Oriam

What Oriam does

Oriam is Scotland's Sports Performance Centre, a multi-sport facility located on Heriot-Watt University's Riccarton campus in Edinburgh. Operated by Heriot-Watt Services Limited (a wholly owned subsidiary of Heriot-Watt University) and originally funded by The Scottish Government, sportscotland, and City of Edinburgh Council, the centre houses Europe's largest indoor synthetic pitch, a dedicated Performance Wing (strength and conditioning gym, hydrotherapy pool, medical and rehabilitation suite, sauna), an Indoor Tennis Centre, 8 squash courts, multi-sport halls, a fitness suite, studios, and the Oriam Clinic for physiotherapy, sports massage, hydrotherapy, injury rehabilitation, isokinetic testing, and sport and health testing. Oriam serves four principal customer segments: Heriot-Watt University students (through mandatory Sports Union memberships covering 30+ clubs), community members (adult, junior, walking sports, and squash club memberships), performance athletes (sports scholarship programmes, specialist strength and conditioning, and named anchor tenants including the Scottish Rugby Union, Hearts of Midlothian FC, Scottish Squash, and Scottish Handball), and event organisers (training camps, tournaments, graduations, corporate functions, and charity events).

Revenue is generated through five distinct streams: recurring membership subscriptions (adult £34-£745/month tiers, student, junior £20/month, walking sports £28.50/month, squash club £34/month), usage-based Pay As You Play court and pitch bookings (£6.25-£94.50 per session), sports camps and classes for ages 3-18 (£10-£190/week), the Oriam Clinic billed per session, and event/facility hire (with 50% non-refundable deposits and DocuSign contracts). The Our Oriam mobile app (iOS and Android, powered by Innovatise) handles self-serve bookings, while reception desk and direct sales cover walk-ins and enterprise enquiries. Distribution is primarily domestic UK (single-country, Edinburgh-centric), with inbound elite training-camp demand from international clubs such as Arsenal, Manchester City, and the British and Irish Lions. The technology stack is largely off-the-shelf (Gladstone Go, 2MRM, Go Learn, DocuSign, Apple Health, Google Health Connect), with no proprietary AI/ML capability disclosed. Recent strategic moves include the 2023 Indoor Tennis Centre opening, the 2025 launch of a handball scholarship programme (in partnership with Scottish Handball Association), and ongoing deepening of governing-body partnerships.

Name

Oriam

Legal name

Heriot-Watt Services Limited

Website

https://oriamscotland.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Oriam is Scotland's Sports Performance Centre, a multi-sport facility at Heriot-Watt University in Edinburgh operating Europe's largest indoor synthetic pitch. It serves university students, community members, performance athletes, and event organisers through memberships, pay-as-you-play bookings, sports camps, clinic services, and facility hire.

Ownership category

akta.pro rank

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Subscriptions: Monthly and annual gym and facility memberships (adult, student, junior, walking sports, squash club) providing recurring revenue through direct debit payments. Includes benefits such as unlimited gym access, free group exercise classes, and discounts on PAYP sport bookings.
2. Pay As You Play (PAYP) Court and Pitch Bookings: Hourly or session-based rental of courts (basketball, badminton, squash, tennis, pickleball, table tennis, netball) and pitches (5-a-side football, 7-a-side football, futsal, cricket). Members receive 20% discount on PAYP bookings.
3. Sports Camps and Classes: Structured holiday camps for children aged 3-18 (Mini Racquets, Junior Sports, Youth Development Programme) priced at £10-£190 per week/session, and sports classes delivered via monthly direct debit through the Go Learn system.
4. Oriam Clinic Services: Physiotherapy, sports massage, podiatry, injury rehabilitation, isokinetic testing, and sport and health testing services billed per session or as rehabilitation packages, with payment taken at time of service.
5. Event and Facility Hire: Commercial hire of sports halls, pitches, studios, and conference spaces for third-party events including tournaments, charity events, graduations, and corporate functions. Events require a 50% non-refundable deposit, with final balance due 14 days prior.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Oriam operates Scotland's Sports Performance Centre at Heriot-Watt University's Riccarton campus in Edinburgh, providing multi-sport facility access including Europe's largest indoor synthetic pitch, indoor tennis courts, squash courts, sports halls, a gym, and a performance wing with hydrotherapy pool. It sells memberships (adult, student, junior, walking sports, squash club), pay-as-you-play court and pitch bookings, sports clinic services (physiotherapy, sports massage, hydrotherapy, rehabilitation), youth sports camps, and sports scholarship programmes for elite and aspiring athletes.

