Proinnova

What Proinnova does

Proinnova AG is a privately held Swiss architecture, construction, and real estate services firm headquartered in Aesch BL (Basel-Landschaft canton), serving Northwest Switzerland (Nordwestschweiz). Founded in 1999, the company has completed over 480 residential projects and is led by owner/CEO Matthias Hasler together with his wife, who took over from the founder in 2018. It operates as a full-service provider across the property lifecycle, combining new construction (Neubau), renovation/restoration (Umbau/Sanierung) under SIA-Phase project management, real estate consulting (Immobilienberatung), property development (Immobilienentwicklung), Generalunternehmer (GU) and Totalunternehmer (TU) execution, direct property sales (Verkaufsobjekte), and a resource exchange (Ressourcenbörse) for reclaimed building materials.

The underlying technology stack is conventional for the Swiss construction industry: SIA-phase structured project management, GEAK (Gebäudeenergieausweis der Kantone) energy efficiency assessments, and standard digital project visualization tools hosted on a Wix-based website. There is no disclosed proprietary AI or software platform. The business is family-owned with 11-50 employees, no institutional investors, and no subsidiaries, operating exclusively within Switzerland.

Proinnova generates revenue through four streams: (1) professional services fees for architecture, construction management (GU/TU), and consulting, including structured Immobilienberatung billed at CHF 160/hour with a free Erstgespräch; (2) one-time property sales to end buyers, with listed units such as Casa Solaris A (CHF 2,090,000) and a Pfeffingen apartment (CHF 950,000); (3) project-based construction mandates across residential single-family and multi-family buildings; and (4) hardware-style sales of reclaimed materials via the Ressourcenbörse (e.g., CHF 120 per item). The go-to-market is sales-led and relationship-driven, with regional presence, referrals, and direct contact (phone, email, website) as primary acquisition channels, supported by organic social media and email newsletter.

Name

Proinnova

Legal name

Proinnova AG

Website

https://proinnova.ch

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Proinnova AG is a Swiss architecture, construction, and real estate services firm in Aesch BL, offering integrated new construction, renovation, real estate consulting, GU/TU execution, and property sales to private owners and investors across Northwest Switzerland, with 480+ projects since 1999.

Ownership category

akta.pro rank

Headquarters

HQ city

Aesch

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Architecture and Construction Services: Full-service architecture and construction services including planning, project management, and execution for residential construction (single-family homes and multi-family buildings). Revenue generated through architectural fees, general contractor (GU) and total contractor (TU) mandates.
2. Property Development and Sales: Development of residential properties for sale to end buyers. Revenue generated through property sales at market prices. Properties include single-family homes (e.g., Casa Solaris at CHF 2,090,000) and apartments.
3. Real Estate Consulting: Strategic consulting services for property transactions, feasibility studies, economic analyses, and investment advisory. Billed at CHF 160 per hour including VAT.
4. Resource Exchange (Ressourcenbörse): Sale of reclaimed building materials and furniture from construction projects (e.g., Steelcase cabinet at CHF 120).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Proinnova AG is a Swiss architecture and construction firm providing full-service residential building services in Northwest Switzerland. Core offerings include new construction (Neubau), renovation and restoration (Umbau/Sanierung), real estate development (Immobilienentwicklung), real estate consulting (Immobilienberatung), property sales (Verkaufsobjekte), and general/total contractor (GU/TU) services. The company also operates a resource exchange (Ressourcenbörse) for reclaimed building materials.

Product overview

Proinnova AG is a Swiss architecture and construction firm offering integrated services across the property lifecycle. The company operates as a unified service provider combining architecture, construction management, real estate consulting, and property development. Core offerings include Neubau (new construction), Umbau/Sanierung (renovation/restoration) with SIA-Phasen project management, Immobilienentwicklung (real estate development), Immobilienberatung (consulting), and Verkaufsobjekte (property sales). The company also operates a Ressourcenbörse (resource exchange) for sustainable building materials. Services are delivered through Totalunternehmer (TU) and Generalunternehmer (GU) models. The company has completed over 480 projects in northwestern Switzerland since 1999.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 480+ realisierte Projekte in der Nordwestschweiz (480+ realized projects in Northwest Switzerland)

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Expansion highlights4 records

Broad incumbents

• Implenia AG: Implenia AG is Switzerland's largest construction services provider, offering a full spectrum of construction, real estate development, and infrastructure services. As a broad incumbent in the same industry, it competes with Proinnova on larger projects while operating across the entire Swiss market.

Direct peers

• HRS Real Estate AG: HRS Real Estate AG is a Swiss real estate developer and total contractor (TU) specializing in complex property development projects. Comparable to Proinnova in combining development, planning, and construction capabilities, but focused on larger commercial and institutional projects rather than mid-market residential.
• Anliker AG: Anliker AG is a Swiss construction and real estate group offering building construction, civil engineering, and real estate development. Comparable to Proinnova in providing integrated construction services, though at larger scale and with broader capabilities.
• Losinger Marazzi AG: Losinger Marazzi AG is a Swiss general contractor and real estate developer, now part of Bouygues Construction. Comparable to Proinnova in offering general contracting and development services, but operates at significantly larger scale and broader geographic coverage in Switzerland.
• Wüest Partner AG: Wüest Partner AG is a Swiss real estate consulting and research firm providing market analysis, valuations, and strategic advisory. Directly comparable to Proinnova's CHF 160/hour real estate consulting offering, but with significantly broader data, research, and analytical capabilities.
• Eberhard Bau AG: Eberhard Bau AG is a Swiss construction firm (part of the Eberhard Group) providing building construction, civil engineering, and construction-related services. Comparable to Proinnova in offering integrated construction services with a regional focus.
• Bernhard Rüesch Bauunternehmung AG: Bernhard Rüesch Bauunternehmung AG is a Swiss construction firm offering general contracting and construction services. Similar to Proinnova in providing regional building construction services with integrated project management for residential and commercial clients.
• Halter AG: Halter AG is a Swiss construction and real estate development firm offering integrated architecture, general contracting, and real estate services across Switzerland. Directly comparable to Proinnova in providing a full-service construction-to-development model, though at significantly larger scale and broader geographic reach.
• S+B Baumanagement AG: S+B Baumanagement AG is a Swiss construction management firm providing project management and general contractor services. Comparable to Proinnova's GU/TU offerings in serving as an intermediary between clients and construction execution, with similar mid-market positioning.

Regional players

• Steiger Bau AG: Steiger Bau AG is a regional Swiss construction firm offering building construction and renovation services. Comparable to Proinnova in operating as a mid-sized regional general contractor focused on residential and small commercial projects in the Swiss market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ProinnovaAG
• LinkedInlinkedin.com/company/proinnova-ag
• Instagraminstagram.com/proinnova_ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proinnova