tredition
tredition is a Hamburg-based German hybrid publishing company founded in 2006, offering individual authors and SMB author-publishers a combined self-publishing and traditional publisher service model. The micro-enterprise (1-10 employees) operates under founder and CEO Soenke Schulz in the German-speaking self-publishing market.
- Company typePrivate
- Founded2006
- HeadquartersHamburg, Germany
- Headcount1–10
- GTM typeB2C
- OfferingServices
What tredition does
tredition is a Hamburg, Germany-based private publishing company founded in 2006 by Soenke Schulz, who continues to serve as founder and CEO. The firm operates a hybrid publishing model that combines self-publishing services with traditional publisher offerings, marketed as "the best of both worlds," positioning itself between full DIY author platforms (e.g., Amazon KDP) and legacy trade publishers. Its stated value proposition is to give authors access to publisher-grade distribution, production, and presumably ISBN/retail channel infrastructure while retaining author rights and revenue share typical of self-publishing.
The company is structured as a micro-enterprise with 1-10 employees and has remained private and self-funded, with no disclosed external funding rounds, acquisitions, subsidiaries, or ownership changes in the available data. No product catalog, technology stack details, pricing model, distribution partners, certifications, or technology integrations were resolvable from source content — the primary corporate web presence (tredition.de) returned only a loader/verification page, and supplementary data sources contained empty arrays across products, customers, partnerships, headcount, and management team fields. The single verifiable leadership data point is the founder-CEO. There is no evidence of app products, APIs, SDKs, patents, trademarks, awards, or regulatory actions.
The business model appears to be service-fee based on hybrid publishing arrangements with authors, but no pricing details, contract structures, take rates, royalty splits, or revenue mechanics are disclosed. Customer base is implicitly long-tail individual authors and SMB author-publishers in the German-speaking market, but no customer logos, count, segmentation, or geographic distribution data are available. Operating geographies, social media presence, and investment activity are similarly undocumented in the input data.
tredition firmographics
Firmographics- Name
- tredition
- Website
- https://tredition.de
- Company type
- Private
- Founded year
- 2006
- Headcount range
- 1–10 employees
- Short description
- tredition is a Hamburg-based German hybrid publishing company founded in 2006, offering individual authors and SMB author-publishers a combined self-publishing and traditional publisher service model. The micro-enterprise (1-10 employees) operates under founder and CEO Soenke Schulz in the German-speaking self-publishing market.
- Ownership category
- akta.pro rank
tredition industry classification
Industry- Product category
- Self-Publishing Services
- NAICS
- Book Publishers (51313), Book Publishers (513130), Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Books: Publishing Or Publishing & Printing (2731), Miscellaneous Publishing (2741)
- akta.pro primary industry
- Self-Publishing Platforms (KDP-style Marketplaces & Portals) (MPAJAJAA)
- akta.pro secondary industries
- Print-on-Demand Enablement for Indie Authors (Book POD & Fulfillment) (MPAJAJAD), Self-Publishing & Author Platforms (BPAMAJAF), Editorial & Production Services (Copyediting, Proofreading, Formatting, Typesetting) (MPAJAJAG)
Keywords
Where tredition is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Markets served
tredition business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
tredition product offering
Product offeringCore offering
tredition provides self-publishing and traditional publisher services to authors, combining the modern self-publishing concept with conventional publishing support under a single hybrid offering. The company supports authors through the book production, publication, and distribution process, functioning as a service-oriented publishing partner based in Hamburg, Germany.
Differentiator
Problem solved
Functional benefit
Products and services
- Self-Publishing Service Self-publishing service that enables individual authors to independently publish their books while leveraging tredition's production and distribution support. Designed for authors who want to retain creative control and benefit from professional publishing infrastructure.
- Publisher Service Publisher service offering that provides authors with traditional publisher-style support for editorial, production, and distribution of their books. Targeted at authors seeking a hands-on publishing partner to manage the publishing process on their behalf.
Companies that use tredition
Customer profileIdeal customer profiles2 records
tredition technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
tredition partnerships and signals
Strategic signalRecent moves2 records
tredition competitors and assessment
Company assessmentDirect peers
- Lulu Press: US-headquartered self-publishing platform offering POD, e-book distribution, and author services globally — comparable to tredition as a multi-service indie author platform with international reach.
- Books on Demand (BoD): Hamburg-based German POD and self-publishing platform — the closest direct domestic competitor to tredition, offering authors ISBN registration, print-on-demand, e-book distribution, and editorial services across DACH.
- epubli: German self-publishing and POD platform with similar author-services and book-storefront offerings, directly competing for German-language indie authors with tredition.
- novum publishing / novum pro: Austrian/German publishing services provider that straddles self-publishing and traditional publishing for authors — directly comparable to tredition's hybrid positioning in the DACH market.
- Westbow Press: Self-publishing services imprint offering editing, design, POD, and marketing packages for indie authors — comparable service-bundling model to tredition's hybrid self-publishing/publishing offer.
Emerging players
- BookBaby: Self-publishing services company offering editing, design, POD, and e-book services to indie authors — overlapping service catalogue with tredition but with broader US market focus.
Broad incumbents
- Amazon Kindle Direct Publishing (KDP): Global self-publishing and POD incumbent owned by Amazon. Sets the price floor and royalty terms across the category; tredition competes against it for German-language indie authors but at a vastly smaller scale.
- IngramSpark: Global POD and distribution platform from Ingram Content Group, used widely by self-publishers worldwide. Comparable to tredition on POD enablement and global distribution, though broader in scope.
Regional players
- Tolino Media: German e-book self-publishing platform from the Tolino alliance of German booksellers — directly competitive for German-language self-publishing, particularly in e-book distribution.
Others
- Druidenkind / Karina-Verlag (German indie publishers): German-language independent publisher using tredition-style POD service partnerships — illustrates the customer-side of the market tredition serves and acts as an adjacent comparable on traditional + self-publishing business models.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
tredition social profiles
Digital presencetredition financial estimates
Financial estimateRevenue estimate
Valuation estimate
tredition leadership team
Management profileNumber of profiles
Profiles1 record
tredition funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
tredition M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about tredition
What does tredition do?
tredition provides self-publishing and traditional publisher services to authors, combining the modern self-publishing concept with conventional publishing support under a single hybrid offering. The company supports authors through the book production, publication, and distribution process, functioning as a service-oriented publishing partner based in Hamburg, Germany.
When was tredition founded?
tredition was founded in 2006. It employs 1 to 10 people.
Where is tredition based?
tredition is headquartered in Hamburg, Germany, in the Europe region.
Who are tredition's main competitors?
Direct peers on record are Lulu Press, Books on Demand (BoD), epubli, novum publishing / novum pro and Westbow Press. BookBaby is listed as an emerging player. Broad incumbents are Amazon Kindle Direct Publishing (KDP) and IngramSpark. Tolino Media is listed as a regional player. Druidenkind / Karina-Verlag (German indie publishers) is listed as an others.
Does tredition have an API?
No public API is recorded for tredition.
What industry is tredition in?
tredition's product category is Self-Publishing Services. Its primary akta.pro industry code is MPAJAJAA, Self-Publishing Platforms (KDP-style Marketplaces & Portals), with a secondary code of MPAJAJAD, Print-on-Demand Enablement for Indie Authors (Book POD & Fulfillment). Its NAICS code is 51313 and its SIC code is 2731.