umdasch

What umdasch does

umdasch The Store Makers is the shopfitting and retail design business division of Umdasch Group, headquartered in Amstetten, Austria, with production operations anchored at an expanded manufacturing facility in Litomyšl, Czech Republic. The company delivers end-to-end retail environment solutions — from concept and design through production, procurement, logistics, rollout, and assembly — for enterprise retailers, automotive OEMs, travel retail operators, hospitality groups, and financial services brands. Its portfolio is organized around three operational pillars: Construction Solutions (general contracting), Multistore Solutions (large-scale rollouts), and Premium Solutions (bespoke flagship environments), with a customer roster that includes Harrods, Decathlon, Charlotte Tilbury, Audi, Volkswagen, Chery Automobile, SPAR, BILLA Corso, freenet, Miles & More, and Gebr. Heinemann.

The technology stack centers on the proprietary umdasch eXperience Platform, a centralized digital retail platform that networks POS systems and digital signage deployments across customer estates. In June 2026, umdasch added a "Data-Based Shopfitting" capability that applies computer vision and predictive analytics to in-store video footage and behavioral data to analyze customer movements, product interactions, and purchasing decisions. Physical products — shelving systems, bake-off solutions, refill systems, checkout counters, and customized POS units — are produced at the Litomyšl facility. The Smart Bakery Box product innovation won the German Brand Award in 2024.

Revenue is generated primarily through project-based, quote-driven enterprise engagements, spanning professional services (shopfitting, general contracting, design consulting) and hardware sales (shelving, bake-off, checkout, digital signage). Go-to-market is direct enterprise field sales targeting large retailers and brands; pricing is not publicly disclosed. Geographic focus is the DACH region (Austria, Germany, Switzerland) with active project delivery across the Czech Republic, United Kingdom, and the Netherlands.

Name

umdasch

Website

https://umdasch-shopfitting.com

Company type

Private

Founded year

1868

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

umdasch The Store Makers, part of Umdasch Group, is an Austria-headquartered enterprise shopfitting firm serving retailers, automotive OEMs, travel retail, and hospitality brands across Europe. It delivers end-to-end retail environment services complemented by digital retail technology and a proprietary networked POS platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Amstetten

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Shopfitting Services: Project-based shopfitting services including store design, production, procurement, logistics, rollout and assembly for retail environments
2. Digital Retail Solutions: Digital signage, POS management, and digital retail technology solutions including the umdasch eXperience Platform
3. General Contracting: End-to-end interior construction and project management including preliminary clarification, design, authorisation, implementation planning, realisation and service
4. Contract Manufacturing: Industrial equipment, project management, engineering and industrial services for specialized manufacturing requirements
5. Products: Shelving systems, bake-off solutions, refill systems, checkout solutions, and POS customised solutions

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

umdasch The Store Makers provides end-to-end shopfitting, store design, and digital retail solutions for enterprise retail clients. Core offerings include store design and consulting, the proprietary umdasch eXperience Platform for digital retail management, physical fixture products (shelving, bake-off, refill, and checkout systems), general contracting services, and industrial contract manufacturing. The company delivers projects from concept and design through production, logistics, rollout, and assembly for retailers and brands across Europe.

Product overview

umdasch The Store Makers operates as a comprehensive retail solutions provider offering a platform-plus-modules architecture. The core offering includes the umdasch eXperience Platform for digital retail management, complemented by physical products (Shelving Systems, Bake-Off Solutions, Refill Systems, Checkout Solutions, POS Customised Solutions), and services (Store Design, Design Consulting, Digital Consulting, Value Engineering, Retail Technology, POS Management, Support and Operation, Shopfitting, General Contracting, Contract Manufacturing). The portfolio is organized into three main divisions: Construction Solutions, Multistore Solutions, and Premium Solutions, serving industries including retail, hospitality, automotive, travel retail, and real estate.

