Darnell-Rose
- Company typePrivate
- Founded1943
- HeadquartersColton, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Darnell-Rose firmographics
Firmographics- Name
- Darnell-Rose
- Legal name
- Darnell-Rose
- Website
- https://casters.com
- Company type
- Private
- Founded year
- 1943
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Darnell-Rose industry classification
Industry- Product category
- Industrial Casters and Wheels
- SIC
- Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Wheels & Rims Manufacturing (Steel/Alloy) (IMACAIAJ)
- akta.pro secondary industry
- Forklifts & Industrial Trucks (IC & Electric) (IMAHABAA)
Keywords
Where Darnell-Rose is headquartered
LocationHeadquarters
- HQ city
- Colton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Darnell-Rose business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: One-time sale of casters, wheels, bumpers, couplers, and conveyor systems. Revenue generated through direct e-commerce transactions on casters.com with prices ranging from $1.10 to $980.25 per unit depending on product type and specifications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level casters and wheels |
| Unit Pricing | Pay-as-you-go | Mid-range industrial casters |
| Unit Pricing | Pay-as-you-go | Premium ergonomic and heavy-duty casters |
| Unit Pricing | Pay-as-you-go | Extra heavy-duty and specialty casters |
| Unit Pricing | Pay-as-you-go | Conveyor systems |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Darnell-Rose product offering
Product offeringCore offering
Darnell-Rose manufactures and sells industrial casters, wheels, rubber bumpers, couplers, and conveyor systems directly to customers through its casters.com e-commerce platform. Its portfolio spans entry-level wheels and bumpers (priced from $1.10) to heavy-duty forged steel ergonomic casters and FreightMaster cargo container casters rated up to 6,000 lb capacity per caster. The company is best known for its proprietary E-Series Kingpin Ergonomic Casters with integrally forged kingpins and polyurethane-on-aluminum wheels.
Product overview
Darnell-Rose is a manufacturer and online retailer of industrial mobility products operating through Casters.com. The portfolio consists of two primary sub-brands: Darnell Caster (featuring 30, 60, 70, 80, 90 series) and Rose Caster (featuring integrally forged kingpin construction), both manufactured in the USA. The flagship product line is the E-Series Ergonomic Casters, which includes stainless steel and carbon steel swivel and rigid casters with polyurethane on aluminum wheels designed for Towline and material handling applications. Supporting products include LevelMaster retractable leveling casters for machinery, FreightMaster cargo container casters with up to 6000 lb capacity, comprehensive caster wheels (neoprene, hard rubber, phenolic, glass filled nylon), rubber bumpers, SupeRail/MiniRail conveyor systems, coupler tow eyes, and nylon socket accessories. The company emphasizes ergonomic design, heavy-duty load capacities (ranging from 125 lbs to 2600+ lbs per caster), and provides a lifetime warranty on Kingpin casters against bending, breaking, or failing under normal use.
Differentiator
Problem solved
Functional benefit
Brands
- Darnell Caster: Brand of casters and wheels manufactured by Darnell-Rose, including various series such as 30, 60, 70, 80, 90, and 100 series casters.
- Rose Caster
- E-Series
- LevelMaster
- FreightMaster
Products and services
- E-Series Ergonomic Casters (including E-Series wheels and Rose SC-482 Forged Steel Swivel Caster) Premium ergonomic caster line featuring integrally forged SAE-1050 kingpins with hardened steel ball bearings and debris-rejecting polyurethane treads chemically and mechanically bonded to lightweight aluminum cores. Includes stainless steel and carbon steel swivel and rigid variants plus 6" and 8" polyurethane-on-aluminum wheels. Designed for towline and material handling applications requiring up to 1200 lb capacity per caster and reduced push/pull force.
- LevelMaster Retractable Stainless Steel Leveling Caster Foot-operated retractable leveling caster designed to move heavy machinery into place while providing leveling and stabilization on uneven floors. Features a shock-absorbing non-slip rubber leveling pad with up to 800 lb load capacity per caster. Built for machinery leveling and stabilization applications.
- FreightMaster 8"x3" Heavy Duty Forged Steel Cargo Container Swivel Caster Cargo container caster engineered to mount and move large freight containers across pavement and warehouse floors. Features forged steel quick connect/release mounting with ISO corner fitting compatibility, 8"x3" polyurethane tread on cast iron core, tapered roller bearings, and 6000 lb load capacity per caster.
- Heavy Duty / Extra Heavy Duty Industrial Casters (R100/R110 Series) Heavy-duty industrial casters including the R110 Extra Heavy Duty series with SAE-1050 forged steel construction, integrated kingpins, and polyurethane tread on iron cores. Load capacities range from 2500-2600 lbs per caster, designed for automotive and towing applications.
- Caster Wheels (Neoprene, Hard Rubber, Phenolic, Glass Filled Nylon, Polyolefin, Advanced Elastomer) Comprehensive caster wheel catalog covering Neoprene Rubber (200 lb capacity), Hard Rubber, Phenolic (500 lb), Glass Filled Nylon (225 lb, rated -20F to 475F), Hi-Cap Neoprene, Polyolefin, and Advanced Elastomer wheels in multiple diameters and load capacities.
- Rubber Bumpers and Guards Rubber bumper guards for equipment and facility protection including corner bumpers, strip bumpers in various sizes, and doughnut bumpers. Engineered for demanding industrial applications using non-marking gray rubber compounds.
