Menicucci Insurance Agency

What Menicucci Insurance Agency does

Menicucci Insurance Agency, LLC is a privately held, family-owned independent insurance brokerage founded in 2007 and headquartered in Albuquerque, New Mexico. The agency markets property and casualty insurance products, surety bonds, and risk management services to clients throughout New Mexico and the broader Southwest region, operating as an independent agent representing multiple insurance carriers to deliver quote-based, customized coverage. Its product portfolio spans seven verticals: Oil & Gas, Defense & Government Contractors (including Defense Base Act coverage), Construction, Health & Employee Benefits, Surety Bonds, Small Business, and Personal Lines, with the agency explicitly serving both large international companies and small local businesses.

The business model is commission-based, with revenue generated from insurance carrier commissions on placed premiums, supplemented by fees for risk management consulting, surety bond placements, and benefits administration services. Go-to-market is primarily relationship-driven and face-to-face, supported by a client portal (mianm.secureclient.net), a risk management resource library, and an AppliedPay-powered online payment portal. Marketing channels are modest: educational blog content, an active Facebook presence, and community event participation such as the Farmington Christmas Parade.

Underlying technology is conventional for a regional brokerage — a Wix-hosted marketing site and standard agency management tooling with no proprietary platform, AI features, or public API. Differentiated expertise rests on the Menicucci family leadership's multi-decade specialty insurance credentials (Mark: 40 years, Brian: 20 years, Kevin: 12 years), advanced designations (CPA, CRIS, CIC, RPLU, LUTCF, CISR), and proven performance awards including six-time Summit Council recognition for Mark Menicucci.

Name

Menicucci Insurance Agency

Legal name

Menicucci Insurance Agency, LLC

Website

https://mianm.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Menicucci Insurance Agency is a privately held, family-owned independent insurance brokerage in Albuquerque, New Mexico, delivering property and casualty, surety, benefits, and risk management services to commercial and personal clients across the Southwest.

Ownership category

akta.pro rank

Product category

Insurance Brokerage and Risk Management

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

akta.pro secondary industries

Mid-Market Commercial Package (Package Policies) (FSAJAFAB), Construction Specialty (Wrap-Ups/Builders Risk/Contractors) (FSAJAGAH), Retail (Personal Lines) Insurance Brokerage (FSAEADAA), Workers’ Compensation for High-Hazard & Specialty Trades (FSAJAEAF), Commercial Property Insurance (FSAJACAE)

Keywords

• Property casualty insurance
• Surety bond services
• Risk management consulting
• Employee benefits administration
• Commercial insurance brokerage

Headquarters

HQ city

Albuquerque

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Property & Casualty Insurance: Markets property and casualty insurance products throughout the Southwest region. Revenue generated through commissions from insurance carriers for policies placed.
2. Risk Management Services: Provides risk management consulting and services to help businesses identify and manage risks. Revenue from service fees and insurance commissions.
3. Surety Bonds: Commercial and contract surety bond services including license and permit bonds, court bonds, and performance bonds.
4. Employee Benefits Administration: Full-service benefits administration serving businesses in New Mexico, acting as liaison between customers and insurance carriers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Menicucci Insurance Agency, LLC markets property and casualty insurance products and risk management services throughout the Southwest. The agency provides custom insurance solutions across seven core verticals — Oil & Gas, Defense & Government Contractors, Construction, Health & Employee Benefits, Surety Bonds, Small Business, and Personal Lines — serving both large international companies and small local businesses and individuals.

Product overview

Menicucci Insurance Agency, LLC is a privately held, family-owned insurance agency based in Albuquerque, New Mexico, offering a comprehensive portfolio of property and casualty insurance products and risk management services throughout the Southwest. The company provides specialized insurance solutions across seven core product areas: Oil & Gas Insurance, Defense & Government Contractors Insurance, Construction Insurance, Health & Employee Benefits, Surety Bonds, Small Business Insurance, and Personal Lines Insurance. These products are complemented by risk management resources and a client portal for policy management. The agency serves a diverse client base ranging from large international companies to small local businesses and individuals, emphasizing specialty expertise, custom insurance solutions, and face-to-face service.

Differentiator

Problem solved

Functional benefit

Products and services

• Oil & Gas Insurance

Quantifiable outcome

• Over $15 million in premium book of business built

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AppliedPaycoreTechnology or IntegrationPayment processing platform for client payments including the 'Make a Payment' portal functionality on the company website.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Higginbotham: Higginbotham is a Texas-based independent insurance brokerage with comparable employee benefits, property & casualty, and risk management practices across the Southwest. Like Menicucci, it operates a face-to-face regional model with specialty expertise, though at materially larger scale.
• Heffernan Insurance Brokers: Heffernan is an independent, employee-owned brokerage serving mid-market commercial and personal lines clients across the western US with specialty expertise. It is comparable to Menicucci in independent agency structure and multi-line commercial focus, though with broader geographic reach.
• Woodruff Sawyer: Woodruff Sawyer is a mid-market commercial insurance brokerage offering property, casualty, and specialty coverages with a relationship-driven sales model. It mirrors Menicucci's focus on commercial clients needing tailored programs rather than mass-market distribution.
• Brown & Riding Insurance Services: Brown & Riding is a specialty wholesale broker placing complex property, casualty, and construction risks with retail agents. It overlaps with Menicucci's construction and energy specialty practice, though it operates on the wholesale side of the placement chain.
• RPS (Risk Placement Services): RPS is a specialty wholesale broker and managing general agent with strong construction, energy, and excess casualty practices. It is comparable to Menicucci as a placement partner for hard-to-place risks in the same core verticals.
• Burns & Wilcox: Burns & Wilcox is a specialty wholesale brokerage and MGA focused on surplus lines, excess casualty, and commercial specialty placements. It is comparable to Menicucci in providing access to non-admitted markets for hard-to-place commercial risks.
• Ames & Gough: Ames & Gough is an independent specialty insurance brokerage serving construction, real estate, and professional services firms. Its niche mid-market specialty focus and relationship-based service model are directly comparable to Menicucci's positioning.

Regional players

• Cross Insurance: Cross Insurance is a Northeast-based independent agency serving commercial, personal, and benefits clients across multiple states. It is comparable to Menicucci as a regional independent agency with diversified commercial and personal lines, though operating in a different geography.

Broad incumbents

• Marsh & McLennan Agency: Marsh & McLennan Agency is the middle-market arm of Marsh, serving commercial clients across the US with property, casualty, benefits, and risk management. It competes with Menicucci for mid-market Southwest accounts but offers broader resources and carrier leverage.
• Lockton: Lockton is one of the largest independent insurance brokerages in the world, with deep specialty practices in construction, energy, and surety. It is comparable to Menicucci in serving the same specialty verticals but at vastly larger scale and broader geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/menicucci.insurance.agency
• Xx.com/menicucciinsura
• LinkedInlinkedin.com/company/menicucci-insurance-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Menicucci Insurance Agency