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GoodCook

Full company profile

uuid000od71

Namestring
GoodCook
Legal namestring
Bradshaw International, Inc.
Websiteurl
goodcook.com
Company typeenum
Private
Founded yearint
1987
Descriptiontext

GoodCook is a consumer kitchenware brand owned by Bradshaw International, Inc., a privately held California corporation headquartered in Rancho Cucamonga. Founded in 1987 and operating with an 11–50 employee footprint, GoodCook designs and distributes cookware, bakeware, food storage, and kitchen tools through three primary U.S. mass-market channels: Amazon, Target, and Walmart. The brand serves home cooks of all skill levels, positioning products at accessible price points as value-tier alternatives to premium kitchenware brands, with emphasis on PFAS-, PFOA-, and PTFE-free ceramic nonstick materials and space-saving construction.

The product portfolio is organized into four categories. Cookware includes the Removable Handle Ceramic Nonstick line (with a dual-locking handle system rated to 22 lbs that saves 63% cabinet space when stacked), Stainless Steel (triple-layer with oven-safe ratings up to 500°F), pre-seasoned Cast Iron, and standard Ceramic lines. Bakeware spans the patented AirPerfect air-insulated carbon steel line (two-layer construction with an internal air pocket for even heating), Stoneware, and heavy-gauge Nonstick steel. Food Storage covers Meal Prep Containers (BPA-free, embossed measurements) and EveryWare All Purpose Containers with Click & Fresh leak-resistant lids. Tools & Gadgets include kitchenware, cutlery, and cutting boards. Proprietary design IP centers on the removable-handle mechanical system and the AirPerfect bakeware patent.

The business model is wholesale/retail hardware sales through established channel partners. There is no disclosed direct-to-consumer e-commerce storefront, no subscription offering, no disclosed pricing model, and no public pricing on the website. Demand generation relies on organic social media (Instagram, Facebook, YouTube, Pinterest), recipe content on the company website, email newsletters, and earned media coverage in consumer publications. Operations are U.S.-only with no disclosed international footprint. GoodCook has no venture funding, no public listing, and no disclosed ownership changes, and operates as one of several brands under Bradshaw International's portfolio.

Short descriptiontext

GoodCook is a U.S. mass-market kitchenware brand selling cookware, bakeware, food storage, and kitchen tools through Amazon, Target, and Walmart to home cooks at accessible price points, owned by Bradshaw International, Inc.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersSanta Monica, United States
HQ citystring
Santa Monica
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
kitchen housewares, cookware products, bakeware products, kitchen tools gadgets, food storage containers
Industry1 code
1Kitchen Gadgets & Tools Retail
CodeCRACADABPrimaryYes
NAICS code1 code
  • Metal Kitchen Cookware, Utensil, Cutlery, and Flatware (except Precious) Manufacturing332215
SIC code2 codes
  • Household Appliances3630
  • Cutlery, Handtools & General Hardware3420
Product category
Kitchen Housewares
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model1 record
1Kitchen Housewares Sales
TypeHardware Sales
Description

GoodCook generates revenue through the sale of physical kitchen products including cookware, bakeware, tools & gadgets, and food storage containers. Products are sold through major retail channels and online marketplaces at accessible price points targeting mass-market consumers.

goodcook.com
Marketing channels7 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure
GTM typeB2C
B2C
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Core offering1 text field

GoodCook manufactures and sells kitchen housewares for home cooks, including cookware (removable handle ceramic nonstick, stainless steel, cast iron, ceramic), bakeware (air-insulated, stoneware, nonstick), food storage containers, and kitchen tools and gadgets. Products are sold individually and as sets through major retailers such as Amazon, Target, and Walmart at accessible price points.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 value
  • Removable handle cookware saves 63% cabinet space
Product overview1 text field

GoodCook is a kitchenware brand offering a comprehensive portfolio of physical products for home cooking, organized into four main categories: Cookware (including Removable Handle Ceramic Nonstick, Stainless Steel, Cast Iron, and Ceramic lines), Bakeware (featuring AirPerfect air-insulated, Stoneware, and Nonstick lines), Food Storage (Meal Prep Containers and All Purpose EveryWare containers with Click & Fresh lids), and Tools & Gadgets (Kitchenware, Cutlery, and Cutting Boards). The products are sold as individual items and sets, with distribution through major retailers including Amazon, Target, and Walmart. The company positions itself around accessible, quality kitchen tools for everyday cooks, emphasizing durability, ease of use, and healthy cooking materials free from PFAS and PFOA. GoodCook also provides recipe content and cooking tips on its website to support product use.

Product and service1 record
1Removable Handle Ceramic Nonstick Cookware
Scale indicator1 record

Each record includes

Type, Value, Description, Source

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Market position
Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature5 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

GoodCook

Kitchen Housewaresgoodcook.com

GoodCook is a U.S. mass-market kitchenware brand selling cookware, bakeware, food storage, and kitchen tools through Amazon, Target, and Walmart to home cooks at accessible price points, owned by Bradshaw International, Inc.

