Concrete Coatings

What Concrete Coatings does

Concrete Coatings, Inc. is a privately held U.S. manufacturer of decorative and protective concrete coatings, founded in 1996 and headquartered in Layton, Utah. The company designs, formulates, and produces a full system of chemical-based surface treatments — including acid stains (VIVID™), water-based stains (Living Earth™), solvent dyes (QuickDye™), stampable and sprayable overlays (Stamp-Tek™, Spray-Tek™), countertop and micro-topping systems (GraniteLook™, Micro-Tek™), sealers (SuperSeal™, GemKote™, Dri-Look™), resinous/epoxy flooring (ProTek™ 95/66), and concrete repair products (CR-204™, CR-Flex™, DuraSeam™, Fast-Patch™) — manufactured at its Northern Utah facility. Products are sold under a portfolio of trademarked brands and positioned as interoperable systems covering surface preparation, coloring, texturing, sealing, and maintenance.

The company's go-to-market operates primarily through a U.S. distributor network of concrete supply stores, paint dealers, and hardware wholesalers, with a secondary direct-to-contractor channel and a DIY/homeowner support track. Concrete Coatings provides hands-on training classes at its facility, a video library, TDS/SDS technical documentation, and ongoing sales and technical support to its channel partners — capabilities repeatedly cited by distributors and contractors as a reason for loyalty. Customer segments include professional concrete contractors and distributors as primary buyers, with architects/specifiers and DIY homeowners as secondary segments.

Concrete Coatings generates revenue through one-time product sales of its manufactured coatings, stains, overlays, sealers, and accessories, with pricing set at the distributor level and not publicly disclosed. The company is BBB accredited, bootstrapped (no disclosed venture or private-equity funding), family/founder-led (David Ogle as founder, Alan Christensen as President and CEO), and operates entirely within the United States.

Name

Concrete Coatings

Legal name

Concrete Coatings, Inc.

Website

https://concretecoatingsinc.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Concrete Coatings, Inc. is a privately held Utah-based manufacturer of decorative and protective concrete systems — stains, dyes, overlays, sealers, epoxies, and repair products — sold primarily through a U.S. distributor network to concrete contractors, with additional direct-to-contractor and DIY/homeowner channels.

Ownership category

akta.pro rank

Product category

Decorative Concrete Coatings

NAICS

Paint and Coating Manufacturing (32551), Other Concrete Product Manufacturing (327390)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Concrete Products, Except Block & Brick (3272), Adhesives & Sealants (2891)

akta.pro primary industry

Concrete & Masonry Coatings (IMADAKAE)

akta.pro secondary industries

Architectural & Decorative Coatings (IMAEAGAA), Concrete Flooring Systems (Polished, Stained, Overlays) (IMADAJAG)

Keywords

• Decorative concrete coatings
• Concrete stains and dyes
• Concrete overlay systems
• Concrete sealers
• Concrete repair products

Headquarters

HQ city

Layton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Concrete Coatings, Inc. manufactures and sells decorative concrete products including stains, dyes, overlays, sealers, repair products, and application tools. Products are sold through a distributor network and directly to contractors. The company provides complete systems from preparation to final sealing.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Concrete Coatings, Inc. manufactures and sells decorative concrete surface treatment products including acid stains, water-based stains, solvent-based dyes, stampable and sprayable overlay systems, countertop overlays, acrylic resin sealers, repair compounds, and surface preparation products. These products are designed to function as complete systems—from surface preparation through final sealing—and are sold primarily through a nationwide distributor network of concrete supply stores, paint dealers, and hardware distributors, with direct sales to contractors and self-service options for DIY homeowners.

Product overview

Concrete Coatings, Inc. is a manufacturer of concrete coatings and decorative concrete products with over 20 years of industry experience. The company produces a comprehensive product portfolio organized into six main categories: Clean & Prep (EZ-Prep™, EZ-Clean™, Efflorescence Remover), Overlays (Stamp-Tek™, Spray-Tek™, GraniteLook™, Micro-Tek™ Micro-Toppings in Smooth and Rough Grade, Broom-Tek™), Repair (CR-204™, CR-Flex™, DuraSeam™ Membrane, Fast-Patch™), Resinous Flooring (ProTek™ 95, ProTek™ 66, UV Shield™, Epoxy Colors), Sealers (SuperSeal™ 2000, SuperSeal™ 20WB, Dri-Look™, GemKote™, PS-18™, SuperGlaze™ WBU, CCI Tile Armor™ products, EZ-Wax™), and Stains & Dyes (VIVID™ Acid Stain, Living Earth™ Water-Based Stains, QuickDye™). The company also provides supporting products including DuraSet™ 1000, DuraSet™ 1001 FastSet™, G-100 Pro-Series Grout Mix™, and DuraSet™ V.A.E. as binders and grout systems for overlay applications. These products work as complete systems, providing everything from initial surface preparation through final sealing and ongoing maintenance for contractors, architects, distributors, and DIY homeowners.

