What decide4AI does

decide4AI (legal entity: Decide Soluciones) is a privately held consulting and systems-integration firm that implements AI-based solutions for supply chain optimization, workforce planning, and rule-based decision management. The company was founded in 2008 by former Ilog specialists (Ilog was later acquired by IBM), and operates from its headquarters in Madrid, Spain with a European office in Utrecht, the Netherlands. Its stated footprint also extends into South America and Asia. Core technology practices include mathematical optimization (linear programming, mixed-integer programming, constraint programming, and heuristics, executed on IBM CPLEX and Gurobi), Business Rules Management Systems such as IBM ODM and RedHat Decision Manager, predictive analytics and machine learning for demand forecasting and fraud detection, and microservices-based cloud architecture spanning AWS, Azure, Google Cloud, and IBM Cloud.

The business model is professional services revenue: specialized consultants are engaged on either an interim/staff-augmentation basis or via fixed-price projects following a structured four-phase methodology (Assessment 0.5-1 day, Scan & Vision 2-5 days, Prototype 5-15 days, full Project execution under Waterfall/Agile/DevOps). Pricing is quote-based and not publicly disclosed. Go-to-market is direct enterprise sales to clients in banking, insurance, aviation, logistics and transportation, manufacturing, retail, field services, plus adjacent sectors such as energy (REE), rail infrastructure (ADIF), employee benefits (EDENRED), logistics (SGEL/Celeritas), security (Prosegur), and public-sector healthcare and transit (Sergas, Metro Madrid, TMB, Iberia). Named partners include IBM, Gurobi, Delmia Quintiq (3DS Dassault Systèmes) for large-scale supply chain and workforce planning, and More Optimal for SME-focused planning.

The firm is staffed by approximately 60 highly specialized consultants of multiple nationalities and reports 100+ successful projects and 40+ active clients. Leadership comprises Arjen Heeres (CEO), Manuel del Barrio (Head of Business Development), Eugenio Martín (Head of Digital Decisioning), Alberto del Barrio (Cofounder), plus heads of Service, People & Talent, and Analytical Intelligence. The company is independent and self-funded, with no evidence of external private equity, venture capital, or strategic parent ownership.

Name

decide4AI

Legal name

Decide Soluciones

Website

https://decide4ai.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

decide4AI is a Madrid-based AI consulting firm implementing mathematical optimization, predictive analytics, and rule-based decision management solutions for enterprise clients across banking, insurance, aviation, logistics, manufacturing, retail, and field services.

Ownership category

akta.pro rank

Product category

AI Consulting & Implementation Services

NAICS

Management Consulting Services (54161), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)

akta.pro primary industry

AI/ML Engineering & Model Development Services (BPAEAHAF)

akta.pro secondary industries

Business Rules Management Systems (BRMS) & Decision Automation (HDAEAHAE), Business Rules & Decision Management Platforms (BRMS/DMN) (HDAEAKAG), iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

Keywords

• AI consulting services
• Mathematical optimization
• Supply chain planning
• Decision management systems
• Workforce optimization

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Professional Services & Consulting: Provides specialized AI and optimization professionals on an interim basis, as well as end-to-end consulting engagements including assessment, prototype development, and project implementation. Revenue generated through hourly consulting fees and fixed-price project engagements for enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

decide4AI is a B2B AI consulting and systems integration firm that implements mathematical optimization, rule-based decision management (BRMS) and predictive analytics solutions for enterprise clients. Its core offer is a four-phase methodology-led engagement covering Assessment (0.5-1 day), Scan & Vision (2-5 days), Prototype (5-15 days) and full Project execution using Waterfall, Agile or DevOps methodologies, complemented by an interim AI professionals staff-augmentation service and a Flexible High-Performance Architecture implementation service for cloud-native deployments.

