Gomes Noord-Holland

What Gomes Noord-Holland does

Gomes Noord-Holland B.V. is a privately held Dutch automotive dealership group founded in 1934 and headquartered in Alkmaar, Netherlands. The company operates as an authorized dealer for Mercedes-Benz (passenger cars, vans, and trucks), smart, FUSO, VOYAH, Dongfeng, MHERO, and BYD, serving both private consumers and business customers across the Netherlands through a network of 13+ physical locations spanning North Holland, the Randstad, Eindhoven, and Limburg (Echt). The organization is structured around three primary divisions — Cars, Vans, and Trucks — supported by dedicated sub-brands: Gomes Mobility (total mobility solutions), Gomes Lease (in-house leasing), Gomes Energy (EV charging, battery storage, and solar panels), Gomes Schadeherstel (damage repair), and GomesTrucks (commercial vehicle sales and service), with two dedicated damage repair centers in Aalsmeer and Warmenhuizen.

The company's product surface spans the full vehicle ownership lifecycle: new and used vehicle sales, structured leasing products (Private Lease from €599/month, Financial Lease from 0.99% on selected models), tiered extended warranty products (WarrantyExtension from €522 to €2,077 depending on vehicle class), after-sales maintenance, APK inspections, and damage repair with free pickup and delivery. Truck-specific services integrate third-party Mercedes-Benz FleetBoard telematics (driver/fleet management, claimed up to 15% fuel reduction), Mercedes-Benz Uptime (predictive telediagnosis), and Service24h (24/7 European roadside assistance across 900+ workshops). The Van ProCenter provides branch-specific commercial van customization and flexible rental, while FleetBoard Driver App is offered in 24 languages for fleet operators.

Gomes generates revenue through six distinct streams: one-time vehicle sales (new and used across multiple brands), recurring professional services (maintenance, repair, APK inspections), subscription leasing through Gomes Lease, hardware sales via Gomes Energy, warranty licensing (WarrantyExtension), and managed financial services (vehicle financing). Pricing is quote-based for vehicle sales and publicly disclosed for lease/warranty products, with structured business-solution pricing tiers for electric Mercedes-Benz CLA, GLC, and GLB models. Distribution runs exclusively through owned physical dealerships; the company maintains GDPR-compliant data handling (AVG) and operates an active online presence for appointment booking, inventory viewing, and content marketing. No parent company, external investor, or public market listing is disclosed.

Name

Gomes Noord-Holland

Legal name

Gomes Noord-Holland B.V.

Website

https://gomes.nl

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

251–500 employees

Short description

Gomes Noord-Holland is a Dutch multi-brand automotive dealership group (founded 1934, Alkmaar) operating 13+ locations across the Netherlands as an authorized dealer for Mercedes-Benz, smart, FUSO, VOYAH, Dongfeng, MHERO, and BYD, serving private consumers and business customers with vehicle sales, leasing, after-sales service, truck telematics, energy solutions, and damage repair.

Ownership category

akta.pro rank

Headquarters

HQ city

Alkmaar

HQ country

Netherlands

HQ region

Europe

Offices18 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new and used passenger cars, vans, and trucks from multiple brands including Mercedes-Benz, smart, VOYAH, Dongfeng, BYD, MHERO, and FUSO.
2. After-sales Services: Maintenance, repair, APK inspections, and damage repair services for vehicles.
3. Vehicle Leasing: Flexible lease solutions through Gomes Lease division offering personal and business leasing options.
4. Energy Solutions: Electric vehicle charging stations, battery packages, and solar panels through Gomes Energy division.
5. Extended Warranty: WarrantyExtension products for Mercedes-Benz vehicles extending coverage up to 5 years.
6. Vehicle Financing: Financial products including private lease, financial lease, and direct financing options.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Gomes Noord-Holland is a multi-brand automotive dealership group that sells new and used passenger cars, commercial vans, and trucks (Mercedes-Benz, smart, FUSO, VOYAH, Dongfeng BOX, MHERO, BYD) across 13+ locations in the Netherlands. It complements vehicle sales with in-house leasing (Gomes Lease), maintenance and APK inspections, professional damage repair (Gomes Schadeherstel), EV energy solutions including charging stations and solar panels (Gomes Energy), and commercial fleet telematics via FleetBoard and Mercedes-Benz Uptime.

Product overview

Gomes Noord-Holland is a multi-brand automotive dealership offering comprehensive mobility solutions since 1934. The company operates across three main divisions: Cars (passenger vehicles), Vans (commercial vehicles), and Trucks. The portfolio includes Mercedes-Benz vehicles, smart, VOYAH, Dongfeng BOX, MHERO, FUSO, and BYD. Complementary services include Gomes Mobility (sales and aftersales), Gomes Lease (flexible leasing), Gomes Energy (charging solutions and solar panels), Gomes Schadeherstel (damage repair), Van ProCenter (commercial van services), FleetBoard and Mercedes-Benz Uptime (fleet management and telematics), WarrantyExtension (extended warranties), and 24/7 roadside assistance. With 13 locations across the Netherlands, Gomes serves customers from Texel to Vianen and from Zandvoort to Limburg.