Differentiator

Problem solved

Functional benefit

Brands

• Stamp-Tek™: Stampable overlay system for creating textured concrete surfaces
• Spray-Tek™
• VIVID™ Acid Stain
• Quick Dye™
• GraniteLook™
• Living Earth™ Water-Based Stains
• SuperSeal™
• Shield 50™
• DuraSet™
• EZ-Prep™
• EZ-Clean™
• Micro-Tek™
• DuraWax™
• Broom-Tek™
• Design Lab

Products and services

• Living Earth™ Water-Based Stains Water-based concrete stain available in 15 colors for decorative concrete applications, sold to contractors, distributors, and DIY homeowners.
• VIVID™ Acid Stain Acid-based concrete stain available in 11 colors that chemically reacts with concrete to produce unique, mottled color patterns lasting for the life of the surface.
• QuickDye™ Solvent-based concrete dye alternative to chemical stains, easy to apply, can be sealed quickly, used for small stain jobs or touch-ups on VIVID™ Acid Stain. Interior use only with unlimited shelf life.
• Stamp-Tek™ Stampable Overlay System Stampable overlay system that adds texture and pattern to existing concrete. Includes Stamp-Tek™ Liquid Release, Stamp-Tek™ Stampable Overlay, and DuraSet™ V.A.E. resin components sold as a system for decorative texturing applications.
• Spray-Tek™ Sprayable overlay system for creating custom decorative designs on vertical and horizontal concrete surfaces, offering flexibility and unique customizability.
• GraniteLook™ Countertop overlay system providing the luxurious look of granite with a seamless waterfall counter finish, used by contractors and statuary fabricators.
• Micro-Tek™ Micro-Toppings (Rough Grade and Smooth Grade) Two-component micro-topping overlay system (Rough Grade and Smooth Grade) for countertops and floors. Requires only water addition for application. Rough Grade used as base coat; Smooth Grade applied as top coat.
• Broom-Tek™ Broom finish overlay product for creating textured broom-finished concrete surfaces in decorative concrete applications.
• SuperSeal™ 2000 Solvent-based 100% acrylic resin sealer providing UV protection, resistance to fading and yellowing, and wear protection for concrete surfaces. Available in gloss and matte finishes.
• SuperSeal™ 20WB Water-based acrylic sealer providing UV protection, fade resistance, and wear protection for concrete surfaces where solvent-based products are not preferred.
• Dri-Look™ Acrylic sealer providing a distinctive decorative finish for concrete surfaces, complementing the SuperSeal™ product line.
• GemKote™ Acrylic sealer offering a distinctive decorative finish combined with UV protection for concrete surfaces.
• PS-18™ Acrylic sealer for interior, exterior, commercial and residential concrete sealing applications.
• UV Shield™ Sealer additive providing enhanced UV protection against fading and yellowing, added to base sealers to upgrade UV performance.
• ProTek™ 95 High-performance protective coating for concrete surfaces in residential and commercial resinous flooring applications.
• ProTek™ 66 Protective concrete coating product within the resinous flooring product line.
• Epoxy Color Pigments Color additives and pigments used in epoxy flooring systems to create decorative flake, quartz, and pigment color effects on garage and commercial floors.
• SuperGlaze™ WBU Water-based urethane sealer providing enhanced durability and a high-gloss finish for concrete and tile surfaces.
• CCI Tile Armor™ Enhancer Tile and grout sealer enhancer for protecting and enhancing tile and grout surfaces in residential and commercial applications.
• CCI Tile Armor™ WB Water-based tile and grout sealer providing surface protection for tile installations.
• EZ-Wax™ Acrylic floor wax for restoring luster on sealed concrete or tile surfaces in maintenance applications.
• DuraSet™ 1000 Modified acrylic resin binder used for cementitious materials, overlays, mortars, and grouts. Commonly used in Spray-Tek™ overlay system.
• DuraSet™ 1001 FastSet™ Fast drying all-acrylic resin designed for binding cementitious materials, overlays, mortars, and grouts. FastSet variant optimized for cooler temperatures of 60°F or below.
• G-100 Pro-Series Grout Mix™ General purpose grout mix used in combination with DuraSet™ polymers for overlay and Spray-Tek™ applications.
• Stamp-Tek™ Liquid Release Liquid release agent that eliminates concrete build-up in stampable overlay applications; one of the three components of the Stamp-Tek™ system.
• DuraSet™ V.A.E. Vinyl acetate ethylene modified resin used as part of the Stamp-Tek™ overlay system for stamping and texturing applications.
• Stamp-Tek™ Stampable Overlay Overlay material designed for stamping and texturing applications, used as the base layer in the Stamp-Tek™ system.
• EZ-Prep™ Concrete etching, cleaning, and degreasing product for surface preparation prior to coating and overlay applications.
• EZ-Clean™ Neutralizer and light cleaner used after staining to remove residue, available in concentrate and ready-to-use formulas.
• Efflorescence Remover Product for removing efflorescence (white mineral deposits) from concrete surfaces prior to or after coating applications.
• DuraSeam™ Membrane Crack repair membrane for interior, exterior, commercial, and residential concrete applications, addressing substrate cracks before coating or overlay installation.
• CR-Flex™ Flexible crack repair product for interior, exterior, commercial and residential concrete surfaces, accommodating substrate movement after repair.
• CR-204™ Crack repair product for interior, exterior, commercial and residential concrete applications.
• Fast-Patch™ Quick-setting concrete repair compound for patching damaged concrete surfaces prior to resurfacing or coating.
• Shield 50™ General purpose primer and resurfacer for concrete preparation and repair applications, used as a base layer for subsequent coatings or overlays.

