Triumf Glass

What Triumf Glass does

Triumf Glass AB is a third-generation family-owned Swedish ice cream manufacturer headquartered in Sävedalen near Göteborg. The company was founded in 1946 by Arne Müntzing and has been controlled by the Müntzing family since 2010, when they bought the company back from Norwegian Diplom-Is. Triumf Glass produces over 20–22 million liters of ice cream annually at its 3,000 sqm Glassfabriken in Sävedalen, where 90% of volume is manufactured in-house (the remaining share is reportedly co-manufactured). Daily production capacity is stated at 65,000 liters, and the company operates ISO 14001 and BRCGS Food-certified processes. Cream is sourced from approximately 1,400 cows via Falköpings Mejeri on the Skara plains.

The product portfolio spans single-serve sticks and cones (including the iconic Sitting Bull), the premium Farbror Arnes sub-brand, multi-packs, dessert formats (1.75L/0.5L Gammaldags Gräddglass), 5L scoop-shop formats, sorbets, frozen yogurt, lactose-free variants, and licensed products under brands such as Snickers, Daim, Marabou, Oreo, Geisha, Fazer, Lion, and Juicy Couture collaborations. Triumf Glass generates revenue primarily through wholesale distribution to Swedish grocery retail chains, service trade outlets, and ice cream parlors (glassbarer), delivered alongside other frozen goods via wholesalers such as Götene Kyltransporter using biogas-powered trucks for part of the fleet. Secondary revenue comes from two company-operated retail sites — the Glassbaren café in Sävedalen and the Triumf Glass & Godis factory outlet in Järnbrott, Göteborg — plus an online merchandise store (Glasseroben) launched in 2025.

The go-to-market model is sales-led, with regional sales representatives managing retail accounts across defined districts. Customer reach spans national Swedish grocery chains, independent ice cream parlors (long-tail SMBs), and service trade retailers. Sustainability is a stated strategic pillar, supported by 100% biogas energy at the factory, solar panels, fossil-free LBG transport, and a CarbonCloud partnership for climate-footprint transparency. The most recent disclosed sales figure is SEK 400+ million in 2018; current figures are not public. Notable recent moves include the 2026 launch of Daim, Marabou, and Oreo branded ice cream distribution in Sweden, a Gothia Cup partnership for summer 2026, and a 2025 rebrand.

Name

Triumf Glass

Legal name

Triumf Glass AB

Website

https://triumfglass.se

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

101–250 employees

Short description

Triumf Glass is a third-generation Swedish family-owned ice cream manufacturer producing 20+ million liters annually at its Sävedalen factory near Göteborg, selling wholesale to Swedish grocery retail, service trade, and ice cream parlors.

Ownership category

akta.pro rank

Product category

Ice Cream Manufacturing

NAICS

Ice Cream and Frozen Dessert Manufacturing (311520)

SIC

Ice Cream & Frozen Desserts (2024), Food And Kindred Products (2000)

akta.pro primary industry

Ice Cream, Frozen Desserts & Novelties Manufacturing (AFAKAKAE)

akta.pro secondary industry

Ice Cream & Refrigerated Desserts (CRADACAE)

Keywords

• Ice cream manufacturing
• Frozen desserts
• Cream ice cream
• Dairy products
• Wholesale distribution

Headquarters

HQ city

Sävedalen

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wholesale Ice Cream Sales: Triumf Glass manufactures and sells ice cream to retailers (grocery stores, service trade, ice cream parlors) through distributors. Products are delivered alongside other frozen goods, reducing environmental impact. The company produces over 20 million liters per year and generates revenues exceeding SEK 400 million from these wholesale channels.
2. Retail / On-Site Sales: Triumf Glass operates its own glass café (Glassbaren/Glasscafé) in Sävedalen near the factory, offering products directly to consumers. A factory outlet (Triumf Glass och Godis) in Järnbrott, Göteborg also sells second-quality items directly.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Triumf Glass manufactures and sells a broad portfolio of ice cream products including popsicles, cones, multi-packs, premium single-serve bars (Farbror Arnes), dessert formats (1.75L/0.5L), scoop shop products, sorbets, lactose-free options, frozen yogurt, and licensed-brand items (Oreo, Daim, Marabou, Snickers). Products are produced at the Glassfabriken in Sävedalen from fresh Swedish cream and distributed nationally via wholesale channels to grocery retailers, service trade, and ice cream parlors throughout Sweden.

