Atkins Farms Country Market
Atkins Farms Country Market is a privately held, locally owned specialty food retailer in Amherst, MA operating a single multi-department store, counter-service touchpoints (bakery drive-thru, pizza, ice cream), an e-commerce storefront, and an Atkins Farms Label private label line serving Pioneer Valley residents, college students, and corporate gifting customers.
- Company typePrivate
- Founded1887
- HeadquartersAmherst, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Atkins Farms Country Market does
Atkins Farms Country Market is a privately held, locally owned specialty food retailer founded in 1887 and headquartered at 1150 West St., Amherst, Massachusetts. The business operates a single physical store with thirteen in-store departments (Bakery, Deli, Produce, Floral, Candy, Beer & Wine, Pizza Shop, Seasonal Ice Cream, Catering, Specialty Food and Grocery, Meat & Seafood, Gift Shop, and Weddings), supplemented by a bakery drive-thru (5am-1pm), a pizza shop counter (11am-7pm), and an Orchard Run Ice Cream window (11am-8pm). Headcount is reported in the 101-250 range. The company serves a primary trade area of Amherst and the surrounding Pioneer Valley communities, with secondary demand from students at five nearby college campuses and from corporate, event-planning, and nationwide online gift customers.
Atkins Farms Country Market firmographics
Firmographics- Name
- Atkins Farms Country Market
- Legal name
- Atkins Farms Country Market
- Website
- https://atkinsfarms.com
- Company type
- Private
- Founded year
- 1887
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Atkins Farms Country Market is a privately held, locally owned specialty food retailer in Amherst, MA operating a single multi-department store, counter-service touchpoints (bakery drive-thru, pizza, ice cream), an e-commerce storefront, and an Atkins Farms Label private label line serving Pioneer Valley residents, college students, and corporate gifting customers.
- Ownership category
- akta.pro rank
Atkins Farms Country Market industry classification
Industry- Product category
- Specialty Food Retail
- NAICS
- Food and Beverage Retailers (445), Other Specialty Food Retailers (44529), Meat Retailers (445240), Fruit and Vegetable Retailers (445230)
- SIC
- Retail-Grocery Stores (5411), Bakery Products (2050), Food And Kindred Products (2000)
- akta.pro primary industry
- Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO)
Keywords
Where Atkins Farms Country Market is headquartered
LocationHeadquarters
- HQ city
- Amherst
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Atkins Farms Country Market business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Grocery Sales: In-store sales across multiple departments including Produce, Bakery, Deli, Meat & Seafood, Candy, Beer & Wine, Floral, Specialty Food and Grocery, and Seasonal Ice Cream. Customers shop physically in the store with various departments offering fresh and prepared foods.
- E-commerce and Online Orders: Online store at shop.atkinsfarms.com sells gift baskets, candy, fudge, cakes, cupcakes, cookies, flowers, care packages, Atkins Farms branded products (pancake mix, honey, preserves, dressings), gift cards, and specialty items. Orders fulfilled via shipping, local delivery, or in-store pickup.
- Food Service Operations: Bakery Drive-Thru (5am-1pm), Pizza Shop (11am-7pm), and Ice Cream Window (11am-8pm) generate counter-service revenue from prepared foods and baked goods.
- Loyalty Program: Loyalty Rewards program collects customer phone numbers and enables tracking of purchases, accumulation of points, and targeted discounts including senior (65+, 10% off Wednesdays) and military discounts (10% off with ID). Program supports school fundraising contributions.
- Catering and Events: Catering department provides food services for events, corporate orders, and weddings. Weekly beer and wine tasting events engage customers.
- Specialty and Private Label Products: Atkins Farms Label line of products including pancake mixes, apple butter, fruit butters, honey, kettle corn, pickled vegetables, salad dressings, dips, and candles sold both in-store and online.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail in-store pricing |
| Other | Pay-as-you-go | Loyalty Program Discounts |
| Unit Pricing | Pay-as-you-go | Online Store - Gift Baskets |
| Unit Pricing | Pay-as-you-go | Online Store - Bakery Items |
| Unit Pricing | Pay-as-you-go | Online Store - Fresh Flowers |
| Unit Pricing | Pay-as-you-go | Online Store - Atkins Farms Label |
| Unit Pricing | Pay-as-you-go | Care Packages |
| Unit Pricing | Pay-as-you-go | Beer & Wine Baskets |
Go-to-market motion1 record
Distribution channels9 records
Marketing channels7 records
Atkins Farms Country Market product offering
Product offeringCore offering
Atkins Farms Country Market operates a single-location specialty food retail store and online store in Amherst, Massachusetts, offering fresh produce, bakery items, deli, meats and seafood, candy, beer and wine, floral, specialty groceries, prepared foods (pizza and ice cream), catering, private-label products, and gift baskets for local consumers and corporate customers. The company combines traditional country market operations with modern e-commerce, in-store pickup, local delivery, and a phone-number-based loyalty rewards program.
