Destination Analysts Inc
Destination Analysts Inc (dba Future Partners) is a US-based tourism market research firm founded in 2003, serving destination marketing organizations, tourism boards, and hospitality brands with custom research, syndicated reports, and the FPAI AI platform.
- Company typePrivate
- Founded2003
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Destination Analysts Inc does
Destination Analysts Inc, operating commercially as Future Partners, is a US-based specialty market research firm founded in 2003 and headquartered in San Francisco. It focuses exclusively on the travel, tourism, and lifestyle industries, delivering custom research, syndicated reports, and interactive data platforms to destination marketing organizations (DMOs), tourism boards, and hospitality brands. Named clients include Bermuda Tourism Authority, Tourism Fiji, Colorado Office of Tourism, Visit St. Pete/Clearwater, Visit Napa Valley, Sonoma County Tourism Bureau, Brand Montana, Puerto Rico Tourism Company, and Grand America Hotels.
The company's product surface comprises core Research Services (visitor profiling, brand research, creative testing, traveler personas, customer journey mapping), the recurring flagship report 'The State of the American Traveler', the Insights Explorer self-service data platform, the Express Explore video insights add-on, webinars/livestreams, paid speaking engagements, and Travel Panel enrollment for survey recruitment. In 2025 it introduced FPAI (Future Partners AI), a generative-AI platform that layers AI capabilities on top of the firm's historical tourism dataset and is currently gated behind a waitlist.
Revenue is generated through a mix of project-based custom research engagements entered via RFP, recurring subscriptions and platform access (Reports, Insights Explorer), paid speaking and webinar engagements, and a direct e-commerce storefront for one-off report purchases. Pricing for custom work is quote-based and structured around multi-year contracts; subscription and media-related bundles round out a diversified B2B services revenue model. The firm employs 101-250 people, has no disclosed institutional capital, and maintains earned-media presence across Bloomberg, CBS News, The New York Times, The Wall Street Journal, CNN, Forbes, CNBC, Fast Company, and The Seattle Times.
Destination Analysts Inc firmographics
Firmographics- Name
- Destination Analysts Inc
- Legal name
- Destination Analysts Inc
- Website
- https://destinationanalysts.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Destination Analysts Inc (dba Future Partners) is a US-based tourism market research firm founded in 2003, serving destination marketing organizations, tourism boards, and hospitality brands with custom research, syndicated reports, and the FPAI AI platform.
- Ownership category
- akta.pro rank
Destination Analysts Inc industry classification
Industry- Product category
- Tourism Market Research
- NAICS
- Marketing Consulting Services (541613)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Market Sizing, Competitive Benchmarking & Performance Analytics (THALAIAE)
Keywords
Where Destination Analysts Inc is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Destination Analysts Inc business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Custom Research Services: Project-based custom research engagements where Future Partners conducts bespoke tourism research including visitor profile research, brand research, creative testing, and customer journey mapping for individual client needs.
- Research Reports & Subscriptions: Pre-packaged research reports including The State of the American Traveler, plus access to Insights Explorer platform for ongoing data access.
- Speaking & Events: Revenue from keynote speeches, panel appearances, and webinar hosting engagements at industry events.
- Online Shop: E-commerce storefront selling research reports, with a 'Shop' feature visible on the website for direct purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom research quote-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Destination Analysts Inc product offering
Product offeringCore offering
Destination Analysts Inc (operating as Future Partners) is a specialized market research firm providing data-driven insights for the U.S. travel and tourism industry. Its core offering includes custom research services such as visitor profile research, brand research, creative testing, traveler persona development, and customer journey mapping for destination marketing organizations (DMOs), tourism boards, hotels, and hospitality brands. The firm supplements bespoke engagements with recurring research reports (notably The State of the American Traveler), the Insights Explorer interactive data platform, the Express Explore video insights service, and the newly introduced FPAI AI-powered analytics platform.
Product overview
Future Partners (Destination Analysts Inc) operates a platform-based model offering comprehensive tourism research and insights services. The core offering includes Research Services encompassing visitor profile research, brand research, creative testing, traveler personas, and customer journey mapping, complemented by published Reports, the Insights Explorer data platform, and Express Explore video insights. Additional services include Livestreams/Webinars for ongoing trend updates, Speaking engagements, and Travel Panel Enrollment for survey research. The recent FPAI (Future Partner's AI) launch represents an AI-powered enhancement integrating the company's proprietary tourism data with generative AI capabilities to provide advanced analytics and insights.
Differentiator
Problem solved
Functional benefit
Brands
- FPAI: Future Partner's data integrated with AI power, as stated on the website under 'Unlock Unparalleled Access to the Minds of American Travelers'.
Products and services
- Custom Research Services
Quantifiable outcome
- Brand repositioning success for Puerto Rico after crisis through online qualitative research methodology
- +1 more outcomes
Companies that use Destination Analysts Inc
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Destination Analysts Inc technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
Destination Analysts Inc partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Destination Analysts Inc competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Destination Analysts Inc social profiles
Digital presenceDestination Analysts Inc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Destination Analysts Inc leadership team
Management profileNumber of profiles
Destination Analysts Inc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Destination Analysts Inc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Destination Analysts Inc
What does Destination Analysts Inc do?
Destination Analysts Inc (operating as Future Partners) is a specialized market research firm providing data-driven insights for the U.S. travel and tourism industry. Its core offering includes custom research services such as visitor profile research, brand research, creative testing, traveler persona development, and customer journey mapping for destination marketing organizations (DMOs), tourism boards, hotels, and hospitality brands. The firm supplements bespoke engagements with recurring research reports (notably The State of the American Traveler), the Insights Explorer interactive data platform, the Express Explore video insights service, and the newly introduced FPAI AI-powered analytics platform.
Is Destination Analysts Inc a public or private company?
Destination Analysts Inc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Destination Analysts Inc founded?
Destination Analysts Inc was founded in 2003. It employs 101 to 250 people.
Where is Destination Analysts Inc based?
Destination Analysts Inc is headquartered in San Francisco, United States, in the North America region.
How does Destination Analysts Inc make money?
Four revenue lines are on record. Custom Research Services are the primary driver. The others are research Reports & Subscriptions, speaking & Events and online Shop.
Does Destination Analysts Inc have an API?
No public API is recorded for Destination Analysts Inc.
What industry is Destination Analysts Inc in?
Destination Analysts Inc's product category is Tourism Market Research. Its primary akta.pro industry code is THALAIAE, Market Sizing, Competitive Benchmarking & Performance Analytics. Its NAICS code is 541613 and its SIC code is 8742.