The Welbeck Clinic
The Welbeck Clinic is a privately owned, single-site cosmetic dental practice on Welbeck Street in London's Harley Street district, founded by Dr. Rogieh Ilaty, specialising in porcelain veneers and smile makeovers for UK and international individual consumers using digital smile design.
- Company typePrivate
- Founded2005
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Welbeck Clinic does
The Welbeck Clinic is a privately held, single-site cosmetic dental practice located at 20 Welbeck Street, London W1, in the Harley Street medical district. Founded circa 2005 by Dr. Rogieh Ilaty and now operated under her ownership, the practice is focused on premium smile-makeover dentistry for UK and international individual consumers, with porcelain veneers as its anchor service and supporting offerings in composite bonding, Invisalign, teeth whitening, dental implants, gum sculpting, porcelain crowns, and facial aesthetics (fillers and Botox).
The clinic differentiates on clinical talent and a four-step smile-design workflow that combines digital scanning, intraoral cameras, computer-imaging smile simulation, and trial smile prototypes before final restoration, with a 5-year veneer guarantee and 1-5 year patient finance plans. It has reportedly placed over 32,000 veneers and completed 30,000+ treatments, with each dentist fitting more than 1,000 veneers annually, and has won Best Dentist in Cosmetic Dentistry UK at the Private Dentistry Awards in 2017, 2018, and 2023.
Commercially, the business runs a direct-to-consumer model: customers are acquired through the website (with free e-consultation and photo-based smile simulation), phone, WhatsApp, organic social (Instagram, Facebook, Twitter, YouTube), sustained press coverage in publications such as Grazia, Tatler, OK!, and InStyle, and celebrity word-of-mouth. Revenue is per-treatment on a quote basis with optional recurring maintenance visits; pricing is not publicly disclosed. No funding rounds, parent company, acquisitions, or partnerships are disclosed, and there is no public revenue or headcount disclosure beyond a firmographic 1-10 employee range.
The Welbeck Clinic firmographics
Firmographics- Name
- The Welbeck Clinic
- Legal name
- The Welbeck Clinic
- Website
- https://thewelbeckclinic.co.uk
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Welbeck Clinic is a privately owned, single-site cosmetic dental practice on Welbeck Street in London's Harley Street district, founded by Dr. Rogieh Ilaty, specialising in porcelain veneers and smile makeovers for UK and international individual consumers using digital smile design.
- Ownership category
- akta.pro rank
The Welbeck Clinic industry classification
Industry- Product category
- Cosmetic Dentistry
- NAICS
- Offices of Dentists (6212)
- akta.pro industry
- Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding)Aesthetic/Cosmetic Restorative Dentistry (Smile Design)Aesthetic Periodontal Procedures (Gummy Smile/Gingivoplasty)Fixed Prosthodontics (Crowns, Bridges, Veneers)
Keywords
Where The Welbeck Clinic is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Welbeck Clinic business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Cosmetic Dental Procedures: One-time cosmetic dental treatments including porcelain veneers, composite bonding, dental implants, and teeth whitening. Treatments are priced individually with payment taken at each appointment. The clinic offers 5-year guarantees on veneers and recommends 6-month hygienist visits for maintenance.
- Finance Plans: Payment plans spanning 1-5 years allowing patients to spread treatment costs over time with competitive interest rates. Subject to status approval.
- Hygiene and Maintenance Services: Ongoing dental hygiene appointments recommended every 3-6 months, particularly for patients with veneers or crowns to maintain guarantees
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing for cosmetic dental treatments |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
The Welbeck Clinic product offering
Product offeringCore offering
The Welbeck Clinic is a London-based cosmetic dental practice that designs and delivers smile makeover treatments for individual consumers. Its core product is custom-designed porcelain veneers supported by composite bonding, Invisalign, teeth whitening, dental implants, and gum sculpting, using digital scanning, intraoral cameras, laser dentistry, and computer-aided smile simulation. Treatments are priced per procedure, with finance plans spanning 1-5 years and a 5-year guarantee on veneers.
Product overview
The Welbeck Clinic is a cosmetic dental practice offering a comprehensive portfolio of smile transformation services. The core offerings include Porcelain Veneers (custom-made porcelain shells for smile makeovers), Composite Bonding (tooth-coloured resin repairs), Invisalign (clear aligner orthodontics), Teeth Whitening (professional whitening treatments), and Dental Implants (permanent tooth replacement). Supporting services include Gum Sculpting, Porcelain Crowns, Facial Aesthetics (fillers and Botox), and Digital Smile Design technology. The clinic also offers a Free E-Consultation service that provides patients with a simulated before-and-after preview of their potential smile transformation. The practice specialises in veneer smile makeovers with over 32,000 veneers placed and positions itself as London's leading cosmetic dentist.
Differentiator
Problem solved
Functional benefit
Products and services
- Porcelain Veneers Custom-made ultra-thin porcelain shells designed to cover the front surface of teeth, addressing discolouration, chips, gaps, and minor misalignment for adults seeking a natural-looking smile transformation.
