Page Wine Cellars
Page Wine Cellars is a family-owned, boutique Napa winery founded in 1997 by brothers Bryan and Chris Page, producing small-lot wines sold direct-to-consumer under two brands (Page Wine Cellars and Revolver Wine Co) and a three-tier wine club.
- Company typePrivate
- Founded1997
- HeadquartersNapa, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Page Wine Cellars does
Page Wine Cellars is a family-owned boutique winery based in Napa, California, founded in 1997 by brothers Bryan and Chris Page. The operation follows a garagistes-style, small-lot winemaking tradition, with the inaugural 1997 vintage totaling only 36 cases. Production is intentionally limited, supporting a craft, allocation-driven positioning rather than volume-led distribution.
The company's commercial surface rests on two brands — the core Page Wine Cellars label and the Revolver Wine Co sub-brand launched in 2016 — and a three-tier wine club (12 String, 6 String, and Bass Club) that anchors recurring demand. Sales are exclusively direct-to-consumer, with no wholesale, hospitality, or three-tier distribution disclosed; the business has migrated its e-commerce operations to the obtainwine.com platform to support multi-state DTC shipping, subject to existing shipping restrictions in Alabama, Mississippi, Virginia, and Utah.
Revenue mechanics are therefore a mix of one-off DTC bottle sales and recurring wine club subscriptions, both channels captive to the company's owned customer base. The business is bootstrapped and founder-owned, with no institutional investment disclosed and headcount in the 11–50 employee range. Growth levers visible from outside the firm are the Revolver sub-brand, the tiered club structure, and the gradual buildout of DTC shipping reach.
Page Wine Cellars firmographics
Firmographics- Name
- Page Wine Cellars
- Legal name
- Page Wine Cellars/Revolver Wine Co
- Website
- https://pagewinecellars.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Page Wine Cellars is a family-owned, boutique Napa winery founded in 1997 by brothers Bryan and Chris Page, producing small-lot wines sold direct-to-consumer under two brands (Page Wine Cellars and Revolver Wine Co) and a three-tier wine club.
- Ownership category
- akta.pro rank
Page Wine Cellars industry classification
Industry- Product category
- Boutique Winery / Premium Wines
- NAICS
- Wineries (312130), Beer, Wine, and Liquor Retailers (44532)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where Page Wine Cellars is headquartered
LocationHeadquarters
- HQ city
- Napa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Page Wine Cellars business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Direct Wine Sales: Direct-to-consumer sales of limited production wines through their e-commerce platform. Highly anticipated limited releases generate cult following and premium pricing.
- Wine Club Memberships: Three-tier wine club model (12 String, 6 String, Bass Club) with recurring shipments three times per year. Members receive discounts (10-25%) on all purchases including reorders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | 12 String Club - One case, three times yearly with 25% discount |
| Subscription | Multi-year contract | 6 String Club - Six bottles, three times yearly with 15% discount |
| Subscription | Multi-year contract | Bass Club - Three bottles, three times yearly with 10% discount |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Page Wine Cellars product offering
Product offeringCore offering
Page Wine Cellars is a family-owned boutique winery that produces and sells limited-production, Bordeaux-style wines from a warehouse facility in Napa Valley, following the 'Garagistes' tradition of 'elegance with an edge.' The winery operates two brands—the flagship Page Wine Cellars and the edgier Revolver Wine Co sub-brand—and sells directly to consumers through an e-commerce storefront and a three-tier wine club subscription program.
Product overview
Page Wine Cellars is a family-owned winery producing small-lot, Bordeaux-style wines under two brands: the flagship Page Wine Cellars (following Garagistes tradition of elegant wines with edgy flavors) and the edgier Revolver Wine Co sub-brand. The portfolio includes limited releases such as Revolver Cabernet Franc 'The Fury' and Revolver 'The Stash' Cabernet Sauvignon. The winery operates a three-tier wine club subscription program (12 String, 6 String, and Bass Clubs) offering quarterly deliveries with escalating discounts of 10-25%.
Differentiator
Problem solved
Functional benefit
Brands
- Revolver: Edgy yet elegant small lot productions. Bold, punk rock style wines including Revolver Cabernet Franc 'The Fury' and Revolver 'The Stash' Cabernet Sauvignon.
Products and services
- Page Wine Cellars (Core Brand) Family-owned winery producing limited-production, Bordeaux-style wines crafted by brothers Bryan and Chris Page, following the Garagistes tradition of elegant wines with edgy flavor profiles produced in a warehouse facility.
- Revolver Wine Co Sub-brand of Page Wine Cellars producing bold, small-lot wines with punk rock-inspired branding and intense flavor profiles, including limited releases such as 'The Fury' Cabernet Franc and 'The Stash' Cabernet Sauvignon.
- 12 String Club (Wine Club) Wine subscription club delivering one case (12 bottles) of Page Wine Cellars / Revolver wines three times per year, with a 25% discount on all reorders and access to club-only releases and complimentary winery tastings.
- 6 String Club (Wine Club) Wine subscription club delivering six bottles three times per year with a 15% discount on reorders and access to club-only releases and complimentary winery tastings.
- Bass Club (Wine Club) Entry-level wine subscription club delivering three bottles three times per year with a 10% discount on reorders and access to club-only releases and complimentary winery tastings.
Quantifiable outcome
- 25% discount for club members (12 String Club)
- +2 more outcomes
Companies that use Page Wine Cellars
Customer profileSegments2 records
Ideal customer profiles2 records
Page Wine Cellars technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Page Wine Cellars partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights3 records
Page Wine Cellars competitors and assessment
Company assessmentMarket position
Weaknesses2 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Page Wine Cellars social profiles
Digital presencePage Wine Cellars financial estimates
Financial estimateRevenue estimate
Valuation estimate
Page Wine Cellars leadership team
Management profileNumber of profiles
Profiles2 records
Page Wine Cellars funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Page Wine Cellars M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Page Wine Cellars
What does Page Wine Cellars do?
Page Wine Cellars is a family-owned boutique winery that produces and sells limited-production, Bordeaux-style wines from a warehouse facility in Napa Valley, following the 'Garagistes' tradition of 'elegance with an edge.' The winery operates two brands—the flagship Page Wine Cellars and the edgier Revolver Wine Co sub-brand—and sells directly to consumers through an e-commerce storefront and a three-tier wine club subscription program.
Is Page Wine Cellars a public or private company?
Page Wine Cellars is a private company. It is classified as family owned and is currently operating.
When was Page Wine Cellars founded?
Page Wine Cellars was founded in 1997. It employs 11 to 50 people.
Where is Page Wine Cellars based?
Page Wine Cellars is headquartered in Napa, United States, in the North America region.
How does Page Wine Cellars make money?
Two revenue lines are on record. Direct Wine Sales are the primary driver. The others are wine Club Memberships.
Does Page Wine Cellars have an API?
No public API is recorded for Page Wine Cellars.
What industry is Page Wine Cellars in?
Page Wine Cellars's product category is Boutique Winery / Premium Wines. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of CRANABAF, Alcohol Subscription & Wine Clubs (Retail). Its NAICS code is 312130.