Product overview

Oriam is Scotland's Sports Performance Centre based at Heriot-Watt University in Edinburgh, offering a comprehensive suite of sports facilities, fitness services, and performance programmes. The centre operates as a multi-service sports facility with facilities including Europe's largest indoor synthetic pitch, sports halls, indoor tennis centre, squash courts, gym facilities, hydrotherapy pool, and performance wing. Core offerings centre on three pillars: (1) Pay As You Play sports facility hire covering tennis, badminton, squash, pickleball, table tennis, basketball, netball, football, futsal, and cricket; (2) Membership programmes spanning student, adult fitness (£34-£745), junior (£20/month), walking sports (£28.50/month), and squash club memberships; and (3) Performance sport services including sports scholarship programmes (Level 1 and Level 2 for athletes at various competitive levels), specialist sub-programmes for football, squash, and handball scholarship athletes, and a coaching scholarship for postgraduates. The Oriam Clinic provides physiotherapy, sports massage, hydrotherapy, injury rehabilitation, and health testing services. Youth development is supported through summer camps for ages 3-5, 5-13, and 11-18 years, alongside the Youth Development Programme. Event hosting capabilities include professional sporting events, charity events, and conferences.

Differentiator

Problem solved

Functional benefit

Brands

• Oriam Clinic: Sports and health clinic providing physiotherapy, sports massage, hydrotherapy, injury rehabilitation, and health testing services.
• Oriam Youth Development Programme
• Heriot-Watt Sports Scholarship Programme

Products and services

• Sports Facilities Hire (Pay As You Play)
• Gym & Fitness Membership
• Community Memberships
• Student Membership
• Oriam Clinic
• Sports Scholarship Programme
• Handball Scholarship Programme
• Squash Scholarship Programme
• Coaching Scholarship Programme
• Junior Sports Summer Camp
• Oriam Youth Development Programme Summer Camp
• Mini Racquets Summer Stars Camp
• Event Hosting and Facility Hire
• Performance Sport Services
• Oriam ParkRun

