Yasashiite

What Yasashiite does

Yasashiite (株式会社やさしい手) is a privately held Japanese home and residential care services provider founded in 1993 and headquartered in Meguro, Tokyo. The company operates 16 categories of care services spanning in-home care (home help, visiting nursing), day services, small-scale and nursing-inclusive multi-functional home care, short stays, senior housing (the Yasashie Series and fee-based homes), welfare equipment rental and IoT monitoring, housekeeping, domestic worker introduction, community exchange restaurants, BPO services for municipalities, staffing, and care worker training. Its primary customer base consists of elderly individuals and their families seeking to age in place, with a secondary B2B customer base of franchisees, external care operators that license the company's systems, and local government clients.

The company has built a proprietary technology stack to support service delivery, including the H2 care management suite (H2 Nursing, Day Care, Home Care, Care Planning), the Mobile Iruka mobile field application for home helpers, the Chat Dolphin multi-stakeholder messaging tool, the Hitsuji family-facing information portal, the Musubukun free care plan data exchange system, KANTAKI-WIZ for nursing small-scale multi-functional facilities, BCPweb for disaster response, and the generative AI Musubona AI for automated care documentation. In 2025 the company announced that one of its internally developed systems obtained TAIS code certification, positioning it for participation in welfare equipment insurance. Yasashiite maintains three training studios and nationwide recruitment pipelines, and operates a franchise and consulting division that licenses its 30+ years of operational know-how to external care operators.

Yasashiite generates revenue primarily through Japan's long-term care insurance (介護保険) reimbursements across its 495 service locations, supplemented by rental and service fees from senior housing, welfare equipment rental/sales, private-pay housekeeping and domestic services, franchise fees and royalties, system sales and licensing, government BPO contracts, and staffing placement. The go-to-market combines direct-to-consumer channels (corporate website, call center, walk-in inquiries) with a franchise partner network and a B2B enterprise field sales motion for care operators. Reported annual revenue is approximately 223 billion yen for the fiscal year ending June 2025, with a workforce of roughly 6,000 employees.

Name

Yasashiite

Legal name

株式会社やさしい手

Website

https://yasashiite.com

Company type

Private

Founded year

1993

Operating status

Operating

Short description

Yasashiite (株式会社やさしい手) is a privately held Japanese care services provider operating 495 locations and 16 service lines — including home help, visiting nursing, day care, senior housing, and franchise licensing — serving elderly individuals and their families across Japan.

Ownership category

akta.pro rank

Product category

Home Care Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (62412), Nursing and Residential Care Facilities (623)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082), Services-Social Services (8300)

akta.pro primary industry

Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB)

akta.pro secondary industries

Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL), Elder Services & Aging Support (BPAGAEAF), Care Transitions Management (Hospital/SNF-to-Home) (HSABAIAC)

Keywords

• Home care services
• Elderly care
• Visiting nursing
• Senior housing
• Care management

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Home Care Services (介護保険サービス): Core revenue from government insurance-covered care services including home visit care, day care, nursing care, and care management. Services are primarily reimbursed through Japan's long-term care insurance system.
2. Senior Housing Operations: Operation of service-added housing for seniors (サ高住) and fee-based residential care homes, generating rental income and service fees
3. System Sales & Consulting: Sales of proprietary care management systems and consulting services to other care operators, including franchise support
4. Franchise Fees: Recurring fees from franchise operators who use the Yasashiite brand, systems, and receive ongoing supervision support
5. Housekeeping & Life Support Services: Housekeeping services (おまかせさん), maid introduction (大橋サービス), and daily living support services, both insurance-covered and private-pay
6. Welfare Equipment Rental & Sales: Rental and sales of assistive devices and IoT monitoring equipment for seniors
7. Training & Education Services: Care worker training programs, qualification courses, and corporate training services for other care operators

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Yasashiite operates a comprehensive Japanese elderly care services platform offering 16 categories of in-home and residential care including home help, day care, visiting nursing, care management, senior housing, small-scale multi-functional care, housekeeping, welfare equipment rental, and community exchange restaurants. The company also sells proprietary care management software, runs a franchise program, and provides consulting and BPO services to other care operators and municipal governments across Japan.

Product overview

Yasashiite (株式会社やさしい手) is a comprehensive care service provider operating 16 categories of in-home and residential care services including home help, day care, short stays, visiting nursing, care management, senior housing, small-scale multi-functional care, nursing-inclusive small-scale care, domestic services, welfare equipment, and community restaurants. The company operates a platform-plus-services model, delivering care directly through ~495 service locations nationwide while also licensing its operational expertise, training programs, and self-developed technology systems (the H2 series, mobile apps, and communication tools) to franchisees and external care operators. The technology portfolio includes the H2 care management and home care software suite, mobile tools (もばイルカ for field records, ちゃっとイルカ for team chat), the family-facing information portal (ひつじシステム), the free care plan data exchange system (むすぶくん), and AI-powered documentation tools (むすぼなAI). The business divisions span direct care operations, franchise consulting, system sales, government BPO, staffing services, and generative AI service supply.

