Rosenort Credit Union

What Rosenort Credit Union does

Rosenort Credit Union Ltd. is a member-owned financial cooperative founded on March 6, 1940, and headquartered in Rosenort, Manitoba. It serves individual members, agricultural operations, and small businesses in Southern Manitoba through three branches (Rosenort headquarters, Pembina Valley/Winkler, and Altona) and a MemberDirect digital banking platform provided by Celero, with iOS and Android mobile apps. The product suite spans chequing and savings accounts (including Plan 24 and High Yield Savings), government-registered investment vehicles (FHSA, TFSA, RRSP, RRIF, RESP, AgriInvest), variable-rate residential, agricultural, and commercial mortgages, personal and commercial loans, lines of credit, and a range of insurance add-ons; wealth services are delivered through referral partnerships with Qtrade Direct Investing, VirtualWealth, and Sterling Wealth Management, and credit cards are issued through Collabria Mastercard. Deposits are 100% guaranteed (without limit) by the Deposit Guarantee Corporation of Manitoba.

The credit union operates a traditional net-interest-margin business model, earning the spread between deposit rates (e.g., High Yield Savings 2.95-3.25% as of October 2025) and lending rates (personal 8.50%, residential variable mortgage 4.19%, agricultural mortgage 5.35%, commercial mortgage 5.75%), supplemented by transaction and service fees on chequing packages, e-transfers, cheque printing, and merchant services through Moneris. Distribution relies on a community-led sales motion — local decision-making, community sponsorships, and a Refer-a-Friend program — combined with self-serve digital channels.

As of May 2023, Rosenort Credit Union reported just over $700 million in total assets, up from $203 million in 2011, reflecting approximately 11-12% CAGR over that period. The 11-50 employee range and three-branch footprint are consistent with a sub-100-member staff serving a regional membership in the Pembina Valley corridor. The most recent strategic action is a December 2025 partnership with Intellect Design Arena's eMACH.ai Digital Engagement Platform, undertaken as part of a 35-credit-union consortium spanning 8 Canadian provinces, signaling an early-stage digital transformation effort.

Name

Rosenort Credit Union

Legal name

Rosenort Credit Union Ltd.

Website

https://rcu.ca

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

11–50 employees

Short description

Rosenort Credit Union is a member-owned financial cooperative founded in 1940, serving individual members, agricultural operators, and small businesses in Southern Manitoba through three branches and a MemberDirect digital banking platform, offering chequing, savings, mortgages, loans, insurance, and wealth services.

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Credit Unions (522130), Savings Institutions and Other Depository Credit Intermediation (522180), Credit Card Issuing (52221)

SIC

National Commercial Banks (6021), Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Mutual Savings Banks & Mutual Thrifts (FSABAEAD)

akta.pro secondary industry

Credit Cards & Revolving Credit (FSABAAAC)

Keywords

• Retail banking services
• Agricultural lending
• Mortgage lending
• Registered investment plans
• Community credit union

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Interest Income from Lending: Credit union earns interest spread on loans including personal loans (8.50%), residential variable mortgages (4.19%), agricultural mortgages (5.35%), commercial mortgages (5.75%), and lines of credit
2. Deposit Interest Spread: Earns income from the spread between interest paid on deposits (High Yield Savings 2.95-3.25%, Plan 24 Savings 1.80%, Tax-Free Savings 3.25-3.35%) and interest earned on loans
3. Transaction and Service Fees: Monthly account fees (Regular Package $9/month, Unlimited Package $15/month, Ag/Business Basic $20/month, Full $50/month), $1.00 Interac e-Transfer fee, cheque printing fees, wire transfer fees
4. Credit Card Services: Collabria Mastercard credit card services through partnership, generating interchange and processing fees
5. Investment Services: Revenue sharing from Qtrade Direct Investing partnership and VirtualWealth digital investing services for self-directed investors

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels3 records

Core offering

Rosenort Credit Union is a member-owned cooperative financial institution that provides personal and business banking products and services in Southern Manitoba. Its core offerings include chequing and savings accounts, registered investment plans (TFSA, RRSP, FHSA, RESP, RRIF, AgriInvest), variable-rate mortgages (residential, agricultural, commercial), personal/agricultural/commercial loans and lines of credit, insurance products, and wealth management referrals. Distribution is delivered through three physical branches, a MemberDirect online banking platform, and iOS/Android mobile apps, with all deposits guaranteed 100% by the Deposit Guarantee Corporation of Manitoba.

