mid-Atlantic, and Midwest regions. The portfolio includes flagship assets such as Seaview Square (1.1 million SF regional mall in Ocean Township, NJ anchored by Target, Costco, Sears, and Burlington Coat Factory), Westview Center (610,103 SF shopping center in Baltimore), Gertz Plaza (500,000 SF mixed-use property in Jamaica, NY), and a network of community and neighborhood shopping centers anchored by major national retailers.

The company serves more than 1,000 tenants across its portfolio, including large national and regional retailers such as Walmart, Home Depot, Lowe's, Target, Costco, Kroger, Publix, ShopRite, Weis Markets, ACME, Burlington Coat Factory, Dollar Tree, and Ross Dress for Less, as well as entertainment tenants such as Regal Cinemas. Revenue is generated primarily through long-term commercial rental income from these leases, with the company maintaining a 98% occupancy rate across the portfolio. In parallel, the firm runs an active acquisition program targeting retail centers of 100,000+ square feet at purchase prices of $10M-$75M with cap rates of 7 or higher, pursuing both individual assets and entire portfolios from REITs and other real estate operators.

The firm is family-controlled, with founder Daniel I. Massry and his sons Isaac and Mark Massry holding operational roles. GTM is sales-led and direct: the company acquires assets through proprietary deal sourcing via broker networks and institutional relationships, and leases space directly to tenants via an in-house leasing team — no third-party distribution, no technology platform, and no public capital markets exposure. Differentiators cited by the company include diversified scale across 12 states, established national retailer relationships, 30+ years of acquisition and property rehabilitation experience, and a strategy of purchasing properties below replacement cost to drive investor yields.

Name

Wharton Realty Group

Legal name

WRGUSA, LLC

Website

https://wrgusa.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Wharton Realty Group (WRGUSA, LLC) is a privately held commercial real estate firm that owns and operates 30+ shopping centers, office buildings, and mixed-use properties totaling 6 million+ square feet across 12 states, serving 1,000+ tenants including Walmart, Home Depot, Target, and Kroger via long-term commercial leases and an active below-replacement-cost acquisition program.

Ownership category

akta.pro rank

Product category

Commercial Real Estate

SIC

Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

Retail Property Management (BPAJAGAB)

Keywords

• Commercial real estate
• Shopping center management
• Retail property leasing
• Property acquisitions
• Real estate investment

Headquarters

HQ city

Eatontown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Commercial Property Rental Income: Rental income from tenants across shopping centers and office buildings. The company owns and manages retail shopping centers and office buildings, providing space for over 1,000 tenants. Revenue comes from long-term leases with national, regional, and local retailers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Wharton Realty Group (WRGUSA, LLC) owns, acquires, and manages a diversified portfolio of commercial real estate consisting of retail shopping centers, office buildings, and mixed-use properties totaling over 6 million square feet across 12 states. The firm leases space to over 1,000 national, regional, and local tenants, including anchor retailers such as Walmart, Home Depot, Lowe's, Target, Costco, and Kroger, and also pursues acquisition of additional retail centers anchored by national retailers.

