Arom-Dekor Kemi AB

What Arom-Dekor Kemi AB does

Arom-Dekor Kemi AB is a Nordic chemical manufacturer headquartered in Sexdrega, Sweden, producing vehicle and industrial fluids for transport companies, vehicle workshops, shipping firms, industrial/HVAC buyers, and resellers across Sweden, Norway, and Finland. Founded in 2008 and operating as part of Vilokan Group's Fluids business area, the company runs its own production facility, described as one of Scandinavia's most modern chemical production plants, with ISO 9001 and ISO 14001 certifications.

The product portfolio centers on AdBlue® (urea/AUS40) manufactured to ISO/PAS 22241-1 under VDA trademark, seasonal windshield washer fluids, automotive and industrial glycols (including specialty formulations such as Glykol G12evo NG for VW Group and Glykol EV for electric vehicle battery cooling), heat transfer and refrigeration fluids under the AdTechLine brand, cleaning products, and dispensing accessories. A notable technology differentiator is integration with Vilokan Group's circular-economy platform: the Arlanda facility recycles 5,000 tonnes of MPG per year from Swedavia's ten Swedish and two Norwegian airports, reducing CO2 emissions by approximately 28.4 million kg annually and feeding recycled feedstock into Arom-Dekor's production.

The company operates a hybrid B2B go-to-market: direct sales via a login-gated web shop to enterprise and mid-market buyers (workshops, transport companies, industrial customers), combined with an actively recruited reseller/distributor network across the Nordic region. Pricing is not publicly disclosed; products are sold in volumes ranging from 0.5L retail packs to 210L drums and 1000L IBC containers, on a pay-as-you-go basis. Private label and reseller training (Arom-dekor Academy) round out the commercial offering.

Name

Arom-Dekor Kemi AB

Legal name

Arom-Dekor Kemi AB

Website

https://aromdekor.se

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Arom-Dekor Kemi AB is a Swedish manufacturer of AdBlue®, glycols, screen wash, and industrial heat-transfer fluids, serving Nordic transport, workshop, shipping, and HVAC customers via a B2B web shop and reseller network as part of Vilokan Group.

Ownership category

akta.pro rank

Product category

Vehicle Chemicals Manufacturing

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Miscellaneous Chemical Products (2890), Industrial Organic Chemicals (2860)

akta.pro primary industry

Aftermarket Fluids, Lubricants & Chemical Products Manufacturing (Oils/Coolants/Additives/Cleaners) (IMACANAK)

akta.pro secondary industries

Air Filtration & Indoor Air Quality Components (Filters/UV/ERVs-HRVs) (IMADANAE), Water & Home System Care (Water Softeners, Septic Treatments, Drain/Openers, Appliance Cleaners) (CRADAKAK)

Keywords

• Vehicle chemicals manufacturing
• AdBlue diesel exhaust fluid
• Industrial glycol coolants
• Windshield washer fluids
• Heat transfer fluids

Headquarters

HQ city

Sexdrega

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Own Chemical Product Manufacturing and Sales: Manufactures and sells own-brand chemical products (AdBlue, screen wash, glycols, cleaning products, heat/cool carriers, tanks, accessories) through direct B2B web shop and reseller/retailer network across the Nordic region.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Arom-Dekor Kemi AB manufactures and sells vehicle chemicals and industrial fluids under proprietary brands AdProLine and AdTechLine. Core products include AdBlue (urea/AUS40 for SCR diesel systems), windshield washer fluids, glycol-based coolants for vehicles and HVAC systems, cleaning products, antifreeze solutions, and dispensing accessories. The company operates its own production facility in Sexdrega, Sweden, selling directly to workshops, transport companies, shipping companies, industrial actors, and resellers across the Nordic region.

Product overview

Arom-Dekor Kemi AB is a Nordic chemical manufacturing company producing vehicle fluids, coolants, and industrial chemicals. The product portfolio centers on AdBlue (urea/AUS40) and related SCR system products, seasonal windshield washer fluids (AdProLine), automotive glycols including G12evo NG, G12++, and specialty glycols for electric vehicles (Glykol EV), as well as industrial heat transfer fluids (AdTechLine Propylen IH VVS, Köldbärarsprit). The company also offers cleaning products, antifreeze solutions, equipment accessories (pumps, flow meters, hose sets), and recycled glycol products. Products are sold under AdProLine and AdTechLine brands through direct sales and distributors across the Nordic region.

Differentiator

Problem solved

Functional benefit

Brands

• AdProLine: Product line for vehicle chemicals including glycols, screen wash, and AdBlue additives for automotive workshops, transport companies, and retailers.
• AdTechLine

Products and services

• AdBlue® (Urea / AUS 40)

Quantifiable outcome

• 28,400,000 kg CO2 reduced through glycol recycling
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• SwedaviacoreStrategic or Co-development PartnerSwedavia collects deicing fluid from its ten Swedish airports, which is then transported to the Vilokan Group facility at Arlanda for final purification and recycling. Arom-dekor Kemi, as part of Vilokan Group's Fluids business area, produces new products including marine glycol, propylene IH HVAC, and KG Propylene IH from the recycled MPG.
• Vilokan GroupcoreOthersArom-dekor Kemi is part of Vilokan Group's Fluids business area. Vilokan Group provides innovative and proven environmental technology enabling purification and recycling of deicing fluids and other waste streams. The group includes Vilokan IWS (International Waste Solutions) and Vilokan MPE. The circular economy technology at Arlanda recovers 5,000 tonnes of MPG per year.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Yara International ASA: Norway-based global producer of urea and AdBlue/DEF solutions. Direct competitor in AdBlue manufacturing with similar ISO/PAS 22241-1 compliant products and overlapping Nordic automotive and industrial customers.
• Old World Industries (BlueDEF): US-based manufacturer of BlueDEF AdBlue and automotive chemicals. Closely comparable as a dedicated AdBlue brand with similar quality and OEM-acceptance positioning.
• Recochem Inc. Canadian manufacturer of automotive chemicals including windshield washer fluids, antifreeze/coolants, and AdBlue. Comparable product portfolio across vehicle fluids and screen wash.
• Prestone Products Corporation: Established North American antifreeze and coolant brand. Comparable as a glycol/coolant specialist selling into automotive aftermarket with branded chemistry variants.

Broad incumbents

• BASF SE: Global chemical conglomerate producing AdBlue under the BASF brand alongside a vast portfolio of automotive and industrial chemicals. Comparable as a scale competitor in AdBlue and glycols.
• TotalEnergies Marketing Services: Energy major producing AdBlue and automotive lubricants/fluids globally. Comparable as a large-scale AdBlue manufacturer with broad downstream distribution.
• Castrol (BP): Global lubricants and vehicle-fluids brand including coolants and antifreeze. Comparable as a branded automotive chemistry player with overlapping end-customer base.
• Neste Oyj: Finnish energy and chemicals company with renewable and conventional chemical products including bio-based and conventional fluids. Comparable as a Nordic-headquartered diversified chemicals producer with sustainability positioning.

Regional players

• Perstorp AB: Sweden-based specialty chemicals company producing glycols and other industrial chemicals. Comparable as a Nordic specialty chemicals peer focused on similar chemistries and regional customers.
• Nynas AB: Nordic specialty chemicals producer (bitumen, naphthenic oils, industrial chemicals). Comparable as a regional Swedish-headquartered specialty chemicals peer serving industrial Nordic customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/aromdekor.se
• LinkedInlinkedin.com/company/43318600
• Instagraminstagram.com/aromdekorkemi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arom-Dekor Kemi AB