Product overview

Rosenort Credit Union is a Manitoba-based financial institution offering a comprehensive suite of banking products and services through its MemberDirect digital banking platform and three branch locations (Rosenort, Pembina Valley/Winkler, and Altona). The product portfolio spans chequing and savings accounts (including Plan 24 Savings and High Yield Savings), government-registered investment vehicles (FHSA, TFSA, RRSP, RRIF, RESP, AgriInvest), lending products (regular loans, variable rate mortgages, and lines of credit for personal/agricultural/commercial use), insurance offerings (travel, personal loan, mortgage, and line of credit insurance), and wealth management services. Digital banking features include MemberDirect online and mobile banking, Interac e-Transfer, Deposit Anywhere mobile cheque deposit, and Direct Alerts. The credit union also offers business banking services, cheque printing, and partnered investment platforms (Qtrade Direct Investing, VirtualWealth). Deposits are guaranteed 100% by the Deposit Guarantee Corporation of Manitoba.

Differentiator

Problem solved

Functional benefit

Brands

• Plan 24 Savings: A savings account product for short-term or long-term savings with no minimum balance requirement.
• High Yield Savings

Products and services

• Chequing Accounts Personal and business chequing accounts with tiered transaction packages: Golden Package (free for ages 59+), Regular Package ($9/month, free with $2,000 balance), Unlimited Package ($15/month), Youth Package (free for ages 20 and under), Ag/Business Basic ($20/month, free with $100,000 balance), and Ag/Business Full ($50/month, free with $100,000 balance).
• Plan 24 Savings Savings account with no minimum balance requirement. Interest is calculated daily and paid annually, with one free withdrawal per month on Canadian currency accounts.
• High Yield Savings Tiered savings product with interest rates from 2.95% to 3.25% depending on balance bracket ($0-$99,999: 2.95%; $100,000-$249,999: 3.10%; $250,000+: 3.25%). Interest is calculated on the minimum monthly balance and paid annually, with the first withdrawal free.
• First Home Savings Account (FHSA) Tax-advantaged savings vehicle for first-time home buyers. Savings grow tax-free when used for a qualifying first home purchase, and unused amounts can be transferred to an RRSP or RRIF tax-free.
• Tax-Free Savings Account (TFSA) Registered account allowing Canadians over 18 to save money that earns interest tax-free, available annually since January 2009.
• Registered Retirement Savings Plan (RRSP) Federal government-approved plan for retirement savings with tax-deductible contributions and tax-sheltered income growth until withdrawal.
• Registered Retirement Income Fund (RRIF) Retirement income product providing a regular income stream from accumulated retirement savings, with interest accumulating tax-free until withdrawn.
• Registered Education Savings Plan (RESP) Government-approved plan for post-secondary education funding, with income earned not taxed until withdrawal and eligibility for the Canadian Education Savings Grant.
• AgriInvest Government-initiated savings account receiving matching contributions from federal and provincial governments based on annual contribution limits, designed for agricultural operators.
• Regular Loans Variable rate loans available for personal, agricultural, and commercial use. Savings Secured Loans offer preferred interest rates when deposits are used as collateral.
• Mortgages Variable rate mortgages for residential, agricultural, and commercial properties. Open to pre-payment at any time with no penalty.
• Lines of Credit Pre-authorized overdraft linked to a chequing account, available for personal, agricultural, and commercial use. Interest accrues and is charged monthly.
• Travel Insurance Travel insurance coverage for medical emergencies when traveling outside home province or country, available for ages 65+ with simple medical screening.
• Personal Loan Insurance Life and disability insurance for personal loans. Life coverage up to $100,000; disability up to $1,500/month for 72 months. Available for ages 16-65.
• Group Mortgage Insurance Mortgage protection insurance with coverage from $20,000 to $500,000, available for residential, agricultural, or commercial mortgages with terms up to 30 years.
• Line of Credit Insurance Life and disability insurance for lines of credit. Life coverage for ages 18-69; disability up to $3,000/month for 24 months for ages 18-59.
• MemberDirect Online Banking Internet banking platform providing 24/7 access for checking account activity, viewing statements, transferring funds, paying bills, sending Interac e-transfers, and ordering cheques.
• Mobile Banking App Mobile application for managing finances on the go, with features including account viewing, mobile cheque deposit, bill payment, transfers, e-transfers, and security alerts.
• Interac e-Transfer Service Electronic money transfer service with autodeposit and request money features. Sending limits of $3,000 per transaction, $10,000 per week, and $20,000 per month, with a $1.00 fee per transfer.
• Business Services Business banking services including AFT electronic payroll deposit, electronic bill payments, and merchant services via Moneris for card processing (MasterCard, Visa, American Express, Debit Card, Google Pay, and Apple Pay with wired and wireless terminals).
• Cheque Printing In-house and custom cheque printing services. In-house pricing ranges from $4.20 (32 cheques, pick-up) to $104 (200 cheques, pick-up).
• Collabria Mastercard Credit Cards Personal and business credit cards issued through Collabria Financial Services, including rewards points and mobile wallet options.
• MemberCard Debit Card Debit card enabling withdrawals at Interac, Acculink, Maestro, and Cirrus ATMs worldwide, and purchases at retailers accepting debit payments.
• Qtrade Direct Investing Online self-directed investing platform partnered with Credential Qtrade Securities, offering stocks, bonds, ETFs, and mutual funds through a ranked online trading platform.
• VirtualWealth Digitally-managed investment service providing professionally managed, low-cost portfolios, including Responsible Investing options. Powered by Aviso Wealth.
• Sterling Wealth Management Financial planning, insurance, and investment services offered in partnership with Sterling Wealth Management for the Pembina Valley area, with products from major insurance and investment companies.
• Wire Transfers Electronic international money transfers in multiple currencies, sent to or received from foreign financial institutions.

