MTV Lebanon
MTV Lebanon is a privately held Beirut-based broadcaster operating the MTVOD VOD platform, MTV Al Lubnaniya mobile apps, sister channels One TV, MFM and OneFM radio, and the Murex D'or awards, serving Lebanese viewers and the Arab diaspora across 30+ countries via subscription, advertising, and telecom distribution partnerships.
- Company typePrivate
- Founded1991
- HeadquartersBeirut, Lebanon
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What MTV Lebanon does
MTV Lebanon (legally Murr Television s.a.l) is a privately held Lebanese broadcasting company founded in 1991 and headquartered in Beirut, operating a multi-platform independent media business across linear television, video-on-demand, mobile, and radio. The company's core products are the MTVOD subscription VOD platform (supporting up to 5 registered devices with 2 concurrent streams, bilingual Arabic/English, and live channel streaming), the MTV Lebanon news and editorial website covering politics, business, sports, and entertainment, and the MTV Al Lubnaniya mobile application on iOS, Android, and Windows. It also operates sister brand One TV, radio stations MFM and OneFM, and produces the annual Murex D'or awards ceremony. The technology backbone is a Koein-powered web platform with conventional video streaming, PayPal/credit card/Google Pay subscription billing, and integrations with Apple App Store, Google Play, and Facebook Login; the studio production is handled in partnership with Studiovision across facilities in Naccache (Lebanon) and Dubai.
The business model combines three revenue streams: digital advertising on the website and mobile apps (pre-roll, rich media, banners reaching 70,000+ daily unique visitors and 10M+ monthly page views on web, 30M on mobile); recurring consumer subscriptions on MTVOD in monthly and annual tiers (with a 10% annual discount, paid in USD, non-refundable); and B2B distribution licensing to international telecom operators and streaming platforms (Orange, SFR, Bouygues in France; DU, Etisalat in UAE; Canal+ in Africa; Sling in the USA; Mysat in Australia and Canada), plus Arabsat Badr 8 satellite carriage reaching 30+ countries. MTV Lebanon's primary customer segments are the Lebanese general audience seeking independent news, the Arab diaspora wanting access to Lebanese and Arab content abroad, and international subscribers willing to pay for premium VOD access.
After being forcibly closed by the Lebanese government in 2002, MTV Lebanon resumed broadcasting on April 7, 2009 and has since rebuilt into a multi-product, multi-geography media company. The organization has 501-1,000 employees and is GDPR-compliant for EU users, with its brand and content IP protected under Lebanese intellectual property law. No revenue figures, funding rounds, or external investor backing are disclosed in available sources.
MTV Lebanon firmographics
Firmographics- Name
- MTV Lebanon
- Legal name
- Murr Television s.a.l
- Website
- https://mtv.com.lb
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- MTV Lebanon is a privately held Beirut-based broadcaster operating the MTVOD VOD platform, MTV Al Lubnaniya mobile apps, sister channels One TV, MFM and OneFM radio, and the Murex D'or awards, serving Lebanese viewers and the Arab diaspora across 30+ countries via subscription, advertising, and telecom distribution partnerships.
- Ownership category
- akta.pro rank
MTV Lebanon industry classification
Industry- Product category
- Television Broadcasting
- NAICS
- Television Broadcasting Stations (51612), Radio Broadcasting Stations (51611), Satellite Telecommunications (51741), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Television Broadcasting Stations (4833), Radio Broadcasting Stations (4832), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Satellite Video & Media Distribution (DTH, Contribution/Distribution, Occasional Use) (HDAIAJAG)
Keywords
Where MTV Lebanon is headquartered
LocationHeadquarters
- HQ city
- Beirut
- HQ country
- Lebanon
- HQ region
- Middle East
Offices3 records
Markets served
MTV Lebanon business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Subscription Revenue: Monthly and annual subscription fees for MTVOD premium content access. International viewers pay for subscription to access Lebanese content outside Lebanon. Annual subscription includes 10% discount.
- Advertising Revenue: Pre-roll ads (10-15 second non-skippable), banner ads, rich media ads (expandable, page collapse, push-down), static and animated banners, full skinning options. Targeted and trackable advertising reaching over 70,000 daily unique visitors.