What GoodCook does

GoodCook is a consumer kitchenware brand owned by Bradshaw International, Inc., a privately held California corporation headquartered in Rancho Cucamonga. Founded in 1987 and operating with an 11–50 employee footprint, GoodCook designs and distributes cookware, bakeware, food storage, and kitchen tools through three primary U.S. mass-market channels: Amazon, Target, and Walmart. The brand serves home cooks of all skill levels, positioning products at accessible price points as value-tier alternatives to premium kitchenware brands, with emphasis on PFAS-, PFOA-, and PTFE-free ceramic nonstick materials and space-saving construction.

The product portfolio is organized into four categories. Cookware includes the Removable Handle Ceramic Nonstick line (with a dual-locking handle system rated to 22 lbs that saves 63% cabinet space when stacked), Stainless Steel (triple-layer with oven-safe ratings up to 500°F), pre-seasoned Cast Iron, and standard Ceramic lines. Bakeware spans the patented AirPerfect air-insulated carbon steel line (two-layer construction with an internal air pocket for even heating), Stoneware, and heavy-gauge Nonstick steel. Food Storage covers Meal Prep Containers (BPA-free, embossed measurements) and EveryWare All Purpose Containers with Click & Fresh leak-resistant lids. Tools & Gadgets include kitchenware, cutlery, and cutting boards. Proprietary design IP centers on the removable-handle mechanical system and the AirPerfect bakeware patent.

The business model is wholesale/retail hardware sales through established channel partners. There is no disclosed direct-to-consumer e-commerce storefront, no subscription offering, no disclosed pricing model, and no public pricing on the website. Demand generation relies on organic social media (Instagram, Facebook, YouTube, Pinterest), recipe content on the company website, email newsletters, and earned media coverage in consumer publications. Operations are U.S.-only with no disclosed international footprint. GoodCook has no venture funding, no public listing, and no disclosed ownership changes, and operates as one of several brands under Bradshaw International's portfolio.

GoodCook firmographics

Firmographics
Name
GoodCook
Legal name
Bradshaw International, Inc.
Website
https://goodcook.com
Company type
Private
Founded year
1987
Operating status
Operating
Headcount range
11–50 employees
Short description
GoodCook is a U.S. mass-market kitchenware brand selling cookware, bakeware, food storage, and kitchen tools through Amazon, Target, and Walmart to home cooks at accessible price points, owned by Bradshaw International, Inc.
Ownership category
akta.pro rank

GoodCook industry classification

Industry
Product category
Kitchen Housewares
NAICS
Metal Kitchen Cookware, Utensil, Cutlery, and Flatware (except Precious) Manufacturing (332215)
SIC
Household Appliances (3630), Cutlery, Handtools & General Hardware (3420)
akta.pro primary industry
Kitchen Gadgets & Tools Retail (CRACADAB)

Keywords

  • Kitchen housewares
  • Cookware products
  • Bakeware products
  • Kitchen tools gadgets
  • Food storage containers

Where GoodCook is headquartered

Location

Headquarters

HQ city
Santa Monica
HQ country
United States
HQ region
North America

Offices2 records

Markets served

GoodCook business model

Business model
GTM type
B2C
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

  1. Kitchen Housewares Sales: GoodCook generates revenue through the sale of physical kitchen products including cookware, bakeware, tools & gadgets, and food storage containers. Products are sold through major retail channels and online marketplaces at accessible price points targeting mass-market consumers.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

GoodCook product offering

Product offering

Core offering

GoodCook manufactures and sells kitchen housewares for home cooks, including cookware (removable handle ceramic nonstick, stainless steel, cast iron, ceramic), bakeware (air-insulated, stoneware, nonstick), food storage containers, and kitchen tools and gadgets. Products are sold individually and as sets through major retailers such as Amazon, Target, and Walmart at accessible price points.

Product overview

GoodCook is a kitchenware brand offering a comprehensive portfolio of physical products for home cooking, organized into four main categories: Cookware (including Removable Handle Ceramic Nonstick, Stainless Steel, Cast Iron, and Ceramic lines), Bakeware (featuring AirPerfect air-insulated, Stoneware, and Nonstick lines), Food Storage (Meal Prep Containers and All Purpose EveryWare containers with Click & Fresh lids), and Tools & Gadgets (Kitchenware, Cutlery, and Cutting Boards). The products are sold as individual items and sets, with distribution through major retailers including Amazon, Target, and Walmart. The company positions itself around accessible, quality kitchen tools for everyday cooks, emphasizing durability, ease of use, and healthy cooking materials free from PFAS and PFOA. GoodCook also provides recipe content and cooking tips on its website to support product use.

Differentiator

Problem solved

Functional benefit

Products and services

  • Removable Handle Ceramic Nonstick Cookware

Quantifiable outcome

  • Removable handle cookware saves 63% cabinet space

Companies that use GoodCook

Customer profile

Segments1 record

Ideal customer profiles1 record

GoodCook technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature5 records

GoodCook partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

GoodCook competitors and assessment

Company assessment

Market position

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

GoodCook social profiles

Digital presence

GoodCook financial estimates

Financial estimate

Revenue estimate

Valuation estimate

GoodCook leadership team

Management profile

Number of profiles

Profiles1 record

GoodCook funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

GoodCook M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoodCook

What does GoodCook do?