Product overview

Wharton Realty Group (WRGUSA, LLC) is a diversified commercial real estate firm managing a portfolio of shopping centers and office buildings across the United States. The company operates over 30 properties comprising approximately 6 million square feet of retail and office space in 12 states, serving over 1,000 tenants. The portfolio includes regional malls (Seaview Square at 1.1 million SF, Westview Center at 610,103 SF), community shopping centers (Manor Shopping Center, One & Olney Square, Tri-State Crossing, Tricorne Center, Glenolden Plaza, Redners Plaza, Exeter Commons, Hairston Village, Homestead Pavilion, Deptford Landing, Rivertowne Commons), and mixed-use properties (Gertz Plaza with 500,000 SF, Cobblestone Village with 80,000 SF, 119 Chambers Street, and 473 West Broadway). Major retail tenants include Walmart, Home Depot, Lowe's, Publix, Kroger, Target, Costco, Sears, Burlington Coat Factory, Weis Markets, Regal Cinemas, ShopRite, ACME, and Kroger. The company also offers property acquisition services targeting retail centers of 100,000+ SF in the $10-75 million range.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Acquisition Services Acquisition services for retail shopping centers anchored by at least one strong national retailer; targets properties of 100,000+ square feet, purchase prices of $10,000,000 to $75,000,000, and cap rates of 7 or above. Pursued across the East, Southeast, Mid-Atlantic, and Midwest regions, including whole portfolios and REITs.
• Seaview Square Shopping Center Regional shopping center of approximately 1.1 million square feet of retail space at the junction of routes 18, 66, and 35 in Ocean Township, Monmouth County, New Jersey; anchored by Target, Costco, Sears, and Burlington Coat Factory.
• Westview Center Shopping Center Regional shopping center of 610,103 square feet in Baltimore, Maryland, 93.1% leased to 29 tenants including four anchor tenants, a movie theatre, 21 in-line stores, and three pad sites.
• Homestead Pavilion Shopping Center Shopping center located in Homestead, Florida, leased to retail tenants including Marshalls.
• Hairston Village Community Center Community shopping center of 170,000 square feet in Stone Mountain, Georgia (suburb of Atlanta), accessible from Highway 78, Memorial Drive, and East Ponce de Leon Avenue; anchored by Kroger with gas station.
• Rivertowne Commons Shopping Center Shopping center in Oxon Hill, Maryland, visible from the Capital Beltway, featuring national retailers; anchored by Target.
• Tricorne Center Shopping Center Shopping center of 79,923 square feet at the southwest corner of Route 35 and Warren Avenue in Wall Township, NJ; anchored by ACME Supermarket.
• Tri-State Crossing Community Center Community center of 159,357 square feet built in 1995 on Country Road 120 South in South Point, Ohio, adjacent to Sam's Club and Wal-Mart; anchored by Lowe's Home Center.
• Deptford Landing Shopping Center Shopping center located at 2000 Clements Bridge Rd, Deptford, NJ 08096.
• One & Olney Square Community Shopping Center Community shopping center of 352,644 square feet located approximately 6 miles north of Center City Philadelphia at the signalized intersection of Chew Avenue and N. Front Street; anchored by ShopRite.
• Manor Shopping Center Community shopping center of 248,567 square feet in Lancaster, Pennsylvania, anchored by Weis Markets for more than 50 years (52,000 SF expanded store) and co-anchored by Regal Cinemas (68,720 SF, 18 screens, lease extended to 2034).
• Glenolden Plaza Shopping Center Shopping center serving the Glenolden community at 140 N. McDade Blvd, Glenolden, PA 19036; tenants include ShopRite and Forman Mills.
• Redners Plaza Freestanding Retail Freestanding retail building housing Redners Market at 5471 Pottsville Pike, Leesport, PA 19533 in Berks County, Pennsylvania.
• Exeter Commons Shopping Center Shopping center located at 4599 Perkiomen Avenue, Reading, Pennsylvania.
• Gertz Plaza Mixed-Use Property Mixed-use property of 500,000 square feet at 162-10 Jamaica Avenue in Jamaica, New York; 7 floors with bottom 2 floors for retail and upper 5 floors leased to government.
• Cobblestone Village Mixed-Use Property Approximately 80,000 square feet of retail and office space in Ocean Township, New Jersey, comprising 7 buildings including a 32,000 SF office building, featuring cobblestone paved sidewalks and decorative multi-colored wood trim.
• 119 Chambers Street Mixed-Use Property Retail and office property located at 119 Chambers Street, New York, NY 10012.
• 473 West Broadway Mixed-Use Property 5-story loft building at 473 West Broadway, New York, with an established gallery operating in the retail and lower level space; 2nd floor consists of commercial space and the remainder of the building is leased as full-floor residential units.

Quantifiable outcome

• 98% occupancy rate maintained across portfolio
• +2 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Federal Realty Investment Trust: Publicly traded REIT specializing in grocery-anchored shopping centers and mixed-use properties. Directly comparable to Wharton as a long-duration retail real estate owner/operator with a focus on high-quality anchor tenancy.
• Kimco Realty: One of the largest publicly traded shopping center REITs in the US, with a portfolio of open-air shopping centers anchored by national retailers. Highly comparable to Wharton's 30+ shopping center portfolio and anchor-tenant strategy.
• Brixmor Property Group: Publicly traded REIT owning and operating a national portfolio of open-air shopping centers. Comparable to Wharton in scale of grocery and necessity-based anchor tenancy and similar East Coast/Mid-Atlantic geographic exposure.
• Regency Centers: Publicly traded REIT focused on grocery-anchored shopping centers, with a national footprint and similar tenant base including Publix, Kroger, and Walmart. Directly comparable to Wharton's anchor tenant roster and acquisition approach.
• Phillips Edison & Company: Publicly traded REIT focused on grocery-anchored neighborhood shopping centers. Comparable to Wharton in scale, anchor-tenant focus, and acquisition strategy targeting necessity-based retail real estate.
• Kite Realty Group: Publicly traded REIT focused on open-air shopping centers anchored by national grocers and necessity-based retailers. Directly comparable in shopping center strategy and anchor tenant overlap.
• Acadia Realty Trust: Publicly traded REIT with a portfolio focused on high-quality grocery-anchored shopping centers and street retail properties. Comparable to Wharton's anchor-tenant focus and acquisition discipline.
• SITE Centers: Publicly traded REIT owning open-air shopping centers anchored by leading national retailers. Directly comparable to Wharton's portfolio composition and East Coast geographic footprint.
• RPT Realty: Shopping center REIT focused on grocery-anchored necessity-based properties. Comparable to Wharton in anchor tenant mix and focus on necessity retail.

Emerging players

• Pacific Retail Capital Partners: Private real estate investment firm focused on repositioning and operating Class A shopping centers. Comparable to Wharton as a private operating platform with shopping center acquisition and management capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wharton-realty-group-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wharton Realty Group