New York Sash

What New York Sash does

New York Sash is a family-owned home improvement contractor founded in 1989 by Scot and Jill Hayes, headquartered at 349 Oriskany Blvd, Whitesboro, NY, with a secondary showroom in Rome, NY. The company installs four product categories — replacement windows (double-hung, casement, bay, bow, picture, slider, awning), bathroom remodeling systems (walk-in tubs, tub-to-shower conversions, tub and shower replacements), vinyl and engineered siding (CertainTeed Monogram, CERTAplank, Cedar Impressions, Board & Batten, Diamond Kote), and entry, patio, and storm doors (ProVia lines) — for residential homeowners across five Central New York counties (Oneida, Onondaga, Herkimer, Madison, Otsego).

Revenue is generated on a project basis through a direct-to-consumer, in-home sales model: design consultants visit the home, conduct a free no-obligation estimate, and deliver a written quote, supported by two physical showrooms and a digital inquiry pipeline that resolves inside one business day. The company explicitly does not use subcontractors; all installation is performed by W-2, factory-trained, OSHA- and Lead-Safe-certified in-house crews, with most window installations completing in one to two days and certain bath conversions in a single day. Pricing is quote-based rather than list-based, with financing facilitated through Synchrony Bank (0% same-as-cash up to 25 months, low monthly payments up to 10 years, reduced APR), promotional campaigns such as the America 250 Sale, and a transferable lifetime warranty covering both products and installation labor.

Customer acquisition is hybrid: top-of-funnel content marketing (educational blog, location-specific SEO landing pages for towns including Utica, Syracuse, and Cooperstown), community events (Ride for Missing Children sponsorship, home shows, Screen Repair Day, showroom events), mid-funnel interactive tools (the "Pick A Pasta" bathroom style quiz), and bottom-of-funnel referral and review conversion (4.9-star verified rating across 15,000+ projects since founding). New York Sash remains privately held by the Hayes family, with no disclosed outside capital, parent company, or subsidiaries.

Name

New York Sash

Legal name

New York Sash

Website

https://newyorksash.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

New York Sash is a family-owned home improvement contractor founded in 1989 that installs windows, bathrooms, siding, and entry doors for residential homeowners across five Central New York counties using in-house, factory-trained crews and lifetime product-and-labor warranties.

Ownership category

akta.pro rank

Product category

Home Improvement Contracting

NAICS

Glass and Glazing Contractors (238150), Siding Contractors (23817)

SIC

Construction - Special Trade Contractors (1700)

akta.pro primary industry

Custom Window & Door Fabrication & Replacement (HSAPAJAI)

akta.pro secondary industries

Window & Door Frame/Sash Replacement (HSAPAJAF), Window & Door Trim, Casing & Sill Replacement (HSAPAJAK)

Keywords

• Replacement windows
• Bathroom remodeling
• Vinyl siding
• Entry door installation
• Home improvement contractor

Headquarters

HQ city

Whitesboro

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Window Replacement Sales & Installation: One-time sale and professional installation of replacement windows including double-hung, casement, bay, bow, slider, picture, and awning styles. Revenue is generated per project based on window type, size, quantity, and labor. Most installations complete in one to two days.
2. Bathroom Remodeling Sales & Installation: One-time sale and installation of bathroom products including walk-in tubs, tub-to-shower conversions, bathtub replacement, shower systems, and full remodels. Projects can be completed in as little as one day for conversions and upgrades.
3. Vinyl & Insulated Siding Installation: One-time sale and installation of vinyl siding, insulated siding, and trim products. Revenue per project based on square footage, product type, and labor. Includes CertainTeed Monogram, CERTAplank, Cedar Impressions, Board & Batten, and Diamond Kote products.
4. Entry & Patio Door Installation: One-time sale and installation of steel, fiberglass, and wood entry doors, storm doors, and sliding patio doors. Includes ProVia and other professional-grade door systems.
5. Financing Revenue (Through Synchrony Bank): New York Sash facilitates financing through Synchrony Bank, offering same-as-cash, 0% interest promotional periods, and low monthly payment plans. Revenue is indirectly generated by enabling higher average transaction values through accessible financing.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

New York Sash is a family-owned home improvement contractor that sells and professionally installs replacement windows, bathroom remodels, vinyl siding, and entry/patio/storm doors for residential homeowners. Products are custom-manufactured to each home's specifications and installed by factory-trained in-house crews (no subcontractors). The company delivers end-to-end project management from free in-home consultation through installation, backed by a transferable lifetime warranty covering both products and labor.

Product overview

New York Sash is a family-owned home improvement company serving Central New York since 1989, offering a unified portfolio of four core product categories: replacement windows, bathroom remodeling, vinyl siding, and entry/patio doors. The window product line includes seven distinct styles (Double-Hung, Casement, Bay, Bow, Picture, Slider, and Awning Windows), all ENERGY STAR certified with lifetime warranties. The bathroom segment features Alexis Walk-In Tubs, tub-to-shower conversions, bathtub replacements, shower systems, and accessories, all using 100% durable acrylic materials with Silver Shield anti-microbial technology. Siding products are primarily sourced from CertainTeed, including Monogram Vinyl Siding, CERTAplank Reinforced Siding, Cedar Impressions Polymer Shingles, Board & Batten Vertical Siding, and Diamond Kote Engineered Lap Siding. The door portfolio encompasses steel and fiberglass entry doors (Signet, Embarq, Heritage Fiberglass, Legacy Steel from ProVia), patio doors, and storm doors. All products come with comprehensive lifetime warranties covering both products and installation.

