Synthesis Development

What Synthesis Development does

Synthesis Development (PT Synthesis Karya Pratama) is an Indonesian real estate developer founded in 1992 as ProLease and rebranded in 2005, headquartered at Synthesis Square Tower 2 on Jl. Gatot Subroto in South Jakarta. The company operates a diversified portfolio spanning four property verticals: landed residential (Anandaya Home Resort, Synthesis Huis, Synthesis Homes, Aksara Homes, Arsa Homes, De Oaze, Urbana Place), high-rise apartments (Bassura City, The Belton, Casablanca Mansion, Kalibata City, Samara Suites, The Lavande), commercial/office (Synthesis Square, Plaza Semanggi, Mall Bassura, Kalibata City Square, Festival City Link, Balai Sarbini), and hospitality (Bali Nusa Dua Hotel & Convention Center). Signature technical differentiators include Transit Oriented Development (TOD) site selection, biophilic design (Synthesis Huis is positioned as Jakarta's first Biophilic Homes), Scandinavian architectural style, and EDGE green-building certification for Samara Suites.

The company's revenue model is based primarily on one-time sales of residential units (landed houses and apartments) at price points ranging from approximately Rp 300 million for entry-level Anandaya launch units to Rp 900 million+ for Aksara Homes and higher tiers for premium projects, with KPR mortgage financing facilitated through formal partnerships with Bank BTN and Bank OCBC NISP. Commercial assets and the Bali Nusa Dua Hotel provide additional revenue from operations and leasing. The go-to-market motion is sales-led, executed through on-site marketing galleries at each project, a centralized headquarters sales team, and a network of property agents, supplemented by customer/agent gatherings, property exhibitions (e.g., Property Pop Up 2023), WhatsApp direct marketing, and a digital presence across Instagram, YouTube, Facebook, and LinkedIn. Customer segments include urban millennials and young professionals (targeted via Aksara Homes and Synthesis Huis), middle to upper-middle class families (targeted via Anandaya and larger-unit projects), and property investors seeking appreciation in transit-connected corridors.

Synthesis Development has approximately 101-250 employees, has received multiple Golden Property Awards (2023, 2024), and is privately held with no disclosed external investors, parent company, or public listing. The company is led by COO Aldo Daniel and CMO Zaldy Wihardja, with ownership appearing to be family/founder-controlled based on Indonesian naming conventions in press materials. The firm is actively executing geographic expansion into Bogor (Anandaya Home Resort) and scaling its financing partner network, with ground breaking ceremonies and NUP bookings occurring through 2025-2026.

Name

Synthesis Development

Legal name

PT Synthesis Karya Pratama

Website

https://synthesis-development.id

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

Synthesis Development is an Indonesian real estate developer (founded 1992, headquartered in Jakarta) building landed residential clusters, high-rise apartments, commercial offices, retail malls, and hospitality assets, primarily serving middle-class families, urban millennials, and property investors in Greater Jakarta and Bogor.

Ownership category

akta.pro rank

Product category

Real Estate Development

NAICS

New Housing For-Sale Builders (236117), Land Subdivision (23721), Commercial and Institutional Building Construction (23622)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

akta.pro secondary industries

Multi-Family Residential Construction (Apartments, Condos, Townhomes) (IMAFABAB), Retail & Mixed-Use Commercial Construction (IMAFACAB)

Keywords

• Real estate development
• Residential property development
• Apartment development
• Commercial property development
• Hospitality property management

