What BDS Suspension does

BDS Suspension is a US-based manufacturer of premium aftermarket suspension systems for pickup trucks and Jeeps, founded in 1996 and headquartered in Coldwater, Michigan. The company designs and produces vehicle-specific lift kits (2-10+ inches), leveling kits, control arms, coilovers, shocks, and supporting hardware such as steering stabilizers, track bars, and skid plates. Core engineering differentiation comes from the proprietary No Torsion Bar Drop System for Chevy/GMC HD applications, custom-tailored shock valving tuned to each vehicle's unsprung weight and use case, and heavy-duty bracketry engineered to preserve correct steering geometry at ride height. The product catalog spans 680+ suspension system SKUs and is backed by the 'No Fine Print' lifetime warranty and the Factory Protection Plus (560PLUS) supplemental drivetrain coverage program.

BDS operates as a privately held division of Fox Factory (NASDAQ: FOXF), with revenue generated almost entirely through one-time hardware sales. The company employs 11-50 staff at its Coldwater HQ and reaches end customers primarily through a 200+ authorized dealer network across the United States, Canada, and additional countries including South Africa, Mexico, Italy, the UK, New Zealand, the UAE, and the Czech Republic, with BDS explicitly declining to sell through online retailers to preserve installer-mediated service. Secondary direct-to-consumer volume runs through the company's own e-commerce site with free shipping over $750, financing via Affirm, and a 10% military/first-responder discount. Pricing spans from sub-$100 coil spacer leveling kits to $7,885+ premium FOX 2.5 Performance Elite coilover conversions.

The customer base is dominated by individual truck and Jeep enthusiasts seeking ground clearance, larger tire fitment (up to 40 inches), and improved off-road or towing performance, with a secondary segment of commercial/work-truck operators using heavy-duty platforms. Demand is supported through BDS-owned content channels including BDS Academy educational guides, YouTube build videos, social media on Facebook/Instagram/TikTok, and a customer build gallery that functions as community social proof. FOX (Fox Factory) is the company's core technology partner, supplying NX2 Nitro, FOX 2.0 Performance, FOX 2.5 Factory, FOX 2.5 Performance Elite, and FOX 3.0 Factory Race Series shocks for co-engineered BDS kits.

Name

BDS Suspension

Legal name

BDS Suspension

Website

https://bds-suspension.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

BDS Suspension designs and manufactures premium aftermarket lift kits, leveling kits, control arms, and FOX-shock-based suspension systems for pickup trucks and Jeeps, selling primarily through a 200+ authorized dealer network across North America and 10+ additional countries as a division of Fox Factory.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Suspension Systems

NAICS

Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (33633), Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (336330)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Aftermarket Suspension & Steering Components Manufacturing (Shocks/Struts/Bushings/Tie Rods) (IMACANAC)

akta.pro secondary industry

Suspension Systems & Components (Springs/Shocks/Struts/Air Suspension) (IMACAIAA)

Keywords

• Lift kits
• Leveling kits
• Suspension systems
• Control arms
• Off-road shocks

Headquarters

HQ city

Coldwater

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Suspension Products Sales: BDS generates revenue through the sale of suspension lift kits, leveling kits, control arms, shocks, coilovers, and related automotive parts and accessories. Products are sold as one-time purchases with various price points ranging from budget-friendly options under $200 to premium coilover conversion kits exceeding $5,000.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

BDS Suspension manufactures and sells aftermarket suspension systems, lift kits, leveling kits, control arms, and shocks/coilovers for pickup trucks and Jeeps. Products are vehicle-specific engineered with correct steering geometry, custom-valved shocks, and heavy-duty bracketry, and are sold through an authorized dealer/installer network and direct e-commerce website under a lifetime "No Fine Print" warranty.

