BiTech Group

What BiTech Group does

BiTech Group is an Australian-headquartered, SAP-specialist consulting and solutions firm that delivers Business Intelligence, Experience Management (XM), Sales Performance Management (SPM), Data Fabric, and cloud migration services to enterprise clients across Australia and New Zealand (ANZ). Founded in 2005 and operating as BiTech Group Pty Ltd from Sydney with additional offices in Brisbane and Darwin, the company is a full-service SAP partner combining implementation services with proprietary accelerators — most notably XO Accelerator (X-Data/O-Data integration on the SAP Business Technology Platform) and Financier Volume Accelerator (vertical solution for motor vehicle financiers) — alongside reseller rights for SAP software, Wiiisdom 360Suite, and InfoSol InfoBurst.

The company's underlying technology centres on the SAP Business Technology Platform and the SAP BusinessObjects BI stack, with XO Accelerator as its flagship proprietary offering. XO Accelerator integrates Qualtrics-sourced experience data with operational data and surfaces unified X-Data/O-Data dashboards through Power BI, Microsoft Teams, and SharePoint via a Central Semantic Model that supports generative-AI natural-language queries and self-service analytics. Service offerings span vendor-certified BI implementation, legacy-to-BI 2025 migration, cloud migration to SAP Analytics Cloud, SAP Datasphere, Azure, AWS, and GCP, Data Fabric strategy and delivery, data warehousing, visualisation, and 24x7x365 managed services.

BiTech Group monetises primarily through professional-services engagements (project-based BI implementation, migration, and cloud migrations), recurring managed-services contracts with proactive optimisation, and software resale/licensing of third-party tools (SAP, 360Suite, InfoBurst). Its go-to-market is direct-sales-led and enterprise-focused, with inside-sales coverage of mid-market, supported by thought-leadership content via its blog and inbound leads from SAP/Wiiisdom/InfoSol partner ecosystems. Multi-year client engagements (testimonials reference four-year continuities) and exclusive ANZ reseller rights for third-party BI automation tooling provide revenue durability, although the firm's revenue scale and customer concentration are not publicly disclosed.

Name

BiTech Group

Legal name

BiTech Group Pty Ltd

Website

https://bitech.com.au

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

BiTech Group is an Australian-headquartered SAP-specialist consulting firm delivering Business Intelligence, Experience Management, SPM, and cloud-migration services alongside its proprietary XO Accelerator to enterprise clients across Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Enterprise Business Intelligence Services

NAICS

Computer Systems Design and Related Services (54151), Management Consulting Services (54161), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)

akta.pro primary industry

Data Platform, BI & Analytics Integration (BPAEAAAI)

akta.pro secondary industries

Financial Planning & Analysis (FP&A) & BI (HDAEAMAG), Database/Application Data Layer Modernization (DB migration, ORM, caching) (BPAEAFAL), Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

Keywords

• Business intelligence consulting
• SAP implementation services
• Cloud data migration
• Managed BI services
• Data warehouse solutions

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. BI Implementation Services: Vendor-certified implementation of SAP BusinessObjects, SAP Analytics Cloud, and related BI platforms. BiTech Group acts as an SAP-certified implementation expert delivering reporting and analysis solutions.
2. BI Migration Services: Migration of legacy BI environments (e.g., SAP BusinessObjects 4.2/4.3 to BI 2025, on-premise to cloud). Services include universe migration (.UNV to .UNX), report rationalisation, and hybrid cloud transition.
3. Cloud Migration Services: Migration of analytics workloads to cloud platforms including SAP Analytics Cloud, SAP BusinessObjects Private Cloud Edition, SAP Datasphere, Microsoft Azure, AWS, and Google Cloud.
4. Managed Services: Ongoing BI managed services including 24x7x365 support, proactive optimisation, and on-demand access to a pool of BI experts. Services are backed by First Class Support.
5. Data Fabric Services: Data Fabric strategy, delivery, and support services including readiness assessment, organisational and service design, governance model setup, platform design/build, and change management.
6. Sales Performance Management (SPM) / Incentive Compensation Management (ICM): Implementation and optimisation of SAP SF Incentive Management and SPM solutions to drive motivation and reward revenue-generating teams, dealers, and partners.
7. Data Warehousing & Visualisation: Design, build, and refinement of data warehouses integrating data from multiple applications, plus dashboard and visualisation development.
8. Reseller – 360suite Products: Authorised reseller of Wiiisdom's 360suite governance solutions for SAP BusinessObjects, including revenue from software resale and associated implementation services.
9. Reseller – InfoBurst Solutions: Authorised Oceanian reseller of InfoSol's InfoBurst suite (InfoBurst PBI, Tab, Publish, Dash, Squirrel) including software resale and implementation services for automated report distribution and BI automation.
10. Experience Management (XM) Services: XM strategy, integration with Qualtrics and other survey platforms, and XO Accelerator deployment to unify customer, employee, and partner experience data with operational data.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

