KIII-TV
KIII-TV (3NEWS) is a TEGNA-owned local broadcast television station serving Corpus Christi and the Coastal Bend region of South Texas, distributing local news, weather, and sports across over-the-air broadcast, mobile apps, website, and the 3NEWS+ streaming platform.
- Company typePrivate
- Founded1964
- HeadquartersCorpus Christi, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What KIII-TV does
KIII-TV, operating under the 3NEWS brand, is a local broadcast television station serving the Corpus Christi metropolitan area and the broader Coastal Bend region of South Texas, including Nueces, San Patricio, Aransas, Refugio, and McMullen counties (DMA #131). Founded in 1964 and owned by TEGNA Inc. (NYSE: TGNA), the station delivers local news, weather, sports, and community content through a multi-platform distribution stack: over-the-air digital broadcast, cable and satellite carriage (including DIRECTV and Dish Network), the kiiitv.com website, iOS and Android mobile applications, the 3NEWS+ over-the-top streaming service available on Roku, Firestick, and smart TVs, plus active YouTube and Facebook presences.
The station's product portfolio centers on the 3NEWS broadcast franchise and three adjacent products: the 3NEWS mobile app (push-notified breaking news and weather), the 3NEWS+ streaming platform (live and on-demand video), and an interactive weather product suite comprising a real-time weather radar, a regional weather camera network (SPID Tower, USS Lexington, Port Aransas), and a dedicated Hurricane Central vertical targeting the June–November Gulf hurricane season. Local sports coverage spans high school athletics, Texas A&M-Corpus Christi Islanders, and the Corpus Christi Hooks minor-league baseball team.
Revenue is generated primarily through traditional television advertising sold to local and regional businesses, supplemented by digital advertising across kiiitv.com and the mobile app, and supported by a freemium streaming model on 3NEWS+. Advertising pricing is quote-based and not publicly disclosed; advertisers are routed through an 'Advertise With Us' contact flow. The station employs 51–100 staff and is headquartered in Corpus Christi, Texas. No public-company financial disclosures, funding events, or station-level revenue figures were identified in the source material.
KIII-TV firmographics
Firmographics- Name
- KIII-TV
- Legal name
- KIII-TV
- Website
- https://kiiitv.com
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- KIII-TV (3NEWS) is a TEGNA-owned local broadcast television station serving Corpus Christi and the Coastal Bend region of South Texas, distributing local news, weather, and sports across over-the-air broadcast, mobile apps, website, and the 3NEWS+ streaming platform.
- Ownership category
- akta.pro rank
KIII-TV industry classification
Industry- Product category
- Local Television Broadcasting
- NAICS
- Television Broadcasting Stations (516120)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)
- akta.pro secondary industry
- Local TV Station Groups (Owned & Operated/Station Chains) (MPABACAA)
Keywords
Where KIII-TV is headquartered
LocationHeadquarters
- HQ city
- Corpus Christi
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
KIII-TV business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Television Advertising: Traditional broadcast television advertising including local commercials, sponsored segments, and program integrations sold to local and regional businesses targeting the Corpus Christi and Coastal Bend market.
- Digital Advertising: Online and mobile advertising across kiiitv.com website and mobile app, including display ads, sponsored content, and video advertising.
- Streaming Subscription (3NEWS+): Free streaming service (3NEWS+) monetized through advertising and potentially premium features for enhanced content access.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
KIII-TV product offering
Product offeringCore offering
KIII-TV is a local broadcast television station operating under the 3NEWS brand that produces and distributes local news, weather, sports, and entertainment coverage for the Corpus Christi and Coastal Bend region of South Texas. The station distributes its content through over-the-air broadcasting, cable/satellite carriage, a dedicated mobile application, and the 3NEWS+ streaming platform. Revenue is generated primarily through television and digital advertising sold to local and regional businesses.
Product overview
KIII-TV operates as a local television station serving Corpus Christi and the Coastal Bend region of Texas under the 3NEWS brand. The station offers a unified product portfolio centered on its core 3NEWS broadcast brand, distributed across multiple platforms including traditional television broadcast, the 3NEWS mobile application for iOS and Android, and the 3NEWS+ streaming service for over-the-top content delivery. The station's content ecosystem encompasses local news, weather forecasting with interactive radar, sports coverage, and entertainment reporting, all accessible through its digital properties and on-demand streaming platform.
Differentiator
Problem solved
Functional benefit
Brands
- 3NEWS: The news branding for KIII-TV's local news coverage including morning shows, evening news, and digital content.
