Proforto
Proforto is a Netherlands-based online retailer founded in 2014 that sells workwear and work boots through its e-commerce store, serving professionals and consumers seeking occupational apparel and footwear.
- Company typePrivate
- Founded2014
- HeadquartersNijmegen, Netherlands
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
Proforto firmographics
Firmographics- Name
- Proforto
- Website
- https://proforto.com
- Company type
- Private
- Founded year
- 2014
- Headcount range
- 101–250 employees
- Short description
- Proforto is a Netherlands-based online retailer founded in 2014 that sells workwear and work boots through its e-commerce store, serving professionals and consumers seeking occupational apparel and footwear.
- Ownership category
- akta.pro rank
Proforto industry classification
Industry- Product category
- Online Workwear & Safety Footwear Retail
- NAICS
- Shoe Retailers (4582), Shoe Retailers (458210)
- SIC
- Retail-Shoe Stores (5661), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320)
- akta.pro primary industry
- Work, Safety & Occupational Footwear Retail (CRAAADAD)
- akta.pro secondary industry
- Work, Safety & Occupational Footwear (CRAAACAE)
Keywords
Where Proforto is headquartered
LocationHeadquarters
- HQ city
- Nijmegen
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
Proforto business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure
Proforto product offering
Product offeringCore offering
Proforto is an online store that sells workwear (occupational apparel) and work boots (safety/protective footwear) to individual buyers. The company curates and retails branded workwear and footwear through its own e-commerce website rather than operating as a third-party marketplace.
Differentiator
Problem solved
Functional benefit
Products and services
- Workwear Occupational apparel (workwear clothing) sold online to individual workers and tradespeople who need durable, job-appropriate clothing.
- Work boots Safety/protective footwear (work boots) sold online to individual workers and tradespeople for use in industrial and trade environments.
Companies that use Proforto
Customer profileIdeal customer profiles1 record
Proforto technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Proforto competitors and assessment
Company assessmentDirect peers
- Würth Workwear / Protective Equipment: Würth's workwear/PPE range is sold online across Europe to tradespeople. Comparable category overlap with Proforto and similar B2C/B2B distribution model, though Würth has a much larger parent ecosystem.
- Snickers Workwear (Hultafors Group): Premium workwear and work boot brand sold through dealers and online across Europe. Comparable as a specialist tradewear brand/retailer targeting tradespeople with safety footwear, a core Proforto category.
- Engelbert Strauss: One of Europe's largest direct-to-consumer workwear specialists, headquartered in Germany. Directly comparable to Proforto as a specialist workwear/work boot retailer with strong own-brand assortment and B2B/B2C split.
- Tricorp Workwear: Dutch workwear brand and supplier headquartered in the Netherlands. Comparable as a Netherlands-based workwear specialist serving the same B2B/B2C tradesperson customer base that Proforto targets.
- Mascot International: Danish workwear manufacturer/brand with broad European distribution including direct online sales. Comparable in product mix (workwear, safety footwear) and target customer (trades, industry).
- Manutan: European distributor of workplace equipment including workwear and PPE. Comparable as a multi-country B2B/B2C supplier of occupational clothing and footwear with comparable EU footprint to Proforto.
Broad incumbents
- Timberland PRO: Major global work boot brand owned by VF Corporation. Comparable through its work boot category, but operates as a broad footwear/lifestyle brand with much larger scale and marketing budget than Proforto.
- Zalando: Leading European online fashion/shoe retailer that has expanded into workwear-adjacent categories. Comparable as an online footwear/apparel retailer serving the same European consumer base, though with vastly broader assortment.
- Dr. Martens: Iconic footwear brand with industrial/work line. Comparable at the work-boot category level but operates as a broad consumer footwear brand with significantly larger scale and recognition.
- Bata Industrials: Global safety and occupational footwear brand of the Bata group. Comparable at the occupational/safety footwear category level but with much larger global manufacturing and distribution footprint than Proforto.
Market position
Customer concentration
Proforto social profiles
Digital presenceProforto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Proforto leadership team
Management profileNumber of profiles
Profiles2 records
Proforto funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Proforto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Proforto
What does Proforto do?
Proforto is an online store that sells workwear (occupational apparel) and work boots (safety/protective footwear) to individual buyers. The company curates and retails branded workwear and footwear through its own e-commerce website rather than operating as a third-party marketplace.
When was Proforto founded?
Proforto was founded in 2014. It employs 101 to 250 people.
Where is Proforto based?
Proforto is headquartered in Nijmegen, Netherlands, in the Europe region.
Who are Proforto's main competitors?
Direct peers on record are Würth Workwear / Protective Equipment, Snickers Workwear (Hultafors Group), Engelbert Strauss, Tricorp Workwear, Mascot International and Manutan. Broad incumbents are Timberland PRO, Zalando, Dr. Martens and Bata Industrials.
Does Proforto have an API?
No public API is recorded for Proforto.
What industry is Proforto in?
Proforto's product category is Online Workwear & Safety Footwear Retail. Its primary akta.pro industry code is CRAAADAD, Work, Safety & Occupational Footwear Retail, with a secondary code of CRAAACAE, Work, Safety & Occupational Footwear. Its NAICS code is 4582 and its SIC code is 5661.