Scody

What Scody does

Scody is an Australian privately held manufacturer of performance endurance sportswear, headquartered and producing out of a solar-powered facility at 2A Staple Street, Seventeen Mile Rocks, Brisbane. The company builds made-to-order triathlon suits (one- and two-piece), cycling jerseys, bibs and knicks, running and active apparel, swim and beach wear, plus paddling and rowing kit, using technical fabrics including moisture-wicking, quick-drying, UV-protective (UPF50+), chlorine-resistant (ChloroMAX), and high-compression materials. Proprietary fabric technologies include X-Opaque (recycled yarn that stays opaque when wet), Pro Hydra Dura (cold-black treatment for cool comfort), and aerodynamic A.I.R triathlon suits designed to reduce air drag. The company holds World Triathlon compliance on select trisuits and offers six tiers of cycling jersey fit from Relaxed through Ultimate.

The business operates a hybrid go-to-market combining direct-to-consumer e-commerce through scody.com, a physical Brisbane showroom, and B2B channels including Club 24/7 private online shops (no minimum quantities for clubs, teams, and schools) and a dedicated custom division handling corporate wellness, events, and team sales. Pricing is unit-based across retail tiers (tri suits $175–$400 AUD, cycling jerseys $55–$190 AUD, swim $19–$100 AUD) with quote-based pricing for custom and club orders; lead times range from next-business-day stock dispatch to 6 weeks for fully custom manufacturing. Customer segments span endurance athletes, sports teams and clubs, corporate wellness programs, schools, event organizers, and recreational swimmers, supported by the Scody Rewards loyalty program, Afterpay integration, and a "Clothes for a Cause" sub-brand linked to RUOK and Australian Wildlife Conservancy.

The company's revenue mechanics rely on a made-to-order model that reduces inventory waste and enables custom sizing, paired with vertical integration in Brisbane manufacturing. Distribution is predominantly domestic with opportunistic international shipping to New Zealand, Europe, and the United States. Scody differentiates through 25+ years of fabric R&D, an Australian-made and solar-powered production footprint, an artist collaboration sub-brand (Australian Designers), and a no-minimum-quantity B2B custom infrastructure. The company is founder-owned, employs 11–50 people, and discloses no external funding.

Name

Scody

Legal name

Scody

Website

https://scody.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Scody is an Australian, privately held, made-to-order manufacturer of performance endurance sportswear — triathlon suits, cycling kit, running apparel, swimwear, and team uniforms — produced at a solar-powered Brisbane facility and sold direct-to-consumer and through B2B custom channels to athletes, clubs, schools, and corporate wellness programs.

Ownership category

akta.pro rank

Product category

Performance Sports Apparel

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Athletic / Performance & Activewear Brands (CRAAAAAD)

akta.pro secondary industries

Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Swim & Surf Performance Wear (CRAAAEAG), Swimwear & Beachwear Cut & Sew (IMAOAEAH)

Keywords

• Triathlon apparel
• Cycling clothing
• Custom team uniforms
• Performance sportswear
• Made-to-order apparel

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Direct Retail Sales: Direct-to-consumer sales through owned e-commerce platform. Customers purchase off-the-shelf designs in standard sizes or made-to-order with custom sizing. Products include triathlon suits, cycling apparel, running gear, and swimwear. Standard orders ship within 24 hours for stock items or 1-3 weeks for made-to-order.
2. Custom/Bespoke Orders: Fully customized team and club apparel with dedicated graphic art support. Longer lead times of 6 weeks for manufacturing. No minimum quantity for Club 24/7 shops. Pricing handled through quote requests.
3. B2B Team Sales: Corporate wellness programs, sports teams, clubs, and schools purchasing bulk or custom team apparel. Private online shop portals available for ongoing team orders.
4. Design Your Own: Online design tool allowing customers to create custom designs with dedicated graphic art support. Customized retail products ship within 4 weeks.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Scody designs, manufactures, and sells made-to-order performance sports apparel at its Brisbane facility, specializing in triathlon suits, cycling jerseys and bibs, running/active apparel, and chlorine-resistant swim and beach wear. The company sells direct-to-consumer via its own e-commerce store and showroom, and serves B2B customers through custom team orders and Club 24/7 private online shops for clubs, schools, corporate wellness programs, and events.

Product overview

SCODY is an Australian-based made-to-order sporting apparel manufacturer specialising in high-performance endurance sports clothing. The product portfolio centers on triathlon, cycling, and running apparel, offered as a mix of stock items and made-to-order garments. Core products include one-piece and two-piece triathlon suits, cycling jerseys, bibs/knicks, outerwear, and swim/beach wear. The offering extends through custom design services (Design Your Own), private club shops (Club 24/7), and an Australian Designers collaboration collection. Products are manufactured in Australia at the Brisbane facility using technical fabrics including recycled yarns and feature performance technologies such as UPF50+ sun protection, chlorine resistance, and moisture-wicking properties.

