The Alamo Range

What The Alamo Range does

The Alamo Range is a privately-held, multi-location indoor shooting range and firearms retailer operating five venues across Florida (Naples, Cocoa, Jensen Beach, Sebring, and Venice), founded in 2015 and headquartered in Naples. The company operates 16-19 indoor shooting lanes per location, a 6,000 sq ft retail showroom at the Naples flagship, a 36-foot ammo wall at Sebring, and an on-site gunsmith at Naples. Its product portfolio spans lane rentals, firearm and machine gun (UZI) rentals, full armory sales of firearms, ammunition, optics, and accessories from brands including SIG Sauer, Glock, Smith & Wesson, Ruger, Springfield, Walther, Holosun, Vortex, Trijicon, and IWI, professional training classes for adults and youth 12+, FFL transfer services, archery sales and instruction at Jensen Beach, and private event hosting through the Presidential Lounge.

The business model combines transaction-based revenue (pay-as-you-go lane rentals at $14.95/half-hour and $19.95/hour, class fees from $1 to $229.99, firearm rentals starting at $15, FFL transfers) with subscription revenue (Ranger $299/year for military/LEO, Patriot $384.85/year auto-renew, plus Family, Seasonal, and Presidential Club tiers) and event-driven revenue (Annual Demo Days, private corporate events). Customer segments include recreational shooters, concealed carry permit holders, military/law enforcement/first responders, families, archery enthusiasts, and corporate event hosts. The go-to-market is direct-to-consumer through walk-in retail, online lane and class reservations via the company's website, and event marketing through the annual Alamo Demo Days.

Proprietary technology includes the LongShot Camera System providing real-time physics calculations for every projectile fired at Cocoa, programmable target-holder sequences for structured training exercises, and state-of-the-art air renewal systems that refresh range air every 60-80 seconds at Cocoa and Jensen Beach. The company holds NSSF 5-Star Range certification, NRA affiliation, and a Federal Firearms License across its venues. Founded year shown is 2015 with a publicly listed website at alamorange.com, 11-50 employees, and no disclosed funding, parent company, or executive leadership in the source data.

Name

The Alamo Range

Legal name

Alamo Range

Website

https://alamorange.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

The Alamo Range operates five indoor shooting range and firearm retail venues across Florida, providing lane rentals, armory sales, professional firearms training, archery instruction, machine gun experiences, and tiered membership programs to recreational shooters, concealed carry permit holders, military and law enforcement, and families.

Ownership category

akta.pro rank

Product category

Indoor Shooting Range & Firearms Retail

NAICS

Sporting Goods Retailers (459110)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Hunting, Shooting Sports & Archery Retail (CRAMABAK)

akta.pro secondary industries

Firearms & Ammunition Retail (CRAMAKAA), Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG), Firearms, Range Safety & Less-Lethal Weapons Training (EDAOAMAN), Firearm Storage & Safety Retail (Safes, Cases, Locks) (CRAMAKAI)

Keywords

• Indoor shooting range
• Firearms retail
• Firearms training
• Concealed carry classes
• Shooting range memberships

Headquarters

HQ city

Naples

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Lane Rentals: Hourly and half-hourly shooting lane rentals at indoor ranges. Naple range features 19 lanes with 6,000 sq ft showroom; Jensen Beach has 16 lanes; Cocoa has 19 lanes across 3 bays
2. Firearm Sales and Armory: Full-service gun store with firearms, ammunition, accessories, and gunsmithing services. Try-Before-You-Buy rental program. Brands include Holosun, Walther, IWI, Airtech at Naples; SIG Sauer, Ruger, Springfield, Smith & Wesson, Vortex, Glock, Trijicon at Sebring
3. Firearms Training Classes: Professional training for adults and youth (12+) with certified instructors from military and law enforcement backgrounds. Classes include Concealed Carry (CCW), Private Instruction, AR-15 Basics, Room Clearing Fundamentals, and more. Price points range from $1 to $229.99 per session
4. Membership Programs: Multiple membership tiers: Ranger (law enforcement/military, $299 annual), Patriot Individual and Family ($384.85 auto-renew), Presidential Club (luxury experience). Includes unlimited range time, discounts on rentals, ammunition, and training
5. Private Events: Presidential Lounge and Range private events for team-building or social gatherings. Lounge-only or combined lounge and range experiences with customizable packages and dedicated staff
6. FFL Transfers: Federal Firearms License transfer services for purchasing firearms
7. Machine Gun Experience: Fully-automatic submachine gun experiences including UZI rentals. Available at Naples and Cocoa locations. $50 rental at Cocoa (lane, ammo, gear sold separately)

