Atkins Farms Country Market

What Atkins Farms Country Market does

Atkins Farms Country Market is a privately held, locally owned specialty food retailer founded in 1887 and headquartered at 1150 West St., Amherst, Massachusetts. The business operates a single physical store with thirteen in-store departments (Bakery, Deli, Produce, Floral, Candy, Beer & Wine, Pizza Shop, Seasonal Ice Cream, Catering, Specialty Food and Grocery, Meat & Seafood, Gift Shop, and Weddings), supplemented by a bakery drive-thru (5am-1pm), a pizza shop counter (11am-7pm), and an Orchard Run Ice Cream window (11am-8pm). Headcount is reported in the 101-250 range. The company serves a primary trade area of Amherst and the surrounding Pioneer Valley communities, with secondary demand from students at five nearby college campuses and from corporate, event-planning, and nationwide online gift customers.

Name

Atkins Farms Country Market

Legal name

Atkins Farms Country Market

Website

https://atkinsfarms.com

Company type

Private

Founded year

1887

Operating status

Operating

Headcount range

101–250 employees

Short description

Atkins Farms Country Market is a privately held, locally owned specialty food retailer in Amherst, MA operating a single multi-department store, counter-service touchpoints (bakery drive-thru, pizza, ice cream), an e-commerce storefront, and an Atkins Farms Label private label line serving Pioneer Valley residents, college students, and corporate gifting customers.

Ownership category

akta.pro rank

Product category

Specialty Food Retail

NAICS

Food and Beverage Retailers (445), Other Specialty Food Retailers (44529), Meat Retailers (445240), Fruit and Vegetable Retailers (445230)

SIC

Retail-Grocery Stores (5411), Bakery Products (2050), Food And Kindred Products (2000)

akta.pro primary industry

Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO)

Keywords

• Specialty food retail
• Grocery store
• Bakery and deli
• Prepared foods
• Gift baskets

Headquarters

HQ city

Amherst

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Grocery Sales: In-store sales across multiple departments including Produce, Bakery, Deli, Meat & Seafood, Candy, Beer & Wine, Floral, Specialty Food and Grocery, and Seasonal Ice Cream. Customers shop physically in the store with various departments offering fresh and prepared foods.
2. E-commerce and Online Orders: Online store at shop.atkinsfarms.com sells gift baskets, candy, fudge, cakes, cupcakes, cookies, flowers, care packages, Atkins Farms branded products (pancake mix, honey, preserves, dressings), gift cards, and specialty items. Orders fulfilled via shipping, local delivery, or in-store pickup.
3. Food Service Operations: Bakery Drive-Thru (5am-1pm), Pizza Shop (11am-7pm), and Ice Cream Window (11am-8pm) generate counter-service revenue from prepared foods and baked goods.
4. Loyalty Program: Loyalty Rewards program collects customer phone numbers and enables tracking of purchases, accumulation of points, and targeted discounts including senior (65+, 10% off Wednesdays) and military discounts (10% off with ID). Program supports school fundraising contributions.
5. Catering and Events: Catering department provides food services for events, corporate orders, and weddings. Weekly beer and wine tasting events engage customers.
6. Specialty and Private Label Products: Atkins Farms Label line of products including pancake mixes, apple butter, fruit butters, honey, kettle corn, pickled vegetables, salad dressings, dips, and candles sold both in-store and online.

Pricing tiers

Go-to-market motion1 record

Distribution channels9 records

Marketing channels7 records

Core offering

Atkins Farms Country Market operates a single-location specialty food retail store and online store in Amherst, Massachusetts, offering fresh produce, bakery items, deli, meats and seafood, candy, beer and wine, floral, specialty groceries, prepared foods (pizza and ice cream), catering, private-label products, and gift baskets for local consumers and corporate customers. The company combines traditional country market operations with modern e-commerce, in-store pickup, local delivery, and a phone-number-based loyalty rewards program.

Product overview

Atkins Farms Country Market is a locally owned specialty food retail store offering both brick-and-mortar retail operations and e-commerce. The company operates multiple in-store departments (Bakery, Deli, Produce, Floral, Candy, Beer and Wine, Pizza Shop, Seasonal Ice Cream, Catering, Specialty Food and Grocery, Meat & Seafood, Gift Shop, and Weddings) alongside a company-owned online store (shop.atkinsfarms.com) featuring Atkins Farms Label private label products. The business also integrates with the Mercato platform for grocery delivery and curbside pickup services. A loyalty rewards program (using phone number as loyalty number) and weekly/monthly promotional specials drive customer retention.

