What Multnomah Athletic Club does

Multnomah Athletic Club (MAC), founded in February 1891 in Portland, Oregon, is a private member-owned athletic and social club operating from a single eight-level, 600,000-square-foot clubhouse at 1849 SW Salmon Street, overlooking Providence Park. The club self-describes as the largest private athletic and social club in the United States, serving 20,000–22,000 members with an integrated stack of amenities: three swimming pools, indoor track, climbing gym, two gymnasiums, fitness center and studios, 9 tennis courts, 8 squash courts, 6 racquetball courts, 4 handball courts, 4 pickleball courts, 5 volleyball courts, four on-site restaurants (The Sports Pub, 1891, Sun Deck Dining, and Joe's), banquet and event spaces, an in-house MAC Salon, and an archive program. Beyond facility access, MAC runs nine competitive youth sports programs under Team MAC (Alpine Ski & Snowboard, Artistic Swimming, Basketball, Climbing, Dance, Men's Gymnastics, Women's Gymnastics, Swimming, and Volleyball) and publishes the Winged M lifestyle magazine to more than 20,000 readers. The affiliated Multnomah Athletic Foundation, a separate nonprofit, distributes over $200,000 annually in youth scholarships and community grants.

The business model is subscription-led: prospective members apply through individual or family candidate forms and are admitted via member nomination or through the Diversity Admissions Program, then pay initiation fees and recurring dues for the right to use facilities, programs, dining, and events. Pricing is not publicly disclosed; the club sells only through direct membership sales and the membership department. Non-dues revenue is generated by private events and catering (approximately 17,000 sq ft of space, groups of 5–500, six-month advance booking for 50+ guests), on-site restaurant transactions (including 1891 reservations via OpenTable), MAC Salon services (hair and nails, R+Co concept, open to non-members), and youth sports program fees (Premier $960/season, Select $795/season, billed monthly). Distribution is exclusively direct: no third-party resellers, no public ticketing; all physical access is gated by membership or specific event participation. Marketing relies on member referrals, owned digital properties (themac.com, email, member login portal), the Winged M magazine, and limited social media presence.

The club is a private, member-owned organization with no identified venture capital, private equity, or parent company, governed by a Board of Trustees. There are no public filings, no disclosed funding rounds, and revenue is not publicly reported. A 2026 security incident — a vehicle-borne improvised explosive device attack on May 2, 2026 by a former employee — caused catastrophic ground-floor damage and triggered an FBI/ATF investigation; the club is operating in recovery mode and its long-term operating posture is not yet re-stabilized in the available data.

Name

Multnomah Athletic Club

Legal name

Multnomah Athletic Club

Website

https://themac.com

Company type

Private

Founded year

1891

Operating status

Operating

Headcount range

251–500 employees

Short description

Multnomah Athletic Club is a private member-owned athletic and social club founded in 1891 in Portland, Oregon, serving 20,000+ members from a 600,000-square-foot clubhouse with fitness facilities, four restaurants, competitive youth sports, salon services, and event catering.

Ownership category

akta.pro rank

Product category

Private Athletic and Social Club

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industry

Club Sports Programs (EDALAIAB)

Keywords

• Private athletic club
• Social club membership
• Fitness and recreation facilities
• Youth competitive sports
• Private events catering

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Membership Dues: Primary revenue stream from membership dues. The club offers multiple membership types for individuals and families at various life stages, including regular membership and nonresident membership options. Members pay initiation fees and ongoing dues for access to facilities, programs, dining, and events.
2. Private Events & Catering: Revenue from hosting private events including weddings, corporate events, birthday celebrations, and celebrations of life. The club offers approximately 17,000 square feet of catering space and can accommodate groups of 5 to 500 guests. Catering services require booking six months in advance for events of 50+ guests.
3. Dining Services: Revenue from on-site dining at four restaurants: The Sports Pub (casual pub fare), 1891 (intimate dining), Sun Deck Dining (rooftop gourmet), and Joe's (grab and go). Multiple price points and atmospheres serve different dining occasions.
4. MAC Salon Services: Revenue from hair and nail services offered at the in-house MAC Salon. Services include haircuts, coloring, styling, and nail services. Available to both members and non-members at competitive rates.
5. Youth Sports Programs: Revenue from competitive youth sports teams including nine sport programs: Alpine Ski & Snowboard, Artistic Swimming, Basketball, Climbing, Dance, Men's Gymnastics, Women's Gymnastics, Swimming, and Volleyball. Teams compete locally, regionally, and nationally with associated program fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Multnomah Athletic Club is a private member-owned athletic and social club operating a 600,000-square-foot, eight-level facility in Portland, Oregon. Members pay recurring dues and initiation fees for access to comprehensive fitness facilities, multiple swimming pools, indoor and outdoor courts for tennis/racquetball/handball/squash/pickleball/volleyball, a climbing gym, four on-site restaurants, an in-house salon, banquet and event spaces, and nine competitive youth sports programs. The club supplements membership revenue with private events and catering services for groups of 5 to 500 guests.

