What Phoenox Textiles does

Phoenox Textiles is an international supplier and manufacturer of flooring textiles for the home. They offer products and services such as tufting, back coating, shearing, and dyeing. They also provide floor coverings, rugs, doormats, bathmats, bespoke projects, British-made, eco-friendly, recycled, and zero landfills. They are also a private label supplier to many household names.

Name

Phoenox Textiles

Legal name

Phoenox Textiles, Ltd.

Website

https://phoenox.co.uk

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

101–250 employees

Short description

Phoenox Textiles are the manufacturers and importers in home textile industry.

Ownership category

akta.pro rank

Product category

Home Textiles & Floor Coverings

NAICS

Carpet and Rug Mills (314110), Textile Furnishings Mills (3141)

SIC

Carpets & Rugs (2273), Broadwoven Fabric Mills, Man Made Fiber & Silk (2221), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Rug & Mat Manufacturing (Entry/Anti-fatigue/Utility) (IMAOAJAD)

akta.pro secondary industries

Area Rug Manufacturing (IMAOAJAC), Decorative & Soft Furnishings Manufacturing (Cushion Covers/Throws/Quilts) (IMAOAKAG)

Keywords

• Home textile manufacturing
• Doormat production
• Rug manufacturing
• Sustainable textiles
• British textile manufacturer

Headquarters

HQ city

Huddersfield

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. B2B Trade Sales: Primary revenue stream through trade accounts with retailers, flooring buyers, and stockists worldwide. The company offers dedicated account management and trade portal access for business customers.
2. Direct-to-Consumer E-commerce: Consumer sales through their Shopify e-commerce platform, selling full product range directly to individual customers.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Phoenox Textiles manufactures and supplies home textiles including doormats, rugs, runners, throws, and cushions under six sub-brands (Hug Rug, Origin, My Mat, Rug Guru, Howler & Scratch, My Rug). The company produces over 2,000 flooring products with 80% manufactured in its Yorkshire mills using recycled cotton, recycled plastics, and natural materials such as wool, jute and viscose.

Product overview

Phoenox Textiles is a hand-crafted and sustainable textile manufacturer offering a diversified portfolio of flooring and soft furnishing products under six distinct sub-brands. The core offering centers on the award-winning Hug Rug range (machine washable recycled doormats/rugs/runners) and extends to luxury hand-crafted rugs (Rug Guru), high-quality natural material rugs (Origin), practical doormats (My Mat), pet-friendly mats (Howler & Scratch), and washable household rugs (My Rug). The company manufactures 80% of products in their Yorkshire mills and emphasizes sustainable, eco-friendly materials across the portfolio. Product categories include doormats, rugs, outdoor/coir mats, throws, cushions, and bath mats, with over 2,000 flooring products available.

Differentiator

Problem solved

Functional benefit

Brands

• Origin: High-quality rugs in various shapes, sizes and designs to suit everyone's tastes. Over 80% use natural and renewable materials.
• Hug Rug
• Rug Guru
• My Mat
• My Rug
• Howler & Scratch
• Floormatters

Products and services

• Hug Rug

Quantifiable outcome

• Traps up to 95% of dirt, dust and mud
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered minor.

• Morris & Co.minorStrategic or Co-development PartnerPhoenox Textiles produces coir doormats featuring Morris & Co. designs, bringing timeless British design to the Phoenox product line through a licensing/design collaboration.
• Sally SwannellminorStrategic or Co-development PartnerArtist collaboration featuring British countryside and wildlife-inspired designs printed on Hug Rug's new Aura range of washable recycled nylon products.
• ScionminorStrategic or Co-development PartnerDesign collaboration bringing Scion's contemporary patterns to the Hug Rug washable doormat collection.
• LivingetcminorStrategic or Co-development PartnerHug Rug x Livingetc collaboration featuring trending colors on a timeless rug design, crafted from soft recycled polyester.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Victoria Carpets: Long-established UK manufacturer of carpets, rugs, and mats with a heritage British manufacturing footprint. Directly comparable as a UK-based woven and tufted floor-covering manufacturer serving trade and retail channels.
• Cormar Carpets: UK family-owned carpet and rug manufacturer with a multi-decade heritage and in-house tufting capability. Highly comparable in business model, channel mix, and UK trade/retail distribution.
• Heckmondwike FB: UK-based manufacturer of fibre-bonded carpets, entrance mats, and carpet tiles serving commercial and trade customers. Comparable as a UK mat and flooring manufacturer with strong B2B trade positioning.
• Rawson Carpets: UK woven carpet and rug manufacturer offering Axminster and Wilton products to trade buyers. Comparable in product category, UK manufacturing heritage, and trade-account GTM.

Regional players

• Brink & Campman: Dutch designer and manufacturer of high-quality rugs with European heritage and design-led positioning. Comparable in premium rug manufacturing, designer collaborations, and European distribution.

Broad incumbents

• Balta Industries: Large European manufacturer of rugs, carpets, and mat products serving mass and value segments across multiple retailers. Comparable as a vertically integrated European floor-covering incumbent with broader product breadth.
• Mohawk Industries: World's largest flooring manufacturer with broad carpet, rug, and mat portfolios across residential and commercial segments. Comparable as a global incumbent in woven and tufted floor coverings and rug brands.
• Shaw Industries: Major US-based flooring manufacturer producing carpets, rugs, and mat products for residential and commercial markets. Comparable as a broad incumbent floor-covering producer with vertical manufacturing.
• West Elm (Williams-Sonoma): Major US home furnishings retailer with extensive rug, doormat, and soft furnishings assortment including designer collaborations. Comparable as a downstream buyer and category-shaping player in the rug and home textiles market.

Emerging players

• Ruggable: US-based DTC innovator in machine-washable rugs with patented two-piece rug system. Comparable in washable rug technology, sustainability positioning, and direct-to-consumer/trade channel growth in the rug category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/phoenox-textiles-ltd
• Instagraminstagram.com/phoenoxtextiles

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phoenox Textiles