What Vinpac International does

Vinpac International is Australia's largest contract wine packaging company, founded in 1975 and headquartered in Angaston, South Australia. The company provides end-to-end services for the wine industry spanning winemaking, laboratory testing, contract bottling, packaging supply, warehousing, distribution, and export documentation. It operates seven bottling lines across two facilities in the Barossa Valley and McLaren Vale, processing more than 10 million 9 Litre Equivalents annually with throughput capabilities up to 18,000 bottles per hour. The company serves over 500 wineries, with many customer relationships spanning 15-30 years, and holds multiple certifications including BRCGS, NATA, ISO 14001, and organic certifications across Australian, EU, and USDA standards.

The company's business model combines transaction-fee-based contract bottling with revenue from its VI Packaging division (dry goods supply including bottles, cartons, and closures via warehouses in WA, Victoria, and SA), professional services for NATA-accredited laboratory testing and winemaking support, and managed services for 40,000+ m² of climate-controlled warehousing plus export documentation. Core technology infrastructure includes a tank farm of 288 tanks with 12+ million litre capacity, AGV-equipped warehouses with advanced WMS, robotic carton packaging (installed 2023), and a high-speed Line 8 with 50% increased capacity. The company pursues a sales-led go-to-market approach with dedicated account managers and a National Sales Manager, emphasizing long-term partnership economics over transactional volume. Sustainability investments include solar installations providing 25%+ of electricity, 99% waste diversion from landfill, and a wastewater treatment plant handling 120 million liters annually.

Name

Vinpac International

Legal name

Vinpac International Pty Ltd

Website

https://vinpac.com.au

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Contract Wine Bottling Services

NAICS

Wineries (31213)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

Keywords

• Contract wine bottling
• Wine packaging services
• Winemaking services
• Beverage contract manufacturing
• Wine laboratory testing

Headquarters

HQ city

Angaston

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Contract Bottling Services: Core revenue stream from contract wine bottling services. Vinpac operates seven bottling lines across two facilities, providing filling and packing services for wineries. Services accommodate various bottle formats from 187ml to 6000ml, with throughput ranging from 4,000 to 18,000 bottles per hour.
2. Packaging Supply (VI Packaging): VI Packaging division established in 2008 provides one-stop shop for dry goods supply including bottles, cartons, and closures. Revenue from sourcing and delivering high-quality packaging materials with warehouses in WA, Victoria, and SA.
3. Laboratory Services: NATA-accredited laboratory services for wine analysis including routine monitoring and specialised testing. Services available as standalone offerings for certification requirements.
4. Winemaking Services: Comprehensive winemaking support including cross-flow, centrifuge, plate and frame, Cuno, cold and heat stability, and blending services. Also includes sparkling wine production capabilities.
5. Warehousing, Distribution & Export: Over 40,000 m² of climate-controlled warehousing space with inventory management, order fulfillment, packaging, shipping coordination, and export documentation services.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Vinpac International provides end-to-end contract wine bottling, packaging, winemaking, and laboratory services to Australian wineries and wine producers. Operating seven bottling lines across two facilities in Barossa Valley and McLaren Vale, the company handles bottle formats from 187ml to 6000ml with throughput up to 18,000 bottles per hour, complemented by its VI Packaging division for dry goods supply, NATA-accredited laboratories, and full warehousing, distribution, and export services.

Product overview

Vinpac International is Australia's premier contract wine packaging company operating as a single unified service offering with multiple integrated divisions. The core product is end-to-end wine bottling and packaging services delivered through seven bottling lines across two facilities (Barossa Valley and McLaren Vale). These services are supported by dedicated divisions: VI Packaging (packaging supply, established 2008), NATA-accredited Laboratory Services, Winemaking & Wine Services with extensive tank farm capacity, Filling & Packing with high-speed bottling capabilities, Quality Assurance with industry-leading certifications, Warehousing/Distribution/Export with 40,000+ m² climate-controlled space, Customer Service with account management and online portal, and New Product Development for custom packaging solutions. The integrated service model provides wineries with comprehensive packaging solutions from concept through to finished product delivery.