Product overview

Multnomah Athletic Club is a private athletic and social club offering a comprehensive portfolio of services centered around its 600,000-square-foot, eight-level clubhouse facility. The club operates four distinct restaurants (The Sports Pub, 1891, Sun Deck Dining, and Joe's), provides extensive fitness and athletic facilities including multiple pools and courts, and administers nine competitive youth sports programs under the Team MAC banner. Additional services include an in-house MAC Salon, professional event catering capabilities with 17,000 square feet of event space, and The Winged M lifestyle magazine. The club serves over 20,000 members through various membership tiers including individual, family, and diversity admissions programs.

Differentiator

Problem solved

Functional benefit

Brands

• Winged M: Full-color glossy lifestyle magazine reaching more than 20,000 readers, highlighting club and member social and athletic news, gourmet food, educational, and entertainment offerings.
• The Sports Pub
• 1891
• Sunset Bistro
• Splash
• Joe's
• MAC Salon

Products and services

• Membership Programs Recurring membership offerings including individual and family memberships, nonresident memberships for those outside the Portland area, and the Diversity Admissions Program providing a pathway for individuals from underrepresented backgrounds. Members pay initiation fees and ongoing dues for access to facilities, programs, dining, and events.
• The Sports Pub Casual on-site restaurant offering pub classics in a relaxed atmosphere, open for breakfast, lunch, and dinner throughout the week. Open to members.
• 1891 Fine dining restaurant offering an intimate and sophisticated dining experience with seasonally changing menus and an extensive wine list featuring Pacific Northwest varietals. Reservations available via OpenTable.
• Sun Deck Dining (Sunset Bistro and Splash) Rooftop dining venue featuring gourmet fare at Sunset Bistro and family favorites at Splash, offering seasonal outdoor dining experiences for adults and families.
• Joe's Grab-and-go cafe featuring fresh, house-made pastries, salads, sandwiches, and convenience-focused dining for members on the move.
• MAC Salon In-house hair and nail salon operated as an R+Co concept salon using vegan and cruelty-free products, offering haircuts, color treatments, styling, and manicures. Available to both members and non-members at published rates (e.g., 30-45 minute haircut $55, full color starting at $190, classic manicure $50).
• Private Events and Catering Professional catering team coordinating private events from business luncheons to elegant wedding receptions, utilizing approximately 17,000 square feet of flexible catering space and accommodating groups of 5 to 500 guests. Events of 50+ guests require six months advance booking.
• Team MAC Competitive Youth Sports Programs Nine competitive junior sports programs covering Alpine Ski and Snowboard, Artistic Swimming, Basketball, Climbing, Dance, Men's Gymnastics, Women's Gymnastics, Swimming, and Volleyball. Teams compete locally, regionally, and nationally, with tiered pricing such as Premier Basketball at $960 per season and Select Basketball at $795 per season.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Multnomah Athletic FoundationcoreStrategic or Co-development PartnerMAF is the community partner of MAC and a nonprofit organization that inspires and enables youth participation in athletics and education across the Portland metro area. MAF provides more than $200,000 each year in scholarships for post-secondary education and grants to local nonprofit organizations that keep kids active and playing. The foundation manages multiple scholarship programs including Loprinzi Scholarship, Swanson Family Scholarship, Houser Scholarship, MAC Employee Scholarship, MAC Scholar Athlete Program, and Sport Scholarship Programs.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• New York Athletic Club: Historic private athletic and social club founded in 1868, offering comparable membership-based access to athletic facilities, dining, social events, and overnight accommodations. Direct peer in the elite private athletic club category with similar member-nomination pathways.
• The Jonathan Club: Los Angeles-based private athletic and social club providing dining, athletic facilities, and social programming to members. Closely comparable as a long-standing urban private club with similar amenities and membership-driven revenue model.
• The University Club of Chicago: Private athletic and social club with extensive athletic facilities, dining venues, and event spaces serving a member base. Direct peer in the historic member-owned athletic club category with comparable amenity breadth.
• The California Club: Historic Los Angeles private club offering dining, athletic, and social amenities to a member-owned base. Directly comparable as a member-nomination private social and athletic club in the same elite club category as MAC.
• The Union Club of New York: Elite private member-owned social club with dining, athletic, and event facilities. Comparable in prestige positioning and member-nomination model, though more social than athletic-focused.
• Congressional Country Club: Premier private member-owned club with extensive athletic, dining, and event facilities. Comparable as a high-prestige private club with diversified amenities and Platinum Club status, though golf-anchored rather than athletic-anchored.
• The City Club of Cleveland: Historic private social and athletic club in Cleveland providing dining, athletic, and event programming. Comparable as a long-standing urban private member-owned club with similar operating model.
• The Houston Club: Private business and athletic club serving Houston professionals with dining, fitness, and event facilities. Comparable as a member-owned urban private club with multi-stream revenue from dues, dining, and events.

Regional players

• Seattle Athletic Club: Northwest-region private athletic and social club offering fitness, dining, and event programming. Comparable in operating model and Pacific Northwest positioning but does not directly compete in MAC's Portland metro geography.

Broad incumbents

• The Denver Athletic Club: Long-established private athletic club offering fitness, dining, lodging, and event spaces. Comparable as a historic private athletic club with multi-amenity positioning, though operating in a different regional market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/mac_hair_salon
• Xx.com/thewingedm
• Facebookfacebook.com/multnomah-athletic-club-111608185541692
• LinkedInlinkedin.com/company/multnomah-athletic-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Multnomah Athletic Club