- Composite Bonding A minimally invasive cosmetic procedure using tooth-coloured composite resin applied directly to teeth to repair chips, cracks, gaps, discolouration, and minor alignment issues in adult patients.
- Invisalign Clear aligner orthodontic treatment using custom-made invisible trays to gradually straighten teeth for adults without traditional metal braces.
- Teeth Whitening Professional teeth whitening treatments including home whitening trays and Zoom laser whitening to brighten smiles by several shades for adult cosmetic patients.
- Dental Implants Surgically implanted metal posts placed below the gums that provide permanent replacement teeth for adults with missing teeth, restoring natural look and function.
- Gum Sculpting Laser gum contouring procedure to reshape excess or uneven gum tissue for adult patients seeking a more aesthetically pleasing smile line.
- Porcelain Crowns Custom-made ceramic dental crowns covering damaged or broken teeth for adult patients needing restoration and protection.
- Facial Aesthetics Dermal fillers and Botox treatments integrated into smile rejuvenation plans for adult patients seeking holistic facial aesthetics alongside dental treatment.
- Free E-Consultation Online consultation service for prospective patients to submit photos and receive a free bespoke guidance price and before-and-after smile simulation before booking in-person treatment.
Quantifiable outcome
- Over 32,000 veneers successfully placed
- +4 more outcomes
Companies that use The Welbeck Clinic
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
The Welbeck Clinic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
The Welbeck Clinic partnerships and signals
Strategic signalScale indicators7 records
Recent moves2 records
Expansion highlights5 records
The Welbeck Clinic competitors and assessment
Company assessmentDirect peers
- The London Dental Studio: London cosmetic dental practice focused on smile makeovers, veneers, and aesthetic treatments. Comparable as a London-based cosmetic dentistry provider with similar premium positioning and direct patient acquisition model.
- Smilepod: London-based dental operator with multiple central locations offering cosmetic dentistry, teeth whitening, and orthodontic treatments. Comparable as a London cosmetic dentistry provider with an overlapping service menu targeting similar urban professional clientele.
- Harley Street Dental Clinic: Long-established Harley Street dental clinic offering cosmetic and general dentistry including veneers, implants, and orthodontics. Directly comparable as a London premium dental practice serving similar patient demographics in the same medical district.
- Bishopsgate Dental Care: London-based dental practice offering cosmetic treatments including veneers, bonding, and implants in a central city location. Comparable as a London cosmetic dental clinic serving similar professional and executive clientele.
- Elleven Dental: Elleven Dental is a Harley Street-based cosmetic dentistry practice offering premium veneers, implants, and smile makeovers. Directly comparable as a London premium cosmetic dentistry clinic serving similar affluent clientele with a comparable service menu.
Broad incumbents
- Portman Dental Care: UK dental group operating a portfolio of practices including several premium cosmetic clinics. Comparable as a broad incumbent in UK dental services with both general and cosmetic offerings across multiple locations, including a few premium-tier sites.
- Bupa Dental Care UK: Bupa operates one of the largest dental networks in the UK, offering general and cosmetic dentistry across many locations. Comparable as a broad incumbent in UK dental services, though Welbeck targets a narrower premium cosmetic niche than Bupa's full-service footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
The Welbeck Clinic social profiles
Digital presenceThe Welbeck Clinic financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Welbeck Clinic leadership team
Management profileNumber of profiles
Profiles6 records
The Welbeck Clinic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Welbeck Clinic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Welbeck Clinic
What does The Welbeck Clinic do?
The Welbeck Clinic is a London-based cosmetic dental practice that designs and delivers smile makeover treatments for individual consumers. Its core product is custom-designed porcelain veneers supported by composite bonding, Invisalign, teeth whitening, dental implants, and gum sculpting, using digital scanning, intraoral cameras, laser dentistry, and computer-aided smile simulation. Treatments are priced per procedure, with finance plans spanning 1-5 years and a 5-year guarantee on veneers.
Is The Welbeck Clinic a public or private company?
The Welbeck Clinic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Welbeck Clinic founded?
The Welbeck Clinic was founded in 2005. It employs 1 to 10 people.
Where is The Welbeck Clinic based?
The Welbeck Clinic is headquartered in London, United Kingdom, in the Europe region.
How does The Welbeck Clinic make money?
Three revenue lines are on record. Cosmetic Dental Procedures are the primary driver. The others are finance Plans and hygiene and Maintenance Services.
Who are The Welbeck Clinic's main competitors?
Direct peers on record are The London Dental Studio, Smilepod, Harley Street Dental Clinic, Bishopsgate Dental Care and Elleven Dental. Broad incumbents are Portman Dental Care and Bupa Dental Care UK.
Does The Welbeck Clinic have an API?
No public API is recorded for The Welbeck Clinic.
What industry is The Welbeck Clinic in?
The Welbeck Clinic's product category is Cosmetic Dentistry. Its primary akta.pro industry code is HLABAAAC, Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding), with a secondary code of HLABAFAE, Aesthetic/Cosmetic Restorative Dentistry (Smile Design). Its NAICS code is 6212.