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Preval AG

Full company profile

uuid000oc4n

Namestring
Preval AG
Legal namestring
Préval AG
Websiteurl
prevalag.com
Company typeenum
Private
Founded yearstring
-
Descriptiontext

Pr\u00e9val AG is a family-owned, vertically integrated agribusiness headquartered in Saint-Hyacinthe, Quebec, operating 36 diversified agricultural subsidiaries across six segments: Animal Feed (Les aliments Serval Canada, NRV, Les aliments Promix), Horticulture and Field Crops (Les pommes de terre du T\u00e9miscamingue, Les c\u00e9r\u00e9ales Normandins, Les Champs de l'Avenir), Farming (D\u00e9limax veaux lourd, Bergerie Richelieu/Bergemax, Napierveau), Transformation/Processing (Abattoir St-Germain, Jacques Forget, Les cuirs D\u00e9limax International), Transportation (Transport Dofax Lt\u00e9e), and Consumer Brands (Montpak International, Catelli Brothers, Volaille Novo, Ferme Bunny Farms, Downey Farms, COHN Produce/Farms). The company employs 1,200 people across 51 nationalities in Canada (Quebec, Ontario), the United States (Massachusetts, New Jersey, Wisconsin), and Brazil (S\u00e3o Paulo). Founded on a vision of founder and CEO Fabien Fontaine, who imagined the vertically integrated model at age 16, Pr\u00e9val AG is the stated leader in veal production in North America and was recognized as one of Canada's Best Managed Companies in 2021. The business is run jointly by the three Fontaine brothers: Fabien (animal production and field crops), Donald (transportation and horticulture), and Alexandre (meat processing and marketing).

Short descriptiontext

Pr\u00e9val AG is a family-owned, vertically integrated agribusiness operating 36 subsidiaries across animal feed, livestock, meat processing, crops, transportation, and consumer brands. It is the stated leader in North American veal production, employing 1,200 people across Canada, the United States, and Brazil.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersSaint-hyacinthe, Canada
HQ citystring
Saint-hyacinthe
HQ countrystring
Canada
HQ regionstring
North America
Markets served

Serves global market

Offices4 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
veal production, meat processing, animal feed, fresh meat distribution, agricultural products
Industry4 codes
1Livestock & Poultry Nutrition (Feed & Premixes)
CodeHLAMAHADPrimaryYes
2Offal & Variety Meats Processing (Liver, Kidney, Heart, Tongue, Tripe)
CodeAFANAJAAPrimaryNo
3By-Product & Offal Processing (Edibles: Variety Meats)
CodeAFANABAJPrimaryNo
4Specialized Dairy Nutrition Base Powder & Premix Manufacturing (Vitamin/Mineral/Functional Premixes)
CodeAFAHAHAJPrimaryNo
NAICS code4 codes
  • Animal Slaughtering and Processing31161
  • Poultry Processing311615
  • Animal Food Manufacturing3111
  • Hog and Pig Farming1122
SIC code3 codes
  • Agricultural Prod-Livestock & Animal Specialties200
  • Poultry Slaughtering And Processing2015
  • Agricultural Production-Crops100
Product category
Meat Production and Agribusiness
No data
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model3 records
1Meat Products Sales
TypeOne Time License
Description

Revenue from processing and selling veal, beef, lamb, chicken, pork, and turkey products through consumer brands and wholesale channels

prevalag.com
2Horticulture and Field Crops
TypeOne Time License
Description

Revenue from vegetable production, potato production, and grain processing including conventional and organic grains

prevalag.com
3Transportation Services
TypeTransaction Fee
Description

Transportation fleet (Transport Dofax Ltée) for livestock and food products, serving internal operations

prevalag.com
Marketing channels2 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
GTM typeB2B
B2B
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Brand1 of 3 records shown
1Montpak International
Description

Veal, lamb, and beef meat processing. Products sold at grocery stores and Costco.