BiTech Group is a SAP-certified professional services and solutions firm delivering Business Intelligence (BI), Experience Management (XM), Sales Performance Management (SPM), Data Fabric, and cloud migration services across Australia and New Zealand. The company provides vendor-certified BI implementation, BI migration (including BO4.2/4.3 to BI 2025), cloud migration (SAC, Datasphere, Azure, AWS, GCP), data warehousing, managed services (24x7x365), and proprietary accelerators such as XO Accelerator for integrating experience data (X-Data) with operational data (O-Data). It also resells 360suite and InfoBurst governance and automation software under authorised partner agreements in ANZ.

Product overview

BiTech Group delivers a comprehensive portfolio of Business Intelligence, Data Management, and Experience Management solutions. The core offering centers on SAP BusinessObjects BI platform (including BI 2025, BI 4.3, and Private Cloud Edition) supplemented by proprietary accelerators including XO Accelerator (for X-Data/O-Data integration), InfoBurst Suite (cross-platform BI automation), and 360Suite (BI governance). The company offers cloud-native SAP solutions (Analytics Cloud, Datasphere/Data Warehouse Cloud) alongside traditional on-premise implementations. Professional services span BI implementation, migration, cloud transition, data warehousing, data fabrics, data visualization, managed services, and Sales Performance Management (SPM). The portfolio is designed to serve enterprise clients requiring governed, hybrid analytics combining operational metrics with experience/feedback data.

Differentiator

Problem solved

Functional benefit

Brands

• XO Accelerator: A solution that integrates Experience Management Data (X-Data) with Operational Data (O-Data), built on SAP Business Technology Platform.
• Financier Volume Accelerator
• InfoBurst
• 360Suite

Products and services

• XO Accelerator A proprietary solution that integrates Experience Management Data (X-Data, e.g., Qualtrics survey responses, NPS, customer/employee feedback) and Operational Data (O-Data) into a unified platform, enabling a 360-degree view of customer/employee sentiment and business performance for enterprise users. Features include self-service analytics, real-time survey data access, pre-built and customisable reports, generative AI natural language querying, and Power BI integration via a Central Semantic Model.
• Financier Volume Accelerator A specialised proprietary solution for motor vehicle financiers that consolidates data from various systems to provide real-time sales performance insights.
• InfoBurst Suite (Reseller) An enterprise BI automation suite (resold under authorised Oceanian partnership) including InfoBurst PBI (SAP BO to Power BI integration), InfoBurst Tab (SAP BO to Tableau), InfoBurst Publish (automated report distribution), InfoBurst Dash (high-performance in-memory dashboards), and InfoBurst Squirrel (no-code application development with Squirrel365). Provides automated scheduling, bursting, and content distribution.
• 360Suite (Reseller) Analytics governance solutions for SAP BusinessObjects (resold under authorised partnership with Wiiisdom) that automate daily operations, reduce total cost of ownership (TCO), and mitigate risks. Cloud migrations using 360Suite solutions can reduce costs and timelines by up to 80%.
• BI Implementation Vendor-certified implementation services for SAP BusinessObjects and related BI solutions, delivering reporting, analysis, and development capabilities to turn enterprise data into actionable information for all organisational levels.
• BI Migration Certified migration services for upgrading SAP BusinessObjects platforms, including migration from BO4.2/4.3 to BI 2025 and universe conversion from .UNV to .UNX formats, delivered by certified migration specialists.
• Cloud Migration Cloud migration services including SAP Cloud Migration, SAP Analytics Cloud Migration, and hybrid analytics implementations using SAP BusinessObjects Private Cloud Edition, SAP Datasphere, Microsoft Azure, AWS, and Google Cloud.
• Data Fabric Data fabric strategy, delivery, and support services providing a unified data management architecture that enables real-time data connectivity across on-premises and cloud environments, including readiness assessment, organisational/service design, governance setup, platform design/build, and change management.
• Data Warehousing Data warehouse building and refinement services that integrate data from multiple applications to provide comprehensive analytics capabilities for enterprise clients.
• Data Migration Data warehouse enhancement and migration services including legacy data migration, integration services, ETL process support, and data validation workflows.
• Data Visualisation Dashboard and visualisation services creating clear, actionable insights from business metrics with KPI-focused design and best-practice methodologies.
• Managed Services 24x7x365 BI support services including proactive optimisation, on-demand access to a pool of BI experts, and full application management backed by First Class Support.
• SPM Implementation Sales Performance Management implementation and optimisation services for SPM solutions including SAP SF Incentive Management (SFIM) and Incentive Compensation Management (ICM), driving motivation and reward for revenue-generating teams, dealers, and partners.
• BI Health Check Assessment service evaluating BI environment health, data reliability, and solution optimisation opportunities to ensure critical decisions are based on reliable data.
• Financial Planning & Analysis Solution A combined BI and planning solution providing discover, analyze, plan, and predict capabilities in one user experience across all devices for strategic, operational, and tactical financial decisions, integrated with SAP Planning and Consolidation.