Differentiator

Problem solved

Functional benefit

Products and services

• Gomes Mobility Total mobility solutions for both private and business customers, encompassing vehicle sales, financing, maintenance, and related services for passenger cars from Mercedes-Benz, smart, VOYAH, Dongfeng BOX, MHERO, and BYD.
• Gomes Lease Flexible lease solutions with a personalized approach, offering various lease periods and kilometer options for both private and business customers. Mercedes-Benz GLA 250e private lease starts from €599/month for 48 months and 10,000 km/year.
• Gomes Energy Energy solutions including battery packages, EV charging stations, and solar panels to help customers maximize the benefits of electric driving, supporting EV adoption alongside Gomes Mobility vehicle sales.
• Gomes Schadeherstel (Damage Repair) Professional vehicle damage repair service with free pickup and delivery, using original parts and highest quality standards, operating from dedicated damage repair centers in Aalsmeer and Warmenhuizen.
• Gomes Trucks Complete truck solutions including sales, service, and maintenance for Mercedes-Benz and FUSO trucks (including FUSO Canter and eCanter), offering total solutions aimed at lowest possible cost per kilometer across six dedicated truck locations (Aalsmeer, Echt, Rijnsburg, Utrecht, Wognum, Zaandam).

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core.

• Mercedes-BenzcoreChannel Partner/ Reseller/ DistributorGomes is an official dealer for Mercedes-Benz vehicles including passenger cars, vans, and trucks. The partnership includes sales, service, maintenance, and parts distribution for the complete Mercedes-Benz product range.
• smartcoreChannel Partner/ Reseller/ DistributorGomes is an official dealer for smart electric vehicles including smart #1, #3, and #5 models.
• VOYAHcoreChannel Partner/ Reseller/ DistributorGomes is an official dealer for VOYAH vehicles including Free, Dream, and Courage models.
• DongfengcoreChannel Partner/ Reseller/ DistributorGomes is an official dealer for Dongfeng BOX electric vehicles with special EV transition week promotions.
• MHEROcoreChannel Partner/ Reseller/ DistributorGomes is an official dealer for MHERO vehicles.
• FUSOcoreChannel Partner/ Reseller/ DistributorGomes is an official dealer for FUSO trucks including Canter and eCanter models.
• BYDcoreChannel Partner/ Reseller/ DistributorGomes recently added BYD as a new brand offering electric and hybrid BYD models including SEAL, SEAL U, DOLPHIN, ATTO 3, and SEALION 7.
• Mercedes-Benz FleetBoardcoreTechnology or IntegrationFleetBoard is a telematics system integrated with Mercedes-Benz trucks offering driver management, fleet management, and transport management solutions. Can reduce fuel consumption by up to 15%.
• Mercedes-Benz UptimecoreTechnology or IntegrationMercedes-Benz Uptime provides connected truck technology with telediagnosis for proactive maintenance planning and maximum vehicle availability.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Van Mossel Automotive Group: Largest automotive dealer group in the Netherlands with 500+ locations across multiple brands including Mercedes-Benz. Most directly comparable to Gomes by Dutch geography, multi-brand model, and division structure (sales, lease, service).
• Louwman Group: Major Dutch family-owned automotive dealer group representing Mercedes-Benz, Toyota, Lexus, and other premium brands. Comparable multi-brand, multi-divisional approach serving both consumer and commercial markets in the Netherlands.
• Broekhuis: Large Dutch automotive dealer group operating across multiple brands and locations throughout the Netherlands. Directly comparable in multi-location dealer model with passenger and commercial vehicle exposure.
• Stern Groep: Dutch automotive retail and services group with Mercedes-Benz dealerships and other premium brands; now part of Hedin Mobility Group. Closely comparable Dutch Mercedes dealer footprint and multi-brand structure.

Broad incumbents

• Hedin Mobility Group: Large European automotive retail and distribution group with operations in the Netherlands (via Stern acquisition) and across multiple European countries. Multi-brand dealer with similar Mercedes-Benz focus and a rapidly growing EV portfolio.
• D'Ieteren: Belgian-listed automotive group and long-time Mercedes-Benz distributor for Belgium. Comparable premium automotive retail model with strong Mercedes-Benz franchise relationship across Benelux, though broader in scope.
• Emil Frey Group: Large Swiss-headquartered European automotive dealer group operating across multiple countries and brands. Comparable multi-brand, multi-location dealer model with growing commercial vehicle exposure.
• Inchcape plc: Global automotive distributor and retailer with significant European distribution operations. Comparable distribution and dealer-side business model, though with a much broader geographic and brand footprint.
• Pendragon plc: UK-based automotive retailer operating multi-brand dealerships including premium franchises. Comparable multi-brand retail model, though operating primarily in the UK rather than the Netherlands.

Emerging players

• Auto1 Group: Berlin-headquartered European online used car platform with B2B and B2C operations including the Autohero brand. Competes for used-vehicle demand in the Netherlands but via a digital model rather than physical dealerships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mercedesbenzgomes
• Xx.com/mercedes_gomes
• LinkedInlinkedin.com/company/gomes-noord-holland-bv

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gomes Noord-Holland