What NP Now does

NP Now, LLC, doing business as NOW Healthcare Recruiting, is a privately-held boutique permanent placement firm founded in 2011/2012 and headquartered in Charleston, South Carolina. The company specializes exclusively in recruiting Physicians, Nurse Practitioners (NPs), and Physician Assistants (PAs) for healthcare employers across the United States, reporting active partnerships with over 1,000 health systems across all 50 states and 252 Federally Qualified Health Centers. Its core operational asset is a proprietary provider database reportedly covering approximately 92% of practicing physicians and 97% of NPs and PAs nationwide with full contact information, which underpins claimed sub-17-day time-to-first-candidate performance metrics and a 73%+ three-year retention rate for placed providers.

The product portfolio centers on permanent placement services across primary care (Internal Medicine, Family Medicine, Pediatrics), advanced practice providers (NPs/PAs), and specialty disciplines (Radiology, Oncology, Endocrinology, Rheumatology, Infectious Disease, OB/GYN, Orthopedics). Supporting offerings include a public-facing online job board, a Priority Search tier with refundable deposits of $6,000 (APP) or $8,000 (physician) and a 90-120-day candidate delivery guarantee, a zero-upfront Contingency Search model, and a 3-Year Placement Protection Plan that provides free replacement if a hire departs within three years. The firm operates a sales-led go-to-market through an in-house recruiting team with dedicated specialists by clinical segment, supported by SEO, content marketing, social media (LinkedIn, Facebook, Instagram, YouTube), industry conference participation (ASPR, MGMA), and a self-serve job board.

Commercially, NOW Healthcare Recruiting monetizes exclusively on the employer side through transaction-based contingency fees and a hybrid deposit model, charging no fees to clinicians. Distribution is direct via recruiter-led outreach to healthcare organizations, with no channel partners or resellers. The firm is founder-owned and led by David Wolfe as Owner & CEO, with no institutional investment, parent company, or public listing, and revenue is not publicly disclosed.

Name

NP Now

Legal name

NP Now, LLC

Website

https://npnow.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

NOW Healthcare Recruiting (NP Now, LLC) is a Charleston, SC-based boutique permanent placement firm recruiting Physicians, NPs, and PAs for over 1,000 U.S. health systems and 252 FQHCs, monetizing through contingency and deposit-based placement fees charged to employers.

Ownership category

akta.pro rank

Product category

Healthcare Recruiting Services

SIC

Services-Employment Agencies (7361), Services-Health Services (8000)

akta.pro primary industry

Healthcare Clinical Direct Hire (Nursing/Allied/Physicians) (BPACAFAH)

akta.pro secondary industries

Healthcare Clinical & Allied Health Staffing (BPACADAJ), Healthcare & Life Sciences Leadership Search (BPACAAAE)

Keywords

• Physician recruitment
• Healthcare staffing
• Nurse practitioner placement
• Medical recruiting services
• Permanent clinical placement

Headquarters

HQ city

Charleston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Contingency Placement Services: No upfront cost to employers; search fee is due only upon successful hire. Pricing varies by specialty and location.
2. Priority/Retained Search Services: Refundable deposit model: $6,000 for APP searches, $8,000 for physician searches, credited toward final search fee. Delivers two vetted candidates within 90 days or refunds deposit portion.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

NOW Healthcare Recruiting (NP Now, LLC) is a boutique healthcare recruiting firm that provides permanent placement services for Physicians, Nurse Practitioners, and Physician Assistants. It matches vetted clinicians with hospitals, health systems, medical practices, and FQHCs nationwide using a proprietary database covering ~92% of U.S. healthcare providers.

Product overview

NOW Healthcare Recruiting operates as a boutique physician placement firm offering a unified healthcare recruiting platform. The core offering consists of permanent placement services for Physicians, Nurse Practitioners (NPs), and Physician Assistants (PAs) across primary care and specialty disciplines. The portfolio includes Primary Care Physician Placement (Internal Medicine, Family Medicine, Pediatrics), Specialty Physician Recruitment (Radiology, Oncology, Endocrinology, Rheumatology, Infectious Disease, OB/GYN, Orthopedics), and FQHC Search Services for community health centers. Supporting modules include a nationwide Healthcare Job Board, Priority Search with deposit-based guarantees, Contingency Search with pay-upon-success model, and a 3-Year Placement Protection Plan. The company leverages a proprietary database covering approximately 92% of U.S. healthcare providers and partnerships with over 1,000 health systems across all 50 states.

