KRCR

What KRCR does

KRCR is a local broadcast television station serving Northern California's Northstate and North Coast regions, with a primary headquarters in Redding and a regional bureau in Eureka. The station operates as an ABC affiliate (branded as KRCR News Channel 7) and is wholly owned by Sinclair Broadcast Group (Sinclair, Inc., NASDAQ: SBGI), a major publicly traded television broadcasting company. KRCR also operates related stations in the Sinclair cluster — KAEF-TV (ABC, Eureka), KCVU (Fox, Chico), and KBVU (Redding) — as well as a dedicated sub-brand, North Coast News, that covers Humboldt County.

The station's product surface centers on local television news, weather forecasting (including radar, sky cams, and lake levels), sports coverage, and emergency alerts (notably wildfire coverage for fire-prone Northern California). Content is distributed through over-the-air HD broadcasting, cable and satellite carriage (DirecTV, Dish Network), the krcrtv.com website with live streaming, and mobile applications for iOS and Android. Social media channels (Facebook, Twitter/X, Instagram, YouTube) extend reach to digital audiences.

KRCR is a free-to-air advertiser-supported business with no direct viewer fees. Revenue is generated through local, regional, and national advertising sales across broadcast and digital platforms. The customer base is geographically concentrated in Shasta, Tehama, Glenn, Trinity, and Humboldt Counties. Founded in 1956, KRCR operates with 11-50 employees and functions as one station within a larger Sinclair-owned regional cluster.

Name

KRCR

Legal name

Sinclair, Inc.

Website

https://krcrtv.com

Company type

Public

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

KRCR is a Sinclair-owned, ABC-affiliated local broadcast television station serving Redding, Chico, and Eureka, California. It delivers local news, weather, and sports to Northern California viewers via over-the-air broadcasting, cable/satellite carriage, mobile app, and website streaming, monetized through advertising.

Ownership category

akta.pro rank

Product category

Local Broadcast Television News

NAICS

Television Broadcasting Stations (516120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Local News & Weather Stations (MPABACAJ)

akta.pro secondary industry

Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)

Keywords

• Local broadcast television
• Television news station
• Weather forecasting services
• Sports news coverage
• Regional broadcast affiliate

Headquarters

HQ city

Redding

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Advertising Revenue: Local broadcast television station generating revenue through advertising sales, including local, regional, and national commercials, as well as digital advertising through its website and mobile platform.

Distribution channels3 records

Marketing channels5 records

Core offering

KRCR-TV is a local ABC-affiliated broadcast television station serving the Redding, Chico, and Eureka markets of Northern California. The station produces and distributes local news, weather forecasts, sports coverage, and entertainment programming via over-the-air HD broadcast, cable and satellite carriage, live streaming on its website, and mobile applications, with a dedicated North Coast News service for the Eureka and Humboldt County audience.

Product overview

KRCR is a local ABC-affiliated television news station serving the Redding, Chico, and Eureka areas in Northern California. The station operates as a single broadcast platform offering local news, weather, sports, entertainment, and North Coast-specific coverage. The station is part of the Sinclair Broadcast Group and carries standard broadcast programming including ABC network content, with a comprehensive website providing on-demand news access.

Differentiator

Problem solved

Functional benefit

Brands

• North Coast News: Regional news coverage for the Eureka and Humboldt County area
• KRCR News Channel 7

Products and services

• KRCR TV News Broadcasting Local television news broadcasting covering the Redding, Chico, and Eureka areas in Northern California, featuring local news, national and world news, weather, sports, and entertainment coverage distributed via over-the-air HD broadcast, cable and satellite, website, and mobile apps.
• North Coast News Dedicated regional news offering covering Eureka and Humboldt County, including local news, North Coast weather, sky cams, and a community calendar for the North Coast region.
• Weather Services Weather forecasting and reporting including current conditions, radar, maps, sky cams, and lake levels for the Redding-Chico and North Coast coverage areas.
• Sports Coverage Local and regional sports news and coverage, including coverage of regional professional teams and local high school and community team sports.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ABC NetworkcoreChannel Partner/ Reseller/ DistributorKRCR operates as an ABC affiliate, carrying ABC network programming and content. The affiliation provides access to national programming while KRCR focuses on local news coverage.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• KHSL-TV (Action News Now): CBS-affiliated local broadcast station serving the same Chico–Redding–Eureka DMA as KRCR. Direct head-to-head competitor for local news, advertising dollars, and audience share across the Northstate region.
• KCVU (Fox 20): Sinclair-owned Fox affiliate serving Chico/Redding; sister station within KRCR's Sinclair cluster. Directly comparable as a small-market network affiliate leveraging the same regional newsroom and sales infrastructure.
• KBVU: Sinclair-owned station in the Redding market; sister station in the Northern California cluster. Comparable because it operates in the same DMA with shared Sinclair corporate support and overlapping audience.
• KAEF-TV: Sinclair-owned ABC affiliate serving Eureka/Humboldt County; KRCR's direct sister station in the same cluster. Comparable because it is co-located in the same Sinclair Northern California regional structure and shares news-gathering and corporate resources.

Broad incumbents

• Gray Television: Large U.S. local-broadcast group with hundreds of affiliates. Comparable because it operates small- and mid-market network affiliates under a centralized corporate structure similar to how Sinclair operates KRCR.
• Tegna: U.S. local-broadcast group operating major-market network affiliates. Comparable because it monetizes local news + network programming across multiple stations via shared corporate infrastructure, the same model KRCR operates within via Sinclair.
• Hearst Television: Major U.S. local-broadcast group operating dozens of NBC/ABC/CBS affiliates. Comparable because it is a similarly structured multi-station owner with shared services, national advertising sales, and syndicated content deals analogous to Sinclair's model that powers KRCR.
• E.W. Scripps Company: Owner of dozens of local TV stations and national networks (ION, Court TV, NewsNation). Comparable as a multi-station local broadcaster that derives revenue from a mix of network affiliation, local advertising, and digital distribution similar to KRCR.
• Nexstar Media Group: Largest U.S. owner of local TV stations. Comparable as the leading scaled local-broadcast consolidator with the same business model of monetizing network-affiliated small/mid-market stations that KRCR exemplifies.

Emerging players

• NewsNation: Nationally distributed cable/streaming news channel that increasingly competes for local-market news audiences and ad budgets. Comparable because it targets the same small-market news viewers KRCR serves and competes for the same advertiser pool via digital distribution.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/KRCR7
• YouTubeyoutube.com/@krcrnewschannel7/featured
• Facebookfacebook.com/KRCR7
• Instagraminstagram.com/krcrnews
• LinkedInlinkedin.com/company/krcr-tv

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KRCR