prevalag.com
+2 more records
Core offering1 text field

Préval AG is a vertically integrated agri-food company that produces, processes, and distributes meat (veal, beef, lamb, chicken, pork, turkey), vegetables, potatoes, grains, and animal feed through 36 diversified agricultural subsidiaries. Operating a "farm to fork" model, the company controls every step from animal feed and livestock farming through meat processing to wholesale distribution to grocery retailers, warehouse clubs, and foodservice operators.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Preval AG is a vertically integrated agri-food company operating 36 diversified agricultural subsidiaries across six business segments: Animal Feed, Horticulture and Large-Scale Farming, Farming & Company, Transformation (meat processing), Transportation, and Consumer Brands. The company operates on a "farm to fork" model, controlling production from livestock and crop cultivation through meat processing and distribution. Consumer-facing products include Montpak International, Catelli Brothers, Volaille Novo, Ferme Bunny Farms, Downey Farms, and COHN Produce/Farms. The company employs 1,200 people across operations in Canada, the USA, and Brazil.

Product and service9 records
1Montpak International
CategoryConsumer Brand - Meat
Description

Consumer brand for veal, lamb, and beef meat products processed and packaged for distribution through grocery stores and Costco warehouse clubs.

2Catelli Brothers
CategoryConsumer Brand - Meat
Description

Consumer brand for veal and lamb processing based in Collingswood, New Jersey, USA, distributing through retail and foodservice channels.

3Volaille Novo
CategoryConsumer Brand - Poultry
Description

Consumer brand for chicken processing based in Varennes, Québec, featuring innovative chicken preparation methods.

4J&G Foods
CategoryConsumer Brand - Specialty Meat
Description

Specialty and organic case-ready fresh meat products based in Sutton, Massachusetts, USA, added to the portfolio through a November 2021 acquisition.

5Ferme Bunny Farms
CategoryConsumer Brand - Produce
Description

Vegetable production farm based in Saint-Hyacinthe, Québec, supplying produce through Préval's distribution network.

6Downey Farms
CategoryConsumer Brand - Produce
Description

Potato production company based in Melancthon, Ontario, supplying potatoes through Préval's distribution network.

7COHN Produce / Farms
CategoryConsumer Brand - Produce
Description

Produce and farming operation based in Alliston, Ontario, supplying fruits and vegetables through Préval's distribution network.

8Animal Feed Products
CategoryAnimal Feed / Nutrition
Description

Milk replacer, animal nutrition, and micronized grain products produced by Les aliments Serval Canada (Louiseville), NRV (Ixonia, Wisconsin), and Les aliments Promix (Wickham) for use in Préval's vertically integrated livestock operations and external customers.

9Transportation Services (Transport Dofax Ltée)
CategoryLogistics / Transportation
Description

Livestock and food product transportation services based in La Présentation, Québec, supporting internal operations and external customers.

Scale indicator6 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2021-11-29
Description

Acquisition of J&G Foods' assets, a supplier of case-ready fresh meat based in Sutton, Massachusetts. The deal expands Préval's North American portfolio to include J&G's specialty and organic meat offerings, with leadership roles for J&G's current management team remaining in place.

Recent move4 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Canadian vertically integrated protein company operating across pork, poultry, and prepared meats with strong sustainability positioning. Most direct comparable given shared Canadian base, multi-species protein model, and branded retail presence.

TypeDirect peer
Description

Quebec-based pork and poultry processor owned by La Coop f\u00e9d\u00e9r\u00e9e, with slaughtering, further processing, and branded retail products. Highly comparable due to overlapping product mix, Quebec footprint, and mid-market North American distribution.

TypeBroad incumbent
Description

One of the largest global meat processors (beef, pork, poultry, lamb) with vertically integrated operations across the Americas. Comparable on multi-species protein processing, scale, and geographic spread, though far larger and publicly listed.

TypeBroad incumbent
Description

U.S. publicly listed protein company with vertically integrated beef, pork, chicken, and prepared foods operations. Comparable on integrated farm-to-fork model, branded retail presence, and multi-species protein mix, though much larger scale.

TypeBroad incumbent
Description

Privately held global agribusiness with animal nutrition, livestock, and meat processing operations across North America. Comparable on vertical integration, animal feed + livestock + processing model, and family/founder-style private ownership.