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Residential Property Sales: Sale of landed houses (perumahan tapak) including landed housing clusters like Synthesis Homes, Synthesis Huis, Anandaya Home Resort, Aksara Homes, Arsa Homes, and others. Revenue is generated through one-time property sales with various payment options including KPR financing, cash installments, and full cash payments.
2. Apartment/High-Rise Sales: Sale of apartment units in high-rise developments including Bassura City, The Belton, Casablanca Mansion, Kalibata City, Samara Suites, and The Lavande. Units are sold to individual buyers with financing support through bank partnerships.
3. Commercial & Hospitality: Development and sale/operation of commercial properties including shopping centers (Synthesis Square, Mall Bassura, Kalibata City Square, Plaza Semanggi, Festival City Link), office towers (Synthesis Square), and hotels (Bali Nusa Dua Hotel & Convention Center). Also includes shophouses (ruko) units within residential developments.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Synthesis Development develops, markets, and sells residential landed houses, high-rise apartments, commercial offices, retail shopping centers, and hospitality properties across Indonesia, primarily in Greater Jakarta. The company manages the full property lifecycle from land acquisition and design to construction, marketing through on-site galleries, and sales with bank-backed KPR (mortgage) financing support.

Product overview

Synthesis Development is an Indonesian real estate development company operating since 1992 (originally as ProLease, renamed in 2005). The company operates a diversified portfolio across four main property sectors: (1) Landed Residential - including Synthesis Huis (Scandinavian biophilic design with smart home features), Synthesis Homes (smart living concept), Anandaya Home Resort (80-hectare modern home resort), Aksara Homes (compact living for millennials), Arsa Homes, De Oaze (luxury townhouses), and Urbana Place; (2) High-Rise Apartments - including Samara Suites (EDGE-certified mixed-use on Gatot Subroto), Bassura City (integrated with mall), The Belton (nature-inspired), Casablanca Mansion, Kalibata City, and The Lavande; (3) Commercial & Office - including Synthesis Square (Golden Triangle), Plaza Semanggi (company's first project), and retail properties like Mall Bassura and Kalibata City Square; (4) Hospitality - including Bali Nusa Dua Hotel & Convention Center. The company also offers smart home features across residential products and holds the EDGE green building certification for Samara Suites.

Differentiator

Problem solved

Functional benefit

Brands

• Synthesis Huis: Scandinavian-style biophilic residential project in East Jakarta
• Synthesis Homes
• Anandaya Home Resort
• Aksara Homes
• Bassura City
• Samara Suites
• The Belton Residence

Products and services

• Anandaya Home Resort Modern home resort landed residential development spanning 80 hectares in Parung Panjang, Bogor. Features Infinity Park with 8 thematic gardens, premium clubhouse facilities, and cluster-based landed houses (Cluster Nala first with types Arka, Bima, Cakra, Devara). Prices start from Rp 300-365 million. Targeted at families and investors seeking resort-style living.
• Synthesis Huis Scandinavian-style landed house development in Cijantung, East Jakarta with biophilic design concept. Features smart home technology, 24-hour security with access card and one-gate system, and multiple house types (Passa, Mattlig, Lang). Premium facilities include Baltic Clubhouse with swimming pool, sauna, gym, and tennis court. Direct access to TransJakarta busway halte.
• Synthesis Homes Smart home concept landed house development in Ciputat area featuring simple life and smart living design with modern technology integration. Includes shophouse units for combined residential and commercial use.
• Aksara Homes Modern landed house project in Ciputat, South Tangerang targeting millennials and young professionals. Located 10 minutes from MRT Lebak Bulus and 15 minutes from Pondok Indah Mall. Features compact living concept with 4 unit types ranging from 4.25x11m to 6x11m, starting from Rp 900 million. Includes swimming pool, gym, and mushola.
• Arsa Homes Premium modern residential development in South Jakarta offering luxury living with contemporary design and strategic location.
• De Oaze Luxury townhouse complex featuring 46 uniquely designed units, offering premium residential living in a distinctive architectural setting.
• Urbana Place New residential development near Bintaro Business Center area, offering modern housing with strategic accessibility to business districts.
• Samara Suites Mixed-use serviced and residential apartment on Gatot Subroto, South Jakarta. EDGE-certified green building design with facilities including gym, infinity pool, mini golf, meeting rooms, and co-working space. Strategic location near LRT station with access to toll roads and business districts.
• Bassura City Integrated apartment complex with mall in East Jakarta, Cipinang area. Features family lifestyle shopping concept with retail, residential units, and recreation facilities in one development.
• The Belton Urban luxury apartment development near Jakarta City Forest (Hutan Kota), offering nature-inspired living with green environment and modern facilities.
• Casablanca Mansion Apartment ideally located for business executives working in the TB Simatupang Business Center area, offering premium urban living.
• Kalibata City Residential complex situated between trendy South Jakarta and cosmopolitan Central Jakarta, offering strategic urban living.
• The Lavande Exclusive residential complex positioned as an icon of Tebet area, offering premium apartment living with sophisticated design.
• Synthesis Square Strategically located commercial office complex on Gatot Subroto in the heart of Jakarta's Golden Triangle, offering premium office spaces. Features vertical garden architecture and serves as the company's headquarters location.
• Mall Bassura Family lifestyle shopping center in East Jakarta providing retail, dining, and entertainment options for residents of Bassura City and surrounding areas.
• Kalibata City Square Shopping center in South Jakarta, developed in 2008, offering retail and commercial spaces.
• Plaza Semanggi Shopping center, office tower, and multi-purpose space in a strategic location in Central Jakarta, representing the company's first major development.
• Bali Nusa Dua Hotel & Convention Center Hotel with convention center strategically located in Nusa Dua, South Bali, 20 minutes from Ngurah Rai International Airport, offering MICE facilities and hospitality services.