Differentiator

Problem solved

Functional benefit

Products and services

• Permanent Placement Services for NPs and PAs Recruitment and permanent placement services connecting Nurse Practitioners and Physician Assistants with healthcare organizations across all 50 states, backed by a proprietary provider database and a 120-day candidate delivery guarantee.
• Physician Placement Services Permanent placement services for physicians across primary care and specialty disciplines including Internal Medicine, Family Medicine, Pediatrics, Radiology, Oncology, Endocrinology, Rheumatology, Infectious Disease, OB/GYN, and Orthopedic Surgery.
• Primary Care Physician Placement Specialized placement for Internal Medicine Physicians, Family Medicine Physicians, and Pediatricians, addressing demand driven by physician retirements affecting over 60 million Americans in underserved areas.
• Specialty Physician Recruitment Targeted recruitment for specialty physicians in Radiology, Oncology, Endocrinology, Rheumatology, Infectious Disease, OB/GYN, and Orthopedic Surgery, focused on career alignment and long-term fit.
• FQHC Search Services Specialized recruiting for Federally Qualified Health Centers and community health organizations, placing physicians, APPs, behavioral health, and dental providers in rural and urban underserved communities. Partnered with 252 FQHCs.
• Healthcare Job Board Online job board connecting healthcare professionals with NP, PA, and physician positions nationwide, searchable by specialty and location.
• Priority Search Retained-style search option with a refundable deposit ($6,000 for APP searches, $8,000 for physician searches, credited toward the final fee) delivering two fully vetted candidates within 90 days or refunding part of the deposit.
• Contingency Search No-upfront-cost recruiting model where the search fee is due only upon successful hire, with interview access at no charge.
• 3-Year Placement Protection Plan Guarantee covering replacement of a placed hire who leaves within three years at no extra cost, backed by a 73%+ three-year provider retention rate.

Quantifiable outcome

• 73%+ retention rate - providers placed 3 years ago still in same practice
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core, minor and major.

• American Association of Nurse Practitioners (AANP)coreStrategic or Co-development PartnerIndustry affiliation for staying current on national standards and scope of practice for nurse practitioners. NOW Healthcare Recruiting references AANP resources to guide NP placement services and career advice.
• American Medical Association (AMA)coreStrategic or Co-development PartnerIndustry affiliation for staying informed on physician advocacy and policy issues affecting physician recruitment and placement.
• National Rural Health Association (NRHA)coreStrategic or Co-development PartnerIndustry affiliation providing insights into healthcare needs across different regions, particularly rural and underserved communities where NOW places providers.
• The Exodus RoadminorOthersSocial impact partnership where a minimum of 10% of all NOW Healthcare Recruiting profits go towards fighting sex trafficking of children through contributions to The Exodus Road organization.
• Franciscan HealthmajorStrategic or Co-development PartnerOne of the 1,000+ health systems across all 50 states that NOW Healthcare Recruiting partners with for physician and APP recruitment services.
• Central Michigan HealthmajorStrategic or Co-development PartnerHealth system partner utilizing NOW Healthcare Recruiting's placement services for physicians and advanced practice providers.
• Federally Qualified Health Centers (252 organizations)majorStrategic or Co-development PartnerNOW Healthcare Recruiting has partnered with 252 FQHCs and community health organizations across the United States, specializing in recruiting for underserved rural and urban communities. Services include physician, APP, behavioral health, and dental provider placement.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Barton Associates: Locum tenens and permanent placement firm for physicians, NPs, PAs, and allied health professionals nationwide; overlaps with NP Now in candidate types, employer base, and placement models.
• CompHealth: A CHG Healthcare company specializing in locum tenens and permanent placement of physicians, NPs, and PAs across the U.S.; directly comparable in candidate focus, employer customer base, and placement models.
• Jackson Physician Search: Permanent physician and advanced practice search firm serving hospitals, health systems, and FQHCs nationwide; competes head-to-head with NP Now across primary care, specialty, and community health placements.
• Weatherby Healthcare: Locum tenens and permanent placement firm for physicians and advanced practice providers, part of CHG Healthcare — directly comparable candidate base and employer customer segments to NP Now.
• PracticeLink: Physician job board and recruitment platform connecting physicians and advanced practice providers with healthcare employers — a comparable go-to-market model targeting the same candidate and employer audience as NP Now's job board.
• All Star Healthcare Solutions: Permanent and locum tenens physician and APP staffing firm with a national footprint; competes with NP Now for the same health system clients with a similar boutique, relationship-led model.
• Merritt Hawkins: One of the largest U.S. physician and advanced practice search firms, specializing in permanent physician placement for hospitals and health systems — the closest direct competitor to NP Now's core permanent placement offering.
• Delta Physician Placement: Permanent physician and APP placement firm focused on rural and community hospitals, similar in boutique size and mission to NP Now; directly competitive in the underserved and FQHC-adjacent market segment.

Broad incumbents

• CHG Healthcare: Major healthcare staffing platform operating CompHealth, Weatherby, and Global Medical Staffing; provides permanent physician and APP placement, competing with NP Now for the same employer relationships at broader scale and with deeper technology.
• AMN Healthcare: The largest U.S. healthcare staffing and workforce solutions company, offering permanent placement, locum tenens, and MSP/RPO services across physicians, NPs, and allied health — directly competitive with NP Now's permanent placement offering at a much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@now-healthcarerecruiting4913
• Facebookfacebook.com/nowhealthcarerecruiting
• LinkedInlinkedin.com/company/np-now
• Instagraminstagram.com/now_healthcare_recruiting

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NP Now