Ellipse Fitness

Name

Ellipse Fitness

Website

https://ellipsefitness.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Fitness Services

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Online/Remote Personal Training & Programming (HSADAAAM)

akta.pro secondary industries

Youth & Teen Personal Training (HSADAAAJ), Functional Fitness / Cross-Training Groups (HSADABAH)

Keywords

• Kickboxing workouts
• Fitness subscription
• Youth conditioning
• Digital fitness content
• Strength training programs

Headquarters

HQ city

Neenah

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Product Sales: One-time purchases of digital fitness guides and workout programs delivered as downloadable PDF files. Individual products include kickboxing workouts, youth conditioning programs, and nutrition e-books sold at fixed price points.
2. Subscription Membership: Monthly recurring subscription to the EFTC On The Go Workouts community offering access to 4 products, private workout spaces, and ongoing workout content releases. Priced at $29.99/month with a 7-day free trial and cancel-anytime flexibility.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Ellipse Fitness delivers fitness training through three channels: (1) live in-person classes covering kickboxing, strength training, and bootcamp via Recess.tv; (2) a monthly subscription community (EFTC On The Go Workouts) at $29.99/month providing on-demand workout content and private community spaces; and (3) downloadable digital products including a 52-week kickboxing PDF, youth conditioning guide, and nutrition e-book.

Product overview

Ellipse Fitness is a fitness company offering a multi-channel fitness experience consisting of: (1) In-Person Classes featuring live kickboxing, strength training, and bootcamp sessions delivered via Recess.tv; (2) EFTC On The Go Workouts, a $29.99/month subscription membership with on-demand content and private community spaces; and (3) Digital Products including the 52 Printed Kickboxing Workouts PDF ($20), Youth Conditioning digital workout guides ($9.99), and the SSSimple Eating E-Book ($6.99). The company operates on the Podia e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• EFTC On The Go Workouts (Community Subscription) A $29.99/month subscription membership providing on-demand workouts, starter kits, bonus materials, monthly workout releases, and access to two private community spaces (Workouts and General). Includes a 7-day free trial and cancel-anytime flexibility. Targeted at individuals seeking recurring fitness content and community support.
• In-Person Classes Live in-person fitness classes covering kickboxing, strength training, and bootcamp. Customers view schedules, purchase class credits, and register through the Recess.tv platform. Targeted at local fitness participants seeking live coached workouts.
• 52 Printed Kickboxing Workouts A downloadable PDF containing 52 structured kickboxing workouts with an introduction on how to get started, providing one new workout for each week of the year. Priced at $20 as a one-time purchase. Targeted at fitness enthusiasts wanting a year-long structured at-home kickboxing program.
• Youth Conditioning A downloadable digital workout program for youth or adult athletes including mobility modules, power punching drills, reaction drills, and circuit training exercises. Priced at $9.99 as a one-time purchase. Targeted at parents, coaches, and youth athletes preparing for sports seasons.
• SSSimple Eating E-Book A digital nutrition e-book providing simple eating guidance and recipes with a back-to-basics approach. Available as a downloadable PDF for $6.99 one-time. Targeted at health-conscious individuals seeking straightforward meal planning support.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Emerging players

• Tone It Up: Women's fitness and nutrition brand offering digital workout content and nutrition guidance. Comparable holistic approach combining workouts with nutrition in a downloadable/digital subscription format.
• Fitness Blender: Independent digital fitness brand offering structured workout programs and video content direct-to-consumer. Comparable as a small-team, content-led digital fitness business competing in the same at-home segment.
• Obé Fitness: Digital fitness subscription offering live and on-demand classes across workout styles. Comparable as a direct-to-consumer digital fitness content brand with similar price points.

Broad incumbents

• Peloton: Premium connected fitness platform with subscription-based digital workout library. Comparable as a digital fitness subscription offering, though at vastly larger scale and with proprietary hardware.
• Beachbody On Demand: Pioneer in digital fitness content delivery via streaming workouts and structured programs (P90X, Insanity). Comparable as a digital fitness content subscription with structured multi-week programming.
• Apple Fitness+: Subscription fitness service with video-led workouts across multiple disciplines. Comparable as a structured fitness content subscription competing for the same at-home workout consumer.
• Nike Training Club: Free and premium digital workout app offering structured training programs from a global brand. Competes with Ellipse Fitness's content-led approach from a much larger marketing and content production base.

Direct peers

• TITLE Boxing Club: Largest kickboxing-themed fitness franchise in the U.S. offering in-person kickboxing classes plus digital content. Closest comparable in the kickboxing fitness space, though at significantly larger scale via franchise model.
• CKO Kickboxing: Group kickboxing fitness gym franchise offering instructor-led kickboxing classes. Comparable as a niche kickboxing studio operator competing for the same at-home and in-person kickboxing enthusiast.
• 9Round Fitness: Kickboxing-inspired circuit training franchise with rapid 30-minute workouts. Direct competitor in kickboxing-based fitness with both studio and digital ecosystem presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ellipsefitness
• Facebookfacebook.com/ellipsefitness
• LinkedInlinkedin.com/company/ellipse-fitness

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ellipse Fitness