Inhouse

What Inhouse does

Inhouse Design Studio (Pty) Ltd is a Cape Town-headquartered, founder-led interior and experiential design practice founded in 2002, operating from studios in Cape Town, Amsterdam, and Johannesburg. The firm delivers three service lines — Workspace Solutions, Experiential Integration, and Bespoke Design — serving enterprise clients across hospitality, corporate, luxury residential, and brand-environment sectors, with a documented portfolio spanning all continents. Notable engagements include the multi-year, multi-city Nike EMEA headquarters programme totalling 120,000+ sqm, alongside projects for NTT Data, Emirates, Unitrans, Travelstart, Kove Collection, Old Mutual, and Santam, with D&AD and Cannes Lions recognition for the Windhoek Tavern project.

The business operates as a project-based professional services firm with no proprietary technology platform, no AI/ML capabilities, and no disclosed external funding; revenue is generated through design and fit-out commissions earned as professional services fees. Pricing is not publicly disclosed, but the firm's editorial content references Cape Town workspace design and fit-out at R3,500–R8,000 per square metre depending on finish level, with bespoke and hospitality work quoted on a project basis. Directors Aidan Hart (Creative Director) and Phillip Wyatt maintain hands-on involvement across all projects in a flat, senior-designer-led structure, supported by a complementary "experiential sister company," NightVision, and strategic partnerships with The Jupiter Drawing Room and A.R Grinberg Architects.

The go-to-market motion is direct, enterprise relationship-led sales: project enquiries are captured via the website's "Start a Project" / "Book a Consultation" CTAs and converted through consultative brief-alignment workshops with client leadership, facilities, finance, and end users. Marketing is anchored by the Inhouse Journal thought-leadership content hub and an active Instagram, Facebook, and LinkedIn presence, with the projects portfolio on inhouse.ws functioning as a primary demand-generation asset. The firm is privately held, founder/director-owned, with no identified parent company, institutional investors, or acquisition history.

Name

Inhouse

Legal name

Inhouse Design Studio Pty Ltd

Website

https://inhouse.ws

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Inhouse Design Studio is a Cape Town-headquartered interior and experiential design practice founded in 2002, serving enterprise clients across hospitality, corporate workplace, and luxury residential sectors globally from studios in Cape Town, Amsterdam, and Johannesburg.

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Interior Design Services (54141)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industries

Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI), Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

Keywords

• Interior design services
• Workspace design solutions
• Experiential brand design
• Hospitality interior design
• Commercial fit-out services

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Interior Design & Fit-Out Projects: Inhouse generates revenue through project-based design and fit-out commissions for corporate, hospitality, and residential clients. Projects range from large-scale enterprise workplace redesigns (e.g., 120,000+ sqm Nike EMEA portfolio) to bespoke residential commissions. Revenue is earned as one-time professional services fees covering interior design, space planning, project management, and procurement.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Inhouse Design Studio is an interior and experiential design practice that delivers corporate workspace design, brand environments and wayfinding, and luxury residential and hospitality interiors. The studio provides end-to-end services from concept to handover including space planning, interior design, environmental graphic design, project management, fit-out installation, and procurement. It serves enterprise corporate, hospitality, retail, leisure, and high-end residential clients across all continents from studios in Cape Town, Amsterdam, and Johannesburg.

Product overview

Inhouse Design Studio is an award-winning interior design practice offering three core service lines: Workspace Solutions (corporate environments designed around behavior, culture, and performance), Experiential Integration (brand environments, wayfinding, and spatial storytelling), and Bespoke Design (luxury residential, hospitality, and high-end commercial interiors). The firm operates from Cape Town with offices in Amsterdam and Johannesburg, serving clients across all continents. Projects span corporate headquarters, hospitality venues, luxury residences, and restaurants, with notable clients including Nike EMEA, NTT Data, Emirates, Travelstart, and The Cole hotel.