Product overview

Decide4AI is a consulting and systems integration firm — not a software vendor — that implements AI-based solutions for supply chain and workforce optimization and rule-based decision management. Its primary offering is a structured implementation consulting service comprising four phases: Assessment (0.5–1 day), Scan & Vision (2–5 days), Prototype (5–15 days), and full Project execution. The firm also provides Interim AI Professionals — senior Data Scientists and Mathematical Optimization experts who embed within client teams. For implementations, Decide4AI works with partner software platforms including Delmia Quintiq (3DS Dassault Systèmes) for large-scale supply chain and workforce planning, More Optimal for small and medium enterprises focused on transport and warehouse optimization, IBM CPLEX for mathematical optimization, IBM ODM and Red Hat Decision Manager for decision management and BRMS, and Gurobi for mathematical optimization. Project methodologies include Waterfall, Agile/Scrum, and DevOps.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Implementation & Optimization Consulting End-to-end enterprise consulting engagement for AI-based supply chain and workforce optimization, and rule-based decision management. Delivered through Assessment, Scan & Vision, Prototype and Project phases using Waterfall, Agile or DevOps methodologies, and targeted at enterprise clients in banking, insurance, aviation, logistics, manufacturing, retail and field services.
• Interim AI Professionals Provision of senior AI, Data Science and Mathematical Optimization professionals who embed within client teams for critical or temporary projects. Engaged consultants are full-time decide4AI employees and retain access to the firm's collective optimization and decision management expertise.
• Flexible High Performance Architecture Implementation of microservices-based, cloud-native architecture for decision management and planning systems. Includes containerization, cloud migration to AWS, Azure, Google Cloud or IBM Cloud, CI/CD pipelines, and user interface design for planning and optimization applications.

Quantifiable outcome

• Incident resolution times significantly dropped
• +1 more outcomes

Named customers9 records

Segments8 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and secondary.

• IBMcoreTechnology or IntegrationLong-standing IBM Business Partner, originating from Ilog which was acquired by IBM. Certified partner for IBM CPLEX optimization engine, IBM ODM (Operational Decision Manager) for decision management, and IBM BPM (Business Process Management). The company was born from the Ilog/IBM ecosystem and maintains deep technical expertise in IBM technologies.
• GurobicoreTechnology or IntegrationCertified partner for Gurobi mathematical optimizer. Gurobi emerged from Ilog as an independent company. Recommend Gurobi as one of the leading mathematical optimization engines for customer-specific situations.
• Delmia Quintiq (3DS Dassault Systèmes)coreTechnology or IntegrationCertified partner for Delmia Quintiq, the world market leader for end-to-end supply chain and workforce planning optimization. Partners with one of the world's largest software companies for large-scale enterprise deployments.
• More OptimalsecondaryTechnology or IntegrationCertified partner for More Optimal, an advanced software solution for planning and optimization focused on smaller and medium-sized enterprises in logistics and manufacturing. More Optimal targets transport, warehouse, and workforce planning.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DecisionBrain: Italy-headquartered vendor of decision optimization software and professional services for supply chain and workforce planning. Closely comparable on product/service mix (mathematical optimization + planning + implementation services) and similar enterprise vertical focus.
• River Logic: US-based supply chain optimization consulting and software firm serving similar enterprise customers with mathematical optimization services. Comparable consulting/implementation business model targeting the same supply chain and planning use cases.
• ZS Associates: Global management consulting and analytics firm with deep decisioning, optimization and AI capabilities serving pharma, banking, insurance, and consumer goods. Comparable as a specialized consulting firm centered on analytics-driven decision-making for large enterprises.
• Slalom: Mid-sized US consulting firm of comparable scale focused on technology, data/analytics, and AI implementations for enterprise clients. Similar size and GTM motion (regional/near-shore delivery, enterprise relationship-led sales), with strong overlap in data/analytics and AI consulting services.
• Fractal Analytics: Mid-sized AI and analytics services firm serving Fortune 500 clients with predictive, decisioning and optimization services. Comparable firm size, consulting/services model, and a similar mix of AI, ML and decision-automation engagements.

Broad incumbents

• AIMMS (now part of Gurobi): Mathematical optimization platform vendor with associated professional services arm. Directly comparable optimization technology stack (Gurobi is also a decide4AI partner) and a more mature software-led business. Functions both as a partner and adjacent competitor.
• FICO: Enterprise analytics and decision management platform vendor serving banking and insurance with optimization, scoring, and decision automation. Competes with decide4AI in the same decision-management and banking/insurance use cases, but as a large software incumbent rather than a focused services partner.
• Pegasystems: Enterprise low-code automation, BPM and decisioning (BRMS-adjacent) vendor serving banking, insurance and other verticals. Comparable decision automation/adapter capabilities but as a broad platform incumbent with deep enterprise penetration.
• o9 Solutions: AI-powered planning and decisioning platform for supply chain, sales and integrated business planning. Overlaps directly with decide4AI's planning/optimization use cases in manufacturing, retail and logistics, but as a software-led platform incumbent.
• Accenture: Global systems integrator with a large data & AI practice that competes with decide4AI for AI, optimization and decision-automation work. Operates at materially larger scale and broader geography but addresses the same enterprise buyers with overlapping capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/decide4ai

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about decide4AI