Sajo Group

Name

Sajo Group

Legal name

주식회사 사조대림 (Sajo Daerim Co., Ltd.)

Website

https://dr.sajo.co.kr

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Sinchon

HQ country

South Korea

HQ region

Asia

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Food Distribution and Catering: Through subsidiary Foodist, the company provides food materials and consignment catering services to institutional customers including restaurants, hotels, and food service operations.
2. Processed Food Products: Sale of branded consumer food products including seafood (tuna, salmon, fish cakes), oils, soy sauce, seasonings, frozen foods, and bakery items under brands such as 대림선, 해표, 로하이, and 오양.
3. Food Manufacturing: Operation of manufacturing facilities for flour, oils, and processed food products for wholesale and retail distribution.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Sajo Group manufactures and distributes processed food products including seafood (fish cakes, canned tuna, salmon), cooking oils, soy sauce, seasonings, processed meats (ham and sausages), frozen foods, bakery items, and health beverages under brands such as Daerim Sun, Haepyo, Rohai, and Oyang. Through its subsidiary Sajo Foodist, the group also supplies food materials and consignment catering services to institutional customers such as restaurants and hotels. The company sells through its own e-commerce storefront (Sajo Mall), traditional retail channels, and B2B food service distribution across South Korea.

Product overview

Sajo Group operates as a diversified food company with a multi-brand portfolio spanning multiple product categories. The core operations through Sajo Daerim include seafood products (fish cakes, processed seafood), food manufacturing, food logistics/distribution, and exports. The company manages several distinct brands: Daerim Sun (fish cakes, sausages), Haepyo (cooking oils, sauces, seasonings), Oyang (processed meats/ham), and Rohai. The group has expanded through acquisitions including Sajo Foodist (food ingredients/catering, 252B won in 2024) and Sajo CPK (starch processing). In 2024, Sajo Group became Korea's third-largest food company with sales exceeding 6 trillion won following acquisitions. Recent product launches include the Care4U health beverage line under Sajo Foodist, while ongoing operations include pet food (Sajo Pet Food), and various processed food products sold through online channels including Sajo Mall.

Differentiator

Problem solved

Functional benefit

Brands

• Daerim Sun (대림선): Seafood and fish cake products brand
• Haepyo (해표)
• Rohai (로하이)
• Oyang (오양)
• Care4U (케어포유)

Products and services

• Daerim Sun (대림선) Brand offering processed seafood products including fish cakes (어묵), sausage products, and frozen foods for South Korean consumers and food service operators.
• Haepyo (해표) Brand offering cooking oils (sesame oil, cooking oil), soy sauce, chili oil, crab extract, and various sauces and seasonings for household and food service use.
• Oyang (오양) Brand offering processed meat products including ham and pressed ham products for South Korean consumers.
• Care4U (케어포유) Health Beverages Health beverage and care food brand under Sajo Foodist, including FruitFit ZERO (zero-sugar fruit beverages) and FruitFit fruit-vegetable beverages, targeting infants, working adults, and seniors.
• AnyCook Sausage Line Sausage product line under the AnyCook brand, including Build Sausage (a cookable sausage) and Polish-style Kielbasa, for South Korean consumers.
• One Bite Bakery (한입베이커리) Mini bakery product line including apple pie, cream pie, and cream cheese varieties, cooked from frozen state in air fryer or oven at 180°C for approximately 12 minutes.
• Sajo Pet Food (사조펫푸드) Pet food products marketed as reliable nutrition for companion animals, sold under the Sajo Pet Food brand.
• Sajo Foodist (사조푸디스트) B2B Food Distribution and Catering B2B food materials distribution and consignment catering services for institutional customers including restaurants, hotels, and food service operators in South Korea.
• Sajo CPK Starch and Sweetener Products Starch and sweetener products manufactured by subsidiary Sajo CPK, contributing to the group's food ingredients and processed food product lines.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CJ Cheiljedang: CJ Cheiljedang is Korea's largest diversified food conglomerate with overlapping categories in processed foods, sauces, and starch/sugar — directly named alongside Sajo CPK in the KFTC starch-sugar price-fixing matter, making it the most comparable scaled peer.
• Daesang Corporation: Daesang is a major Korean food manufacturer in sauces, noodles and starch/sugar, and a co-defendant with Sajo CPK in the same starch-sugar cartel investigation; its product overlap with Sajo's Haepyo and Oyang brands makes it a tightly comparable peer.
• Dongwon F&B: Dongwon F&B is a leading Korean seafood and processed-food company (tuna, canned seafood, hams) with a brand portfolio and B2B distribution model directly comparable to Sajo Daerim's Daerim Sun and Oyang lines.
• Ottogi Corporation: Ottogi is a top-tier Korean packaged food maker competing across sauces, noodles, processed meats and frozen foods — a close functional comparable to Sajo's Haepyo and processed-meat product lines.
• Hyundai Green Food: Hyundai Green Food operates institutional food-service distribution and catering in Korea, directly comparable to Sajo Foodist's B2B channel and a potential consolidator/competitor in the same segment.

Broad incumbents

• Nongshim Co., Ltd. Nongshim is one of Korea's largest food conglomerates with a broader packaged-snack/noodle focus; comparable in scale and channel diversification, though less seafood-centric than Sajo.
• Lotte Food (Lotte Confectionery/Food): Lotte Food is the food arm of Lotte Group covering confectionery, beverages and processed foods — a broad-incumbent peer at similar Korean scale but operating a different portfolio mix than Sajo.
• Pulmuone Co., Ltd. Pulmuone is a Korean food company with strength in tofu, noodles and refrigerated foods, operating its own distribution — comparable in product breadth and Korean retail/wholesale presence.

Emerging players

• Samyang Foods: Samyang Foods is a growing Korean processed-food maker with international brand pull (Buldak ramen); an emerging international peer rather than direct head-to-head, but comparable in product category and Korean origin.

Others

• Ingredion Incorporated: Ingredion is the global parent that sold its Korean starch business to Sajo for 384B won; relevant as the upstream ingredient counterparty whose former local asset now sits inside Sajo CPK.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/sajogroup
• YouTubeyoutube.com/c/SAJOgroup
• Facebookfacebook.com/SAJOgroup
• Instagraminstagram.com/sajogroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sajo Group