What De Keizer Marine Engineering does

De Keizer Marine Engineering is a privately held, family-owned Dutch company founded in Amsterdam in 1965 by Anton de Keizer as an electrotechnical specialist for maritime vessels. Originally focused on precision electrical installations, the company has evolved over five decades into a total integrator of power, control and experience technology for superyachts, currently headquartered in Uitgeest, Netherlands under the brand 'The Guys in Red.' Itself states a workforce of 350+ team members distributed across six company-owned offices in the Netherlands (HQ), Spain (Barcelona, Palma de Mallorca), France (Antibes, La Ciotat) and the United States (West Palm Beach), with additional coverage in Italy.

The company's product portfolio is organized into three in-house-developed categories: Power (Power Connect cabling, Intelligent Main Switchboards, DekaSmartGrid battery technology, Electric and Hybrid Propulsion, Shore Converters, Generators and Power Quality/Active Harmonic Filters); Control (AMCS alarm monitoring and control system, Control Connect, Remote Connect, Advanced Sail Trim, Integrated Navigation & Communication Systems, DEKA Portal, Damage Control System and DeKA SIS); and Experience (Video, Audio, TeleControl via Crestron, Browse 4G internet, Interior and Exterior Lighting, Data Connect, Brains Data Centre and Guest Infotainment System). The proprietary stack is designed to integrate up to 180 different onboard systems, support 20,000 sensors per vessel and route 350 km of cable on a 100m yacht.

De Keizer generates revenue through a mix of new-build system integration projects (hardware sales for complete electrical and technology system design, engineering, workshop assembly and onboard commissioning), refit services during yacht overhauls, 24/7 managed maintenance and service contracts (including a Managed Premium Service Level), and professional services such as consultancy, surveys, crew training and bespoke experience architecture. Pricing is project-based and quote-driven rather than publicly disclosed. Go-to-market is exclusively direct, via the six field offices and remote service teams, supported by limited participation in major boat shows such as Fort Lauderdale. The company claims experience on more than 500 new superyacht builds and over 350 refits, with a named customer base that includes Feadship, Mariotti Yachts, Amels Damen, Holland Jachtbouw, Codecasa, Abeking & Rasmussen, Pendennis and other premier European shipyards.

Name

De Keizer Marine Engineering

Legal name

De Keizer Marine Engineering

Website

https://guysinred.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

51–100 employees

Short description

De Keizer Marine Engineering is a family-owned Dutch total integrator of power, automation and experience systems for superyachts, with proprietary in-house platforms and six offices across Europe and the US serving UHNW owners and premier shipyards.

Ownership category

akta.pro rank

Product category

Superyacht Technology Systems

NAICS

Ship Building and Repairing (336611), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)

SIC

Ship & Boat Building & Repairing (3730), Electrical Industrial Apparatus (3620)

akta.pro primary industry

Integrated Marine Electrical Systems & Switchboards (IMAJAJAA)

akta.pro secondary industry

Propulsion MRO, Spares & Field Service (Overhauls, retrofits, upgrades) (IMAJAHAN)

Keywords

• Superyacht electrical systems
• Marine power management
• Yacht automation systems
• Superyacht technology integration
• Marine engineering services

Headquarters

HQ city

Uitgeest

HQ country

Netherlands

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. New Build System Integration: Complete electrical and technology system design, engineering, and installation for new superyacht constructions. Involves detail engineering, workshop assembly, and onboard installation with commissioning.
2. Yacht Refit Services: Technology upgrades and replacements during refit periods, transforming existing yacht concepts with newest technology while maintaining asset valuation.
3. 24/7 Maintenance and Service: Ongoing maintenance, service, and emergency repair support for superyacht systems with 24/7 hotline and remote service capabilities. Includes preventive maintenance and IT support.
4. Consultancy and Survey Services: Exclusive support service where engineers visit yacht to inspect and test electrical components, including tailor-made survey packages and Managed Premium Service Level agreements.
5. Training Services: Crew training on alarm systems, SmartGrid technology, software, entertainment systems, lighting, IT, and climate control functionalities.
6. Bespoke Experience Architecture: Custom technology solutions designed with experience architects for unique onboard experiences including audio, video, lighting, and effects.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

De Keizer Marine Engineering is a total integrator for superyachts, designing, engineering, building, installing and servicing integrated electrical, control and experience (AV/IT, lighting) systems across new builds and refits. Its offering spans three hardware system categories — Power (switchboards, shore power converters, generators with hybrid solutions, frequency converters), Control (ship automation, alarm & monitoring) and Experience (AV/IT integration, lighting, control screens) — supplemented by Refit, 24/7 Service & Maintenance, Consultancy and Training services, supported by proprietary software platforms such as AMCS and DekaSmartGrid.