TypeRegional player
Description

Large Quebec-based dairy cooperative producing milk, ingredients, and dairy nutrition products including milk replacers. Comparable on Canadian footprint and overlap in milk replacer/animal nutrition adjacencies to Pr\u00e9val's Serval subsidiary.

TypeBroad incumbent
Description

Privately held U.S. poultry company with integrated breeding, feed, farming, processing, and branded retail products. Comparable on vertically integrated poultry model, premium branding, and private/family ownership profile.

TypeBroad incumbent
Description

U.S. publicly listed branded foods company with diversified protein portfolio including turkey, pork, and prepared meats. Comparable on multi-protein branded retail offerings and foodservice distribution.

TypeEmerging player
Description

North America's largest turkey producer with vertically integrated farming and processing. Comparable on turkey production and consumer-branded protein presence, though narrower species focus than Pr\u00e9val.

TypeBroad incumbent
Description

Vertically integrated pork producer and processor in the U.S., owned by WH Group. Comparable on farm-to-fork pork model, multi-protein processing capabilities, and large foodservice/retail customer base.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks7 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers2 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature3 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles3 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries26 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

Compliance9 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Preval AG

Meat Production and Agribusinessprevalag.com

Pr\u00e9val AG is a family-owned, vertically integrated agribusiness operating 36 subsidiaries across animal feed, livestock, meat processing, crops, transportation, and consumer brands. It is the stated leader in North American veal production, employing 1,200 people across Canada, the United States, and Brazil.

What Preval AG does

Pr\u00e9val AG is a family-owned, vertically integrated agribusiness headquartered in Saint-Hyacinthe, Quebec, operating 36 diversified agricultural subsidiaries across six segments: Animal Feed (Les aliments Serval Canada, NRV, Les aliments Promix), Horticulture and Field Crops (Les pommes de terre du T\u00e9miscamingue, Les c\u00e9r\u00e9ales Normandins, Les Champs de l'Avenir), Farming (D\u00e9limax veaux lourd, Bergerie Richelieu/Bergemax, Napierveau), Transformation/Processing (Abattoir St-Germain, Jacques Forget, Les cuirs D\u00e9limax International), Transportation (Transport Dofax Lt\u00e9e), and Consumer Brands (Montpak International, Catelli Brothers, Volaille Novo, Ferme Bunny Farms, Downey Farms, COHN Produce/Farms). The company employs 1,200 people across 51 nationalities in Canada (Quebec, Ontario), the United States (Massachusetts, New Jersey, Wisconsin), and Brazil (S\u00e3o Paulo). Founded on a vision of founder and CEO Fabien Fontaine, who imagined the vertically integrated model at age 16, Pr\u00e9val AG is the stated leader in veal production in North America and was recognized as one of Canada's Best Managed Companies in 2021. The business is run jointly by the three Fontaine brothers: Fabien (animal production and field crops), Donald (transportation and horticulture), and Alexandre (meat processing and marketing).

Preval AG firmographics

Firmographics
Name
Preval AG
Legal name
Préval AG
Website
https://prevalag.com
Company type
Private
Operating status
Operating
Headcount range
1–10 employees
Short description
Pr\u00e9val AG is a family-owned, vertically integrated agribusiness operating 36 subsidiaries across animal feed, livestock, meat processing, crops, transportation, and consumer brands. It is the stated leader in North American veal production, employing 1,200 people across Canada, the United States, and Brazil.
Ownership category
akta.pro rank

Preval AG industry classification

Industry
Product category
Meat Production and Agribusiness
NAICS
Animal Slaughtering and Processing (31161), Poultry Processing (311615), Animal Food Manufacturing (3111), Hog and Pig Farming (1122)
SIC
Agricultural Prod-Livestock & Animal Specialties (200), Poultry Slaughtering And Processing (2015), Agricultural Production-Crops (100)
akta.pro primary industry
Livestock & Poultry Nutrition (Feed & Premixes) (HLAMAHAD)
akta.pro secondary industries
Offal & Variety Meats Processing (Liver, Kidney, Heart, Tongue, Tripe) (AFANAJAA), By-Product & Offal Processing (Edibles: Variety Meats) (AFANABAJ), Specialized Dairy Nutrition Base Powder & Premix Manufacturing (Vitamin/Mineral/Functional Premixes) (AFAHAHAJ)

