Agroker

What Agroker does

Agroker Holding Zrt. is a privately held Hungarian agricultural trading company headquartered in Nyíregyháza, operating since 1955. The company supplies agricultural inputs, purchases produce, distributes machinery, offers financing-adjacent services, and operates an online shop for farming products across 5 Hungarian counties through 7 physical regional centers and a dedicated webshop.

The company's product portfolio covers the full agricultural value chain: agricultural machinery (including Massey Ferguson tractors and combines), spare parts and service (Kramp partnership), fertilizers, crop protection products (chemical and biological via Kwizda Garden), seeds (multi-brand distribution for DEKALB/Bayer, Pioneer/Corteva, Limagrain, KWS, Syngenta, SAATEN-UNION, RAGT, and Lidea), grain and oilseed trading (wheat, corn, sunflower, rapeseed, soybean, etc.), horticultural supplies, and precision agriculture products (GEOMATE GM10 auto-steering, Alliance tires). Additional services include plant protection equipment inspection, grant application support, and crop insurance distribution through Groupama.

Agroker's revenue model combines transactional margins on input distribution, grain trading margins (with daily-quoted prices and forward contracts), commission on insurance products, and fees for inspection services. The go-to-market relies on territory-based field sales representatives covering specific counties, supported by regional customer events, an in-house magazine, and digital channels. The customer base spans thousands of individual farmers (őstermelők), sole proprietors, and corporate agricultural enterprises across Szabolcs-Szatmár-Bereg, Hajdú-Bihar, Borsod-Abaúj-Zemplén, Békés, Csongrád-Csanád, and Jász-Nagykun-Szolnok counties.

Name

Agroker

Legal name

Agroker Holding Zrt.

Website

https://agrokerholding.hu

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

51–100 employees

Short description

Agroker Holding Zrt. is a 70-year-old Hungarian agricultural trading company headquartered in Nyíregyháza that distributes machinery, seeds, fertilizers, crop protection, spare parts, and grain trading services to thousands of farmers across 5 Hungarian counties through 7 regional centers and a webshop.

Ownership category

akta.pro rank

Product category

Agricultural Inputs Distribution

NAICS

Farm Supplies Merchant Wholesalers (42491), Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)

SIC

Farm Machinery & Equipment (3523), Agricultural Services (700), Agricultural Chemicals (2870), Wholesale-Farm Product Raw Materials (5150)

akta.pro industry

PRIMARYAFABAJAD

Seed & Trait Distribution (Dealer Networks)

Agriculture & Food Production/Agricultural Inputs & Agrochemicals/Agrochemical Distribution & Retail (Farm Supply, Co-ops)

SECONDARYAFABAJAH

Agronomy Advisory & Field Services (Retailer-Affiliated)

Agriculture & Food Production/Agricultural Inputs & Agrochemicals/Agrochemical Distribution & Retail (Farm Supply, Co-ops)

SECONDARYAFABAJAN

Grain Handling & Farmgate Services (Retailer/Co-op Adjacent)

Agriculture & Food Production/Agricultural Inputs & Agrochemicals/Agrochemical Distribution & Retail (Farm Supply, Co-ops)

Keywords

• Agricultural inputs distribution
• Grain trading services
• Farm machinery sales
• Crop protection products
• Agricultural spare parts

Headquarters

HQ city

Nyíregyháza

HQ country

Hungary

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Agricultural Machinery and Equipment Sales: Sale of agricultural machinery including tractors, combines, and implements from brands such as Massey Ferguson. Sales supported by parts, service, and accessories.
2. Agricultural Inputs (Seeds, Fertilizers, Crop Protection): Sale of seeds (corn, sunflower, soybean, cereals), fertilizers, and crop protection products through regional branches and a dedicated webshop.
3. Crop Purchasing / Terménykereskedelem: Agroker purchases grains, oilseeds, and other agricultural commodities from producers through its own and contracted purchasing stations. Products are sold domestically (biodiesel, bioethanol plants, feed mixers) and exported primarily to Italy and Germany.
4. Spare Parts and Service: Sale of spare parts for agricultural machinery and service/repair operations, supported by a product catalog from Kramp.
5. Crop Insurance Distribution: Agroker facilitates Groupama crop insurance products to farmers, earning commission on policies sold.
6. Plant Protection Application Services: Inspection and certification services for plant protection equipment (növényvédő gép felülvizsgálat) for regulatory compliance.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Agroker supplies agricultural inputs (machinery, seeds, fertilizers, crop protection products, spare parts) to farmers across 5 Hungarian counties through 7 regional branches and an e-commerce webshop. The company also purchases grain and oilseeds from producers for resale to domestic processors and export markets, distributes Groupama crop insurance products, and provides plant protection equipment inspection and certification services. Multi-brand distribution partnerships cover leading international seed brands (SAATEN-UNION, Pioneer, DEKALB, KWS, Syngenta, Limagrain, RAGT, Lidea), spare parts (Kramp), tires (Alliance), and steering technology (GEOMATE).

