Ecoembes

Name

Ecoembes

Legal name

ECOEMBES ENTIDAD ADMINISTRADORA, S.L.U.

Website

https://ecoembes.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Packaging Recycling and Extended Producer Responsibility Services

NAICS

Materials Recovery Facilities (56292)

SIC

Sanitary Services (4950)

akta.pro primary industry

Supply Chain & Product Environmental Compliance (RoHS, WEEE, Packaging EPR, Eco-Design/Labeling Regulations) (EUAHABAJ)

akta.pro secondary industries

Circular Economy & Waste/Materials Reporting (Zero waste, packaging) (EUAHAJAL), Reuse & Resale / Recommerce Operations (EUAIANAC)

Keywords

• Packaging recycling services
• Producer responsibility compliance
• Circular economy management
• Waste collection systems
• Eco-design consulting

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Packaging Waste Management Fees: Ecoembes charges companies for managing the circularity of their packaging (household, commercial, and industrial). Companies pay fees based on the quantity and type of packaging they place on the market, fulfilling their Extended Producer Responsibility obligations under Spanish and EU law.
2. Sale of Recovered Materials: Ecoembes manages the award and sale of recovered/recycled packaging materials (PET, HDPE, LDPE film, mixed plastic, steel, aluminium, beverage cartons, paper/cardboard) from sorting plants to approved recyclers through competitive electronic tendering.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Ecoembes manages the circularity of household, commercial, and industrial packaging in Spain on behalf of companies obligated under Extended Producer Responsibility regulations. It operates as a SCRAP (Sistema Colectivo de Responsabilidad Ampliada del Productor), coordinating the full chain from packaging placed on the market through selective collection, sorting at selection plants, and award of recovered materials (PET, HDPE, LDPE, steel, aluminium, beverage cartons, cardboard) to approved recyclers. The organization also provides regulatory compliance consulting, eco-design support, training, and environmental awareness services to its 24,000+ business customers.

Product overview

Ecoembes is a non-profit SCRAP organization (Sistema Colectivo de Responsabilidad Amplia del Productor) managing packaging circularity in Spain. The core offering is a unified service coordinating household, commercial, and industrial packaging recycling from market placement through end-of-life treatment. The portfolio includes main portals: Ecoembes.com (core organizational website), ecoembesempresas.com (business services), and subsidiary brands including Reduce Reutiliza Recicla (citizen education), TheCircularLab (innovation), TheCircularCampus (training), Naturaliza (education), Libera (anti-littering), RECICLOS (rewards), and Ecoembes Empleo (careers). Business customers access packaging management modules covering regulatory compliance, eco-design, training, and awareness services. Operational services include recycler homologation, electronic calls/awards via Pixelware, traceability control, model contracts for materials (PET, HDPE, LDPE, steel, aluminum, beverage carton, cardboard), and selective collection outside the home.

Differentiator

Problem solved

Functional benefit

Products and services

• Household Packaging Management Service managing the circularity of household packaging used by individual consumers in Spain, ensuring proper end-of-life treatment under Extended Producer Responsibility obligations. Targeted at companies placing household packaging on the Spanish market.
• Commercial Packaging Management Service managing packaging circularity for commercial establishments and retail operations in Spain, addressing EPR compliance requirements that became mandatory in January 2025.
• Industrial Packaging Management Service managing packaging circularity for industrial applications and manufacturing processes in Spain, helping companies meet Extended Producer Responsibility obligations for industrial packaging.
• Regulatory Compliance and Guidance Consulting services helping companies comply with packaging regulations and Extended Producer Responsibility requirements in Spain and the EU, drawing on 25+ years of regulatory expertise.
• Eco-design and Innovation Solutions Services helping companies design packaging for improved environmental performance and circularity, supporting product innovation aligned with circular economy principles.
• Training on the Circular Economy Professional training programs on circular economy principles and sustainable packaging practices for businesses and professionals.
• Environmental Awareness Services Services helping companies raise customer awareness about recycling and sustainable packaging through educational materials and campaigns.
• Selective Collection Outside the Home Collection services for residential packaging waste generated outside households, including sports centers, shopping centers, hospitals, universities, and events across Spain.
• Recycler Homologation Process for approving and certifying companies that select and recycle waste materials for participation in Ecoembes' packaging recovery system.
• Calls and Awards System (Electronic Tendering) Electronic tendering system for awarding recyclable materials to approved recyclers, managed through the Pixelware portal for transparent competitive bidding on sorted materials.
• Selection Plants Network Network of waste sorting facilities across Spain that process and sort recyclable materials from household collection streams before they are awarded to recyclers.