- Distribution Licensing: Licensing content to international platforms and telecom operators in France, Australia, USA, UAE, Canada, and Africa through satellite and cable partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual Subscription with 10% discount |
| Subscription | Monthly | Monthly Subscription |
| Other | Pay-as-you-go | Pre-roll Advertising |
| Other | Pay-as-you-go | Banner and Rich Media Advertising |
| Subscription | Monthly | France - Free Tier |
| Subscription | Monthly | France - Telecom Packages |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
MTV Lebanon product offering
Product offeringCore offering
MTV Lebanon is an independent Lebanese television broadcaster that produces and distributes news, political coverage, drama series, documentaries, sports, and entertainment programming. Its core offerings include the main MTV broadcast television channel, the MTVOD video-on-demand streaming platform (with paid subscriptions), the MTV Al Lubnaniya mobile app, the MTV Lebanon news website, and sister properties including MFM/OneFM radio stations and One TV channel. Content is produced in partnership with Studiovision and distributed via satellite, telecom partnerships, and international streaming platforms across 30+ countries.
Product overview
MTV Lebanon operates a multi-platform media business centered on three core offerings: the MTVOD video-on-demand subscription platform, the MTV Lebanon news website, and the MTV Al Lubnaniya mobile app. The MTVOD platform serves as the primary VOD service, offering on-demand access to original TV programs, drama series (Lebanese, Arabic, and Turkish), documentaries, and films, with live streaming of the broadcast channel included. The news website functions as the primary editorial hub delivering breaking news, political coverage, sports, entertainment, and regional reporting across seven editorial categories. The mobile app extends both VOD and live streaming access to iOS and Android devices. Supporting content pillars include radio station MFM, the annual Murex D'or award ceremony, podcast programming, and sports league broadcasts.
Differentiator
Problem solved
Functional benefit
Brands
- MTV Lebanon: Main television channel brand
- One TV
- OneFM
- MFM
Products and services
- MTVOD Video-on-Demand Platform
Quantifiable outcome
- Reaches audiences across 30+ countries through various distribution channels
Companies that use MTV Lebanon
Customer profileSegments4 records
Ideal customer profiles2 records
MTV Lebanon technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
MTV Lebanon partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and major.
- StudiovisioncoreAll MTV productions are done at Studiovision, a leading regional production powerhouse with studios in Lebanon and Dubai. This partnership has helped develop groundbreaking programming of the highest production quality for over 13 years.
- Arabsat (Badr 8)coreSatellite distribution partner for Middle East, Europe, and North Africa. Location: 26° East; Frequency: 11977 MHz; DVB-S2 8PSK modulation.
- Sling (USA)coreMTV distribution partner in the United States through Sling streaming platform.
- Mysat/MysatgocoreMTV distribution partner in Australia and Canada.
- Orange FrancemajorFrench telecom operator offering MTV in Bouquet Libanais @ €7/month on Channel 535.
- DU (UAE)majorUAE telecom offering MTV in Arabic Package on Channel 682.
- Etisalat-Evision (UAE)majorUAE telecom offering MTV à la carte on Channel 84.
- Canal+ International (Africa)majorAfrican distribution partner for MTV content.
- SFR/Numericable (France)majorFrench cable operator offering MTV in Bouquet Libanais @ €5.90/month on Channel 805.
- Bouygues (France)majorFrench telecom offering MTV in Bouquet Libanais @ €7.99/month on Channel 628.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
MTV Lebanon competitors and assessment
Company assessmentDirect peers
- LBCI (Lebanese Broadcasting Corporation International): LBCI is one of the largest Lebanese TV broadcasters and a direct competitor in the domestic Lebanese market, operating a similar mix of news, entertainment, and Arabic content. It shares MTV Lebanon's multi-platform distribution model and is the most natural head-to-head comparable in the Lebanese broadcasting space.
- Future TV (Lebanon): Future TV is a major Lebanese private broadcaster competing with MTV Lebanon for local audiences and advertising dollars, with a comparable portfolio of news, drama, and entertainment programming and similar regional distribution ambitions.
- OSN (Orbit Showtime Network): OSN is a major MENA pay-TV operator aggregating international and Arabic channels, including premium content aimed at the Arab diaspora. It is a relevant peer because it shares MTV Lebanon's premium subscription and international distribution model in the same geographies.