Keywords

  • Veal production
  • Meat processing
  • Animal feed
  • Fresh meat distribution
  • Agricultural products

Where Preval AG is headquartered

Location

Headquarters

HQ city
Saint-hyacinthe
HQ country
Canada
HQ region
North America

Offices4 records

Markets served

Preval AG business model

Business model
GTM type
B2B
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

  1. Meat Products Sales: Revenue from processing and selling veal, beef, lamb, chicken, pork, and turkey products through consumer brands and wholesale channels
  2. Horticulture and Field Crops: Revenue from vegetable production, potato production, and grain processing including conventional and organic grains
  3. Transportation Services: Transportation fleet (Transport Dofax Ltée) for livestock and food products, serving internal operations

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Preval AG product offering

Product offering

Core offering

Préval AG is a vertically integrated agri-food company that produces, processes, and distributes meat (veal, beef, lamb, chicken, pork, turkey), vegetables, potatoes, grains, and animal feed through 36 diversified agricultural subsidiaries. Operating a "farm to fork" model, the company controls every step from animal feed and livestock farming through meat processing to wholesale distribution to grocery retailers, warehouse clubs, and foodservice operators.

Product overview

Preval AG is a vertically integrated agri-food company operating 36 diversified agricultural subsidiaries across six business segments: Animal Feed, Horticulture and Large-Scale Farming, Farming & Company, Transformation (meat processing), Transportation, and Consumer Brands. The company operates on a "farm to fork" model, controlling production from livestock and crop cultivation through meat processing and distribution. Consumer-facing products include Montpak International, Catelli Brothers, Volaille Novo, Ferme Bunny Farms, Downey Farms, and COHN Produce/Farms. The company employs 1,200 people across operations in Canada, the USA, and Brazil.

Differentiator

Problem solved

Functional benefit

Brands

  • Montpak International: Veal, lamb, and beef meat processing. Products sold at grocery stores and Costco.
  • Catelli Brothers
  • Volaille Novo

Products and services

  • Montpak International Consumer brand for veal, lamb, and beef meat products processed and packaged for distribution through grocery stores and Costco warehouse clubs.
  • Catelli Brothers Consumer brand for veal and lamb processing based in Collingswood, New Jersey, USA, distributing through retail and foodservice channels.
  • Volaille Novo Consumer brand for chicken processing based in Varennes, Québec, featuring innovative chicken preparation methods.
  • J&G Foods Specialty and organic case-ready fresh meat products based in Sutton, Massachusetts, USA, added to the portfolio through a November 2021 acquisition.
  • Ferme Bunny Farms Vegetable production farm based in Saint-Hyacinthe, Québec, supplying produce through Préval's distribution network.
  • Downey Farms Potato production company based in Melancthon, Ontario, supplying potatoes through Préval's distribution network.
  • COHN Produce / Farms Produce and farming operation based in Alliston, Ontario, supplying fruits and vegetables through Préval's distribution network.
  • Animal Feed Products Milk replacer, animal nutrition, and micronized grain products produced by Les aliments Serval Canada (Louiseville), NRV (Ixonia, Wisconsin), and Les aliments Promix (Wickham) for use in Préval's vertically integrated livestock operations and external customers.
  • Transportation Services (Transport Dofax Ltée) Livestock and food product transportation services based in La Présentation, Québec, supporting internal operations and external customers.

Companies that use Preval AG

Customer profile

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Preval AG technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Preval AG partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • J&G FoodscoreStrategic or Co-development Partner · 29 November 2021Acquisition of J&G Foods' assets, a supplier of case-ready fresh meat based in Sutton, Massachusetts. The deal expands Préval's North American portfolio to include J&G's specialty and organic meat offerings, with leadership roles for J&G's current management team remaining in place.

