Jones Brothers Marine

What Jones Brothers Marine does

Jones Brothers Marine is a privately held, family-owned boat manufacturer founded in 1989 by brothers Rob and Donnie Jones in Morehead City, North Carolina. The company designs and builds 100% composite (wood-free) fiberglass fishing boats under two product lines — the Bateau (flat-bottom bay boats in 17, 20, 23, and 25 ft models) and the Cape Fisherman (V-hull center consoles in 18, 1910LT, 20, 23, and 26 ft models) — targeting saltwater anglers, fishing guides, hunters, families, and commercial outfitters primarily along the Eastern United States. Manufacturing is concentrated in a 50,000 sq. ft. purpose-built, climate-controlled factory that uses hand-laid fiberglass lamination, foam-core stringer grids, foam-core floors, and eco-friendly processes; every boat is factory-rigged with Yamaha outboards and integrated with Yamaha's Command Link Plus digital network and (optionally) Helm Master EX controls.

The company's core technology differentiator is its proprietary 100% composite construction — completed by mid-2006 after a multi-year engineering and testing program on stringer molds — which eliminates wood rot and delamination in harsh saltwater environments and is validated by US Coast Guard certification of the Bateau 25 as a passenger ferry (20+ person capacity). Boats also carry NMMA certification and ABYC compliance. The business model is a traditional one-time-sale boat manufacturer with two revenue streams: (1) boat sales through a small authorized dealer network of four regional partners in Maryland, Massachusetts, New York, and North Carolina, plus factory-direct tours and demo rides in Morehead City, and (2) replacement parts and accessories. Pricing is not publicly disclosed; customers configure boats through a website Quick Quote estimator and receive quotes from a dealer representative.

Go-to-market relies on the fishing-guide community as a referral channel (a directory of approximately ten named guides from Maine to Florida is published on the site, with one listing extending to Texas), plus attendance at regional boat shows (The Fly Fishing Show in Edison, NJ; New England Boat Show in Boston) and a content-rich website with detailed product specifications, options charts, owner's manuals, and parts lists. Strategic positioning is anchored in three durable technical claims: the all-composite wood-free construction, the Accu-Trak hull (Bateau) and hard-chine V-hull (Cape Fisherman) designs, and the exclusive Yamaha PowerMatched 3-year system warranty covering the entire power package.

Name

Jones Brothers Marine

Legal name

Jones Brothers Marine, Inc.

Website

https://jonesbrothersmarine.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Jones Brothers Marine is a private, family-owned boat manufacturer founded in 1989 in Morehead City, NC, building 100% composite fiberglass fishing boats under the Bateau and Cape Fisherman lines for saltwater anglers, fishing guides, and families across the Eastern US through authorized dealers.

Ownership category

akta.pro rank

Product category

Recreational Boats / Marine Manufacturing

NAICS

Boat Building (336612)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Recreational Fishing & Sportfishing Boat Manufacturing (IMAJAEAH)

Keywords

• Fiberglass boat manufacturing
• Bay boats
• Center console boats
• Saltwater fishing boats
• Composite boat construction

Headquarters

HQ city

Morehead City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain

Revenue model

1. Boat Sales: Jones Brothers Marine manufactures and sells fishing boats (Bateau and Cape Fisherman series) through a network of authorized dealers. Boats are factory-rigged with Yamaha outboards. Customers configure boats with options and purchase through dealers.
2. Parts and Accessories: The company maintains a parts list of replacement components for their boats, including gel coat, hardware, cushions, canvas, and marine equipment. Parts can be purchased through authorized dealers or directly from the factory.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Jones Brothers Marine manufactures and sells hand-laid, 100% composite fiberglass fishing boats through two product lines — the Bateau (flat-bottom bay boats, 17–25 ft) and the Cape Fisherman (V-hull center consoles, 18–26 ft). All boats are factory-rigged with Yamaha outboards and sold via an authorized dealer network across the Eastern United States, with factory tours and demo rides offered out of the Morehead City, NC manufacturing plant.

Product overview

Jones Brothers Marine is a boat manufacturer offering two distinct fiberglass boat series: the Bateau (flat-bottom bay boats in 17, 20, 23, and 25 ft models) and the Cape Fisherman (V-hull center consoles in 18, 1910LT, 20, 23, and 26 ft models). All boats feature 100% composite construction with no wood components, are factory-rigged with Yamaha outboard engines, and include options like T-Tops, lean posts, livewells, trim tabs, and various fishing accessories. The Bateau series emphasizes shallow-water capability and versatility for fishing, hunting, and family recreation, while the Cape Fisherman series provides V-hull designs for rough near-shore and offshore waters with superior dry ride characteristics.

Differentiator

Problem solved

Functional benefit

Products and services

• Bateau 17 17'6" entry-level flat-bottom bay boat for solo or two-person fishing in sounds, tidal marshes, and calm day trips; powered by Yamaha F50LB or F70LB with a 12-gallon fuel tank.
• Bateau 20 20'3" flat-bottom bay boat marketed as the sweet spot for price, performance and utility; popular for fishing, tidal marshes, sounds, bays and family recreation; powered by Yamaha F90XB or F115XB.
• Bateau 23 22'7" flat-bottom boat with capacity for larger groups; can transition from sound waters to ocean-side on nicer days; powered by Yamaha F115XB or F150XD.
• Bateau 25 25'2" largest Bateau model; certified by US Coast Guard as a passenger ferry with 20+ person capacity; handles heavy loads for commercial outfitters and extended families; powered by Yamaha F150XD, F200XD, F200XSA or F250XCB.
• Cape Fisherman 18

