What ¡HOLA! TV does

¡HOLA! TV is a Miami-based, Spanish-language cable television channel co-created in 2013 by Spanish media conglomerate Atresmedia and Revista ¡HOLA!, the iconic Spanish celebrity magazine. The channel serves as the visual extension of the magazine brand, delivering programming centered on celebrity news, fashion, royalty, music, movies, and lifestyle to Spanish-speaking viewers in the United States and Latin America through pay-TV distribution. Core programming includes a weekday daily news magazine (La Hora ¡HOLA!), themed weekly blocks (Especiales Realeza on Tuesdays, Lunes de Moda on Mondays, Íntimo y Personal on Wednesdays, Coronas y Palacios on Saturdays), and an on-demand video library of over 5,000 articles and videos organized across seven content categories on hola.tv.

The company is privately held under the legal entity HOLA TV US, LLC., with parent ownership by Atresmedia. It employs 51-100 staff and operates no proprietary technology stack beyond standard web content management; the business is fundamentally a content production and cable distribution operation rather than a technology company. The company has no direct-to-consumer streaming product, no mobile app, and no documented API, SDK, or AI capabilities. Distribution is exclusively through cable and satellite television providers, with reach expanded through organic social media presence on Facebook (~514,912 fans), Instagram (~732,469 followers), Twitter (~71,968 followers), and YouTube (~504,000 subscribers).

The revenue model combines advertising (sponsored content and commercials targeting affluent Spanish-speaking demographics) and assumed recurring carriage fees from pay-TV providers for channel inclusion in their programming packages. No revenue, funding, or valuation figures are publicly disclosed. The business is structurally dependent on a limited number of pay-TV distribution partners for audience reach and on the broader advertising market for monetization, with brand equity inherited from the long-established ¡HOLA! print magazine serving as the central competitive differentiator.

Name

¡HOLA! TV

Legal name

HOLA TV US, LLC.

Website

https://hola.tv

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

¡HOLA! TV is a Miami-based Spanish-language cable television channel co-created by Atresmedia and Revista ¡HOLA!, delivering celebrity, fashion, royalty, and lifestyle programming to Spanish-speaking audiences in the United States and Latin America via pay-TV distribution and social media.

Ownership category

akta.pro rank

Product category

Spanish-language cable television entertainment

NAICS

Television Broadcasting Stations (51612), Radio and Television Broadcasting Stations (5161)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Spanish-Language & Multilingual Broadcast Networks (MPABAAAG)

Keywords

• Spanish-language television
• Cable entertainment channel
• Celebrity lifestyle programming
• Fashion and royalty content
• Hispanic media broadcasting

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising Revenue: ¡HOLA! TV generates revenue through advertising, featuring sponsored content and commercials during programming breaks. The channel's celebrity, fashion, and royalty content attracts high-value demographics for advertisers targeting affluent Spanish-speaking audiences.
2. Cable/Satellite Distribution Fees: As a cable channel, ¡HOLA! TV likely receives carriage fees from cable and satellite television providers in the United States and Latin America for including the channel in their programming packages.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

¡HOLA! TV is a cable television channel that broadcasts Spanish-language entertainment programming as the visual extension of Revista ¡HOLA! magazine. The channel delivers celebrity news, fashion coverage, royalty specials, lifestyle content, music and movie features to pay-TV subscribers in the United States and Latin America. Programming is anchored by a daily flagship show and themed weekly blocks covering fashion, royalty, and personal interviews.

Product overview

¡HOLA! TV is a cable television channel created by Atresmedia and ¡HOLA! Magazine, available in the United States and Latin America. The product consists of the linear ¡HOLA! TV cable channel as the core offering, supplemented by the main program 'La Hora ¡HOLA!' (weekdays), themed programming blocks including 'Especiales Realeza' (Tuesdays), 'Íntimo y Personal' (Wednesdays), 'Lunes de Moda' (Mondays), and 'Coronas y Palacios' (Saturdays). The channel also provides on-demand video content across seven categories: Belleza (Beauty), Celebridades (Celebrities), Cine (Movies), Estilo de Vida (Lifestyle), Moda (Fashion), Música (Music), and Realeza (Royalty), covering human interest stories, exclusive interviews, fashion, royalty, celebrities, and lifestyle content.

Differentiator

Problem solved

Functional benefit

Brands

• Especiales Realeza: Exclusive royalty content programming block airing on Tuesdays.
• Íntimo y Personal
• Lunes de Moda
• Coronas y Palacios
• La Hora ¡HOLA!