Product overview

Agroker Holding Zrt. is an agricultural trading company offering a comprehensive portfolio of products and services to farmers across 5 counties in Hungary. The company operates on a multi-product platform model centered around: (1) Agricultural Machinery and Equipment (Gépek, Eszközök) for field operations including tractors and combines; (2) Parts and Service (Alkatrész, Szervíz) with Kramp parts; (3) Fertilizers (Műtrágya); (4) Plant Protection (Növényvédelem) including both chemical and biological solutions from Kwizda Garden; (5) Seeds (Vetőmag) from major international brands (DEKALB, KWS, Pioneer, Limagrain, Syngenta, SAATEN-UNION, RAGT, Lidea) including corn hybrids like REPLIK (FAO 380) and DKC 5092, and sunflower varieties like SU ALEXA and SY Sureli; (6) Grain Trading (Termény) for cereals and oilseeds; (7) Garden Care (Kertápolás) for horticultural producers; and (8) an e-commerce Webshop. Additional services include crop insurance (Groupama partnership), plant protection equipment inspection, and grant application support. Technology products include GEOMATE GM10 automated steering systems and Alliance agricultural tires.

Differentiator

Problem solved

Functional benefit

Products and services

• Gépek, Eszközök (Agricultural Machinery and Equipment) Agricultural machinery and equipment including tractors, combines, and specialized farm equipment for tillage, planting, and harvesting operations, distributed as a multi-brand dealer.
• Alkatrész, Szervíz (Agricultural Spare Parts and Service) Agricultural machinery spare parts and repair/maintenance services, sourcing parts catalog from Kramp and other suppliers.
• Műtrágya (Fertilizers) Fertilizer products for crop nutrition and soil management, distributed through the branch network and webshop.
• Növényvédelem (Plant Protection Products) Crop protection products including pesticides, herbicides, fungicides, and spraying equipment, offering both chemical solutions and biological alternatives from suppliers including Kwizda Garden.
• Vetőmag (Seeds) Seed products including corn, sunflower, soybean, and other crop seeds from multiple international brands (DEKALB, KWS, Pioneer, Limagrain, Syngenta, SAATEN-UNION, RAGT, Lidea), with published seasonal price lists.
• Termény (Grain and Oilseed Purchasing/Trading) Grain and oilseed purchasing, storage, and trading services for wheat, corn, sunflower, rapeseed, soybean, triticale, rye, barley, and sorghum with daily pricing and optional forward contracts. Operations span owned purchasing stations in Mátészalka and Fehérgyarmat plus contracted stations in Apagy, Pátroha, Mátyus, Tyukod, Nyírcsaholy, and Szatmárcseke.
• Kertápolás (Horticulture and Garden Care) Horticultural products and services for fruit growers including apple cultivation support, gardening equipment, and specialized horticultural solutions.
• Szolgáltatás (Agricultural Services and Equipment Inspection) Agricultural services including plant protection equipment inspection and certification (növényvédő gép felülvizsgálat) for regulatory compliance, agronomic consulting, and agricultural grant/subsidy application support.
• Agroker Webshop (Online Store) Online e-commerce platform at webshop.agrokerholding.hu for direct purchasing of agricultural inputs, spare parts, and accessories.
• Növénybiztosítás (Crop Insurance — Groupama Partnership) Subsidized crop insurance offered in cooperation with Groupama Biztosító Zrt., with three policy types: 'A' comprehensive coverage, 'B' selectable coverage, and 'C' Farmer crop insurance. Protection covers hail, storm, frost, drought, and flood damage.
• Pályázatok (Agricultural Grant/Subsidy Application Support) Agricultural grant and subsidy application support services helping farmer customers access available funding programs.

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core, major and minor.