Quantifiable outcome

• Asset growth from $100,000 to over $700 million over 80+ years
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core.

• CelerocoreTechnology or IntegrationCelero provides the MemberDirect online banking platform and mobile app infrastructure for RCU's digital banking services
• Qtrade Direct InvestingcoreChannel Partner/ Reseller/ DistributorPartnership with Qtrade Direct Investing enables members to access self-directed investing with stocks, bonds, ETFs, and mutual funds through an award-winning platform. RCU refers members and receives revenue sharing.
• VirtualWealthcoreChannel Partner/ Reseller/ DistributorVirtualWealth provides digitally managed investment portfolios for RCU members. Powered by Aviso Wealth, offers automated, professionally managed, low-cost portfolios including Responsible Investing options.
• Sterling Wealth ManagementcoreChannel Partner/ Reseller/ DistributorRCU has partnered with Sterling Wealth Management to offer financial planning, insurance, and investment services in the Pembina Valley area. They offer services from major insurance and investment companies.
• Collabria Financial ServicescoreTechnology or IntegrationCollabria Financial Services provides Mastercard credit cards for RCU members including personal and business credit cards with rewards points, cash back, and mobile wallet options.
• MoneriscoreTechnology or IntegrationRCU has partnered with Moneris to provide merchant services for business customers including MasterCard, Visa, American Express, Debit Card, Google Pay, and Apple Pay options with wired and wireless terminals.
• Deposit Guarantee Corporation of Manitoba (DGCM)coreOthersGovernment corporation that provides 100% guarantee on all deposits without limit at Manitoba credit unions. Operates under government legislation ensuring credit unions adhere to Standards of Sound Business Practice.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Vanguard Credit Union: Vanguard Credit Union is a Manitoba-based member-owned cooperative offering deposit, lending, and wealth services. Closely comparable to RCU on footprint, product set, and member-ownership structure.
• Steinbach Credit Union: Steinbach Credit Union is the largest credit union in Manitoba, offering a comparable suite of chequing, savings, lending, and wealth services to members in Southern Manitoba. Directly comparable on geography, member-owned structure, and product breadth, though materially larger in scale.
• Assiniboine Credit Union: Assiniboine Credit Union is a major Manitoba-based member-owned cooperative offering retail banking, agribusiness lending, and investment services. Directly comparable as a Manitoba credit union serving personal, agricultural, and commercial members with branch and digital channels.
• Sunova Credit Union: Sunova Credit Union is a Manitoba-formed credit union created via mergers of several smaller CUs (including former Portage and Vanguard). Closely comparable to RCU as a community credit union offering personal and agribusiness banking across rural Manitoba.
• Crosstown Civic Credit Union: Crosstown Civic Credit Union serves members in Manitoba with personal and commercial banking products. Comparable community credit union with member-owned governance and a similar mix of deposit, lending, and wealth services.

Regional players

• Conexus Credit Union: Conexus Credit Union is one of Saskatchewan's largest credit unions, offering personal, agribusiness, and commercial banking. Comparable credit union cooperative model but serving a different Prairie province.
• Servus Credit Union: Servus Credit Union is Alberta's largest credit union, offering the full retail and commercial banking stack via a member-owned cooperative. Similar product breadth to RCU but anchored in a different Western Canadian province.
• Meridian Credit Union: Meridian Credit Union is one of Ontario's largest credit unions offering retail, commercial, and wealth services through a cooperative model. Comparable product set and structure to RCU but operating in a different provincial market.

Broad incumbents

• Desjardins Group: Desjardins is the largest cooperative financial group in Canada, operating a full-service retail, wealth, and insurance platform across multiple provinces. A broad incumbent in the Canadian credit union system that competes with Manitoba CUs on product breadth and digital capability.

Others

• Celero Solutions: Celero is the core technology provider that hosts RCU's MemberDirect online banking platform and mobile app. Relevant as a key infrastructure partner and a fellow participant in the Western Canadian credit union technology ecosystem, rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rosenort-credit-union

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rosenort Credit Union