Product overview

Triumf Glass is a Swedish family-owned ice cream manufacturer producing over 22 million liters annually at its factory in Sävedalen, Gothenburg. The product portfolio comprises multiple product lines: Pinnar & Strutar (popsicles and cones) including the iconic Sitting Bull; Farbror Arnes premium sub-brand with indulgent flavors in single-serve format; Flerpack multi-packs for families; Dessertglass including Gammaldags Gräddglass in 1.75L and 0.5L formats; Glassbaren for scoop ice cream parlors; Sorbet and Frozen Yogurt for specialty dietary needs; and licensed brand products including Oreo, Marabou, Daim, Snickers, and Geisha. The company also operates consumer services including an Allergiguiden (allergy guide), Glasseroben merchandise store, and Glassprovning (ice cream tasting kits). In 2026, Triumf Glass began distributing Daim, Marabou, and Oreo branded ice cream products in Sweden.

Differentiator

Problem solved

Functional benefit

Brands

• Farbror Arnes: Premium ice cream bar sub-brand featuring flavors like Saltkola (Salt Caramel), Brynt Smör (Brown Butter), Kladdkaka (Chocolate Fudge), and Marshmallow.
• Gammaldags Gräddglass
• Nick's
• Bella Italia Gelato

Products and services

• Pinnar & Strutar Classic popsicles and cones including the iconic Sitting Bull pinne, sold as single-serve frozen novelties through retail channels and ice cream parlors.
• Farbror Arnes Premium single-serve ice cream bar sub-brand sold in 90-100ml format featuring indulgent flavors such as Kladdkaka, Saltlakrits, Brynt Smör, Kanelbulle, and Nötkola, targeted at adult consumers seeking premium taste.
• Flerpack Multi-pack ice cream products designed for family consumption, available in various flavor combinations including Kalas cola and raspberry formats.
• Dessertglass Dessert ice cream packaged in 1.75L family-format tubs for at-home consumption, including the flagship Gammaldags Gräddglass and other scoop-style flavors.
• Glassbaren Bulk scoop ice cream and dessert products packaged in 5L formats for professional use by ice cream parlors and cafes.
• Gammaldags Gräddglass The flagship traditional Swedish cream ice cream made with fresh cream from Falköping Dairy, available in 1.75L and 0.5L formats. Sweden's most sold cream ice cream by volume.
• Licensed Brand Ice Cream Products Ice cream products manufactured under license from major international confectionery brands including Oreo, Marabou, Daim, Snickers, Geisha, Fazer, Lion, Dumle, and Tyrkisk Peber, distributed nationally in Sweden.
• Sorbet Dairy-free frozen sorbet desserts including Skruven, Citronsorbet, Mangosorbet, Vattenmelonsorbet, and Hallonsorbet, made from fruit juices for consumers seeking non-dairy options.
• Laktosfri Glass Lactose-free ice cream variants of popular flavors for consumers with lactose intolerance, identified in the company's allergen guide.
• Frozen Yogurt Frozen yogurt products including Triumf Yoghurtglass in various flavors and Triumf Hallonsorbetmix, positioned as a healthier dessert alternative.
• Triumf Glasscafé (Glassbaren) Company-operated ice cream café located in Sävedalen near the Glassfabriken factory, serving a wide variety of flavors and presentations directly to consumers.
• Triumf Glass & Godis Outlet Factory outlet store located in Järnbrott, Göteborg, selling second-quality inventory alongside the regular product range directly to consumers.