Differentiator

Problem solved

Functional benefit

Brands

• VI Packaging: Dedicated packaging division established in 2008 that ensures efficient sourcing and delivery of high-quality packaging materials including bottles, cartons, and closures for wine packaging.

Products and services

• Filling & Packing (Contract Bottling) Seven bottling lines across Barossa Valley and McLaren Vale facilities processing bottle formats from 187ml to 6000ml, with capabilities including sparkling wines and non-alcoholic/low-alcohol wines, achieving up to 18,000 bottles per hour. Service is delivered to Australian wineries and wine producers at Vinpac's facilities.
• Winemaking & Wine Services
• Laboratory Services NATA-accredited laboratory facilities at McLaren Vale and Angaston providing precise wine analysis, continuous monitoring during winemaking, and standalone testing services for certification requirements. Services are offered to wineries needing quality control and compliance testing.
• VI Packaging (Packaging Supply) Vinpac's dedicated division for sourcing and delivering high-quality packaging materials including bottles, cartons, and closures, operating as a one-stop shop for dry goods supply with warehouses in Western Australia, Victoria, and South Australia.
• Warehousing, Distribution & Export Over 40,000 m² of climate-controlled warehouse space, advanced warehouse management system, AGVs for stock movement, and comprehensive export services including container packing and documentation. Services support wineries needing storage, domestic distribution, and international export logistics.
• Dry Goods Catalogue Extensive catalogue of dry goods including bottles, cartons, and closures available through VI Packaging, accessible via an online portal for direct ordering. Provides wineries a streamlined procurement channel for packaging materials.
• New Product Development Expert services transforming packaging concepts into market-ready solutions, covering label design, carton dimensions, and bottle product development through collaboration with retail partners and glass suppliers. Aimed at wineries launching new products or refreshing packaging.
• Quality Assurance Industry-leading quality processes with rigorous audit procedures, externally validated certifications, and continuous improvement practices ensuring wines meet the highest standards. Supports customer compliance and product integrity requirements.
• Customer Service Dedicated customer service team providing personalised support, account management, and a user-friendly customer portal for inventory tracking and real-time bottling updates. Underpins Vinpac's customer-centric direct sales approach.

Quantifiable outcome

• 10+ million 9LE cases bottled annually
• +4 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Barossa EnterprisescoreOthers · 1 January 2013Barossa Enterprises, the largest employer of people with disabilities in regional South Australia, has been a valued partner of Vinpac International since 2013. Vinpac supports this community organization through partnership, contributing to employment opportunities for people with disabilities in the region.

Scale indicators11 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Pact Group Holdings: ASX-listed Australian rigid plastics and packaging manufacturer serving FMCG and beverage customers with bottles, closures, and contract packaging — directly comparable in serving large packaged-goods customers from Australian production sites.
• Pro-Pac Packaging: Australian industrial and consumer packaging distributor with rigid-container and contract-packaging operations; comparable as a mid-market Australian packaging solutions provider to manufacturers.

Broad incumbents

• Sonoco Products Company: Global diversified packaging manufacturer with strong rigid plastics and contract packaging presence; comparable scale and service breadth to Vinpac's bottling-plus-packaging model, though globally diversified.
• Amcor: Global packaging company with significant operations in flexibles and rigid containers for beverage end-markets; comparable as a packaging-input and contract-services supplier rather than a direct wine-bottling competitor.
• Crown Holdings: Major global metal packaging supplier into beverage end-markets; comparable as a packaging-input provider feeding bottling and packaging operations, though not a direct wine bottler.
• Visy: Privately-held Australian packaging and recycling giant offering glass, cartons, and packaging services — a broader incumbent but with overlapping supply into Australian beverage manufacturers and packaging materials.
• Orora Limited: Australian-listed glass container and beverage packaging group; smaller in wine but its beverage-can and glass businesses overlap with portions of Vinpac's dry-goods supply and bottling input market.
• Ball Corporation: Global aluminum packaging supplier for beverages; comparable as a large-scale packaging-input vendor into the contract bottling supply chain used by Vinpac and its customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/VinpacBarossa

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vinpac International