Product overview
Atkins Farms Country Market is a locally owned specialty food retail store offering both brick-and-mortar retail operations and e-commerce. The company operates multiple in-store departments (Bakery, Deli, Produce, Floral, Candy, Beer and Wine, Pizza Shop, Seasonal Ice Cream, Catering, Specialty Food and Grocery, Meat & Seafood, Gift Shop, and Weddings) alongside a company-owned online store (shop.atkinsfarms.com) featuring Atkins Farms Label private label products. The business also integrates with the Mercato platform for grocery delivery and curbside pickup services. A loyalty rewards program (using phone number as loyalty number) and weekly/monthly promotional specials drive customer retention.
Differentiator
Problem solved
Functional benefit
Products and services
- Bakery Freshly baked goods including pastries, desserts, breads, cider donuts, specialty cupcakes, cookie platters, sheet cakes, and fudge made in-store; also accessible via bakery drive-thru window open daily 5am-1pm.
- Deli Deli counter offering prepared foods, sliced meats, cheeses (including Boar's Head), and ready-to-eat meals for in-store and catering customers.
- Produce Fresh fruits and vegetables section featuring locally sourced and seasonal produce for retail shoppers.
- Floral Fresh flower arrangements, bouquets, designer's choice arrangements, plants, and floral design services for everyday gifts, weddings, and events; online ordering with local delivery and in-store pickup.
- Candy Specialty candy shop featuring Atkins homemade fudge, gourmet chocolates, and sweet treats available in-store and online.
- Beer and Wine Selection of craft beers and wines including local varieties (e.g., Hardwick, Truro, BBC) sold in-store, online, and via beer and wine gift baskets; weekly Saturday tastings.
- Pizza Shop Counter-service pizza shop within the market open daily 11am-7pm, offering fresh-made pizzas for dine-in, takeout, and pickup.
- Seasonal Ice Cream Ice cream window (Orchard Run Ice Cream Shop) open daily 11am-8pm offering seasonal frozen treats.
- Catering Catering services for events, corporate orders, weddings, and special occasions including custom platters and bulk food orders.
- Meat and Seafood Fresh meats and seafood selections including Certified Angus Beef offered via weekly specials and standard retail pricing.
- Specialty Food and Grocery Specialty grocery items, local products, and unique food selections including Atkins Farms Label branded goods.
- Gift Shop Gift items, curated gift baskets, and specialty presents for various occasions including corporate gifting, care packages, and celebrations.
- Weddings Wedding floral arrangements and specialty food services for wedding events including custom cakes, floral design, and catering.
- Online Store Company-owned e-commerce store (shop.atkinsfarms.com) selling gift baskets, baked goods, flowers, care packages, Atkins Farms Label products, and gift cards with shipping, local delivery, and in-store pickup fulfillment.
- Atkins Farms Label Products Private-label branded products including pancake mixes, honey, cider donuts, fruit butters, jellies, preserves, pickled items, kettle corn, candles, canvas totes, salad dressings, and dips sold in-store and online.
- Grocery Delivery and Curbside Pickup Grocery ordering and fulfillment service via Mercato third-party platform with delivery and in-store pickup; minimum $25 for local deliveries with 21+ signature required for alcohol.
Companies that use Atkins Farms Country Market
Customer profileSegments5 records
Ideal customer profiles5 records
Atkins Farms Country Market technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Atkins Farms Country Market partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- Local Elementary SchoolsminorSchool fundraising partnerships through the loyalty rewards program. When customers link their loyalty account to their child's school, the school earns funds each time the customer shops. Partner schools include Wildwood Elementary, Fort River Elementary, Crocker Farm Elementary, Hartsbrook School, Pelham Elementary, and Sunderland Elementary.
- MercatominorThird-party grocery delivery partnership enabling online grocery ordering and delivery from Atkins Farms through the Mercato platform. Allows customers to order groceries via Mercato's website and app with delivery to their location.
- Hardwick Vineyard and WineryminorLocal winery featured in gift basket offerings including the Hardwick Yankee Wine Basket (6255) containing two 750ml bottles and the Hardwick Local Sampler (6254) containing two 375ml bottles. Hardwick is located near the Quabbin Reservoir with award-winning wines.