Quantifiable outcome

• Recycled 2.2 million household and commercial packaging units in 2025
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability2 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Telefónica TechcoreTechnology or Integration · 24 October 2025Ecoembes obtained ISO 27001 certification with assistance from Telefónica Tech, making it the only SCRAP in Spain to hold this information security accreditation. This partnership demonstrates Ecoembes' commitment to information security for its 24,000 customers.
• Gremi de Recuperació de Catalunya (GRC)coreStrategic or Co-development Partner · 18 June 2025Ecoembes and the Gremi de Recuperació de Catalunya signed a strategic collaboration agreement to reinforce the system of collection, treatment, and recycling of packaging in Catalonia. Both entities will create a framework of technical cooperation to optimize operational efficiency and advance toward a circular economy model, responding to upcoming regulatory changes in the sector.
• AIMPLAS and AINIAminorStrategic or Co-development PartnerAIMPLAS and AINIA are research organizations that received nearly €14 million in public funding in 2025 for research supporting the packaging sector's transition to circular economy models. Ecoembes participates in industry events organized by these entities such as MeetingPack 2026.
• Pixelware SAcoreTechnology or IntegrationPixelware SA is an independent company that manages Ecoembes' Electronic Tendering Portal (ofertaselectronicas.ecoembes.com), through which all material tender processes are conducted for awarding recycled materials to approved recyclers.
• SaicaminorStrategic or Co-development PartnerSaica is the company that recycles brik packaging in Spain. It operates one of the most modern and efficient recycling plants in the world and is working on technological advancements to enable 100% recycling of brik packaging.
• TheCircularLabminorStrategic or Co-development PartnerTheCircularLab is Ecoembes' innovation center focused on circular economy research, development, and supporting startups in the packaging sustainability space.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Suez (Recycling & Recovery): Global waste management and materials recovery operator participating in Ecoembes' recycler homologation network and downstream material tendering via Pixelware, as a relevant ecosystem participant and channel partner.

Regional players

• Valpak: UK packaging compliance scheme delivering EPR-style producer responsibility and recycling services, an adjacent regional peer with overlapping product/service portfolio.
• REPAK: Ireland's packaging compliance scheme operating an EPR-funded recycling model that closely mirrors Ecoembes, though smaller in scale and confined to the Irish market.

Direct peers

• Fost Plus: Belgian PRO for household packaging recycling, running similar selective collection, sorting, and recycler-awarding operations under Belgium's EPR framework.
• Recycle BC: Canadian residential packaging and printed paper PRO with extended producer responsibility funding structure; a meaningful same-model comparator outside Europe for benchmarking.
• Citeo: French EPR Producer Responsibility Organization (PRO) managing household packaging recycling, the most direct international analogue to Ecoembes' SCRAP model in Spain with similar EPR fee revenue and member-owned governance.
• Duales System Holding (Grüner Punkt): Germany's leading PRO for sales packaging under the DSD system, providing direct SCRAP-style collection, sorting, and recovery services that match Ecoembes' core business model.
• CONAI (Consorzio Nazionale Imballaggi): Italian consortium PRO coordinating packaging waste recovery across multiple material streams, structurally analogous to Ecoembes with member-company participation and fee-based financing.

Broad incumbents

• PRO Europe: Umbrella association of European packaging PROs including Ecoembes itself; broader incumbent positioning at the European policy and coordination level rather than as a direct national operator.

Emerging players

• Eco-Systèmes: French WEEE-focused PRO under the broader Citeo ecosystem; comparable as a sector-specific producer responsibility organization structure, applicable to Ecoembes' expanding eco-design and adjacent compliance service lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ecoembes
• YouTubeyoutube.com/c/EcoembesEspa%C3%B1a
• Facebookfacebook.com/ecoembes
• LinkedInlinkedin.com/company/ecoembes
• Instagraminstagram.com/ecoembes
• TikToktiktok.com/@ecoembes

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ecoembes