Differentiator

Problem solved

Functional benefit

Products and services

• Replacement Windows Energy-efficient custom-manufactured replacement windows in seven styles (double-hung, casement, bay, bow, picture, slider, awning), all ENERGY STAR certified with NFRC and AAMA Gold Label ratings, supplied and installed by factory-trained in-house crews in one to two days. Target customer: Central New York residential homeowners seeking to replace drafty or aging windows.
• Bathroom Remodeling Complete bathroom renovation services including Alexis walk-in tubs, tub-to-shower conversions, bathtub replacement, acrylic shower systems, and full remodels using 100% durable acrylic wall systems with Silver Shield anti-microbial technology. Many projects completed in as little as one day. Target customer: Central New York homeowners, particularly seniors seeking accessible bathing solutions.
• Vinyl Siding Installation Supply and installation of premium vinyl siding, insulated siding, and trim products from CertainTeed (Monogram, CERTAplank, Cedar Impressions, Board & Batten) and Diamond Kote, featuring RigidForm 210 wind resistance (up to 210 mph) and PermaColor lifetime fade protection. Target customer: Central New York homeowners seeking low-maintenance, durable exterior cladding.
• Entry Door Installation Supply and professional installation of ProVia Signet, Embarq, and Heritage fiberglass entry doors, plus Legacy Steel entry doors featuring FrameSaver waterproof composite bottom blocks and ComforTech DLA high-performance glass. Target customer: Central New York homeowners replacing aging or insecure entry doors.
• Patio Doors Hinged and French patio doors custom-built to connect interior living spaces with outdoor areas, featuring smooth operation, energy-efficient glazing, and beautiful views. Target customer: Central New York homeowners replacing or adding patio access.
• Storm Doors Premium storm doors with InVent retractable screen systems, DuraGuard stainless steel screens, and lifetime warranty finishes, installed by New York Sash's factory-trained crews. Target customer: Central New York homeowners seeking additional insulation, ventilation, and entry-door protection.
• Flexible Financing Programs Customer financing programs facilitated through Synchrony Bank, including 0% interest same-as-cash promotional periods (e.g., 25 months), low monthly payment plans up to 10 years, reduced APR options for qualified applicants, and no-money-down plans. Target customer: Central New York homeowners who want to spread project costs over time.

Quantifiable outcome

• 97% return on investment on siding projects
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Window World: Largest direct-to-consumer window replacement franchise in the U.S., serving homeowners via in-home estimates and installer networks. Directly comparable in product focus, sales motion, and target customer.
• Bath Fitter: National acrylic bathtub and shower liner/replacement franchise with one-day installation and direct-to-consumer sales. Closest peer to New York Sash's bathroom remodeling line on product, customer, and installation model.
• Champion Windows: Direct-to-consumer home improvement company selling replacement windows, siding, entry doors, and bathroom remodels with in-home sales and own crews. Multi-category overlap makes it a strong comparable for New York Sash's bundled offering.
• Renewal by Andersen: National window-replacement franchise with a direct in-home sales model, factory-trained installers, and lifetime warranty positioning. Closest national analog to New York Sash's window business in target customer, sales motion, and value proposition.
• Re-Bath: Bathroom remodeling franchise with tub-to-shower conversions, walk-in tubs, and full remodels sold direct to homeowners. Direct overlap with New York Sash's bathroom product line and senior/aging-in-place target customer.

Regional players

• Power Home Remodeling: Northeast-based exterior home remodeler (windows, siding, doors, roofing) with in-home sales and own installers. Comparable to New York Sash on geography, motion, and product mix, though operating in overlapping but broader Northeast markets.

Broad incumbents

• Marvin Windows: Premium window and door manufacturer with a dealer/installer network selling to homeowners and builders. Adjacent competitor on premium replacement windows for the same Central New York homeowner demographic.
• Pella Windows: Established national window and door manufacturer with a dealer/installer network selling premium products direct to homeowners. Comparable as a competing supplier channel for the same replacement-window customers New York Sash serves.
• Home Depot Installation Services: Big-box retailer offering professional installation for windows, doors, baths, and siding via subcontracted labor. Competes with New York Sash on convenience, financing, and brand familiarity, particularly for less complex projects.
• Andersen Windows: Major national window and door manufacturer with an extensive dealer network, including Renewal by Andersen. Competes with New York Sash on replacement windows through both dealer installs and the Renewal by Andersen franchise system.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NewYorkSash
• Facebookfacebook.com/NYSash
• LinkedInlinkedin.com/company/newyorksash

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New York Sash