Products and services
- 3NEWS (KIII-TV News Division) Primary local news broadcasting brand covering Corpus Christi and the Coastal Bend region, delivering news, weather, sports, and entertainment content across television, digital, and streaming platforms for residents of the Corpus Christi television market (DMA #131).
- 3NEWS App Mobile news application available on iOS App Store and Google Play Store that allows users to stream local news, access weather updates, and receive breaking news alerts for the Corpus Christi area.
- 3NEWS+ Streaming Service Over-the-top (OTT) streaming service offering live news broadcasts, on-demand video content, and exclusive extended interviews from KIII-TV's local news coverage, available on smart TVs, Roku, and Firestick devices.
Companies that use KIII-TV
Customer profileSegments2 records
Ideal customer profiles2 records
KIII-TV technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
KIII-TV partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
KIII-TV competitors and assessment
Company assessmentDirect peers
- KRIS-TV: Corpus Christi NBC affiliate and the most direct in-market competitor. Competes head-to-head with KIII-TV for the same local news audience, advertisers, and hurricane coverage leadership in DMA #131.
- KSAT-TV: San Antonio ABC affiliate also owned by TEGNA. Most directly comparable peer—same network affiliation, same parent company, similar Texas Gulf Coast/multi-platform operating model with local news, weather, and streaming properties.
- KZTV: Corpus Christi CBS affiliate operating in the same DMA. Direct in-market competitor for local news viewers, weather coverage, and regional advertising budgets.
- KVUE: Austin ABC affiliate owned by TEGNA. Sister station under the same parent with identical network affiliation and parallel local news, weather, and digital product strategy.
- WFAA: Dallas–Fort Worth ABC affiliate owned by TEGNA. Same network and owner as KIII-TV; comparable multi-platform local news operation, weather coverage, and OTT streaming product offering.
Broad incumbents
- Gray Television: U.S. broadcast station group with similar local-news-driven operating model across mid-sized markets. Provides a comparable reference point for station-level economics, retransmission, and digital ad strategy.
- TEGNA Inc. Direct parent company and a major U.S. broadcast station group. Provides the corporate context, resource sharing, and scale economics that shape KIII-TV's operating model; relevant for understanding station-group dynamics rather than direct day-to-day competition.
- Sinclair Broadcast Group: Largest U.S. television broadcast operator. Comparable business model of multi-station local broadcasting, national advertising sales, and shared news content, but at significantly greater scale.
Regional players
- WOAI-TV: San Antonio NBC affiliate. Regional peer with overlapping Texas Gulf Coast coverage footprint and similar station-group competitive dynamics.
- KENS: San Antonio CBS affiliate. Comparable Texas regional broadcaster with similar local news, weather, and digital operations; competes for adjacent Coastal Bend spillover viewership and regional advertisers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
KIII-TV social profiles
Digital presenceKIII-TV financial estimates
Financial estimateRevenue estimate
Valuation estimate
KIII-TV leadership team
Management profileNumber of profiles
KIII-TV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KIII-TV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KIII-TV
What does KIII-TV do?
KIII-TV is a local broadcast television station operating under the 3NEWS brand that produces and distributes local news, weather, sports, and entertainment coverage for the Corpus Christi and Coastal Bend region of South Texas. The station distributes its content through over-the-air broadcasting, cable/satellite carriage, a dedicated mobile application, and the 3NEWS+ streaming platform. Revenue is generated primarily through television and digital advertising sold to local and regional businesses.
Is KIII-TV a public or private company?
KIII-TV is a private company. It is classified as corporate owned and is currently operating.
When was KIII-TV founded?
KIII-TV was founded in 1964. It employs 51 to 100 people.
Where is KIII-TV based?
KIII-TV is headquartered in Corpus Christi, United States, in the North America region.
How does KIII-TV make money?
Three revenue lines are on record. Television Advertising is the primary driver. The others are digital Advertising and streaming Subscription (3NEWS+).
Who are KIII-TV's main competitors?
Direct peers on record are KRIS-TV, KSAT-TV, KZTV, KVUE and WFAA. Broad incumbents are Gray Television, TEGNA Inc. and Sinclair Broadcast Group. Regional players are WOAI-TV and KENS.
Does KIII-TV have an API?
No public API is recorded for KIII-TV.
What industry is KIII-TV in?
KIII-TV's product category is Local Television Broadcasting. Its primary akta.pro industry code is MPABACAE, Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.), with a secondary code of MPABACAA, Local TV Station Groups (Owned & Operated/Station Chains). Its NAICS code is 516120 and its SIC code is 4833.