Quantifiable outcome

• Phase Aurora at Synthesis Huis is 90% sold out
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Jababeka Group: Indonesian industrial-estate and township developer (Cikarang) with residential and commercial components. Comparable to Synthesis's integrated masterplanned community approach with mixed residential and commercial assets.
• Sinar Mas Land: One of Indonesia's largest diversified property developers (BSD City, etc.) operating across residential, commercial, and hospitality in Greater Jakarta. Highly comparable to Synthesis's mixed landed housing, apartment, and commercial portfolio with similar mid-to-upper-market positioning.
• Summarecon Agung: Major Indonesian township developer (Summarecon Serpong, Summarecon Bekasi, Summarecon Bandung) with strong residential landed housing, apartment, and mall portfolios directly comparable to Synthesis's cluster-based landed homes and integrated developments in Greater Jakarta.
• Ciputra Group: Large Indonesian developer with extensive landed housing, apartment, and commercial projects including Ciputra World. Directly competes with Synthesis in Greater Jakarta residential mid-to-premium segments and shares similar design-led, amenities-rich product positioning.
• Agung Sedayu Group: Indonesian conglomerate-affiliated developer behind PIK (Pantai Indah Kapuk) and massive integrated townships. Comparable to Synthesis's large-scale integrated residential, commercial, and hospitality developments with similar mixed-use masterplanning approach.
• Alam Sutera Realty: Greater Jakarta-focused developer of Alam Sutera township with landed housing, apartments, and commercial properties. Directly comparable business mix and geographic concentration to Synthesis Development.
• Lippo Group (Lippo E-Net / Siloam): Large Indonesian developer behind Lippo Karawaci and broader mixed-use townships with residential, retail (Lippo Mall), and hospitality assets. Comparable scale and product breadth to Synthesis's diversified portfolio.
• Modernland Realty: Greater Jakarta-based Indonesian developer with landed housing (Jakarta Garden City), apartments, and commercial projects. Direct peer to Synthesis on product mix and regional focus.
• Intiland Development: Indonesian developer with residential landed housing, apartments, and commercial projects focused on Greater Jakarta (Pantai Mutiara, South Jakarta). Comparable mid-tier scale and product offering to Synthesis Development.

Broad incumbents

• PP Properti: State-affiliated Indonesian developer (subsidiary of PT PP) developing residential, commercial, and hospitality projects nationally. Operates at broader national scale than Synthesis and overlaps in apartment and mixed-use segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/SynthesisDevelopmentOfficial
• Facebookfacebook.com/Synthesisdevelopment
• LinkedInlinkedin.com/company/synthesis-development
• Instagraminstagram.com/synthesisdevelopment
• Xx.com/Synthesisdev

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Synthesis Development