Quantifiable outcome

• Cloud migrations can reduce costs and timelines by up to 80% using 360Suite solutions
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability7 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• SAP (Australia and New Zealand)coreImplementation/ SI/ Consulting PartnerBiTech Group is a full-service Consulting, Build, Education and Solution Provider Partner for SAP. The company delivers SAP BusinessObjects implementations, SAP Analytics Cloud deployments, SAP Datasphere, SAP SF Incentive Management, and related consulting services to enterprise clients across ANZ. SAP Australia and New Zealand employs 600+ people serving 2,000+ customers in the region.
• Wiiisdom (360suite)coreChannel Partner/ Reseller/ DistributorBiTech Group is the authorised partner and reseller for 360suite products from Wiiisdom in ANZ. 360suite provides analytics governance solutions for SAP BusinessObjects that automate daily operations, reduce total cost of ownership (TCO), and mitigate risks. Wiiisdom supports 600+ customers globally.
• InfoSol (InfoBurst)coreChannel Partner/ Reseller/ DistributorBiTech Group is the authorised Oceanian (ANZ) partner and reseller for InfoSol's InfoBurst suite, which includes InfoBurst PBI (SAP BO to Power BI), InfoBurst Tab (SAP BO to Tableau), InfoBurst Publish (automated report distribution), InfoBurst Dash (high-performance dashboards), and InfoBurst Squirrel (no-code application development with Squirrel365).

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Decision Inc. Global BI and data analytics consultancy with strong SAP BusinessObjects and SAP Analytics Cloud practices and ANZ presence. Directly comparable as a SAP BI specialist competing for the same enterprise migration and managed services engagements.
• Slalom: Modern consulting firm with a deep SAP practice and significant presence across data, BI, and analytics. Competes for SAP-led digital transformation and cloud BI mandates in regulated industries.
• VISEO: International technology consultancy with SAP Gold Partner status and BI/analytics practices. Comparable mid-sized SAP BI specialist competing for global SAP modernisation engagements.
• Thoughtworks: Global technology consultancy with strong data, BI, and cloud modernisation capabilities. Competes for data platform and analytics transformation work with similar mid-market and enterprise clients.

Broad incumbents

• Accenture: Global SI with one of the largest SAP practices worldwide, delivering end-to-end BI, analytics, and cloud migration programs. Competes on large multi-region SAP deals that BiTech Group cannot service.
• Deloitte: Big Four with a substantial SAP and analytics consulting practice serving regulated enterprise clients in ANZ. Competes for advisory-led BI transformations and SAP platform decisions.
• Capgemini: Global SI with deep SAP partnership and BI/data warehousing practices. Targets the same enterprise BI modernisation and cloud migration budget pool as BiTech Group.
• DXC Technology: Large IT services provider with SAP practice and managed services capabilities, including ANZ presence. Competes for outsourced BI managed services contracts.
• NTT Data Business Solutions: Global SAP-focused consultancy with significant ANZ operations delivering SAP S/4HANA, BI, and analytics transformations. Overlaps on SAP BI implementation and managed services.

Regional players

• EPI-USE: SAP specialist consultancy with strong ANZ and African footprint, particularly in SAP HCM and data migrations. Comparable SAP partner profile competing for similar ANZ enterprise clients.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BiTechGroup
• Facebookfacebook.com/BiTechGroup
• LinkedInlinkedin.com/company/bitechgroup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BiTech Group