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Liddell Construction Supply, Inc.coreChannel Partner/ Reseller/ DistributorDistributor of Concrete Coatings products in California. Long-term partner providing decorative concrete solutions to contractors and homeowners in their market. Reviewer Doug Brunton notes they have always been a pleasure to work with from order placement to product delivery.
• Jones Paint and GlasscoreChannel Partner/ Reseller/ DistributorMulti-location paint and glass distributor in Vernal, UT. Has expanded Concrete Coatings products to multiple Jones Paint and Glass locations. Provides training to contractors and reports strong customer satisfaction with the product line.
• Intermountain Concrete SpecialtiescoreChannel Partner/ Reseller/ DistributorLong-term distribution partner since 2007. The company invited their sales force to training at the manufacturing facility. Intermountain reports that Concrete Coatings continues to support them with regular calls and technical support. Partnership has led to winning contracts at multiple schools.
• R.A. Graham CompanyminorChannel Partner/ Reseller/ DistributorWholesale hardware distributor in Massachusetts. After meeting at a Decorative Concrete Convention, they began stocking products and holding training classes. Has helped expand their business into a new decorative concrete marketplace.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Brickform: Brickform (a Division of Solomon Colors) manufactures decorative concrete stains, dyes, overlays, stamps, and sealers — a near-direct product-line overlap with Concrete Coatings, Inc., serving the same contractors and distributors in the decorative concrete market.
• SureCrete Design Products: SureCrete manufactures decorative concrete overlays, stains, sealers, and countertop systems sold through distributors and direct to contractors — overlapping the full decorative system (prep through seal) that Concrete Coatings, Inc. offers.
• Engrave-A-Crete: Engrave-A-Crete supplies decorative concrete stains, sealers, and specialty systems and is well-known for contractor training programs — directly comparable to Concrete Coatings, Inc.'s training-led, complete-system channel model.
• L.M. Scofield Company: Scofield is a long-established manufacturer of decorative concrete color hardeners, stains, sealers, and overlays sold through distributors — comparable in product breadth, channel model, and 20+ year market presence.
• Solomon Colors: Solomon Colors (parent of Brickform) produces concrete colors, stains, and decorative systems for ready-mix and decorative concrete — directly competitive in concrete stains and color systems used by Concrete Coatings' customer base.
• Davis Colors: Davis Colors manufactures concrete pigments and decorative coloring systems sold through concrete supply distributors — comparable as a manufacturer selling primarily through the same distributor channel into decorative and architectural concrete.
• Prosoco: Prosoco manufactures concrete cleaners, densifiers, sealers, and specialty coatings sold through building-products distributors — directly competitive in concrete surface preparation and protection products (EZ-Prep/EZ-Clean/SuperSeal equivalents).

Broad incumbents

• Quikrete Companies: Quikrete is a large incumbent manufacturer of concrete repair, coatings, and resurfacing products sold through home center and building-products retailers — overlapping with Concrete Coatings' repair and resurfacing lines but at vastly larger scale and broader SKU breadth.
• Sika AG: Sika is a global specialty chemicals company whose concrete systems include admixtures, sealers, overlays, and resinous flooring — directly competitive with Concrete Coatings' sealer, overlay, and resinous flooring product lines, with substantially larger R&D and distribution.
• BASF Master Builders Solutions: BASF's Master Builders Solutions produces concrete admixtures, repair mortars, sealers, and decorative coatings used in commercial construction — broadly competitive with Concrete Coatings' commercial-side offerings, with significantly larger global resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ConcreteCoatInc
• Facebookfacebook.com/concretecoatinc
• LinkedInlinkedin.com/company/concrete-coatings-inc
• Instagraminstagram.com/concretecoatinc
• Pinterestpinterest.com/concretecoa0553

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Concrete Coatings