Clay Craft
- Company typePublic
- Founded1988
- HeadquartersJaipur, India
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Clay Craft firmographics
Firmographics- Name
- Clay Craft
- Legal name
- Clay Craft India Limited
- Website
- https://claycraftindia.com
- Company type
- Public
- Founded year
- 1988
- Operating status
- Ipo
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Clay Craft is headquartered
LocationHeadquarters
- HQ city
- Jaipur
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
Clay Craft business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Sales - Ceramic Tableware: Clay Craft India generates revenue through the sale of ceramic tableware products including dinner sets, tea/coffee mugs, bowls, plates, platters, and accessories directly to consumers via e-commerce and to hospitality businesses via dedicated hotelware channel. FY26 revenue was Rs. 184.57 crore.
- Product Sales - Stainless Steel Drinkware: Sale of VACBOTT branded vacuum insulated stainless steel drinkware including water bottles, tumblers, and travel mugs through e-commerce channels.
- Hotelware B2B Sales: Fine ceramic tableware sold to hotels, restaurants, cafes, and catering businesses through dedicated hotelware sales team and catalogue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer e-commerce pricing for ceramic tableware |
| Unit Pricing | Pay-as-you-go | Hotelware B2B pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Clay Craft product offering
Product offeringCore offering
Clay Craft India manufactures and sells ceramic tableware (dinner sets, tea sets, mugs, bowls, plates, platters, cake stands, kettles, and tabletop accessories) and stainless steel drinkware (VACBOTT vacuum insulated bottles and EverSip tumblers). The company offers over 1,600 SKUs across proprietary designer collections (India Circus by Krsna Mehta, Magique by The Wishing Chair, Hilton Series) and licensed character collections (Disney). It serves both individual consumers via direct-to-consumer e-commerce and hospitality businesses via a dedicated hotelware B2B channel.
Product overview
Clay Craft India is a ceramic tableware manufacturer and retailer offering a diverse portfolio of products centered around tableware and drinkware. The core offering includes dinner sets, tea sets, coffee mugs, cups and saucers, bowls, plates, platters, cake stands, soup sets, and kettles across multiple branded collections. The company also manufactures stainless steel drinkware under the VACBOTT brand featuring vacuum-insulated bottles, tumblers, and water bottles. Key sub-brands include the designer India Circus collection (designed by Krsna Mehta), licensed Disney character mugs, Magique by The Wishing Chair premium collection, Hilton Series hotel mugs, Impression Series, Ebony Collection, Happiness Is, and JCPL. The Clay Craft Basics line serves the hotelware/B2B market with plain ceramic tableware for hotels, restaurants, and catering businesses. The company operates primarily as an e-commerce retailer with a flagship physical store called Griha.
Differentiator
Problem solved
Functional benefit
Brands
- VACBOTT: Vacuum insulated stainless steel drinkware brand including water bottles, tumblers, and travel mugs with double-walled construction
- EverSip
- India Circus
- Magique by The Wishing Chair
- Griha
- JCPL
- Happiness Is
Products and services
- Ceramic Dinner Sets
Quantifiable outcome
- 20% year-over-year revenue growth in FY26
- +2 more outcomes
Companies that use Clay Craft
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Clay Craft technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Clay Craft partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and minor.
- The Wishing Chair (Magique)flagshipStrategic designer partnership for Magique by The Wishing Chair collection featuring premium designer tableware including dinner sets, mugs, cake stands, and platters with unique artistic designs.
- Landmark EnterprisesminorE-commerce operational partner based in Jaipur handling fulfillment and logistics for online orders.
Scale indicators8 records
Recent moves9 records
Expansion highlights5 records
Clay Craft competitors and assessment
Company assessmentPeers
Direct peers
- Cello World: Cello World is a leading Indian houseware and consumer products brand offering tableware, drinkware, and kitchenware. Recently listed in India, it overlaps directly with Clay Craft across ceramic and stainless steel drinkware categories with comparable D2C and B2B distribution.
- Borosil Limited: Borosil is an Indian consumer brand best known for glassware and kitchen products, including opalware dinner sets that compete directly with Clay Craft's ceramic tableware in the premium Indian household segment.
- La Opala RG: La Opala RG is one of India's largest branded tableware and glassware manufacturers, listed on Indian exchanges. It directly competes with Clay Craft in the ceramic and glass tableware category, serving both consumer and hospitality markets with a similar premium-positioning strategy.
Broad incumbents
- TTK Prestige: TTK Prestige is a large, established Indian kitchen and home appliances brand with a broad houseware portfolio. While its core is pressure cookers and appliances, it competes with Clay Craft in the broader Indian kitchen and dining products category.
- Hawkins Cookers: Hawkins is a long-established Indian cookware and kitchenware manufacturer with deep distribution across India. It competes with Clay Craft indirectly through household dining and kitchen product portfolios targeting similar Indian consumer demographics.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Clay Craft social profiles
Digital presenceClay Craft compliance and trust
Trust signalCompliance3 records
Clay Craft financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clay Craft leadership team
Management profileNumber of profiles
Profiles1 record
Clay Craft funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clay Craft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clay Craft
What does Clay Craft do?
Clay Craft India manufactures and sells ceramic tableware (dinner sets, tea sets, mugs, bowls, plates, platters, cake stands, kettles, and tabletop accessories) and stainless steel drinkware (VACBOTT vacuum insulated bottles and EverSip tumblers). The company offers over 1,600 SKUs across proprietary designer collections (India Circus by Krsna Mehta, Magique by The Wishing Chair, Hilton Series) and licensed character collections (Disney). It serves both individual consumers via direct-to-consumer e-commerce and hospitality businesses via a dedicated hotelware B2B channel.
Is Clay Craft a public or private company?
Clay Craft is a public company. It is classified as public and is currently ipo.
When was Clay Craft founded?
Clay Craft was founded in 1988. It employs 11 to 50 people.
Where is Clay Craft based?
Clay Craft is headquartered in Jaipur, India, in the Asia region.
How does Clay Craft make money?
Three revenue lines are on record. Product Sales - Ceramic Tableware is the primary driver. The others are product Sales - Stainless Steel Drinkware and hotelware B2B Sales.
Who are Clay Craft's main competitors?
Milton (Bajaj Electricals related housewares) is listed as a peer. Direct peers are Cello World, Borosil Limited and La Opala RG. Broad incumbents are TTK Prestige and Hawkins Cookers.
Does Clay Craft have an API?
No public API is recorded for Clay Craft.