SMARTments business

What SMARTments business does

SMARTments business is a Berlin-headquartered, privately held serviced-apartment operator running a portfolio of fully furnished, short- and long-stay apartment properties across seven metropolitan locations in Germany (Berlin, Munich, Hamburg, Frankfurt, Mannheim, Bielefeld) and Austria (Vienna). The company's core product is the standardized Studio S unit — a studio apartment featuring a private kitchenette, SMART-TV, high-speed WiFi, climate control, and weekly professional cleaning — supplied with consistent furnishing and amenity spec across the estate, with stays ranging from a single night to six months.

The operating model is built on a direct-to-consumer, self-serve digital infrastructure: guests book, check in, and access rooms exclusively through smartments.com using a 24/7 reservation widget, 24/7 self check-in, and a smartphone-based digital room key, with 100% paperless back-office workflows eliminating traditional front-desk and administrative overhead. Distribution is deliberately direct-only, with the company incentivizing first-party bookings via promotional offers (up to 25% off) rather than intermediated OTA channels. Marketing is anchored on an integrated owned-channel stack comprising the smartments.com site, a StayInspired content blog, and active accounts across Instagram, YouTube, LinkedIn, Facebook, TikTok, and an email newsletter.

The customer base is segmented across business travelers (primary), extended-stay guests on multi-week to multi-month assignments, and short-stay leisure visitors. Pricing is not publicly disclosed; the website positions direct bookings as the route to "best conditions" but does not surface base rates. The company employs 51–100 people and provides no public information on revenue, funding, ownership, leadership, or M&A activity.

Name

SMARTments business

Legal name

smartments

Website

https://smartments-business.de

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

SMARTments business is a Berlin-based private operator of fully furnished serviced apartments across 7 DACH locations, offering standardized Studio S units for stays from one night to six months, sold exclusively through direct online booking with paperless, 24/7 digital check-in.

Ownership category

akta.pro rank

Product category

Serviced Apartments / Extended-Stay Hospitality

NAICS

Accommodation (721), Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Serviced Extended-Stay Apartments & Aparthotels (THAMAFAC)

akta.pro secondary industries

Corporate serviced apartments (business-focused) (THAMACAC), Furnished Corporate Apartments (Urban, Mid-Rise) (THAMAHAG), Executive Apartments (Corporate Housing) (THAGAEAD)

Keywords

• Serviced apartments
• Extended stay accommodation
• Corporate housing
• Furnished apartment rentals
• Aparthotel operations

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Serviced Apartment Rentals: Nightly and monthly rental revenue from fully furnished serviced apartments. Stays range from 1 night to 6 months. Rates vary by location, apartment size, and duration of stay. The primary revenue stream comes from direct bookings through their website.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

SMARTments business operates fully furnished serviced apartments across 7 locations in Germany and Austria, available for stays from one night up to six months. Each apartment features a kitchenette, high-speed WiFi, SMART-TV, and weekly professional cleaning, and is accessed through a fully digital, 100% paperless experience including 24/7 self check-in and smartphone-as-room-key functionality.

Product overview

Smartments business operates as a unified serviced apartment brand offering fully furnished accommodations across 7 locations in Germany (Berlin, Bielefeld, Frankfurt, Hamburg, Mannheim, München) and Austria (Wien). The core offering consists of Smartments Serviced Apartments — studio units designed for both short stays (from 1 night) and long-term stays (up to 6 months) — featuring modern furnishings, fully equipped kitchenettes, highspeed-WLAN, and SMART-TV. The product portfolio centers on the Studio S unit type, complemented by 100% paperless, digitally-enabled operations including 24/7 self check-in and smartphone-as-room-key functionality. All locations are centrally situated and well-connected, targeting business travelers, commuters, and extended-stay guests.

Differentiator

Problem solved

Functional benefit

Products and services

• Smartments Serviced Apartments Fully furnished serviced apartments offered across 7 locations in Germany and Austria (Berlin, Bielefeld, Frankfurt, Hamburg, Mannheim, München, Wien) for stays from 1 night to 6 months, equipped with kitchenette, highspeed-WLAN, SMART-TV, and 24/7 digital check-in with smartphone-based room key access. Targets business travelers, commuters, and extended-stay guests.
• Studio S Apartment Unit A studio apartment unit type within the Smartments serviced apartments portfolio, featuring modern furnishings, a fully equipped kitchenette (2 cooking plates, dishwasher, refrigerator with freezer, microwave, kettle, toaster, coffee capsule machine), SMART-TV, seating area, dining table, wardrobe, and en-suite bathroom with shower. Targeted at individual business and leisure guests.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• B&B Hotels: Pan-European budget hotel chain with broad German footprint. While rooms are not full apartments, B&B competes for a portion of Smartments' short-stay business and corporate transient bookers in the same German cities.
• Residence Inn by Marriott: Global extended-stay hotel brand by Marriott with multiple German city locations. Targets business travelers on multi-night stays with similar apartment-style rooms; benefits from Marriott Bonvoy loyalty and corporate channel access.
• Citadines Apart'hotel (Ascott): International serviced apartment brand by The Ascott Limited, present in major European cities including Frankfurt and Hamburg. Competes in the same extended-stay segment but with broader geographic footprint.

Regional players

• Holiday Inn Express (IHG): Mid-scale brand of IHG with strong German and Austrian city presence; competes for the same short-stay business traveler through well-known IHG distribution and corporate program access.
• Lindner Hotels & Resorts: Mid- to upper-tier German hotel group with DACH presence. Operates several extended-stay and apartment-style concepts and competes in the same German urban markets for business-travel demand.

Direct peers

• numa Group: DACH-focused digital-native serviced apartment operator with a similar tech-led, paperless, keyless-check-in model. Targets business and leisure travelers in urban German and Austrian markets with similar flexible-stay durations.
• Staycity Aparthotels: Pan-European aparthotel operator with locations in multiple German cities. Serves the same business-leisure extended-stay segment with comparable studio and one-bedroom inventory.
• Adagio (Accor aparthotels): Aparthotel operator with significant presence in German cities (Berlin, Munich, Frankfurt) targeting the same business and extended-stay guest as Smartments, offering studio and one-bedroom apartment configurations with similar self-service check-in features.

Emerging players

• Locke (Lifestyle Serviced Apartments): Design-led serviced apartment operator expanding across Europe, focused on urban properties and longer-stay business and leisure guests with an experience-driven positioning similar to Smartments.
• The Student Hotel / The Social Hub (TSH/The Social Hub): European 'hybrid' hospitality operator providing extended-stay rooms and co-living in central urban locations across Germany and the Netherlands, targeting a younger business and study-travel demographic overlapping Smartments' positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UC1dnojEvdG5IjyWNJn17ZFg
• Facebookfacebook.com/smartmentsofficial
• LinkedInlinkedin.com/company/smartments-official
• Instagraminstagram.com/smartments_official
• TikToktiktok.com/@smartments

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SMARTments business