Quantifiable outcome

• 500% increase in handball participation in Scotland over two to three years
• +3 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Scottish Handball AssociationcoreStrategic or Co-development Partner · 16 May 2025Scottish Handball is Oriam's key strategic partner for the pioneering handball scholarship programme launched in 2025. Scottish Handball has been a partner since Oriam opened in 2016 and hosts most of its major events (Scottish Cup, Super Cup Finals) at Oriam. Oriam is one of only a few venues in Scotland with a full-sized 40x20m indoor court for handball. The scholarship is believed to be the first of its kind in Europe.
• Scottish SquashcoreStrategic or Co-development PartnerScottish Squash is a partner of Oriam and Oriam's Squash Centre is the home of Scottish Squash. Scottish Squash junior and senior events are hosted at Oriam, and Oriam's squash scholarship programme is delivered in collaboration with the Scottish Squash National Programme.
• Scottish Football Association (SFA)coreStrategic or Co-development PartnerThe SFA is listed as a partner organisation of Oriam. Heriot-Watt University football scholarship programme aligns with SFA development pathways.
• Scottish Rugby UnioncoreStrategic or Co-development PartnerScotland's national rugby team uses Oriam as its trusted training base, making Scottish Rugby Union a core partner of Oriam's performance sports programme.
• Tennis ScotlandminorStrategic or Co-development PartnerTennis Scotland is listed as a partner organisation of Oriam. The partnership supports tennis development activities and events at Oriam's Indoor Tennis Centre.
• Hearts of Midlothian Football ClubcoreStrategic or Co-development PartnerHeart of Midlothian FC uses Oriam as its trusted training base. The partnership positions Oriam as a premier football performance venue in Scotland.
• Heriot-Watt UniversitycoreStrategic or Co-development PartnerHeriot-Watt University is the parent institution of Oriam. Oriam is a wholly owned subsidiary of Heriot-Watt Services Limited, trading as Oriam. The university delivers its Sports Scholarship Programme in partnership with Oriam and the HWU Sports Union, ranked 25th of 127 institutions for sports scholar support in 2023-24.
• sportscotlandcoreStrategic or Co-development Partnersportscotland (Scotland's national agency for sport) is a key funder of Oriam alongside The Scottish Government and City of Edinburgh Council. sportscotland funding supports Oriam's role as Scotland's Sports Performance Centre.
• City of Edinburgh CouncilcoreStrategic or Co-development PartnerCity of Edinburgh Council is a key funder of Oriam alongside The Scottish Government and sportscotland. This public funding supports Oriam's operations as Scotland's Sports Performance Centre.
• Arsenal Football ClubminorStrategic or Co-development PartnerArsenal conducted performance camps at Oriam, using the facilities for elite training sessions during visits to Scotland.
• Manchester City Football ClubminorStrategic or Co-development PartnerManchester City conducted performance camps at Oriam, using Oriam's world-class facilities for elite training.
• British and Irish LionsminorStrategic or Co-development PartnerThe British and Irish Lions used Oriam as a training camp venue for their Scottish leg.

Scale indicators12 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Loughborough University (National Performance Centre): UK's leading university-embedded sport and performance centre. Directly comparable as a multi-sport training and competition venue serving elite athletes, governing bodies and a student population, with similar scholarship and S&C infrastructure.
• University of Bath - Team Bath: University-owned multi-sport performance complex featuring indoor courts, training facilities and a Performance Centre. Comparable operating model (university-subsidiary), sports scholarship programme and elite training partnerships.
• Sport Wales National Centre (Sophia Gardens): Publicly funded multi-sport national performance centre serving Wales. Directly comparable as a national-scale sports performance centre funded by government and home to national governing body programmes.
• English Institute of Sport (EIS) Sheffield: High-performance training centre delivering sport science, S&C, physiotherapy and performance testing to Olympic and Paralympic athletes. Comparable function as a performance sport services hub used by national governing bodies.
• National Sports Centre (Crystal Palace): Multi-sport national facility offering indoor courts, pitches, fitness and performance services. Comparable as a publicly supported, large-footprint indoor sports venue operating memberships, PAYP bookings and elite training.
• David Ross Sports Village (University of Nottingham): University-affiliated multi-sport complex with indoor halls, squash courts, performance suites and student/community memberships. Closely comparable business model and customer mix to Oriam.
• Sport Central (Northumbria University): University-anchored multi-sport facility with indoor halls, courts, fitness and performance services. Comparable scale, mix of community, student and performance users, and UK regional positioning.
• Warwick Sport (University of Warwick): University-run multi-sport destination offering indoor pitches, courts, fitness, memberships and PAYP bookings. Highly comparable in target segments, facilities mix and direct-to-consumer self-serve booking model.

Broad incumbents

• GLL / Better (UK leisure operator): UK's largest public-leisure operator running dozens of fitness and recreation centres with memberships and PAYP courts. Comparable in membership/PAYP revenue mechanics and multi-sport facilities, though broader and without Oriam's elite performance focus.
• Everyone Active: Major UK public-sector leisure operator running multi-sport centres with memberships, swim, gym and group exercise. Comparable as a UK-wide facility operator targeting community fitness and recreation use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/OriamScotland
• Xx.com/Oriamscotland
• LinkedInlinkedin.com/company/oriam

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oriam