Product overview

De Keizer Marine Engineering operates as a total integrator for superyachts, offering a unified portfolio organized into three core categories: Power (generating to distribution including Power Connect, Intelligent Main Switchboards, Battery Technology/DekaSmartGrid, Electric Propulsion, Hybrid Propulsion, Shore Converters, Generators, and Power Quality), Control (professional crew systems including Alarm Monitoring & Control Systems, Control Connect, Remote Connect, Advanced Sail Trim, Integrated Navigation & Communication Systems, DEKA Portal, Damage Control System, and DeKA SIS), and Experience (onboard experience technology including Video, Audio, TeleControl, Browse, Interior/Exterior Lighting, Data Connect, Brains Data Centre, and Guest Infotainment System). The company also provides services including consultancy, training, refits, and 24/7 support, having built over 500 new yachts and completed 350+ refits.

Differentiator

Problem solved

Functional benefit

Products and services

• Power Systems Design, engineering, supply and installation of the electrical Power systems on a superyacht, including main switchboards, shore power conversion, generator sets with hybrid options, and frequency converters. Sold as a system package to shipyards for new builds and to owners for refits.
• Control Systems Design, engineering, supply and installation of the automation and alarm & monitoring systems on a superyacht, underpinned by the company's proprietary AMCS, Control Connect, Remote Connect and DEKA Portal platforms. Sold as a system package to shipyards for new builds and to owners for refits.
• Experience Systems Design, engineering, supply and installation of onboard experience systems on a superyacht, covering AV/IT integration, lighting and control screens. Sold as a system package to shipyards for new builds and to owners for refits.
• Refit Services Engineering and installation services that retrofit, upgrade or replace electrical, automation and AV/IT subsystems on in-service superyachts during planned refit yard periods. Sold to yacht owners, captains, ETOs and management companies.
• Service and Maintenance Ongoing 24/7 service, maintenance and support for installed electrical, automation and AV/IT systems on superyachts, delivered through the company's six offices across four countries. Sold via service contracts to owners, captains and yacht management companies.
• Consultancy Advisory and engineering consultancy on electrical, automation and AV/IT system architecture for superyacht new builds, refits and operational improvements. Sold on a project basis to shipyards, owners and yacht management companies.
• Training Training programmes for superyacht crews and technical staff covering operation and maintenance of installed Power, Control and Experience systems. Sold on a programme basis to owners, captains and management companies.

Quantifiable outcome

• Battery Technology reduces generator count by 30%, freeing engine room space
• +5 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature10 records

Partnerships

One partnership is on record.

• Browse System Vendor and Data CarriersupportingTechnology or IntegrationBrowse internet connectivity system is the result of a partnership with both a vendor and data carrier. The partnership provides unique possibilities including automatic SIM card carrier morphing for best roaming prices, global IP addresses, and integrated 4G bonding router technology combining multiple SIM cards for high-speed connectivity.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Alewijnse: Alewijnse is a Dutch marine electrical systems integrator offering power distribution, automation, navigation and AV/IT integration for yachts, naval and commercial vessels. Closely comparable to De Keizer in scope (power, automation, total integration) and overlap on superyacht new builds and refits in the Netherlands and Mediterranean.
• Videoworks: Videoworks is an Italian AV/IT and entertainment systems integrator specializing in superyachts. Directly competes with De Keizer's Experience (audio, video, lighting, IT, networking) product line and serves many of the same Italian shipyards.
• Rhodium Yacht Services: Rhodium is a UK-based superyacht technical service provider covering electrical, AV/IT, automation, and refit support. Comparable niche focus on superyacht systems integration and refit project delivery similar to De Keizer.
• Navia AS: Navia is a Norwegian marine electronics and systems integrator serving commercial and offshore vessels with growing yacht exposure. Comparable on navigation, automation, and power systems integration, though less superyacht-specialized than De Keizer.

Broad incumbents

• Radio Holland: Radio Holland is a global marine electronics sales and service network covering navigation, communication, and bridge systems. Broader portfolio across commercial and yacht segments with overlapping capability in navigation/communication integration where De Keizer also plays.
• Imtech Marine: Imtech Marine (part of Vroon/Engie) is a large marine electrical and automation contractor serving commercial, offshore, and yacht markets. Overlaps with De Keizer on power distribution and automation but at a broader, less superyacht-specialized scale.

Emerging players

• Heinen & Hopman: Heinen & Hopman is a Dutch marine HVAC and accommodation systems specialist with growing superyacht exposure. Comparable as a complementary systems integrator on superyacht new builds and refits, particularly in the accommodation/interfit domain adjacent to De Keizer's interior lighting and cabin systems.

Regional players

• MB92 La Ciotat: MB92 is a leading superyacht refit yard in La Ciotat, France, hosting many of the same Mediterranean refit projects De Keizer supports. Comparable as a refit ecosystem partner/competitor on large Mediterranean superyacht refits.
• Pinmar (MB92 Group): Pinmar is a Spanish superyacht refit, paint and maintenance provider (Palma de Mallorca) competing for the same refit throughput De Keizer serves. Overlap is regional (Western Mediterranean) and on technical-service contracts during refit periods.
• Palumbo Superyachts: Palumbo operates superyacht refit yards in Italy and France (including via the Columbus/YSA joint activities). Comparable as a Mediterranean refit service competitor that increasingly bundles in-house technical integration similar to De Keizer's refit offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Keizer Marine Engineering