Scale indicators6 records

Recent moves4 records

Expansion highlights6 records

Preval AG competitors and assessment

Company assessment

Direct peers

  • Maple Leaf Foods: Canadian vertically integrated protein company operating across pork, poultry, and prepared meats with strong sustainability positioning. Most direct comparable given shared Canadian base, multi-species protein model, and branded retail presence.
  • Olymel: Quebec-based pork and poultry processor owned by La Coop f\u00e9d\u00e9r\u00e9e, with slaughtering, further processing, and branded retail products. Highly comparable due to overlapping product mix, Quebec footprint, and mid-market North American distribution.

Broad incumbents

  • JBS USA: One of the largest global meat processors (beef, pork, poultry, lamb) with vertically integrated operations across the Americas. Comparable on multi-species protein processing, scale, and geographic spread, though far larger and publicly listed.
  • Tyson Foods: U.S. publicly listed protein company with vertically integrated beef, pork, chicken, and prepared foods operations. Comparable on integrated farm-to-fork model, branded retail presence, and multi-species protein mix, though much larger scale.
  • Cargill: Privately held global agribusiness with animal nutrition, livestock, and meat processing operations across North America. Comparable on vertical integration, animal feed + livestock + processing model, and family/founder-style private ownership.
  • Perdue Farms: Privately held U.S. poultry company with integrated breeding, feed, farming, processing, and branded retail products. Comparable on vertically integrated poultry model, premium branding, and private/family ownership profile.
  • Hormel Foods: U.S. publicly listed branded foods company with diversified protein portfolio including turkey, pork, and prepared meats. Comparable on multi-protein branded retail offerings and foodservice distribution.
  • Smithfield Foods (WH Group): Vertically integrated pork producer and processor in the U.S., owned by WH Group. Comparable on farm-to-fork pork model, multi-protein processing capabilities, and large foodservice/retail customer base.

Regional players

  • Agropur Cooperative: Large Quebec-based dairy cooperative producing milk, ingredients, and dairy nutrition products including milk replacers. Comparable on Canadian footprint and overlap in milk replacer/animal nutrition adjacencies to Pr\u00e9val's Serval subsidiary.

Emerging players

  • Butterball: North America's largest turkey producer with vertically integrated farming and processing. Comparable on turkey production and consumer-branded protein presence, though narrower species focus than Pr\u00e9val.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Preval AG compliance and trust

Trust signal

Compliance9 records

Preval AG financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Preval AG leadership team

Management profile

Number of profiles

Profiles3 records

Preval AG subsidiaries and ownership

Company hierarchy

Subsidiaries26 records

Preval AG funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Preval AG M&A and investment

M&A and investment

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Preval AG

What does Preval AG do?

Préval AG is a vertically integrated agri-food company that produces, processes, and distributes meat (veal, beef, lamb, chicken, pork, turkey), vegetables, potatoes, grains, and animal feed through 36 diversified agricultural subsidiaries. Operating a "farm to fork" model, the company controls every step from animal feed and livestock farming through meat processing to wholesale distribution to grocery retailers, warehouse clubs, and foodservice operators.

Is Preval AG a public or private company?

Preval AG is a private company. It is classified as family owned and is currently operating.

When was Preval AG founded?

Preval AG was founded in -1. It employs 1 to 10 people.

Where is Preval AG based?

Preval AG is headquartered in Saint-hyacinthe, Canada, in the North America region.

How does Preval AG make money?

Three revenue lines are on record. Meat Products Sales are the primary driver. The others are horticulture and Field Crops and transportation Services.

Who are Preval AG's main competitors?

Direct peers on record are Maple Leaf Foods and Olymel. Broad incumbents are JBS USA, Tyson Foods, Cargill, Perdue Farms, Hormel Foods and Smithfield Foods (WH Group). Agropur Cooperative is listed as a regional player. Butterball is listed as an emerging player.

Does Preval AG have an API?

No public API is recorded for Preval AG.

What industry is Preval AG in?

Preval AG's product category is Meat Production and Agribusiness. Its primary akta.pro industry code is HLAMAHAD, Livestock & Poultry Nutrition (Feed & Premixes), with a secondary code of AFANAJAA, Offal & Variety Meats Processing (Liver, Kidney, Heart, Tongue, Tripe). Its NAICS code is 31161 and its SIC code is 200.

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