GoodCook manufactures and sells kitchen housewares for home cooks, including cookware (removable handle ceramic nonstick, stainless steel, cast iron, ceramic), bakeware (air-insulated, stoneware, nonstick), food storage containers, and kitchen tools and gadgets. Products are sold individually and as sets through major retailers such as Amazon, Target, and Walmart at accessible price points.

Is GoodCook a public or private company?

GoodCook is a private company. It is classified as corporate owned and is currently operating.

When was GoodCook founded?

GoodCook was founded in 1987. It employs 11 to 50 people.

Where is GoodCook based?

GoodCook is headquartered in Santa Monica, United States, in the North America region.

How does GoodCook make money?

One revenue line is on record: kitchen Housewares Sales.

Does GoodCook have an API?

No public API is recorded for GoodCook.

What industry is GoodCook in?

GoodCook's product category is Kitchen Housewares. Its primary akta.pro industry code is CRACADAB, Kitchen Gadgets & Tools Retail. Its NAICS code is 332215 and its SIC code is 3630.

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Live signals
The Des Moines RegisterSave 59% on the cookware pro chefs swear by for easy at-home cookingThe GoodCook Ceramic Cookware Set is on sale for up to 59% off during Amazon's Prime Day 2026 event, running June 23 through June 26. The five-piece, nonstick aluminum set is marketed as a versatile option for chefs of all skill levels and is made without PFAS, PTFE, PFOA, Lead, or Cadmium. The promotional article highlights the removable handle feature, compatibility with all stovetop types, and easy-clean design as key selling points.Business InsiderThe best pizza pans in 2026, tested and reviewedBusiness Insider tested 11 pizza pans to identify top performers for home cooks, selecting the KitchenAid Nonstick Aluminized Steel Pizza Crisper as the best overall option due to its superior heat transfer and crisp results. The review also highlighted the Goodcook Nonstick Pizza Pan as the best budget choice and the Lloyd Pans Deep Dish Pizza Pan as the top pick for Chicago-style pies. Testing involved evaluating factors such as crust browning, ease of cleaning, and durability across various styles including New York and deep-dish pizzas.GlobeNewswireGoodCook Introduces Healthy Ceramic Cookware Set for Healthier Holiday MealsGoodCook unveiled a 10-piece Healthy Ceramic Cookware Set for holiday meals, featuring titanium-infused ceramic nonstick coating and toxin-free materials. The set includes fry pans, sauce pans, a steamer, and wooden tools, and is available on Amazon and GoodCook.com.GlobeNewswireGoodCook Introduces Healthy Ceramic Cookware SetGoodCook introduced a 10-piece ceramic cookware set with a titanium-infused nonstick coating, made from recycled aluminum and free of PFAS, PFOA, PTFE, lead, and cadmium. The set includes fry pans, sauce pans, a bamboo steamer, and wooden tools, and is available on Amazon and GoodCook.com.GlobeNewswireGoodCook Unveils Top Products to Make Back-to-School Meals a BreezeGoodCook unveiled a selection of bakeware and plastic storage containers to help families prepare back-to-school meals. The lineup includes the BestBake MultiMeal 3-in-1 Divided Pan and the EveryWare Lunch Bento Box, designed for meal prep and separated storage. The company highlights these products as cost-effective and functional for busy parents.GlobeNewswireGoodCook Shares Top Product Recommendations to Elevate Summer EntertainingGoodCook introduced new summer entertaining products, including the BestBake MultiMeal Bakeware with divided sections, a Digital Folding Thermometer, and a Hand-Held Spiralizer. The bakeware replaces up to three pans, and the thermometer is IP65-rated for outdoor use. The products are available at Walmart.GlobeNewswireGoodCook Makes a Colorful Splash with New Food Storage Perfect for Savoring SummerGoodCook introduced the EveryWare Lunch food storage set, an 18-piece kit with new colors like yellow, blue, orange, and turquoise. The set includes a Bento Box and Divided Lunch container, available for purchase today in select retailers and online.GlobeNewswireGoodCook Launches All-New Cooking Essentials for AmazonGoodCook launched new cooking products on Amazon, including the MegaGrip bakeware, toaster oven set, AirPerfect pizza pan, and EveryWare food storage containers. The items are priced from $12.99 to $39.99, with the toaster oven set at $17.99 and the pizza pan at $12.99.GlobeNewswireNew GoodCook EveryWare Lunch Food Storage Containers Available at TargetGoodCook launched EveryWare Lunch food storage containers at Target, available in packs of three or four for under $10. The BPA-free, stackable containers come in four size configurations, with prices ranging from $4.99 to $7.99 per pack. The system is microwave, freezer, and dishwasher safe, made from 100% recyclable materials.GlobeNewswireGoodCook Introduces ProFreshionals Line of Cooking EssentialsGoodCook launched its ProFreshionals line of kitchen tools at Walmart, targeting parents and college students. The line includes items like a BPA-free apple wedger, ice cream scoop, and dough rolling pin, designed for meal prep and back-to-school cooking.