Quantifiable outcome

• Sweden's most sold cream ice cream by volume — Gammaldags Gräddglass
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• Gothia CupcoreGTM or Marketing Partner · 20 February 2026Triumf Glass and Gothia Cup signed a new partnership agreement effective summer 2026, making Triumf Glass the official ice cream supplier for the Gothia Cup youth soccer tournament. This provides brand exposure to thousands of participants and families.
• Juicy CoutureminorGTM or Marketing Partner · 18 March 2024Farbror Arnes and Juicy Couture launched a collaborative campaign for spring, featuring a campaign filled with pink, fluffiness, and 2000s nostalgia. The partnership leverages the Farbror Arnes brand with the fashion brand's identity.
• Leo's LeklandminorGTM or Marketing Partner · 27 February 2024Triumf Glass and Leo's Lekland launched a new multi-pack collaboration — Leo's Djungelmix — featuring some of Triumf Glass's most popular flavors in a family-sized pack, combining the amusement park brand with the ice cream portfolio.
• CarbonCloudcoreStrategic or Co-development Partner · 7 February 2024Triumf Glass strengthened its sustainability work through collaboration with CarbonCloud, whose research-based SaaS platform increases transparency around climate footprint from raw materials to finished product. This partnership supports the company's sustainability reporting and environmental goals.
• BowerminorGTM or Marketing Partner · 16 January 2024Triumf Glass partnered with Bower, a recycling app, to reward consumers for recycling ice cream packaging. Consumers scan barcodes on Triumf Glass packages in the app to receive rewards for recycling.
• LisebergminorGTM or Marketing Partner · 21 March 2023In connection with Liseberg's 100th anniversary, Triumf Glass and Liseberg collaborated to bring the Kaninis ice cream from Kaninland into ice cream freezers nationwide. Kaninis is a tutti-frutti ice cream with less sugar, developed with Liseberg's Kanin rabbits and Triumf Glass's product developers.
• PeabminorImplementation/ SI/ Consulting Partner · 1 January 2020Peab served as the general contractor for the expansion of the Glassfabriken in Sävedalen (2020–2021). Peab, like Triumf Glass, prioritizes sustainability and actively follows up environmental work in its projects.
• Falköpings Mejeri (Falköping Dairy)coreOthers · 1 January 2020Fresh cream for Triumf Glass's gräddglass (cream ice cream), 0.5L products, and all scoop shop cream ice creams comes from selected farms on the Skara plains in Västergötland via Falköpings Mejeri. Approximately 1,400 cows supply the dairy with fresh Swedish cream year-round.
• Götene KyltransportercoreChannel Partner/ Reseller/ Distributor · 1 January 2019Triumf Glass has a close partnership with Götene Kyltransporter for distribution. Götene is certified under Fair Transport — transport industry's sustainability certification for road freight. Since 2019, part of Triumf Glass deliveries are made with trucks running on liquid biogas (LBG), making those transports 100% fossil-free.

Scale indicators6 records

Recent moves9 records

Expansion highlights3 records

Direct peers

• GB Glace: GB Glace is Sweden's largest ice cream brand, owned by Unilever. It is the most direct competitor to Triumf Glass in Swedish grocery retail freezer space, competing head-to-head on sticks, cones, multi-packs, and dessert formats with similar mass-market positioning.
• Diplom-Is: Norwegian family-owned ice cream manufacturer Diplom-Is previously acquired Triumf Glass (2003-2010) before the Müntzing family bought it back. Diplom-Is operates at similar scale in Norway with comparable in-house production, brand portfolio, and Nordic wholesale distribution model.
• SIA Glass: SIA Glass is a Swedish ice cream producer focused on premium and specialty segments including sorbets, fruit-based ices, and dietary-specific products. Competes with Triumf Glass in scoop shop and grocery categories, particularly in the health and natural-ingredient segment.

Regional players

• Hennig-Olsen Is: Hennig-Olsen Is is a family-owned Norwegian ice cream manufacturer founded in 1926, with similar heritage, in-house production, and brand-led model. Operates primarily in Norway but provides a close Nordic peer on operating philosophy and scale, despite no direct geographic overlap with Sweden.

Broad incumbents

• Unilever (Ice Cream Division): Unilever owns GB Glace, Wall's, Ben & Jerry's, and Magnum, making it the dominant multinational ice cream incumbent in Sweden. Provides broader competitive context for pricing, retailer negotiation leverage, and innovation pace that Triumf Glass must counter as a regional specialist.
• Nestlé (Ice Cream): Nestlé is a global ice cream manufacturer with extensive Swedish market presence across mainstream and premium brands. Represents a structural competitor on retailer shelf negotiations, licensed brand partnerships, and global supply chain scale.
• Froneri: Froneri is a global ice cream manufacturer (Nestlé/RMI joint venture) with extensive European operations including Häagen-Dazs, Cornetto, and other brands. Operates as a broad private-label and branded competitor in the European frozen desserts market relevant to Triumf Glass's category positioning.
• Ben & Jerry's: Ben & Jerry's (Unilever) is a global premium and indulgent ice cream brand with presence in Swedish scoop shops and grocery. Comparable to Triumf Glass's Farbror Arnes premium sub-brand in target consumer and price positioning, though at materially larger scale.
• General Mills (Häagen-Dazs): General Mills owns Häagen-Dazs, a global premium ice cream brand sold in Sweden. Comparable to Triumf Glass's premium positioning and Bella Italia Gelato sub-brand through similar consumer segment (premium indulgence) and scoop shop distribution.

Others

• Mars Wrigley: Mars is the owner of Snickers, Daim, Marabou, and M&M's — multiple brands whose ice cream extensions Triumf Glass manufactures and distributes in Sweden. Mars is a key licensor and commercial partner rather than a direct ice cream manufacturer competitor, but its strategic brand decisions shape Triumf Glass's licensed portfolio roadmap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/triumfglass
• Instagraminstagram.com/triumfglass_se
• TikToktiktok.com/@triumfglass_se?lang=sv-SE
• Xx.com/triumfglass

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Triumf Glass