Differentiator

Problem solved

Functional benefit

Products and services

• Triathlon Suits (One-Piece) One-piece triathlon suits designed for performance across swim, bike, and run disciplines; available in sleeveless and sleeved variants with multiple zip configurations and performance fabric technologies including UPF50+ and aerodynamic A.I.R options. Priced $175-$400 AUD.
• Triathlon Two-Piece Two-piece triathlon apparel combining separate tri tops and tri shorts, designed for easier bathroom breaks and flexible sizing during multi-sport events.
• Cycling Jerseys Technical cycling jerseys available in multiple fit grades (Relaxed, Performance, Optimise, Aero Optimised, Ultimate) with various sleeve lengths and design patterns; priced $55-$190 AUD with bundle discounts available.
• Cycling Bibs and Knicks Cycling bib shorts and regular knicks featuring various cuff options (X-Opaque, silicone gripper), strap styles (Seamless, Low Profile), and length options including full-length tights; priced $140-$250 AUD.
• Cycling Vests, Jackets and Accessories Cycling outerwear including thermal cycle jackets, windproof cycle gilets/vests, and accessory items such as arm warmers, knee warmers, and leg warmers.
• Running and Active Apparel Lightweight running and activewear designed for breathability and comfort during training, including tops, shorts, tights, and UPF50+ sun protection garments.
• Swim and Beach Wear Swim and beach apparel including surf rashies with UPF50+ protection, board shorts, chlorine-resistant swim trunks, and swim rashies for pool use; priced $19-$100 AUD.
• WT Compliant Named Trisuits World Triathlon-compliant trisuits featuring names and logos, designed for competitive racing with swim-optimised options.
• Triathlon Accessories Supporting triathlon gear including race belts and lightweight sports towels.
• Custom Design Service (Design Your Own) Online design tool enabling customers to create custom apparel designs, backed by dedicated graphic art support; customized retail products ship within 4 weeks.
• Club 24/7 Private Shops Private online shop portals for clubs and teams providing access to club designs with no minimum quantity requirements and simplified reordering.
• Australian Designers Collection Collaborative apparel collection featuring Australian artists with nature and wildlife-inspired designs, available in both men's and women's ranges across triathlon, cycling, and swim categories.
• Clothes for a Cause Charitable apparel line with portions of sales supporting RUOK mental health awareness and Australian Wildlife Conservancy conservation efforts.

Quantifiable outcome

• Garments remain opaque when wet through X-Opaque fabric technology
• +1 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Paul TrottercoreStrategic or Co-development PartnerAustralian artist collaboration featuring unique Australian wildlife-inspired designs on cycling jerseys and apparel. Paul Trotter creates distinctive designs featuring Australian fauna for both men's and women's collections.
• Kristy-Ann DuffycoreStrategic or Co-development PartnerAustralian artist collaboration featuring Australian native bird and nature-inspired artwork. Collections include Cockatoo, Lorikeet, Galah, Kookaburra, Tawny Frogmouth, and Regeneration designs supporting Australian Wildlife Conservancy.
• David HartcoreStrategic or Co-development PartnerAustralian designer collaboration featuring sailing, beach, and coastal-inspired artwork. Collections include Sailing Boats and Beach Party designs across swimwear and casual apparel.
• Chloe HartcoreStrategic or Co-development PartnerAustralian designer collaboration featuring floral cluster and unique pattern designs. Floral Cluster collection available in multiple colorways across triathlon suits.
• Danielle Leedie GraycoreStrategic or Co-development PartnerAboriginal Australian artist collaboration featuring indigenous-inspired designs including Custodians of the Land, Gumbi Gumbi, and Journey. Collections support indigenous storytelling and are available in both men's and women's ranges.
• Australian Wildlife ConservancyminorStrategic or Co-development PartnerCharitable partnership where a portion of Regeneration collection sales support wildlife conservation efforts in Australia.
• RUOKminorStrategic or Co-development PartnerMental health awareness partnership featuring RUOK branded apparel to support suicide prevention and mental health conversations.
• AfterpayminorGTM or Marketing PartnerBuy now, pay later payment option allowing customers to spread payments over time for retail purchases.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/scodyaus
• Facebookfacebook.com/ScodyAUS
• LinkedInau.linkedin.com/company/scody-peformance
• Instagraminstagram.com/scodyaus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scody