Broad incumbents
- Al Jazeera Media Network: Al Jazeera is a dominant pan-Arab news and content broadcaster with substantially larger scale and resources. It overlaps with MTV Lebanon in the Arabic news and current affairs category, and competes for the same diaspora audiences and pan-Arab advertising budgets.
- MBC Group: MBC Group is the largest private pan-Arab media conglomerate, operating multiple TV channels, the Shahid streaming platform, and production facilities. It is a broad incumbent in the same space as MTV Lebanon, competing for the same Arab viewership and advertising market at much greater scale.
- Al Arabiya: Al Arabiya is a major 24/7 Arabic news broadcaster that competes with MTV Lebanon's news and political coverage for Arab audiences across the region and diaspora, and operates with similar satellite and digital distribution infrastructure.
- Rotana Group: Rotana is one of the largest Arab entertainment media groups, operating TV channels, music labels, and a large Arabic content library. It competes with MTV Lebanon in the Arabic entertainment and series category, and is a relevant comparable for content licensing and audience reach in the pan-Arab market.
- beIN Media Group: beIN is a leading MENA sports and entertainment broadcaster with extensive pay-TV and streaming operations. It competes with MTV Lebanon for premium subscription revenue and advertising in the region, particularly through its sports and entertainment content portfolio.
Emerging players
- Shahid (MBC Group): Shahid is the leading Arabic streaming platform in the MENA region, offering a large library of Arabic series, movies, and originals. It is the most direct competitive overlap with MTVOD in the VOD and streaming category, and shapes the addressable market and pricing benchmarks for Arabic SVOD services.
Regional players
- Tele Liban: Tele Liban is the Lebanese state broadcaster operating in MTV Lebanon's home market. While not a commercial competitor, it represents the publicly funded alternative in the same Lebanese broadcasting space and is a useful comparable for understanding the structural positioning of private vs. state media in Lebanon.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
MTV Lebanon social profiles
Digital presenceMTV Lebanon compliance and trust
Trust signalCompliance1 record
MTV Lebanon financial estimates
Financial estimateRevenue estimate
Valuation estimate
MTV Lebanon leadership team
Management profileNumber of profiles
Profiles1 record
MTV Lebanon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MTV Lebanon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MTV Lebanon
What does MTV Lebanon do?
MTV Lebanon is an independent Lebanese television broadcaster that produces and distributes news, political coverage, drama series, documentaries, sports, and entertainment programming. Its core offerings include the main MTV broadcast television channel, the MTVOD video-on-demand streaming platform (with paid subscriptions), the MTV Al Lubnaniya mobile app, the MTV Lebanon news website, and sister properties including MFM/OneFM radio stations and One TV channel. Content is produced in partnership with Studiovision and distributed via satellite, telecom partnerships, and international streaming platforms across 30+ countries.
Is MTV Lebanon a public or private company?
MTV Lebanon is a private company. It is classified as family owned and is currently operating.
When was MTV Lebanon founded?
MTV Lebanon was founded in 1991. It employs 501 to 1,000 people.
Where is MTV Lebanon based?
MTV Lebanon is headquartered in Beirut, Lebanon, in the Middle East region.
How does MTV Lebanon make money?
Three revenue lines are on record. Subscription Revenue is the primary driver. The others are advertising Revenue and distribution Licensing.
Who are MTV Lebanon's main competitors?
Direct peers on record are LBCI (Lebanese Broadcasting Corporation International), Future TV (Lebanon) and OSN (Orbit Showtime Network). Broad incumbents are Al Jazeera Media Network, MBC Group, Al Arabiya, Rotana Group and beIN Media Group. Shahid (MBC Group) is listed as an emerging player. Tele Liban is listed as a regional player.
Does MTV Lebanon have an API?
No public API is recorded for MTV Lebanon.
What industry is MTV Lebanon in?
MTV Lebanon's product category is Television Broadcasting. Its primary akta.pro industry code is HDAIAJAG, Satellite Video & Media Distribution (DTH, Contribution/Distribution, Occasional Use). Its NAICS code is 51612 and its SIC code is 4833.