Dils Funeral Services

What Dils Funeral Services does

Dils Funeral Services is a privately held, family-owned funeral services provider operating across Auckland's North Shore in New Zealand. Founded by Wilfred T. Dil over 60 years ago, the company runs three funeral home locations: Albany (Head Office, Schnapper Rock Road), Birkenhead (Hinemoa Street), and Hibiscus Coast/Stanmore Bay (Waiora Road), the latter opened in 2022. Services span traditional burial, cremation, celebration-of-life ceremonies, and memorial services, supported by in-house facilities including chapels, catering, graphic design and AV production, embalming, and access to celebrants. Ancillary merchandise (caskets, flowers, ash urns, eco-friendly options) and adjacent offerings (estate planning, digital legacy planning, bereavement support) round out the catalogue.

The business operates a direct-to-consumer model: families reach the company 24/7 via phone (09 415 8720) and complete arrangements through in-person consultations at any of the three locations. Pricing is quote-based and not publicly disclosed. A pre-paid funeral option is offered through The Funeral Trust, a product of the Funeral Directors Association of New Zealand (FDANZ), enabling customers to lock in pricing and place funds in trust until time of need. Marketing is predominantly content-led (educational blog on funeral planning and grief), complemented by Facebook presence and word-of-mouth referrals within tight-knit North Shore communities.

Dils is a member of the FDANZ and operates with apparent affiliation to Propel Funeral Partners, whose branding appears on Dils-published content, suggesting a corporate-parent or network-level relationship. Revenue and ownership details are not publicly disclosed; the entity is structured as Dil's Funeral Services Ltd under New Zealand jurisdiction.

Name

Dils Funeral Services

Legal name

Dil's Funeral Services Ltd

Website

https://dils.co.nz

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Dils Funeral Services is a family-owned funeral services provider operating three funeral homes across Auckland's North Shore (Albany, Birkenhead, Hibiscus Coast). It delivers burial, cremation, celebration-of-life, and pre-planning services to grieving families and individuals planning ahead.

Ownership category

akta.pro rank

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Funeral Services: Full-service funeral arrangements including burials, cremations, celebrations of life, memorial services, and personalised funeral ceremonies. Revenue is generated through professional service fees, facility usage, and coordination of third-party services such as flowers, caskets, celebrants, and catering.
2. Pre-paid Funeral Plans (The Funeral Trust): Dils offers pre-planning services through The Funeral Trust, a plan designed by the Funeral Directors' Association of New Zealand. Customers can prepay some or all funeral costs, with funds held securely in trust for exclusive use at time of need. This provides financial security and locks in today's prices.
3. Bereavement Support Services: Ongoing support services for grieving families including grief resources, check-ins, and practical guidance in the weeks following a funeral.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Dils Funeral Services is a family-founded funeral services provider offering burial, cremation, celebration of life, and memorial services to bereaved families across Auckland's North Shore. The company operates three funeral homes with in-house chapels and catering, and supports clients through pre-paid planning via The Funeral Trust and ongoing bereavement support after services.

Product overview

Dils Funeral Services is a funeral services company operating as part of the Propel Funeral Partners network, offering a comprehensive suite of funeral-related services across Auckland's North Shore. The core offering includes traditional burial and cremation services, complemented by celebration of life and memorial services. The company provides various add-on services and products including pre-planning options with The Funeral Trust financial planning tool, bereavement support, catering, graphic design and AV services, and merchandise such as caskets, flowers, and ash urns. Additional services include estate planning, embalming, eco-friendly options, venue access, and digital legacy planning. The company operates from three locations: Albany (Head Office), Birkenhead, and Hibiscus Coast, with chapel facilities available for services.

Differentiator

Problem solved

Functional benefit

Products and services

• Funeral Services

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Funeral Directors Association of New ZealandcoreStrategic or Co-development PartnerDils Funeral Services is a member of the Funeral Directors Association of New Zealand, participating in industry standards, The Funeral Trust program, and professional development. This affiliation provides credibility, access to industry resources, and the ability to offer The Funeral Trust pre-paid funeral plans.
• Propel Funeral PartnerscoreOthersPropel Funeral Partners appears to be the parent company or affiliated network supporting Dils Funeral Services. Blog posts on the Dils website are authored by Propel Funeral Partners, suggesting a corporate relationship.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Service Corporation International: Largest North American funeral and cemetery operator (NYSE-listed) with Dignity Memorial brand and significant pre-need funeral trust operations. Comparable business model around bundled funeral services, pre-paid trusts, and cemetery/cremation coordination, though at a vastly different geographic and capital scale.
• Dignity PLC: UK-listed funeral services operator with ~800 funeral locations across the UK. Comparable as a multi-location traditional funeral home operator offering burial, cremation, and pre-paid funeral plans, though operating at significantly larger scale and in a different regulatory market.
• InvoCare: Australia's largest funeral operator (listed on ASX) operating brands including White Lady Funerals and Simplicity across Australia and select NZ/international markets. Comparable as a multi-brand death care platform with similar burial, cremation, and pre-paid product lines, but at materially greater scale and geographic breadth.

Direct peers

• Simplicity Funerals: New Zealand-based low-cost funeral and cremation provider offering unattended and attended cremation services. Direct competitor for at-need funeral volumes in the broader Auckland market, particularly competing on price-sensitive cremation cases.
• Propel Funeral Partners: Australia/NZ funeral operator that appears as Dils' parent/affiliated network and authors Dils blog content. Directly comparable as a multi-location funeral services platform serving ANZ families with burial, cremation, and pre-planning offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DilsFunerals

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dils Funeral Services