What Umdasch does

Umdasch The Store Makers (legal entity: umdasch Store Makers Management GmbH) is the shopfitting and retail-solutions division of Austrian family-owned conglomerate Umdasch Group, headquartered in Amstetten, Austria. The company delivers full-service retail store construction and interior fit-out — spanning store design and consulting, shopfitting, general contracting for complex interior projects (including listed-building revitalisations), logistics, rollout and assembly — for enterprise clients across food retail, drugstores, consumer electronics, fashion, beauty, sports, automotive, travel retail, hospitality, banking, and petrol-station convenience. Notable references include Harrods (award-winning 'The Georgian' and Designer Collections Department), Decathlon (nationwide digital signage rollout in Germany), freenet, Chery/Omoda/Jaecoo, Charlotte Tilbury, SPAR, BILLA Corso, Maxi Zoo, Hansgrohe, and major European airports including Frankfurt, Vienna, and Nuremberg. Operations span Austria, Germany, the Czech Republic (Litomyšl manufacturing site — recently expanded in 2025), and Turkey (Bursa — Madosan shelving systems), with 1,001–5,000 employees and ISO 9001/14001/45001 certifications across multiple facilities.

The company's core technology combines physical retail infrastructure — including the proprietary Basixx Family modular shelving system, Smart Bakery Box bake-off solution, and self-checkout/refill systems — with the proprietary umdasch eXperience Platform, which digitally networks point-of-sale systems and digital signage across retailer estates. Revenue is generated through a mix of one-time project-based shopfitting and general contracting engagements, product supply (shelving, checkout, bake-off), and a growing subscription/managed-services layer around digital retail and POS management. Go-to-market is sales-led via key account management targeting enterprise clients, supported by trade-show presence (EuroShop, EuroCIS), content marketing through the 'inSites' publication, and direct project delivery. Sustainability credentials include EcoVadis Silver Medal (2026, upgraded from Bronze 2024/2025), UN Global Compact commitment, and FSC certification at the Czech production site.

Name

Umdasch

Legal name

umdasch Store Makers Management GmbH

Website

https://umdasch.com

Company type

Private

Founded year

1868

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Litomysl

HQ country

Czechia

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Shopfitting and Store Construction: Full-service shopfitting including design, project management, production/procurement, logistics, rollout, and assembly. Services range from bespoke interior fit-outs to large-scale general contracting projects such as the 9,000+ sqm Kämmerei Düsseldorf mixed-use revitalisation.
2. Retail Products (Shelving, Checkout, Digital Solutions): Sale and delivery of proprietary retail equipment including shelving systems (Basixx Family), checkout solutions, self-checkout, bake-off systems, refill systems, and digital retail solutions. Products sold directly as part of project engagements or as standalone product supply.
3. Digital Retail and POS Management: Digital signage rollout, POS management, and support/operation services. Examples include nationwide digital signage rollouts for Decathlon Germany and freenet, and the umdasch eXperience Platform for digitally networked retail environments.
4. General Contracting: End-to-end interior construction management including preliminary clarification, design and authorisation, implementation planning, and realisation. Notable projects include listed building revitalisations such as the Kämmerei Düsseldorf.
5. Contract Manufacturing: Industrial equipment, project management, engineering and service for industrial customers under the Contract Manufacturing business unit.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Umdasch (umdasch The Store Makers) designs, produces, and installs shopfitting solutions and physical retail environments for enterprise retailers and brands. Offerings span store design consulting, production and procurement of proprietary shelving/checkout/bake-off/refill products, nationwide rollout logistics and assembly, general contracting for interior construction (including listed buildings), and digital retail integration via the umdasch eXperience Platform. The company also operates a contract manufacturing business producing industrial equipment for external clients.

Product overview

umdasch The Store Makers operates as a comprehensive shopfitting and retail solutions provider with three main business sectors: Construction Solutions, Multistore Solutions, and Premium Solutions, all with integrated Digital Solutions. The product portfolio centers on physical retail infrastructure (Shelving Systems, Bake-Off Solutions, Refill Systems, Checkout Solutions) complemented by digital capabilities through the umdasch eXperience Platform for digitally networked point-of-sale operations. The offering extends to full-service General Contracting for interior construction, Store Design & Consulting, and Contract Manufacturing for industrial equipment. The company serves diverse industries including retail, hospitality, automotive, travel retail, and specialized trade, providing end-to-end solutions from design through implementation.