Differentiator

Problem solved

Functional benefit

Brands

• やさしえシリーズ: サービス付き高齢者向け住宅ブランド。全国で運営。
• おまかせさん
• 大橋サービス
• かえりえ
• もばイルカ
• ちゃっとイルカ
• ひつじシステム
• H2居宅
• H2介護システム
• H2通所システム
• H2看護システム
• KANTAKI-WIZ
• むすぶくん
• よぐGO
• ばいたるイルカ
• りあらいず

Products and services

• Care Management / Kyotaku Kaigo Shien (居宅介護支援)
• Senior Housing / Koreisha Muke Jutaku (高齢者向け住宅)
• Visiting Care / Homon Kaigo (訪問介護 / Home Helper)
• Visiting Nursing / Homon Kango (訪問看護)
• Day Care Services / Tsusho Kaigo (通所介護)
• Small-scale Multi-functional Home Care / Shokibo Takino Gata Kyotaku Kaigo (小規模多機能型居宅介護)
• Nursing Small-scale Multi-functional Home Care / Kantaki Kaeri-e (看護小規模多機能型居宅介護)
• Housekeeping Services / Omakasesan (おまかせさん)
• Domestic Worker Introduction / Ohashi Service (大橋サービス)
• Community Exchange Restaurant / Chiiki Koryu Restaurant (地域交流レストラン)
• Welfare Equipment Rental/Sales & IoT Services (福祉用具レンタル販売／IoTサービス)
• Care Business Consulting / Consulting Jigyo (コンサルティング事業)
• Care Business Franchise / Franchise Jigyo (フランチャイズ事業)
• Care Management System Sales / System Hanbai Jigyo (システム販売事業)
• Municipal BPO Services / Jichitai Muke Service (自治体向けサービス)
• Care Worker Training / Kaigo Shokuin Yosei Koza (介護職員養成講座)
• H2 Kyotaku Care Management System (H2居宅システム)
• H2 Kaigo Home Care System (H2介護システム)
• H2 Tsusho Day Care System (H2通所システム)
• H2 Kango Visiting Nursing System (H2看護システム)
• Mobile Iruka (モバイルイルカ)
• Chat Dolphin / Chanto Iruka (ちゃんとイルカ)
• Hitsuji System (ひつじシステム)
• Musubukun (むすぶくん)
• KANTAKI-WIZ
• YOGU GO (よくGO)
• Vital Iruka (バイタルイルカ)
• Musubona AI (むすぼなAI)

Quantifiable outcome

• 495 care service locations nationwide
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature13 records

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Brookdale Senior Living: Brookdale is the largest US operator of senior housing and assisted living communities, broadly comparable to Yasashiite's Yasashii-e senior housing operations and bundled service model, though at considerably larger scale and with a real-estate-heavy capital structure.
• Amedisys Inc. Amedisys is a large US home health and hospice provider operating across multiple states, structurally analogous to Yasashiite's visiting-nursing and home-care services but at much larger US scale. Useful as a comparable for valuation/margin reference in mature home-care markets.

Direct peers

• Human Holdings (ヒューマン): Human Holdings combines a nationwide care worker training business with care service operations, mirroring Yasashiite's combined training-academy (Ikedobashi/Oyama/Nishiakebi studios) and service-delivery model.
• Benesse Style Care (ベネッセスタイルケア): Benesse Style Care operates a large nationwide network of paid nursing homes, assisted-living residences, and in-home care services under the Benesse brand. Highly comparable to Yasashiite's Yasashii-e senior housing and home-care services, and similar in combining residential and home-based offerings.
• Nichii Gakkan Group (ニチイグループ): Nichii Gakkan is one of Japan's largest diversified care and healthcare services groups, with strong positions in home-visit care, day care, and care staffing. Comparable to Yasashiite in nationwide coverage and full-stack in-home/residential care, competing for the same LTC insurance-reimbursed demand.
• Message Co., Ltd. (メッセージ): Message operates small-scale multifunctional home care and group homes with a focus on integrated community-based care, overlapping with Yasashiite's Syotaki and Kantaki service lines and similarly reliant on Japan's LTC insurance and care-management system.
• Care Service Co., Ltd. (ケアサービス): Care Service is a Tokyo-based provider focused on home-visit care, day care, and care management, with a smaller national footprint than Yasashiite. Directly comparable in core service mix (home help, day service, care management) and similar reliance on Japan's long-term care insurance.
• Tsukui Corporation (ツクイ): Tsukui is a major Japanese operator of day care, in-home care, and residential care services, with a nationwide footprint and an integrated service model that competes directly with Yasashiite across home-visit and day-service lines.
• SOMPO Care (SOMPOホールディングス): SOMPO Care is one of Japan's largest integrated senior care operators, offering home care, day care, group homes, and senior housing under a single brand. Direct overlap with Yasashiite across in-home nursing, residential, and senior-housing service lines, with similar insurance-reimbursement revenue model.

Others

• Plamed (プラメド): Plamed is the technology partner behind Yasashiite's Musubukun care-plan data linkage system and co-develops the Musubona AI service, making it a direct ecosystem enabler rather than a competitor in elder care delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC5JwsErtPVT_I3SdsTXVxmg
• Facebookfacebook.com/yasashiite.zaitakukaigo
• Instagraminstagram.com/yasashiite_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yasashiite