Quantifiable outcome

• Bateau 25 received US Coast Guard certification for use as a passenger ferry with 20+ person capacity — demonstrating exceptional hull strength
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature12 records

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• PT MarinecoreChannel Partner/ Reseller/ DistributorAuthorized Jones Brothers Marine dealer in Berlin, MD. Handles retail sales, customer demos, and after-sale support for the Mid-Atlantic region.
• Monahan's MarinecoreChannel Partner/ Reseller/ DistributorAuthorized Jones Brothers Marine dealer in Weymouth, MA. Contact: Matt Connor. Handles retail sales, customer demos, and after-sale support for the New England region.
• Suffolk Marine CentercoreChannel Partner/ Reseller/ DistributorAuthorized Jones Brothers Marine dealer in Babylon, NY. Handles retail sales, customer demos, and after-sale support for the New York region.
• Burleson Marine ServicecoreChannel Partner/ Reseller/ DistributorAuthorized Jones Brothers Marine dealer providing local sales and service near the factory location in the Morehead City, NC area.
• Yamaha Motor CorporationflagshipStrategic or Co-development PartnerExclusive engine and accessory supplier. All Jones Brothers boats are factory-rigged with Yamaha outboards. The partnership includes Command Link Plus digital networking system, Helm Master EX advanced control technology, and qualifies boats for the Yamaha PowerMatched System Warranty covering the entire power system (3-year warranty matching engine warranty, including gauges, ignition switch, controls, wiring harness, fuel filter, control cables, and propellers). Jones Brothers uses only Yamaha engines and accessories when rigging boats.
• Cape Lookout CanvasminorOthersCanvas and cushion supplier located in Morehead City, NC. Has patterns for most cushions used by Jones Brothers over the years. Customers need to send a photo of their console or seat for pattern matching.
• National Marine Manufacturers Association (NMMA)minorOthersJones Brothers boats are built to standards certified by the National Marine Manufacturers Association (NMMA), along with US Coast Guard safety regulations and ABYC standards.
• American Boat and Yacht Council (ABYC)minorOthersJones Brothers boats are built to ABYC standards, along with US Coast Guard safety regulations and NMMA certification.
• Road King TrailersminorChannel Partner/ Reseller/ DistributorRecommended trailer manufacturer for Jones Brothers boats. Dealers help customers select appropriate trailers and setup for proper fit. Jones Brothers recommends radial tires, quality water-resistant hubs, torsion axles, and submersible LED lighting on trailers.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Maverick Boat Company (Maverick, Pathfinder, Hewes): Direct peer building fiberglass bay boats, flats boats, and center consoles (Pathfinder, Maverick, Hewes lines) for the same inshore and near-shore saltwater fishing buyer. Competes head-to-head with Jones Brothers' Bateau and Cape Fisherman in the same dealer channels along the U.S. East and Gulf Coasts.
• Sportsman Boats Manufacturing: Direct peer producing bay boats and center consoles (Masters, Heritage, Open series) targeting saltwater family and fishing use cases. Similar price band and composite construction approach, with a substantially larger dealer network that competes directly with Jones Brothers' four-dealer footprint.
• Sea Hunt Boat Company: Direct peer manufacturing bay boats and center consoles in similar 18-27 ft sizes for saltwater fishing and family use. Same target buyer (inshore/near-shore anglers and guides) and overlapping dealer footprint in the Carolinas, Mid-Atlantic, and Northeast where Jones Brothers sells.
• Tidewater Boats: Direct peer in bay boats and center consoles for inshore and offshore saltwater fishing. Overlapping customer base of recreational anglers and guides in the Southeast and Mid-Atlantic, with broad Yamaha rigging that mirrors Jones Brothers' exclusive engine strategy.
• Scout Boats: Direct peer building bay boats and center consoles (215 XSF, 251 XSS, 350 LXF) with a more offshore tilt. Competes with the Cape Fisherman 26 in the upper end of Jones Brothers' product range, with a larger dealer footprint along the East Coast and Gulf.
• Carolina Skiff: Direct peer headquartered in the same Carolina coastal region, building flat-bottom and bay-style boats (JVX, DLX, LS, Fun Series) for the same sounds, marshes, and family/utility use cases as the Jones Brothers Bateau line. Closest geographic and use-case competitor.
• Pioneer Boats: Direct peer building bay boats and flats boats (Sportfish, Bay, Islander) for inshore saltwater fishing. Competes on similar 17-25 ft size range and value positioning against the Bateau series for buyers in the Southeast and Gulf.
• Robalo Boats: Direct peer manufacturing bay boats and center consoles with exclusive Yamaha rigging — overlapping engine and warranty strategy with Jones Brothers. Same composite construction approach and similar buyer profile in the Mid-Atlantic and Southeast dealer markets.
• Crevalle Boats: Direct peer producing bay boats and hybrid center consoles (24 Bay, 26 Bay, 26 Open) for inshore and near-shore saltwater use, competing with the Cape Fisherman series in the same shallow-water and family-fishing segments.

Broad incumbents

• Boston Whaler (Brunswick): Broad incumbent in recreational saltwater boating under Brunswick Corporation, offering bay boats (Dauntless) and center consoles (Conquest, Outrage) that overlap the Cape Fisherman and Bateau use cases. Operates with a substantially larger national dealer network and brand recognition, setting the competitive ceiling in the segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/jonesbrothersmarine
• LinkedInlinkedin.com/company/jones-brothers-marine

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jones Brothers Marine