The News & Record

What The News & Record does

The News & Record (legal name: Greensboro News & Record) is a regional multimedia news publication serving Greensboro, North Carolina and the broader Triad region, including Rockingham County. Founded in 1890 and operating with 501-1000 employees, the company functions as a privately held subsidiary of Lee Enterprises (NYSE: LEE), a national newspaper publisher. Its product portfolio centers on the greensboro.com digital news platform, which delivers breaking local news, state and regional political coverage, high school and ACC college sports, weather, obituaries, classifieds, and lifestyle content. The platform is built on the BLOX Content Management System from BLOX Digital and is distributed through the main website, a daily-updated e-edition replica of the print newspaper, iOS and Android mobile applications, and traditional print delivery. A wholly-owned subsidiary, Rockingham Now, extends coverage to Rockingham County.

The business model combines three revenue streams: consumer subscriptions (digital, e-edition, and print), advertising sales (display, classifieds for jobs, vehicles, real estate, and general marketplace, plus public notices), and sponsored content through Brand Ave. Studios. Customer segmentation is horizontal, with local news consumers in the Greensboro-Triad region as the primary audience and local business advertisers as the secondary, monetizing segment. Distribution leverages a multi-channel marketing approach including organic social media (Facebook, X, YouTube, Pinterest, Instagram), email newsletters, mobile apps, and podcasts such as The Ethical Life. The Shop Local places directory and Today's Deal section extend commerce partnerships with regional SMBs.

Recent strategic activity has focused on defensive product diversification rather than aggressive expansion: launching dedicated North Carolina Betting coverage, integrating the Puzzmo puzzles and games platform, deepening sports coverage through HSXtra and ACCXtra sub-brands, and growing Brand Ave. Studios as a branded-content revenue line. The publication relies on Lee Enterprises' shared infrastructure and operational scale rather than proprietary technology, and no AI/ML capabilities are disclosed in available data.

Name

The News & Record

Legal name

Greensboro News & Record

Website

https://news-record.com

Company type

Private

Founded year

1890

Operating status

Operating

Headcount range

501–1,000 employees

Short description

The News & Record is a regional multimedia news publication serving Greensboro, North Carolina and the Triad region, operating as a subsidiary of Lee Enterprises. It delivers local news, sports, classifieds, and advertising across digital, print, mobile, and e-edition channels built on the BLOX CMS.

Ownership category

akta.pro rank

Product category

Local Newspaper

NAICS

Newspaper Publishers (513110)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Local newspaper
• Digital news
• Classified advertising
• Community journalism
• Sports coverage

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Distribution channels6 records

Marketing channels5 records

Core offering

The News & Record is a local multimedia news organization serving Greensboro, North Carolina and the surrounding Triad region. It publishes breaking local news, state and regional political coverage, high school and ACC college sports, weather, obituaries, entertainment, dining, and lifestyle content across print, digital, and mobile channels. The publication also operates a classified marketplace for jobs, vehicles, real estate, and local advertising through its Brand Ave. Studios sponsored content division.

Product overview

The News & Record operates as a comprehensive local news platform offering a single integrated digital product that includes the main news website, E-edition digital newspaper replica, mobile applications, and various classified services. The portfolio includes core news coverage products (website, mobile app, E-edition), specialized sports sub-brands (HSXtra, ACCXtra), community services (Obituaries, Jobs, Marketplace), and advertising solutions (Brand Ave. Studios). The platform is built on Lee Enterprises' BLOX Content Management System and serves the Greensboro, North Carolina metropolitan area with local news, sports, entertainment, weather, and lifestyle content.

Differentiator

Problem solved

Functional benefit

Brands

• HSXtra: High school sports coverage
• ACCXtra
• Brand Ave. Studios
• Rockingham Now
• The Ethical Life
• Puzzmo

Products and services

• Greensboro News and Record Website

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• The New York Times Company: National newspaper leader in digital subscription growth. Comparable as a publisher in the same industry, demonstrating the digital subscription playbook that regional players like The News & Record are attempting to replicate at a local scale.
• Hearst Newspapers: Division of Hearst operating daily newspapers such as the San Francisco Chronicle and Houston Chronicle. Comparable as a large multi-title local news group with shared digital subscription, ad, and technology infrastructure across regional markets.
• Lee Enterprises: The publicly traded parent company (NYSE: LEE) and one of the largest US newspaper groups. Comparable at the portfolio level as a multi-title local news operator, though it spans many markets rather than a single metro.
• Tribune Publishing: Major US newspaper group (now part of Alden Global Capital) publishing titles including the Chicago Tribune and New York Daily News. Comparable as a multi-market local news operator with shared content and digital subscription infrastructure.
• McClatchy: A major US local newspaper chain (now privately held by Chatham Asset Management) operating regional dailies such as the Miami Herald and Sacramento Bee. Comparable as a multi-title local news operator facing the same print-to-digital transition.
• Gannett / USA Today Network: The largest US newspaper chain, publishing USA Today and hundreds of local dailies. Operates in the same local-news category as The News & Record but at vastly greater scale, setting industry benchmarks for digital subscriptions and shared content.

Emerging players

• Politico: Digital-first political and policy news outlet with strong reach in state-level politics including North Carolina. Comparable as a news publisher targeting advertisers and subscribers around political coverage, though operating digitally without a print newspaper.

Direct peers

• Winston-Salem Journal: Local daily newspaper serving Winston-Salem and the Forsyth County portion of the North Carolina Triad. Direct competitor in the same Triad region, covering overlapping advertisers and audiences with a similar print-plus-digital model.
• The News & Observer (Raleigh): The dominant daily newspaper of Raleigh and the Triangle region of North Carolina. Closely comparable as a regional NC daily offering breaking news, sports, classifieds, and digital subscriptions, competing with The News & Record for statewide and North Carolina advertising dollars.
• Charlotte Observer: The major daily newspaper serving the Charlotte metro in North Carolina. Directly comparable as a Lee Enterprises-style regional daily covering a single NC metro with print, digital, classifieds, and sports sub-brands, targeting local readers and advertisers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/newsandrecord
• YouTubegreensboro.com/youtube
• Facebookfacebook.com/newsandrecord
• Instagramgreensboro.com/instagram
• Pinterestgreensboro.com/pinterest

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The News & Record