Differentiator

Problem solved

Functional benefit

Brands

• NightVision: Experiential sister company of Inhouse Design Studio, specializing in experiential design and brand activations

Products and services

• Workspace Solutions

Quantifiable outcome

• 120,000+ square metres of workspace design delivered across the Nike EMEA portfolio
• +1 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered supporting, core and minor.

• A.R Grinberg ArchitectssupportingStrategic or Co-development PartnerInhouse Design Studio collaborated with local architectural practice A.R Grinberg Architects on the Nike regional headquarters in Midtown Tower, Tel Aviv, Israel. This partnership combined Inhouse's interior design and brand environment expertise with A.R Grinberg's local architectural knowledge to deliver a culturally specific Nike workspace.
• The Jupiter Drawing RoomcoreStrategic or Co-development PartnerInhouse collaborated with The Jupiter Drawing Room on the Windhoek Tavern brand environment project for Brandhouse (Windhoek Lager). Creative Director Aidan Hart led the Inhouse team in this partnership, which resulted in the award-winning (D&AD Pencil, Cannes Lions Silver) tavern transformation.
• NightVisioncoreStrategic or Co-development PartnerNightVision is described as Inhouse's 'experiential sister company.' For the GH Mumm catamaran lounge activation, NightVision handled the experiential design with creative direction from Aidan Hart, creating portable brand environments for Pernod Ricard / GH Mumm at Shimmy Beach Club, Cape Town.
• James Mudge (Furniture Maker)minorStrategic or Co-development PartnerCustom furniture maker James Mudge designed a large communal table featuring an engraved timeline history of Windhoek beer for the Windhoek Tavern project.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SAOTA: Stefan Antoni Olmesdahl Truen Architects is a Cape Town-headquartered architecture and interior design firm with a similar international luxury-residential and high-end commercial portfolio, making it a directly comparable South African peer of similar scale.
• AvroKO: AvroKO is a hospitality-focused interior design and branding firm working on hotels, restaurants, and nightlife venues globally — directly comparable to Inhouse's hospitality and experiential work for Kove Collection and GH Mumm.
• M Moser Associates: M Moser Associates is a global workplace design and strategy firm delivering corporate environments across multiple geographies — directly comparable to Inhouse's enterprise workplace practice and multi-office delivery model.
• IA Interior Architects: IA Interior Architects is a global workplace interior design firm serving enterprise clients on headquarters and adaptive workplace projects — directly comparable to Inhouse's Workspace Solutions service line at a similar mid-size firm scale.
• ARRCC: ARRCC is a Cape Town-based interior design and architecture studio specialising in luxury residential, hospitality, and commercial projects; it operates with a similar South African base and target client profile as Inhouse's Bespoke Design vertical.
• Yabu Pushelberg: Yabu Pushelberg is a Toronto- and New York-based interior design studio specialising in luxury hospitality, residential, and retail interiors — a strong peer for Inhouse's Bespoke Design service line covering five-star hotels and luxury residences.

Broad incumbents

• Perkins&Will: Perkins&Will is a global architecture and design firm with corporate and cultural interior design practices — a broader incumbent competing for the same enterprise workspace and hospitality clients as Inhouse.
• DLR Group: DLR Group is an integrated design firm delivering architecture, interior design, and engineering for corporate, hospitality, and cultural clients globally — a broad incumbent whose interior design practice overlaps with Inhouse's enterprise workspace offering.
• HOK: HOK is a global architecture, engineering, and interior design firm with corporate workspace and hospitality capabilities — operating at much larger scale but addressing the same enterprise client briefs as Inhouse's Workspace Solutions service.
• Gensler: Gensler is the world's largest global design firm delivering enterprise workplace, hospitality, and mixed-use projects at scale — a broad incumbent whose corporate workspace and hospitality practices overlap directly with Inhouse's three service lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/InhouseDStudio
• LinkedInlinkedin.com/company/inhouse-design-studio-pty-ltd
• Instagraminstagram.com/inhousedesignstudio
• Xx.com/InhouseDStudio

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inhouse