Differentiator

Problem solved

Functional benefit

Products and services

• Bakery Freshly baked goods including pastries, desserts, breads, cider donuts, specialty cupcakes, cookie platters, sheet cakes, and fudge made in-store; also accessible via bakery drive-thru window open daily 5am-1pm.
• Deli Deli counter offering prepared foods, sliced meats, cheeses (including Boar's Head), and ready-to-eat meals for in-store and catering customers.
• Produce Fresh fruits and vegetables section featuring locally sourced and seasonal produce for retail shoppers.
• Floral Fresh flower arrangements, bouquets, designer's choice arrangements, plants, and floral design services for everyday gifts, weddings, and events; online ordering with local delivery and in-store pickup.
• Candy Specialty candy shop featuring Atkins homemade fudge, gourmet chocolates, and sweet treats available in-store and online.
• Beer and Wine Selection of craft beers and wines including local varieties (e.g., Hardwick, Truro, BBC) sold in-store, online, and via beer and wine gift baskets; weekly Saturday tastings.
• Pizza Shop Counter-service pizza shop within the market open daily 11am-7pm, offering fresh-made pizzas for dine-in, takeout, and pickup.
• Seasonal Ice Cream Ice cream window (Orchard Run Ice Cream Shop) open daily 11am-8pm offering seasonal frozen treats.
• Catering Catering services for events, corporate orders, weddings, and special occasions including custom platters and bulk food orders.
• Meat and Seafood Fresh meats and seafood selections including Certified Angus Beef offered via weekly specials and standard retail pricing.
• Specialty Food and Grocery Specialty grocery items, local products, and unique food selections including Atkins Farms Label branded goods.
• Gift Shop Gift items, curated gift baskets, and specialty presents for various occasions including corporate gifting, care packages, and celebrations.
• Weddings Wedding floral arrangements and specialty food services for wedding events including custom cakes, floral design, and catering.
• Online Store Company-owned e-commerce store (shop.atkinsfarms.com) selling gift baskets, baked goods, flowers, care packages, Atkins Farms Label products, and gift cards with shipping, local delivery, and in-store pickup fulfillment.
• Atkins Farms Label Products Private-label branded products including pancake mixes, honey, cider donuts, fruit butters, jellies, preserves, pickled items, kettle corn, candles, canvas totes, salad dressings, and dips sold in-store and online.
• Grocery Delivery and Curbside Pickup Grocery ordering and fulfillment service via Mercato third-party platform with delivery and in-store pickup; minimum $25 for local deliveries with 21+ signature required for alcohol.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• Local Elementary SchoolsminorOthersSchool fundraising partnerships through the loyalty rewards program. When customers link their loyalty account to their child's school, the school earns funds each time the customer shops. Partner schools include Wildwood Elementary, Fort River Elementary, Crocker Farm Elementary, Hartsbrook School, Pelham Elementary, and Sunderland Elementary.
• MercatominorChannel Partner/ Reseller/ DistributorThird-party grocery delivery partnership enabling online grocery ordering and delivery from Atkins Farms through the Mercato platform. Allows customers to order groceries via Mercato's website and app with delivery to their location.
• Hardwick Vineyard and WineryminorChannel Partner/ Reseller/ DistributorLocal winery featured in gift basket offerings including the Hardwick Yankee Wine Basket (6255) containing two 750ml bottles and the Hardwick Local Sampler (6254) containing two 375ml bottles. Hardwick is located near the Quabbin Reservoir with award-winning wines.
• Truro Vineyard / Cape Cod LighthouseminorChannel Partner/ Reseller/ DistributorLocal Cape Cod winery featured in the Cape Cod Lighthouse Basket (6253) containing two bottles of Truro Lighthouse Series wines (Lighthouse Red and Diamond White award-winning white blend).
• BBC (Berkshire Brewing Company)minorChannel Partner/ Reseller/ DistributorLocal Berkshire County brewery featured in the BBC Local Beer Basket (6250) containing three 22oz bottles of BBC locally brewed beer, included in beer and wine gift basket offerings.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wegmans: Large East Coast specialty supermarket chain with in-store bakery, deli, floral, prepared meals, and catering. Broad incumbent setting the bar for prepared-food experience.
• Trader Joe's: Specialty grocery chain with curated private-label assortment. Competes on specialty/gourmet price-value in the same Massachusetts geography.
• Whole Foods Market: National premium natural/organic grocer with comparable specialty, prepared, bakery, and floral offerings. Broad incumbent that competes for the same premium-food household customer.

Direct peers

• Formaggio Kitchen: Cambridge/Somerville specialty food retailer with strong cheese, cured meats, prepared, and gift-basket business. Comparable on specialty curation, gift baskets, and prepared foods.
• Wilson Farms: Lexington, MA country market operating a similar multi-department format with bakery, deli, produce, floral, and prepared foods. Most directly comparable specialty food retailer in the Greater Boston/New England footprint.
• Russo's: Watertown, MA specialty grocer with deli, produce, butcher, floral, and prepared foods plus extensive prepared-meal and catering operations. Comparable Massachusetts specialty food retailer at a similar scale and format.
• Idylwilde Farms: Acton, MA family-owned country market with bakery, deli, produce, and prepared foods. Closest format peer in the Boston exurbs offering the same old-fashioned country-market positioning.

Regional players

• Stop & Shop: Ahold Delhaize-owned regional supermarket chain throughout New England. Competes directly in the same Pioneer Valley trade area for weekly grocery, deli, and bakery spend.
• Big Y World Class Market: Family-owned regional supermarket chain headquartered in Springfield, MA, serving the same Pioneer Valley and broader Massachusetts geography. Direct competitive overlap for grocery, deli, bakery, and prepared meals.
• Dave's Fresh Marketplace: Rhode Island/Massachusetts specialty supermarket chain offering deli, bakery, produce, prepared foods, and catering. Comparable regional specialty-grocery format and assortment.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/atkinsfarms
• YouTubeyoutube.com/channel/UC_GQQ8ebLyO4v6N67s8UJBg
• Facebookfacebook.com/atkinsfarmsmarket
• LinkedInlinkedin.com/company/atkins-farm-country-market

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atkins Farms Country Market