Retiree First
Retiree First operates RetireeFirst and HealthActive, B2B platforms helping U.S. unions and employers deliver group and individual Medicare benefits to retirees through high-touch advocacy, navigation, and cost-control partnerships with brokers, consultants, and carriers.
- Company typePrivate
- Founded-
- HeadquartersMount Laurel, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Retiree First does
Retiree First operates in the United States as a Retiree Benefits Management platform under LaborFirst, LLC, delivering both group-sponsored and individual Medicare solutions to unions and employers on behalf of their retiree populations. Headquartered in Mount Laurel, New Jersey, the company is structured as a private LLC and operates as RetireeFirst alongside a sister sub-brand, HealthActive, which extends healthcare navigation and advocacy to a broader member base. The platform is positioned around deep Medicare regulatory expertise, with coverage spanning Medicare Advantage, MAPD, Part D Prescription Drug, Supplement/Coordination of Benefits, and Medicare Marketplace individual plans.
The core product is offered through two delivery paths. The Group Medicare Marketplace pairs group-sponsored Medicare plans with a dedicated Advocate team that helps retirees understand benefits, navigate Medicare, resolve coverage issues, and close gaps in care. The Individual Medicare Marketplace adds flexible subsidy structures — fully subsidized, partially subsidized, or fully retiree-paid — alongside plan-selection guidance and ongoing post-enrollment advocacy. Both paths share the same advocacy layer, and HealthActive layers a parallel healthcare-navigation experience onto the same LaborFirst corporate entity. There is no public evidence of proprietary AI, automation, or analytics components in the source material; the platform is described as high-touch and human-centric rather than software-automated.
Commercially, RetireeFirst generates B2B managed services revenue through partnership arrangements with unions and employers, supplemented by broker/consultant and carrier channel relationships. Pricing is not publicly disclosed. Distribution is single-country domestic, with enterprise field sales targeting plan sponsors and indirect channels delivering member-facing Medicare plan access. The firm reports 1–10 employees, no disclosed funding rounds, and no external ownership signals. Leadership comprises John P. Dulczak as Chief Executive Officer and Michael Yoo as Chief Information Officer.
Retiree First firmographics
Firmographics- Name
- Retiree First
- Legal name
- LaborFirst, LLC
- Website
- https://retireefirst.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Retiree First operates RetireeFirst and HealthActive, B2B platforms helping U.S. unions and employers deliver group and individual Medicare benefits to retirees through high-touch advocacy, navigation, and cost-control partnerships with brokers, consultants, and carriers.
- Ownership category
- akta.pro rank
Retiree First industry classification
Industry- Product category
- Retiree Healthcare Benefits Administration
- NAICS
- Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Insurance and Employee Benefit Funds (5251)
- SIC
- Insurance Agents, Brokers & Service (6411), Hospital & Medical Service Plans (6324)
- akta.pro primary industry
- Benefits, Insurance & Entitlement Navigation (Medicare/Medicaid/VA/LTC) (HSABAIAG)
- akta.pro secondary industries
- COBRA & Retiree Continuation Administration (HLAEAAAJ), Elder Services & Aging Support (BPAGAEAF)
Keywords
Where Retiree First is headquartered
LocationHeadquarters
- HQ city
- Mount Laurel
- HQ country
- United States
- HQ region
- North America
Markets served
Retiree First business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Retiree Benefits Management Services: B2B managed services revenue from unions and employers for retiree benefits management, including group-sponsored benefits and individual Medicare coverage options with flexible subsidy arrangements.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Retiree First product offering
Product offeringCore offering
Retiree First, a LaborFirst solution, provides comprehensive retiree benefits management by partnering with unions and employers to deliver group-sponsored and individual Medicare coverage. Services include Medicare plan options management (Medicare Advantage, MAPD, Part D, Supplement/COB), personalized one-on-one advocacy, healthcare navigation, issue resolution, and care gap closure for retirees.
Product overview
RetireeFirst, a LaborFirst solution, is a unified retiree benefits management platform offering two pathways: Group Medicare Marketplace and Individual Medicare Marketplace. The core RetireeFirst product provides comprehensive Medicare benefits management including Medicare Advantage, Part D Prescription Drug, and Supplement/COB plans. HealthActive, a related solution, provides healthcare navigation and advocacy. All products deliver high-touch, personalized advocacy services to help retirees understand their benefits and navigate the Medicare system.
Differentiator
Problem solved
Functional benefit
Brands
- RetireeFirst: Retiree Benefits Management solution offering Medicare plan options including Medicare Advantage, Part D Prescription Drug, Supplement to Medicare, and Medicare Marketplace plans.
- HealthActive
Products and services
- RetireeFirst
Quantifiable outcome
- Recovered nearly $10,000 in out-of-pocket costs for a member on fixed income for a procedure that should have been covered
Companies that use Retiree First
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Retiree First technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Retiree First partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Brokers & ConsultantscoreLaborFirst/RetireeFirst maintains partner relationships with brokers and consultants. These partners help deliver members the best health benefits by facilitating retiree benefits solutions for their clients.