Product overview

BDS Suspension is a manufacturer and retailer of automotive suspension upgrade products for trucks and Jeeps. The product portfolio centers on Suspension Systems consisting of Lift Kits (2-10+ inches), Leveling Kits (1-3 inches), and Control Arms (Upper Control Arms, 4-Link Arms, Radius Arms), combined with a comprehensive range of Shocks & Coilovers in partnership with FOX (FOX 2.5 Performance Elite Series, FOX 2.5 Factory Series, FOX 3.0 Factory Race Series, FOX 2.0 Performance Series) and proprietary NX2 Nitro Series shocks. Supporting components include Steering Stabilizers, Traction Bars, Skid Plates, Track Bars, Springs (coil/leaf), Blocks & U-Bolts, Brake Lines, Bump Stops, Sway Bar Links, and Maintenance Parts. The company offers vehicle-specific solutions across major brands (Chevy/GMC, Ford, Dodge/RAM, Jeep, Toyota) spanning decades of model years. All products are backed by the No Fine Print Warranty and Factory Protection Plus (560PLUS) drivetrain coverage program, supported by extensive dealer networks and BDS Academy technical resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Suspension Systems Complete suspension system kits for trucks and Jeeps including lift kits and leveling kits ranging from 0 to 10+ inches of lift height. Designed for on-road and off-road performance with vehicle-specific engineering.
• Lift Kits Lift kits ranging from 2 to 10 inches that boost ground clearance and suspension travel while accommodating larger wheels and tires for on and off-road performance. Vehicle-specific fitments for Chevy/GMC, Ford, RAM, Jeep, and Toyota trucks/SUVs.
• Leveling Kits Leveling kits that increase truck front-end ground clearance and suspension travel while making room for larger wheels and tires, featuring aggressive level stance. Available in 1-3 inch heights starting around $94.
• FOX 2.5 Performance Elite Series Shocks High-performance FOX 2.5 shocks with Performance Elite designation, offering superior damping for demanding terrain conditions. Featured in premium coilover conversion kits.
• FOX 2.5 Factory Series Shocks FOX 2.5 factory-series shock absorbers designed for vehicle-specific applications with tuned valving for demanding off-road and on-road use.
• FOX 3.0 Factory Race Series Shocks Top-tier FOX 3.0 race-series shock absorbers for maximum off-road performance and handling. Featured in BDS's most demanding suspension kits.
• FOX 2.0 Performance Series Shocks FOX 2.0 Performance Series IFP (internal floating piston) shocks offering improved on-road comfort and off-road control.
• NX2 Nitro Series Shocks BDS NX2 Nitro Series shocks featuring nitrogen-charged twin-tube design with 10-stage velocity-sensitive valving for fast dampening response. BDS's proprietary shock line.
• Coilovers Coilover shock absorbers combining spring and damper in one unit, available in FOX 2.0, 2.5 Factory, and 2.5 Performance Elite Series configurations. Premium coilover conversion kits exceed $5,000.
• Control Arms Heavy-duty replacement control arms including upper control arms, 4-link arms, and radius arms for improved strength and adjustability. Built from 1.5-inch OD steel tubing with indexed ball joints.
• Steering Stabilizers Steering stabilizer shocks and mounting kits to reduce vibration and improve steering control on lifted vehicles.
• Traction Bars Traction bars to reduce wheel wrap-up and improve traction for leaf spring vehicles.
• Skid Plates Heavy-duty skid plates protecting undercarriage components during off-road use.
• Track Bars Heavy-duty replacement track bars for proper axle centering on lifted vehicles.
• Springs Performance and heavy-duty springs including coil springs, leaf springs, add-a-leaf kits, and coil spring spacers.
• Struts Replacement struts available in NX2 Nitro Series and FOX 2.0 Performance Series.
• Driveline Components Axle shims, carrier bearing drops, driveshaft components, and transfer case accessories for lifted vehicle driveline applications.
• Factory Protection Plus (560PLUS) Supplemental drivetrain protection coverage offering 5 year/60K or 5 year/100K mile warranty, provided free to BDS customers. FMVSS No. 126 compliant as part of the combined protection package.
• No Fine Print Warranty Lifetime replacement warranty that covers breakage, bending, or sagging on BDS hard parts and bushings. No fine print conditions apply — if the original purchaser breaks it, BDS replaces it.
• 2026 Model Year Fitments New vehicle-specific lift and leveling kit fitments for 2026 model year vehicles, including 2026 GMC 2500/3500HD trucks. Adds new vehicle applications to the BDS catalog.
• 2025 GMC Silverado/Sierra 2500 HD 3500 HD Lift Kits New vehicle-specific lift kits for 2025 model year GMC Silverado and Sierra 2500 HD/3500 HD trucks. Adds heavy-duty truck fitments to the BDS catalog.
• 2025 Ford F-150 Leveling & Lift Kits Vehicle-specific leveling and lift kits for 2025 Ford F-150, including 2-2.5 inch leveling kits. Adds new F-150 fitments to the BDS catalog.
• 2025-2026 RAM 1500 Lift Kits Vehicle-specific lift kit options for 2025-2026 RAM 1500 vehicles. Adds new RAM 1500 fitments to the BDS catalog.
• 2020-2026 Chevy Silverado/GMC Sierra 2500HD Lift Kits Vehicle-specific lift kits and components for 2020-2026 Chevy Silverado 2500 and GMC Sierra 2500 HD trucks, featuring the FOX 2.5 Performance Elite Coilover conversion system with 6.5 inch lift options and the No Torsion Bar Drop System.

Quantifiable outcome

• Lifetime warranty on all BDS hard parts and bushings
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• FOX (Fox Factory)coreTechnology or IntegrationFOX is a key technology partner supplying shock absorbers and coilovers for BDS suspension kits. BDS offers multiple FOX shock series including NX2 Nitro, FOX 2.0 Performance Series, FOX 2.5 Factory Series, FOX 2.5 Performance Elite Series, and FOX 3.0 Factory Race Series. The partnership involves co-engineered suspension solutions with FOX providing proprietary damping technology.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/bdssuspension
• Facebookfacebook.com/pages/BDS-Suspension/238551361429
• Instagraminstagram.com/bdssuspensions
• TikToktiktok.com/@bdssuspensions
• Xx.com/BDSSuspension
• LinkedInlinkedin.com/company/bds-suspension

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BDS Suspension