Differentiator

Problem solved

Functional benefit

Products and services

• Shelving Systems (Basixx Family) Modular shelving systems including the proprietary Basixx Family range for flexible product presentation in retail environments, configurable to different product ranges and store formats. Sold to enterprise retail clients as part of shopfitting projects and standalone product supply.
• Bake-Off Solutions (Smart Bakery Box) In-store bakery shopfitting solution combining bake-off technology with retail display. The Smart Bakery Box is an award-winning product for fresh-baked goods presentation in supermarkets and food retail.
• Refill Systems Modular refill station hardware enabling customers to fill reusable containers with products like water and coffee beans, supporting retail sustainability and waste reduction initiatives.
• Checkout Solutions Complete checkout zone solutions including self-checkout systems and traditional POS terminals for efficient retail transactions in store environments.
• POS Customised (Customised Solutions) Bespoke point-of-sale and checkout hardware solutions tailored to individual retailer requirements as part of larger shopfitting projects.
• umdasch eXperience Platform Proprietary digital platform that networks point-of-sale systems and provides centralised management of digital retail operations, including digital signage, POS systems, and in-store digital experiences for enterprise retailers.
• Digital Retail Solutions (Retail Technology, POS Management, Support and Operation) Digital signage rollout, POS management, support and operation services for retailers, including nationwide rollouts for clients such as Decathlon Germany and freenet.
• Store Design & Consulting Design consulting services including store design, digital consulting, and value engineering to help enterprise retailers create successful physical retail spaces.
• Shopfitting (Project Management, Production and Procurement, Logistics Rollout and Assembly) End-to-end shopfitting services including project management, production and procurement, and logistics, rollout and assembly of store fit-outs for enterprise retailers across multiple locations.
• General Contracting Full-service general contracting for interior construction projects covering preliminary clarification and evaluation, design and authorisation, implementation planning, and realisation and service. Notable for complex listed-building revitalisations such as Kämmeri Düsseldorf.
• Contract Manufacturing (Industrial Equipment, Project Management, Engineering, Service) Industrial contract manufacturing services including industrial equipment production, industrial project management, industrial engineering, and industrial service for external (non-retail) industrial customers.

Named customers17 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Art-Invest Real EstatecoreStrategic or Co-development PartnerArt-Invest Real Estate was the project developer for the Kämmerei Düsseldorf revitalisation. umdasch's Construction Solutions business unit served as general contractor for the interior fit-out of this listed building in Düsseldorf's old town, covering more than 9,000 sqm. The partnership represents a strategic co-development of a mixed-use concept combining office, retail, restaurant, and event spaces.
• David Collins StudiocoreStrategic or Co-development PartnerDavid Collins Studio collaborated with umdasch The Store Makers on the Harrods Designer Collections Department redesign and the 'The Georgian' project within Harrods. The partnership combined David Collins Studio's luxury design expertise with umdasch's shopfitting execution capabilities to deliver award-winning premium retail environments.

Scale indicators1 record

Recent moves7 records

Expansion highlights6 records

Direct peers

• Tegometall: German manufacturer of shop shelving and retail display systems. Tegometall's product line directly overlaps with Umdasch's Basixx Family shelving and store fixture offerings for retail customers in the DACH region.
• Wanzl: German producer of shopping carts, shop equipment, and retail fittings. Wanzl competes head-to-head with Umdasch in store equipment, retail merchandising systems, and shopfitting solutions across European retail.
• Kesseböhmer: German manufacturer of shelving and storage solutions for retail and home applications. Kesseböhmer's retail shelving and display systems directly overlap with Umdasch's shopfitting and merchandising product portfolio.
• Häfele: German family-owned supplier of furniture fittings, architectural hardware, and retail/shopfitting components. Häfele serves the same retail and shopfitting customer base as Umdasch across DACH and internationally.
• Diebold Nixdorf: Global provider of POS hardware, software, and retail technology. Diebold Nixdorf directly competes with Umdasch's umdasch eXperience Platform for POS management and digital signage wallets at large European retailers.
• NCR Voyix: US-headquartered POS and retail technology vendor serving global retailers. NCR Voyix competes with Umdasch's digital retail platform in the same enterprise retail POS and store-operations category.
• Toshiba Global Commerce Solutions: Provider of retail POS systems, self-checkout, and store technology solutions. Toshiba Global Commerce Solutions is a direct competitor to Umdasch's POS and checkout solutions business.

Broad incumbents

• Vitra: Swiss family-owned furniture and design company with retail, office, and home segments. Vitra overlaps with Umdasch in design-led retail and contract environments, though it is broader and more design-led than Umdasch's shopfitting core.

Regional players

• Strabag: Austrian-headquartered construction group with interior fit-out and building-services capabilities. Strabag competes with Umdasch's Construction Solutions / general contracting business for large interior fit-out mandates in Austria and CEE.
• Porr: Austrian construction company with commercial and retail fit-out exposure. Porr competes with Umdasch for general contracting and interior construction projects in Austria, Germany, and CEE.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCRbHCncnRSHADK5akYMMdiQ
• LinkedInlinkedin.com/company/umdasch-the-store-makers
• Instagraminstagram.com/umdasch_thestoremakers

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Umdasch