Differentiator

Problem solved

Functional benefit

Brands

• The Store Makers: Brand identity and tagline used to position umdasch's shopfitting and retail solutions expertise

Products and services

• Shopfitting Core shopfitting services including project management, production, procurement, logistics, rollout and assembly for retail environments. Targets enterprise retailers and brands.
• Store Design Professional store design and spatial planning services for retail environments. Targets enterprise retailers planning new stores or brand refreshes.
• Design Consulting Expert design consulting services for retail environments. Targets enterprise retailers needing strategic design guidance.
• Digital Consulting Consulting services for digital transformation in retail. Targets enterprise retailers planning digital integration.
• Value Engineering Cost optimization and value analysis services for retail projects. Targets enterprise retailers seeking cost-efficient shopfitting.
• Digital Retail Comprehensive digital retail solutions including digital signage applications, in-store communication, and retail technology integration. Targets enterprise retailers needing modern digital store experiences.
• Retail Technology Technology integration and solutions for retail operations. Targets enterprise retailers needing technology deployment.
• POS Management Point-of-sale system management and support. Targets enterprise retailers needing ongoing POS operations management.
• Support and Operation Ongoing support and operational services for retail systems. Targets enterprise retailers with deployed shopfitting or digital retail installations.
• umdasch eXperience Platform Centralized digital retail platform that networks point-of-sale systems and provides an overview of all digitally connected retail operations. Targets enterprise retailers with multiple store locations.
• Shelving Systems Physical shelving and display fixtures for retail environments. Targets retailers needing store merchandising fixtures.
• Bake-Off Solutions In-store bakery display and preparation solutions for retail environments. Targets food retail operators with in-store bakeries.
• Refill Systems Systems for product refill and bulk dispensing solutions. Targets retail operators needing automated or bulk dispensing fixtures.
• Checkout Solutions Point-of-sale checkout systems and counters for retail environments. Targets retailers needing checkout area fixtures.
• POS Customised Solutions Customized point-of-sale solutions tailored to specific retail requirements. Targets retailers needing bespoke POS configurations.
• General Contracting Full-service general contracting including preliminary clarification, design, authorisation, implementation planning, realisation and service. Targets enterprises needing end-to-end interior construction project management.
• Contract Manufacturing Industrial contract manufacturing services including equipment, project management, engineering, and industrial services for specialized manufacturing requirements. Targets industrial clients needing specialized manufacturing capabilities.
• Smart Bakery Box Innovative in-store bakery solution that won the German Brand Award in two categories for its smart design and functionality. Targets food retail operators with in-store bakeries.
• Data-Based Shopfitting AI-powered physical store analysis capability that uses computer vision and predictive analytics to analyze customer movements, product interactions, and purchasing decisions in physical retail stores. Targets enterprise retailers seeking data-driven store optimization.

Quantifiable outcome

• EcoVadis Silver Medal for sustainability performance (2026)
• +2 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

One partnership is on record.

• Umdasch GroupparentOthersumdasch is a company of Umdasch Group. Umdasch Group is the parent company that owns and operates umdasch The Store Makers as one of its business divisions.

Scale indicators1 record

Recent moves7 records

Expansion highlights6 records

Direct peers

• Vitra: Swiss design and furniture company with extensive retail showroom, brand-environment, and workplace interior design capabilities. Both firms operate in the design + manufacture + installation model for premium retail and brand environments across Europe.
• KINZO: Berlin-based interior design studio specializing in retail, hospitality, and brand-space design across Europe. Closely comparable to umdasch in serving enterprise retail and hospitality clients with bespoke store and brand-environment design.
• Zumtobel Group: Austrian lighting company providing integrated lighting solutions and smart retail technology for retail environments. Comparable to umdasch in serving enterprise retailers with hardware (lighting fixtures vs. shelving/checkout) plus digital retail management software.
• Ansorg: German retail lighting specialist designing and manufacturing lighting systems for flagship retail stores globally. Peer to umdasch in providing integrated hardware-plus-design solutions for premium retail brand environments.
• Liganova: German brand-space and retail-experience agency serving premium and luxury brands with flagship store design, visual merchandising, and digital retail concepts. Direct competitor to umdasch's Premium Solutions division serving brands like Charlotte Tilbury.
• TateHudson: UK-based retail design agency specializing in flagship store design, brand environments, and retail strategy. Comparable to umdasch in serving enterprise retail clients with end-to-end design-to-installation services.
• Schmidt Groupe: German shopfitting and interior-construction company serving European retail clients with bespoke store design, manufacturing, and installation services — directly comparable to umdasch's Construction Solutions and Multistore Solutions divisions.

Broad incumbents

• Benoy: Global architecture and design firm with significant retail, leisure, and mixed-use design practice. Overlaps with umdasch's retail and real-estate design work as a broader full-service design incumbent entering retail shopfitting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCRbHCncnRSHADK5akYMMdiQ
• LinkedInlinkedin.com/company/umdasch-the-store-makers
• Instagraminstagram.com/umdasch_thestoremakers
• Facebookfacebook.com/umdaschTheStoreMakers

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about umdasch