- CarrierscorePartner relationships with insurance carriers including regional and national health plans for Medicare Advantage, Part D Prescription Drug, Supplement plans, and Medicare Marketplace offerings.
- UnionscoreStrategic partnerships with unions to deliver group retiree benefit solutions that reduce liability, control costs, and preserve the value of retiree benefits. Unions work with RetireeFirst to provide personalized advocacy and Medicare navigation to their members.
- EmployerscoreStrategic partnerships with employers offering retiree health benefits. Employers partner with RetireeFirst for customized benefit solutions aligned with organizational priorities, budget, and retiree needs through group-sponsored or individual Medicare options.
Recent moves6 records
Expansion highlights5 records
Retiree First competitors and assessment
Company assessmentDirect peers
- eHealth: eHealth runs an online Medicare insurance marketplace with licensed agents helping beneficiaries compare and enroll in Medicare Advantage, Supplement, and Part D plans — comparable to RetireeFirst's Medicare plan options management and individual marketplace offering.
- GoHealth: GoHealth operates a Medicare-focused insurance marketplace and enrollment platform, overlapping with RetireeFirst's Individual Medicare Marketplace and Medicare navigation/advocacy offering through a different (consumer-direct and carrier-channel) GTM model.
- SelectQuote: SelectQuote is a direct-to-consumer insurance agency specializing in Medicare plans and senior-focused coverage, comparable to RetireeFirst's Medicare plan selection and advocacy services for retirees.
- Aon Retiree Health Solutions (formerly OneExchange): Aon's retiree health exchange and benefits administration business serves employers, unions, and plan sponsors with group and individual Medicare Marketplace offerings and personalized retiree advocacy — directly competing with RetireeFirst's RetireeFirst/Group and Individual Medicare Marketplace solutions.
Broad incumbents
- Mercer: Mercer provides retiree health strategy, benefits administration, and exchange/Marketplace solutions for large employers and public-sector plans, overlapping with RetireeFirst's retiree benefits administration and Medicare advocacy capabilities.
- Alight: Alight (formerly Aon Hewitt) provides large-scale benefits administration, retiree healthcare navigation, and decision-support tools across health, wealth, and payroll — overlapping with RetireeFirst's retiree benefits management and healthcare advocacy offerings at significantly larger scale.
- WTW (Willis Towers Watson): WTW offers retiree health benefits consulting, exchange solutions, and actuarial/advisory services for employers and multi-employer plans, making it a broad incumbent competitor to RetireeFirst's employer- and union-focused retiree benefits management model.
Emerging players
- HealthEquity: HealthEquity administers health savings accounts (HSAs), HRAs, and consumer-directed benefits for employers, with adjacent capabilities in retiree healthcare benefits support — overlapping with RetireeFirst's employer-sponsored benefits and retiree healthcare management space.
- Chapter: Chapter is a modern Medicare advisory platform offering personalized guidance and advocacy for Medicare beneficiaries, competing with RetireeFirst's retiree advocacy and Medicare navigation services in a digital-first, consumer-led format.
Regional players
- BenefitsPRO / Corporate Synergies Group: Corporate Synergies provides benefits brokerage, consulting, and administration for mid-market and public-sector employers, including retiree health solutions — comparable in serving the same union/employer retiree benefits niche that RetireeFirst targets.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Retiree First social profiles
Digital presenceRetiree First financial estimates
Financial estimateRevenue estimate
Valuation estimate
Retiree First leadership team
Management profileNumber of profiles
Profiles2 records
Retiree First funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Retiree First M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Retiree First
What does Retiree First do?
Retiree First, a LaborFirst solution, provides comprehensive retiree benefits management by partnering with unions and employers to deliver group-sponsored and individual Medicare coverage. Services include Medicare plan options management (Medicare Advantage, MAPD, Part D, Supplement/COB), personalized one-on-one advocacy, healthcare navigation, issue resolution, and care gap closure for retirees.
Is Retiree First a public or private company?
Retiree First is a private company. It is classified as unknown and is currently operating.
When was Retiree First founded?
Retiree First was founded in -1. It employs 1 to 10 people.
Where is Retiree First based?
Retiree First is headquartered in Mount Laurel, United States, in the North America region.
How does Retiree First make money?
One revenue line is on record: retiree Benefits Management Services.
Who are Retiree First's main competitors?
Direct peers on record are eHealth, GoHealth, SelectQuote and Aon Retiree Health Solutions (formerly OneExchange). Broad incumbents are Mercer, Alight and WTW (Willis Towers Watson). Emerging players are HealthEquity and Chapter. BenefitsPRO / Corporate Synergies Group is listed as a regional player.
Does Retiree First have an API?
No public API is recorded for Retiree First.
What industry is Retiree First in?
Retiree First's product category is Retiree Healthcare Benefits Administration. Its primary akta.pro industry code is HSABAIAG, Benefits, Insurance & Entitlement Navigation (Medicare/Medicaid/VA/LTC), with a secondary code of HLAEAAAJ, COBRA & Retiree Continuation Administration. Its NAICS code is 524292 and its SIC code is 6411.