- SupeRail and MiniRail Conveyor Systems Roller conveyor systems for material handling. SupeRail offers 1000 lb per linear inch capacity in 5ft and 10ft sections; MiniRail offers 500 lb per linear inch capacity in 5ft and 10ft sections. Used for machinery relocation, tool and die set-ups, and pallet/container movement.
- Weld On Coupler Tow Eye (CPL-01747) Weld-on coupler tow eye rated up to 2000 lb of pull force for tow coupling applications.
- Caster Mounting Accessories (Round and Square Nylon Sockets) Caster mounting and connection accessories including round and square nylon sockets in various inner diameters (11/16" to 1-3/16") for secure caster connections and easy installation.
Quantifiable outcome
- Ergonomic performance improved by 19% (720 lbs), 15% (1550 lbs), and 19% (3000 lbs) compared to Kingpinless casters in company testing
- +3 more outcomes
Companies that use Darnell-Rose
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles4 records
Darnell-Rose technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Darnell-Rose partnerships and signals
Strategic signalScale indicators6 records
Recent moves4 records
Expansion highlights4 records
Darnell-Rose competitors and assessment
Company assessmentDirect peers
- Blickle: Premium German manufacturer of casters, wheels, and drive wheels for industrial and intralogistics applications. Directly comparable in high-load, ergonomic caster categories and competes in the same medical, industrial, and logistics customer segments.
- Colson Group: Largest caster and wheel manufacturer in North America, offering a comprehensive catalog of industrial casters, wheels, and material handling products under multiple brands (Colson, Shepherd, MedCaster, Jarvis). Directly comparable product portfolio, customer base, and go-to-market across industrial segments.
- Albion Casters: US caster manufacturer offering a wide range of industrial, stainless steel, and ergonomic casters. Directly comparable in mid-duty industrial caster category and serves overlapping industrial, food service, and institutional segments.
- Hamilton Caster: US-based (Hamilton, Ohio) industrial caster manufacturer founded in 1907 with a broad catalog of heavy-duty, stainless steel, and ergonomic casters. Directly comparable as a US-domestic caster competitor serving similar industrial, automotive, and institutional customers.
- RWM Casters: US manufacturer of industrial casters and wheels with a strong reputation for heavy-duty and engineered caster solutions. Directly comparable in heavy-duty industrial caster category and serves automotive, aerospace, and industrial customers.
- Tente Casters: Global manufacturer of industrial casters and wheels headquartered in Germany with a broad catalog serving medical, industrial, and institutional markets. Directly comparable in product category, customer segments (especially healthcare), and technical differentiation around ergonomic and premium casters.
- Revvo Caster: Manufacturer of industrial casters and wheels serving material handling, automotive, and institutional markets. Directly comparable product category and customer overlap, particularly in medium-to-heavy duty industrial casters.
- Caster Concepts: US-based heavy-duty and ergonomic caster manufacturer focused on industrial material handling applications. Directly comparable in heavy-load caster segments and engineering-driven differentiation.
Broad incumbents
- McMaster-Carr: Massive industrial MRO supplier offering casters, wheels, and material handling products alongside thousands of other SKUs. Overlaps with Darnell-Rose's casters and wheels catalog and competes for the same SMB/industrial self-serve e-commerce buyer.
- Flexmove Conveyors: Manufacturer of conveyor systems and material handling equipment for industrial and packaging applications. Overlaps with Darnell-Rose's SupeRail/MiniRail conveyor product line as an adjacent supplier to the same industrial customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Darnell-Rose financial estimates
Financial estimateRevenue estimate
Valuation estimate
Darnell-Rose leadership team
Management profileNumber of profiles
Darnell-Rose funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Darnell-Rose M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Darnell-Rose
What does Darnell-Rose do?
Darnell-Rose manufactures and sells industrial casters, wheels, rubber bumpers, couplers, and conveyor systems directly to customers through its casters.com e-commerce platform. Its portfolio spans entry-level wheels and bumpers (priced from $1.10) to heavy-duty forged steel ergonomic casters and FreightMaster cargo container casters rated up to 6,000 lb capacity per caster. The company is best known for its proprietary E-Series Kingpin Ergonomic Casters with integrally forged kingpins and polyurethane-on-aluminum wheels.
Is Darnell-Rose a public or private company?
Darnell-Rose is a private company. It is classified as family owned and is currently operating.
When was Darnell-Rose founded?
Darnell-Rose was founded in 1943. It employs 11 to 50 people.
Where is Darnell-Rose based?
Darnell-Rose is headquartered in Colton, United States, in the North America region.
How does Darnell-Rose make money?
One revenue line is on record: product Sales.
Who are Darnell-Rose's main competitors?
Direct peers on record are Blickle, Colson Group, Albion Casters, Hamilton Caster, RWM Casters, Tente Casters, Revvo Caster and Caster Concepts. Broad incumbents are McMaster-Carr and Flexmove Conveyors.
Does Darnell-Rose have an API?
No public API is recorded for Darnell-Rose.
What industry is Darnell-Rose in?
Darnell-Rose's product category is Industrial Casters and Wheels. Its primary akta.pro industry code is IMACAIAJ, Wheels & Rims Manufacturing (Steel/Alloy), with a secondary code of IMAHABAA, Forklifts & Industrial Trucks (IC & Electric). Its SIC code is 3714.