- Truro Vineyard / Cape Cod LighthouseminorLocal Cape Cod winery featured in the Cape Cod Lighthouse Basket (6253) containing two bottles of Truro Lighthouse Series wines (Lighthouse Red and Diamond White award-winning white blend).
- BBC (Berkshire Brewing Company)minorLocal Berkshire County brewery featured in the BBC Local Beer Basket (6250) containing three 22oz bottles of BBC locally brewed beer, included in beer and wine gift basket offerings.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Atkins Farms Country Market competitors and assessment
Company assessmentBroad incumbents
- Wegmans: Large East Coast specialty supermarket chain with in-store bakery, deli, floral, prepared meals, and catering. Broad incumbent setting the bar for prepared-food experience.
- Trader Joe's: Specialty grocery chain with curated private-label assortment. Competes on specialty/gourmet price-value in the same Massachusetts geography.
- Whole Foods Market: National premium natural/organic grocer with comparable specialty, prepared, bakery, and floral offerings. Broad incumbent that competes for the same premium-food household customer.
Direct peers
- Formaggio Kitchen: Cambridge/Somerville specialty food retailer with strong cheese, cured meats, prepared, and gift-basket business. Comparable on specialty curation, gift baskets, and prepared foods.
- Wilson Farms: Lexington, MA country market operating a similar multi-department format with bakery, deli, produce, floral, and prepared foods. Most directly comparable specialty food retailer in the Greater Boston/New England footprint.
- Russo's: Watertown, MA specialty grocer with deli, produce, butcher, floral, and prepared foods plus extensive prepared-meal and catering operations. Comparable Massachusetts specialty food retailer at a similar scale and format.
- Idylwilde Farms: Acton, MA family-owned country market with bakery, deli, produce, and prepared foods. Closest format peer in the Boston exurbs offering the same old-fashioned country-market positioning.
Regional players
- Stop & Shop: Ahold Delhaize-owned regional supermarket chain throughout New England. Competes directly in the same Pioneer Valley trade area for weekly grocery, deli, and bakery spend.
- Big Y World Class Market: Family-owned regional supermarket chain headquartered in Springfield, MA, serving the same Pioneer Valley and broader Massachusetts geography. Direct competitive overlap for grocery, deli, bakery, and prepared meals.
- Dave's Fresh Marketplace: Rhode Island/Massachusetts specialty supermarket chain offering deli, bakery, produce, prepared foods, and catering. Comparable regional specialty-grocery format and assortment.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Atkins Farms Country Market social profiles
Digital presenceAtkins Farms Country Market financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atkins Farms Country Market leadership team
Management profileNumber of profiles
Profiles1 record
Atkins Farms Country Market funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atkins Farms Country Market M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atkins Farms Country Market
What does Atkins Farms Country Market do?
Atkins Farms Country Market operates a single-location specialty food retail store and online store in Amherst, Massachusetts, offering fresh produce, bakery items, deli, meats and seafood, candy, beer and wine, floral, specialty groceries, prepared foods (pizza and ice cream), catering, private-label products, and gift baskets for local consumers and corporate customers. The company combines traditional country market operations with modern e-commerce, in-store pickup, local delivery, and a phone-number-based loyalty rewards program.
Is Atkins Farms Country Market a public or private company?
Atkins Farms Country Market is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Atkins Farms Country Market founded?
Atkins Farms Country Market was founded in 1887. It employs 101 to 250 people.
Where is Atkins Farms Country Market based?
Atkins Farms Country Market is headquartered in Amherst, United States, in the North America region.
How does Atkins Farms Country Market make money?
Six revenue lines are on record. Retail Grocery Sales are the primary driver. The others are E-commerce and Online Orders, food Service Operations, loyalty Program, catering and Events and specialty and Private Label Products.
Who are Atkins Farms Country Market's main competitors?
Broad incumbents on record are Wegmans, Trader Joe's and Whole Foods Market. Direct peers are Formaggio Kitchen, Wilson Farms, Russo's and Idylwilde Farms. Regional players are Stop & Shop, Big Y World Class Market and Dave's Fresh Marketplace.
Does Atkins Farms Country Market have an API?
No public API is recorded for Atkins Farms Country Market.
What industry is Atkins Farms Country Market in?
Atkins Farms Country Market's product category is Specialty Food Retail. Its primary akta.pro industry code is CRAHAGAO, Farmstead & Local Artisan Food Markets (Retail Shops). Its NAICS code is 445 and its SIC code is 5411.