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

The Alamo Range operates five indoor shooting range and firearms retail venues across Florida, selling lane rentals, firearm rentals, and Machine Gun Experiences to recreational shooters and first-time users. The company also delivers NRA-certified and concealed-carry training classes, sells firearms, ammunition and accessories through its on-site Armory shops, and offers memberships, FFL transfers, gunsmith services, archery bays, and private/corporate event packages.

Product overview

The Alamo Range is a multi-location firearms retail and shooting range facility offering a unified portfolio of products and services across five Florida locations (Naples, Cocoa, Jensen Beach, Sebring, and Venice). The core offering combines shooting range lane rentals, firearm sales and rentals, machine gun experiences, and comprehensive training classes. Each location offers distinct features: Naples provides 19 lanes with a 6,000 sq ft showroom and gunsmith services; Cocoa features 19 lanes with a tactical shoot-house, shooting league, restaurant, and air renewal system; Jensen Beach offers 16 lanes with archery services; and Sebring specializes in a 36-foot ammo wall and FFL transfers. The company also operates tiered membership programs (Ranger, Patriot, Family, Presidential, Seasonal), hosts private events, and offers archery sales and instruction at select locations.

Differentiator

Problem solved

Functional benefit

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• National Shooting Sports Foundation (NSSF)coreOthersNSSF is the trade association for the firearms industry. The Alamo displays the NSSF 5 Star Range badge, indicating certification and membership in good standing with the industry's primary trade organization.
• National Rifle Association (NRA)minorOthersNRA affiliation indicated by trust badge display. The NRA is the primary civil rights organization for firearms owners in the United States.
• Square 1 Shooting Range (Lake Placid)minorStrategic or Co-development PartnerCo-host venue for the Alamo Demo Days 2026 event in Lake Placid, Florida. Alamo partners with Square 1 to deliver the large-scale demonstration event featuring 50+ manufacturers.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• GAT Guns (GAT Daily Dynamics): Large indoor range and gun store concept in Illinois offering lane rentals, training, retail, and armory services — directly comparable full-stack range-plus-retail operator to Alamo.
• XCAL Shooting Sports: Multi-location indoor range and full-service firearms retail operator — comparable to Alamo in combining large-format lanes, armory, training, and event hosting under one brand.
• Range USA: National multi-location indoor shooting range and firearms retail chain offering lane rentals, training, retail, and memberships — directly comparable to Alamo's business model but at significantly larger multi-state scale.
• Sharpshooters Indoor Range & Pro Shop: Regional indoor range + firearms retail + training operator — comparable mid-sized direct peer combining lane rentals, retail, CCW classes, and event hosting.
• Point Blank Range & Gun Shop: Northeast US indoor range, retail, and training chain — comparable to Alamo across lanes, gun shop, training classes, and memberships.
• Shoot Point Blank: Multi-state indoor shooting range chain combining lanes, firearms retail, and training — a direct competitor to Alamo with broader geographic reach across the Midwest and Southeast.
• Machine Gun Vegas / Battlefield Vegas: Las Vegas-based experiential shooting venue offering full-auto firearms experiences — directly comparable to Alamo's UZI machine gun experience offering, though more experience-led.

Others

• NSSF (National Shooting Sports Foundation): Industry trade association that accredits ranges (including Alamo's 5-Star designation) and supports shooting-sports growth — adjacent ecosystem participant rather than a competitor.

Emerging players

• SIG Sauer Academy: Manufacturer-affiliated firearms training and experience center — overlaps with Alamo's training, lane rental, and Try-Before-You-Buy offerings, though narrower in scope.

Broad incumbents

• Bass Pro Shops / Cabela's: Large outdoor retail chain with firearms, ammunition, and archery departments — competes with Alamo's gun-shop and archery revenue lines as a broad incumbent with bigger buying power.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/alamorange
• LinkedInlinkedin.com/company/the-alamo-range

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Alamo Range