Products and services

• ¡HOLA! TV (Cable Television Channel) A linear cable television channel distributed to pay-TV subscribers in the United States and Latin America, providing Spanish-language entertainment programming covering celebrities, fashion, royalty, music, movies, and lifestyle as an extension of the ¡HOLA! magazine editorial brand.
• La Hora ¡HOLA! The main flagship program of the channel, airing Monday through Friday at scheduled times across Mexico, Argentina, Colombia, and USA/Venezuela markets. Provides daily entertainment news, celebrity updates, and lifestyle coverage.
• Especiales Realeza A weekly programming block dedicated to royalty coverage, airing every Tuesday at scheduled times across regional markets. Features content focused on royal families and royal events.
• Íntimo y Personal A weekly celebrity interview program airing every Wednesday, featuring personal stories and exclusive intimate interviews with public figures.
• Lunes de Moda A weekly fashion-focused programming block airing every Monday, covering fashion news, trends, runway shows, and style coverage.
• Coronas y Palacios A weekly royalty and palaces program airing every Saturday at 8:30 PM, featuring new episodes that cover royal residences, traditions, and royal family coverage.
• On-demand Video Content Library (Belleza, Celebridades, Cine, Estilo de Vida, Moda, Música, Realeza) An on-demand video content library accessible via the official website, organized into seven categories: Beauty, Celebrities, Movies, Lifestyle, Fashion, Music, and Royalty. Total library exceeds 5,000 articles/videos as of 2026.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• AtresmediacoreStrategic or Co-development PartnerAtresmedia, a major Spanish media conglomerate, co-created ¡HOLA! TV alongside Revista ¡HOLA!. Atresmedia contributes programming expertise, production capabilities, and editorial resources to the channel. The partnership leverages Atresmedia's television broadcasting experience with the editorial brand of ¡HOLA! magazine.
• Revista ¡HOLA!coreStrategic or Co-development PartnerRevista ¡HOLA! is the iconic Spanish celebrity magazine that serves as the editorial foundation for the television channel. The magazine provides exclusive content, celebrity access, and brand equity to the TV channel. ¡HOLA! TV represents the visual extension of the magazine's editorial mission.
• AtreseriesminorChannel Partner/ Reseller/ DistributorAtreseries is a sister channel within the Atresmedia portfolio. The channels are cross-referenced on the website, suggesting coordinated programming and marketing efforts within the Atresmedia television ecosystem.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• TelevisaUnivision: Largest Spanish-language media company in the US, operating Univision network and Spanish-language cable channels. Directly comparable to ¡HOLA! TV as a Spanish-language pay-TV content provider targeting Hispanic audiences in the US and Latin America, though at vastly larger scale and broader content scope.
• Telemundo (NBCUniversal): Major US Spanish-language broadcast and cable network owned by NBCUniversal, including Universo (formerly mun2). Directly comparable as a Spanish-language TV broadcaster competing for the same Hispanic cable audience and ad budgets as ¡HOLA! TV.
• CNN en Español: CNN's Spanish-language news and lifestyle offering distributed via cable in Latin America and the US. Comparable as a Spanish-language cable channel with editorial brand backing, though focused on news rather than celebrity/lifestyle.

Direct peers

• Azteca América: Spanish-language broadcast network targeting US Hispanic audiences with entertainment, telenovelas, and lifestyle content. Comparable to ¡HOLA! TV as a smaller, cable-distributed Spanish-language network competing for carriage and advertising in the same US Hispanic pay-TV ecosystem.
• Estrella TV: Spanish-language broadcast network in the US distributed via cable and over-the-air, focused on entertainment, talk, and lifestyle programming targeting Hispanic viewers. Closely comparable in distribution model and audience to ¡HOLA! TV.
• Antena 3 Internacional: Sister channel of ¡HOLA! TV within the Atresmedia portfolio, distributed internationally with a Spanish-language entertainment offering. Same parent group, same cable distribution model, and same core audience as ¡HOLA! TV.
• Atreseries: Sister Atresmedia-owned channel cross-promoted on the ¡HOLA! TV website, offering Spanish-language series and entertainment content via cable. Directly comparable distribution and audience model within the same corporate portfolio.

Emerging players

• E! Entertainment (ENLACE/NBCUniversal): Celebrity, entertainment, and lifestyle programming brand targeting Spanish-speaking audiences via cable and digital. Closely comparable content vertical (celebrity/fashion/entertainment) to ¡HOLA! TV though broader English-language roots.

Regional players

• Mega TV: Spanish-language cable channel focused on entertainment and lifestyle content distributed primarily in Mexico. Comparable content mix and cable-distribution model to ¡HOLA! TV, operating in an overlapping Latin American market.
• Canal 1 (Colombia) / RCN TV: Spanish-language entertainment and lifestyle television networks in Latin America with cable distribution. Comparable in language, distribution model, and lifestyle-content focus to ¡HOLA! TV's Latin American operation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/holatv
• YouTubeyoutube.com/channel/UCF3HSzVbQjkAhOjICkSp92g
• Facebookfacebook.com/HolaTvAmerica
• Instagraminstagram.com/holatv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ¡HOLA! TV