• Groupama Biztosító Zrt.coreChannel Partner/ Reseller/ Distributor · 13 April 2026Groupama is Agroker's crop insurance partner. Agroker facilitates the sale of subsidized crop insurance products ('A', 'B', and 'C' type policies) to its farmer customers. The partnership enables Agroker to offer bundled agricultural services including insurance protection against hail, storm, frost, drought, and flood damage.
• SAATEN-UNIONcoreStrategic or Co-development Partner · 8 December 2025SAATEN-UNION is Agroker's key seed supply partner for corn and sunflower hybrids distributed in Hungary. The partnership includes exclusive/commercial distribution of varieties such as REPLIK (FAO 380), FOXTRAIL, INDEM1012, KABANERO, BADIANE, SU RAPIROL, DUELING, SYNOPSIS, KABARETTO, and FILIGRAN. SAATEN-UNION representatives contribute product development articles to Agroker's publications. Agroker also features SAATEN-UNION seed prices and catalogs on its platform.
• Kwizda Garden (Kwizda Agro Hungary Kft.)coreStrategic or Co-development Partner · 5 October 2023Kwizda Garden supplies biological plant protection products distributed through Agroker. Key products include Idemio® (Trichoderma asperellum biological fungicide) and Voligop® Bór Extra. Kwizda Garden technical specialists contribute articles to Agroker's blog, providing expert guidance on product use. The partnership supports Agroker's biological/natural plant protection portfolio expansion.
• KrampcoreChannel Partner/ Reseller/ Distributor · 28 March 2023Kramp is a major European supplier of agricultural spare parts and accessories (cardan shafts, seats, batteries, work lamps, etc.). Agroker distributes Kramp products through its branch network and webshop. The Kramp spring parts catalog is featured on Agroker's platform, and Kramp products are promoted through Agroker's seasonal campaigns.
• DEKALB (Bayer)majorChannel Partner/ Reseller/ DistributorDEKALB is a corn seed brand of Bayer Crop Science. Agroker distributes DEKALB corn seed products, offering recommended end-user price lists for the 2026 season through its platform.
• Pioneer (Corteva)majorChannel Partner/ Reseller/ DistributorPioneer is a leading corn and sunflower seed brand (Corteva). Agroker distributes Pioneer corn and sunflower seeds, featuring 2026 price lists on its platform.
• LimagrainmajorChannel Partner/ Reseller/ DistributorLimagrain is a major seed company. Agroker distributes Limagrain corn and sunflower seeds, featuring 2026 price lists.
• KWSmajorChannel Partner/ Reseller/ DistributorKWS is a seed company specializing in corn, sorghum, and sunflower. Agroker distributes KWS seeds, featuring 2026 price lists for corn (silo and top), sunflower, and sorghum.
• SyngentamajorChannel Partner/ Reseller/ DistributorSyngenta is a major agricultural input company. Agroker distributes Syngenta corn and sunflower seeds, featuring 2025-26 price lists.
• RAGTmajorChannel Partner/ Reseller/ DistributorRAGT is a seed company. Agroker distributes RAGT corn seeds, featuring 2025-26 price lists on its platform.
• LideamajorChannel Partner/ Reseller/ DistributorLidea is a seed company. Agroker distributes Lidea spring seed products including corn, sunflower, and sorghum for the 2026 season.
• Alliance (Yokohama Off-Highway Tires)minorChannel Partner/ Reseller/ DistributorAlliance (a Yokohama Off-Highway Tires brand) supplies agricultural tires including the Alliance 363 VF steel-belted tire for row-crop applications. Agroker distributes Alliance agricultural tires through its network.
• GEOMATEminorChannel Partner/ Reseller/ DistributorGEOMATE supplies the GM10 automatic steering system for agricultural vehicles. Agroker sells and supports GEOMATE products through its agricultural machinery division. Contact: Hidegh László.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Pannon Agri Kft. Hungarian regional agricultural service provider and inputs distributor. Smaller-scale regional competitor with overlapping customer base in Hungarian crop farming regions.
• Chemark Kft. Hungarian agrochemical and crop protection distributor. Comparable in product category focus but more specialized in chemicals rather than full-line platform, serving overlapping Hungarian customer base.

Broad incumbents

• Soufflet Group (InVivo): French agricultural cooperative group with grain trading, agricultural inputs, and farm supply operations. Comparable full-line agribusiness platform serving European farmers.
• Agravis Raiffeisen AG: German agricultural cooperative and major ag-input wholesaler/retailer with grain trading operations. Similar full-line distribution model; provides structural peer for European mid-sized agricultural cooperative economics.
• BayWa AG: German-headquartered agribusiness conglomerate with full-line agricultural inputs distribution, machinery, and grain trading across Europe. Comparable business model at much larger scale; potential strategic acquirer or benchmark.
• RWZ Rhein-Main eG: German agricultural cooperative with broad ag-input distribution, grain trading, and machinery services. Comparable multi-line agricultural retail model with regional branch network.

Direct peers

• KITE Zrt. Hungarian agricultural integrator offering a comparable full-line platform (machinery, seeds, crop protection, grain trading, advisory) across Hungary. Most direct competitor with overlapping multi-brand distribution and similar territory sales model.
• Axiál Kft. Hungarian agricultural machinery and inputs distributor with multi-brand portfolio (Claas, Fendt, etc.) and branch network. Direct competitor in farm machinery and input distribution, particularly in western and central Hungary.
• IKR Agrár Kft. Hungarian agricultural inputs and commodity trading company with grain purchasing, fertilizer distribution, and seed operations. Direct competitor in eastern Hungarian ag-input retail and grain trading.

Others

• Cargill Magyarország: Multinational commodity trader with significant Hungarian grain purchasing operations. Overlaps with Agroker's terménykereskedelem business as a potential buyer of farmer-delivered grain, but operates in adjacent rather than competing role in inputs distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/agrokerholding
• Instagraminstagram.com/agrokerholding?utm_medium=copy_link

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agroker